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ON24 Center for Marketing Transformation Provides Exclusive Insights to Maximize Digital Experiences

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ON24 (NYSE: ONTF) introduced a new research portal within its Center for Marketing Transformation aimed at enhancing digital marketing strategies for its clients. This portal, accessible next week for ON24 Webcast Elite customers, offers insights such as quarterly benchmark reports and trend analyses in digital marketing. Last year, ON24 facilitated over 200,000 digital experiences, totaling 2.5 billion engagement minutes. The initiative aims to assist companies in creating effective digital engagement strategies to foster customer interactions.

Positive
  • Launch of a new research portal to support digital marketing transformation.
  • Access to exclusive insights for ON24 Webcast Elite customers.
  • Over 2,000 companies currently utilizing ON24's platform.
  • Track record of delivering 200,000 digital experiences with 2.5 billion engagement minutes last year.
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  • None.

ON24 (NYSE: ONTF) today announced a new research portal within the Center for Marketing Transformation to help marketers accelerate their digital-first strategies and transform how they engage customers. The portal is available next week for all ON24 Webcast Elite customers, providing exclusive insights using the ON24 Digital Experience Platform. With the Center for Marketing Transformation, companies have access to best practices in creating compelling digital experiences and capturing the data they need to drive personalized customer interactions.

“We’re helping companies across industries shift to digital-first engagement strategies with a combination of industry-leading insights and innovative technology,” said Cheri Keith, head of strategy and research at ON24. “The Center for Marketing Transformation gives marketers best practices to drive impactful marketing programs using the ON24 Digital Experience platform.

More than 2,000 companies use the ON24 Digital Experience Platform to engage their customers. Last year, organizations delivered over 200,000 digital experiences totaling 2.5 billion engagement minutes with customers and prospects. With unique insights into these digital experiences across different industries, ON24 provides research for customers to get the most out of their marketing efforts.

The portal will provide marketers the following insights to keep up with the latest digital marketing strategies and tactics to engage audiences:

  • Quarterly benchmark reports on the digital experiences that are driving deeper customer engagement, including specific vertical industries such as life sciences and manufacturing
  • Analysis of the current trends in digital marketing, from artificial intelligence to the newest technology and approaches, that are transforming marketing and sales execution
  • Playbooks for leveraging data and analytics to create compelling and personalized digital engagement and content experiences

To learn more, join us at The ON24 Experience virtual event on April 28, 2021 where Cheri Keith will share how the Center for Marketing Transformation is giving customers the resources and insight to build resilient revenue marketing strategies. Register at ON24.com/Experience.

About ON24

ON24 provides a leading cloud-based digital experience platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Today, we are helping more than 2,000 companies worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturing companies, convert millions of prospects to buyers. Through interactive webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, powered by AI, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 platform supports an average of 4 million professionals a month totaling over 2.5 billion engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

Forward-Looking Statements

This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.

© 2021 ON24, Inc. All rights reserved. ON24 and the ON24 logo are trademarks owned by ON24, Inc., and are registered in the United States Patent and Trademark Office and in other countries. The other referenced trademarks and service marks are also owned by ON24, Inc. and may be registered in some countries.

FAQ

What is the new portal launched by ON24 in 2021?

ON24 launched a research portal within its Center for Marketing Transformation to help marketers refine their digital-first strategies.

When will ON24's new research portal be available?

The research portal will be available next week for all ON24 Webcast Elite customers.

How many companies are currently using ON24's Digital Experience Platform?

More than 2,000 companies utilize the ON24 Digital Experience Platform.

What insights will the new research portal provide?

The portal will provide quarterly benchmark reports, trend analyses in digital marketing, and playbooks for leveraging data and analytics.

What is the significance of the 2.5 billion engagement minutes reported by ON24?

The 2.5 billion engagement minutes reflect ON24's effectiveness in facilitating customer interactions through its digital experience offerings.

ON24, Inc.

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