New ON24 Platform Innovations Deliver the Next Generation of Engagement

Rhea-AI Summary

ON24 (NYSE: ONTF) has announced significant innovations across its platform, enhancing digital engagement tools for customers. Key features include an upgraded ON24 Webcast Elite user experience, adding customization options, and enhanced audience participation tools for webinars. The introduction of ON24 Go Live will facilitate rapid setup of live-streaming events. Additionally, hybrid event capabilities have been rolled out, allowing seamless interaction between in-person and virtual attendees. These innovations aim to capture deeper audience insights and drive business growth.

Positive

• Enhanced user experience for ON24 Webcast Elite with customization options planned for year-end.
• Introduction of ON24 Go Live for quick setup of live-streaming video events.
• Hybrid event capabilities now available for integrated in-person and virtual audience experiences.
• Real-time insights across all ON24 experiences to support sales and marketing.

Negative

• None.

Customers have more ways to engage audiences with enhanced webinars and a new video-centric virtual event product, as well as capture audience insights across all ON24 experiences

SAN FRANCISCO & LONDON--(BUSINESS WIRE)-- ON24 (NYSE: ONTF) today announced new innovations across the ON24 Platform. To help customers advance digital engagement, ON24 is showcasing the next generation of ON24 Webcast Elite, launching a new video-centric virtual event product called ON24 Go Live, and enabling customers to track more prospect engagement data. With the following features, capabilities, and products, customers can engage audiences with more experiences and deliver a greater number of actionable insights that drive sales and marketing.

• Enhanced ON24 Webcast Elite user experience – Planned for availability by the end of the year, customers will be able to customize surveys with their own graphics and use custom fonts on the webinar console to deliver a more branded experience. Available today, presenters can add virtual and blurred backgrounds and give live presentations from their mobile device.
• More engagement opportunities during events – Drive more audience participation in a ON24 Webcast Elite webinar and ON24 Virtual Conference with engagement and conversion tools in ON24 Breakouts, including polls, surveys, calls-to-actions, and content sharing. A new webinar user interface will give group chats a modern feel and add support for hyperlinks, images, animated GIFs, and emojis. Attendees can also share reactions with animated emojis during live webinar presentations. All capabilities are planned for availability next summer.
• Hybrid event capabilities – Available now, Hybrid Mode in ON24 Webcast Elite delivers an integrated, simultaneous, shared experience to in-person and virtual audiences. Virtual attendees can view and interact with presentations, digital content, Q&As, polls, and network in hybrid breakout rooms, while in-person attendees can scan QR codes at the venue to access the same interactivity tools. Capture engagement data and buying signals across every attendee. Read our Hybrid press release for more information.
• New ON24 live event experience – ON24 Go Live is the latest addition to the ON24 platform, giving customers a new self-service virtual event product to stand up live-streaming video events such as roadshows, customer conferences, virtual pop-ups, town halls, and company meetings faster and easier. Create an interactive, digital destination for presenters and audiences to connect, engage in two-way conversations, and network. ON24 Go Live is planned for availability next month for early adopters. Read today’s ON24 Go Live press release for more information.
• Live webinar viewing in a multimedia content hub – Customers can watch live ON24 Webcast Elite experiences directly in ON24 Engagement Hub. Bring all live webinars and on-demand content together in one place to captivate audiences, keep them engaged, and capture attendee behavior across every engagement activity. ON24’s AI-based recommendation engine delivers personalized content recommendations based on an individual’s interests. Live webinar viewing in ON24 Engagement Hub is available now. Read the ON24 Engagement Hub press release for more information.
• More experiences deliver more insights – The more experiences prospects, customers, and partners interact with, the more engagement data that is tracked to provide a 360-degree view of every individual who engages with an ON24 experience. This then fuels ON24’s personalization engine to deliver unique content experiences and provide high-quality, actionable insights based on first-party data to sales and marketing teams. The ability to capture real-time insights is available now across all ON24 experiences.

“Interactive, immersive digital experiences are now essential to delivering a great customer experience,” said Jayesh Sahasi, executive vice president of products and CTO at ON24. “We’re continually reimagining the ON24 platform to help customers succeed in the era of digital engagement. With ON24, customers have the greatest choice and flexibility to deliver different experiences and capture deep insights that accelerate prospect, customer, and partner journeys.”

To learn more about the latest ON24 innovations, join us at event, The ON24 Experience: Innovation in the Age of Engagement, on October 26, 2021. Register at https://www.on24.com/the-on24-experience-innovation-in-the-age-of-engagement/.

About ON24

ON24 provides a leading cloud-based hybrid engagement platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Today, we are helping over 2,000 companies worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturing companies, convert millions of prospects to buyers. Through interactive webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, powered by AI, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

Forward-Looking Statements

This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.

© 2021 ON24, Inc. All rights reserved. ON24 and the ON24 logo are trademarks owned by ON24, Inc., and are registered in the United States Patent and Trademark Office and in other countries. The other referenced trademarks and service marks are also owned by ON24, Inc. and may be registered in some countries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211026005253/en/

Media Contact:

Roger Villareal

press@on24.com

Investor Contact:

Nate Pollack

investorrelations@on24.com

Source: ON24, Inc.

FAQ

What new features has ON24 announced for its platform on October 26, 2021?

ON24 announced new features including enhanced Webcast Elite user experience, ON24 Go Live for live events, and hybrid event capabilities.

How does ON24 improve audience engagement with its new updates?

The updates introduce customized surveys, new engagement tools like polls, and a multimedia content hub for live viewing.

What is ON24 Go Live and when will it be available?

ON24 Go Live is a new self-service virtual event product for live-streaming video events, planned for availability next month.

When can customers expect the enhanced features for ON24 Webcast Elite?

The enhanced features for ON24 Webcast Elite are planned for availability by the end of the year.