ON24 Achieves Silver Certified Status in Veeva Product Partner Program
ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, has achieved Silver Certified Status in the Veeva Product Partner Program. This integration allows life sciences companies to leverage ON24's Intelligent Engagement Platform with Veeva CRM Events Management, enabling enhanced digital engagement with healthcare professionals (HCPs) through webinars, virtual events, and content experiences.
The partnership aims to streamline event execution, consolidate HCP engagement data, analyze content performance, and ensure compliance. ON24 plans to release an integration for Veeva Vault CRM later this year, further expanding its capabilities in the life sciences industry.
- Achieved Silver Certified Status in Veeva Product Partner Program
- Integration with Veeva CRM Events Management enhances digital engagement capabilities
- Enables seamless data transfer between ON24 platform and Veeva CRM
- Planned integration with Veeva Vault CRM later this year
- None.
Insights
The partnership between ON24 and Veeva Systems signifies a strategic move in the life sciences sector, focusing on enhanced digital engagement and data integration. By achieving Silver Certified Status, ON24's platform will now seamlessly integrate with Veeva CRM Events Management, which is widely used by pharmaceutical and biotech companies. This integration enables streamlined workflows and better data consolidation, thus improving how healthcare professionals engage with digital content. Notably, the ability to access real-time insights and maintain compliance through seamless data transfers is a significant benefit. Over time, this will likely foster increased customer satisfaction and revenue growth for companies that adopt this technology.
From a market perspective, ON24's certification as a Veeva Product Partner underscores its dedication to expanding its footprint within the life sciences industry. This move should be viewed positively as it aligns with the growing trend of digital transformation in healthcare. Companies are increasingly looking for ways to effectively engage healthcare professionals and gather actionable insights. By addressing these needs, ON24 positions itself advantageously against competitors. However, it is important for investors to monitor how quickly and widely this new integration is adopted by ON24's existing and potential customers, as this will be a key indicator of its success.
By integrating ON24 experiences with Veeva CRM, sales reps and marketers can engage healthcare professionals (HCP) and leverage data-driven insights to improve customer experiences
"In today's landscape, healthcare professionals are embracing digital engagement and increasingly expecting life sciences brands to prioritize customer-centric experiences," said Ankit Sagar, VP of Pharma, ON24. "To succeed, companies must enable their teams to deliver personalized experiences and provide them the technology to do this at scale. This Veeva CRM Events Management product partnership emphasizes our commitment to reshaping digital engagement in life sciences and driving revenue growth through connected insights."
By connecting Veeva CRM Events Management with the ON24 Intelligent Engagement Platform, commercial teams can innovate their end-to-end event execution from advisory boards, roundtables, and other digital experiences, and use data captured from these events to deliver personalized content and targeted follow-ups. ON24 plans to release an integration for Veeva Vault CRM later this year.
Mutual customers can use the integration to drive HCP engagement through ON24 by:
- Streamlining the event lifecycle: Create and execute engaging digital experiences using ON24 automated workflows that support compliance and increase HCP engagement.
- Consolidating HCP engagement data: Combine event registration and engagement data within Veeva CRM Events Management to obtain a unified view of customer interactions.
- Analyzing content and event performance: Access real-time insights to better trigger actions, empowering informed decision-making across marketing and sales.
- Ensuring compliance: By easily transferring data from the ON24 platform to Veeva CRM, commercial teams can maintain compliance standards throughout the planning, execution and post-event phases.
For more information about ON24 integrations and partnerships, please visit this site.
About ON24
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240715000974/en/
Media:
Tessa Barron
press@on24.com
Investor:
Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
Source: ON24, Inc.
FAQ
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