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ON24 Scales Digital Engagement for Adobe Experience Cloud Customers
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
ON24 (NYSE: ONTF) and LeapPoint have partnered to enhance digital engagement strategies for enterprises. This collaboration aims to leverage first-party data for marketing and sales operations, with Gartner predicting a shift to digital channels for 80% of B2B interactions by 2025. ON24 plans to extend its integration with Adobe Experience Cloud, allowing businesses to create targeted campaigns and automate content management. The partnership emphasizes utilizing data-driven insights to boost revenue and pipeline growth. Both companies will showcase their solutions at the upcoming Adobe Summit.
Positive
Partnership with LeapPoint aims to enhance enterprise digital engagement strategies.
Gartner predicts 80% of B2B sales interactions will occur in digital channels by 2025, indicating strong market potential.
Expanded support for Adobe Experience Cloud promises improved customer integration and success.
ON24's solutions are geared towards boosting revenue and pipeline growth.
Negative
None.
Through joint innovation and services, ON24 and LeapPoint enable enterprises to scale first-party engagement data across sales and marketing operations
LAS VEGAS--(BUSINESS WIRE)--
According to Gartner, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025. That’s why, today, ON24 (NYSE: ONTF), a leading digital engagement platform that drives pipeline and revenue growth, and LeapPoint, a leading digital advisory firm, have announced a partnership to help enterprises successfully develop and execute a digital-first go-to-market strategy, powered by ON24 and Adobe Experience Cloud technologies.
“We believe we’re only at the beginning of digital transformation for sales and marketing, and there’s still a significant opportunity for enterprises to tap into all the first-party data that digital engagement provides,” says Callan Young, CMO, ON24. “By combining our differentiated platform with LeapPoint’s deep domain expertise, we’ll further our shared goal of helping enterprises unify engagement data across every digital experience and use that intelligence to unlock actionable insights and fuel cost-efficient revenue and pipeline growth.”
ON24 will build on its industry-leading integration with Adobe Marketo by adding support and services to implement Adobe integrations, furthering customer adoption and success. The company will showcase its joint offerings with LeapPoint at Adobe Summit, demonstrating how enterprises can use data-driven insights from ON24 to improve the efficiency and impact of their sales and marketing operations, including the ability to:
Build targeted promotional campaigns to increase reach and drive demand
Create, scale and deliver personalized webinar and content experiences to deepen prospect engagement
Automate and manage the publishing of webinar and multimedia content to save time and resources
Generate and capture prospect digital behavior, business interests and buying intent to enrich prospect insights
Optimize lead scoring, database segmentation and lead nurture to qualify and prioritize leads
Provide real-time prospect intelligence and accelerate lead hand-off to sales to boost pipeline conversion rates
“In today’s ever evolving digital landscape, it’s critical for enterprises to innovate their processes and technologies to continue improving the entire digital buying journey,” says Nicholas DeBenedetto, CEO, LeapPoint. “ON24 facilitates better digital engagement and insights across the customer lifecycle. Together, we’ll enable sales and marketing organizations to harness the power of digital engagement and maximize ROI.”
Meet ON24 and LeapPoint at the Adobe Summit by visiting Booth 1144D and Booth 913, respectively. To learn more about the ON24 Partner Network, visit: https://www.on24.com/partners-network/
About ON24
ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement.
ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
About LeapPoint
LeapPoint is a digital advisory firm focused on helping organizations connect their people, processes, and technology to improve orchestration across the entire marketing lifecycle. As an Adobe Gold Solution partner, LeapPoint consultants have delivered more than 300,000 hours of technology implementations and integrations and actively support dozens of Fortune 100 clients. www.leappoint.com.
Forward-Looking Statements
This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including statements regarding market trends and the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.
What is the focus of the ON24 and LeapPoint partnership announced in 2023?
The partnership aims to enhance digital engagement strategies for enterprises by leveraging first-party data for sales and marketing operations.
When is the Adobe Summit where ON24 will showcase its partnership with LeapPoint?
The Adobe Summit is expected to occur soon, although the specific date isn't mentioned in the press release.
What technologies will ON24 integrate with LeapPoint to improve digital engagement?
ON24 will integrate its platform with Adobe Experience Cloud technologies as part of the partnership.
What are the expected benefits of the ON24 and LeapPoint partnership for businesses?
The partnership is expected to help businesses create targeted campaigns, automate content management, and utilize data-driven insights to improve revenue and engagement.
What does Gartner predict regarding B2B sales interactions by 2025?
Gartner predicts that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025.
