Texthelp Triples Audience Reach and Increases Pipeline While Saving Costs with the ON24 Intelligent Engagement Platform
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Insights
The strategic shift by Texthelp to a digital engagement strategy, as facilitated by ON24's platform, represents a significant development in how businesses can leverage technology to enhance marketing efficiency. The reported tripling of audience reach and halving of cost-per-lead are indicative of a successful implementation of digital tools in a company's marketing mix. Such a transformation is particularly relevant for companies seeking to optimize their marketing spend while expanding their market presence.
For stakeholders, the short-term benefits include increased efficiency and potentially higher conversion rates, which could translate into improved financial performance. Long-term implications may involve sustained business growth and a stronger competitive position in the inclusive technology sector. However, it is crucial to monitor whether these gains are maintained over time and how they compare to sector benchmarks.
The integration of ON24's Intelligent Engagement Platform into Texthelp's marketing strategy is likely to have a positive impact on the company's financial health. The reported reduction in cost-per-lead suggests a more efficient allocation of marketing resources, which could lead to an improved bottom line. Investors should consider how these operational efficiencies might affect future earnings and the company's valuation.
Additionally, the ability to generate first-party data and expedite sales follow-ups is a strategic advantage in today's data-driven market. This move could position Texthelp favorably in the eyes of investors looking for companies with a clear growth trajectory and a focus on data analytics to drive business decisions.
Texthelp's pivot towards a digital-first engagement strategy underscores the growing importance of digital marketing in reaching and converting contemporary audiences. The use of advanced analytics and first-party data integration is a sophisticated approach that allows for a deeper understanding of customer behavior and preferences. This approach can lead to more personalized and effective marketing campaigns, which are increasingly critical in a crowded digital landscape.
For industry peers, Texthelp's case study serves as a benchmark for the potential ROI that can be achieved through digital marketing platforms. The emphasis on accessibility and global reach also highlights the necessity for inclusivity in digital content, which can expand market reach and resonate with a broader audience spectrum.
With a data-driven approach, Texthelp innovates its audience experience and drives continuous business results
Texthelp Group is focused on helping people learn, understand and communicate through the use of digital learning and accessibility tools. After using traditional marketing channels, primarily consisting of in-person events, Texthelp knew that to connect with today’s digital-first customer and continue to execute its mission of accessibility, it needed to innovate its marketing strategy and develop a digital engagement strategy.
“Embracing digital channels has enabled us to reach a broader global audience. Without transitioning to a marketing technology platform, we would not be able to achieve this level of pipeline growth,” said Donna Thomson, Principal Marketing Specialist, Texthelp. “ON24 not only empowers us to continually optimize our programs with engagement data and analytics, but it also saves our team countless hours by effortlessly collecting and integrating customer engagement data right into our system.”
With the ON24 Intelligent Engagement Platform, Texthelp consolidated its lead generation efforts into a single platform, while providing new accessibility features and advanced analytics at a global scale. Its new digital engagement strategy increased awareness, engagement and overall conversion rates – all while integrating first-party data from digital experiences with its marketing automation platform to expedite sales follow-ups.
By integrating ON24, Texthelp has gained the ability to optimize its programs and strategy by analyzing the performance of its digital experiences. The Texthelp team is now able to consistently deliver sustained pipeline growth for the organization.
“A successful marketing program hinges on a team’s ability to adapt and pivot to meet the audiences where they are, while ensuring cost-effective revenue growth,” said Tessa Barron, SVP of Marketing, ON24. “Texthelp’s adaptability and innovation in meeting audience needs sets an example for the industry, and we’re proud to help them continue moving their program forward.”
To learn more about how ON24 powers Texthelp’s digital engagement strategy, read the case study here.
About Texthelp®
Founded in 1996, the Texthelp Group is a global technology company helping people all over the world to understand and to be understood. It has led the way in creating innovative technology for the education and the workplace sectors for the last three decades.
Texthelp believes in a world where difference, disability or language are no longer barriers. It is focused on helping all people learn, understand and communicate through the use of digital education and accessibility tools.
With over 50 million users worldwide, the Texthelp suite of products includes Read&Write, EquatiO®, WriQ®, OrbitNote®, ReachDeck® and FluencyTutor® which work alongside existing platforms such as Microsoft Office and G-suite, enabling them to be integrated quickly into any classroom or workplace with ease.
In 2021, Texthelp acquired the Lingit Group, Wizkids and Don Johnston Inc. By combining capabilities and knowledge across the group, Texthelp can now provide a whole suite of literacy and numeracy support to more people across the globe.
About ON24
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in
Forward-Looking Statements
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240314975480/en/
Media:
Tessa Barron
press@on24.com
Investor:
Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
Source: ON24
FAQ
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