New ON24 Hybrid Solution Accelerates Digital-First, Hybrid Engagement

Rhea-AI Summary

ON24 has launched Hybrid Mode in its ON24 Webcast Elite, allowing organizations to enhance engagement for both in-person and virtual attendees. This feature enables seamless integration, where all participants can interact via the same digital tools, contributing to enriched data collection on attendee behavior. The new service also supports various production needs, including live streaming and translation services, broadening audience reach. This development aligns with the industry's shift toward hybrid events to optimize engagement and lead nurturing.

Positive

• Launch of Hybrid Mode in ON24 Webcast Elite enhances engagement for both in-person and virtual attendees.
• Integration of digital tools allows organizations to capture valuable engagement data across diverse platforms.
• Full suite of production services supports customers' hybrid events, including live streaming and creative services.

Negative

• None.

Hybrid capabilities and new suite of production services enable companies to deliver hybrid experiences and capture data across in-person and virtual attendees with one platform

SAN FRANCISCO--(BUSINESS WIRE)-- Many organizations are shifting to hybrid events to increase engagement and audience insights across physical and virtual attendees. To help customers deliver immersive digital-first, hybrid experiences, ON24 (NYSE: ONTF) today introduced Hybrid Mode in ON24 Webcast Elite. Many of the world’s most recognized brands use ON24 Webcast Elite to create and deliver engaging live, simulive, and on-demand webinars. With Hybrid Mode now available, organizations can bring all the benefits of digital engagement to their physical events and deliver an integrated, simultaneous, shared experience to in-person and virtual audiences anywhere in the world – all in a single digital engagement platform.

“The future of events is hybrid experiences that generate better engagement and data, with physical events complementing and augmenting digital-first strategies,” said Sharat Sharan, founder and CEO of ON24. “By capturing insights across all in-person and virtual attendees, sales and marketing teams can continually enhance their customer experiences, increase the reach of their lead nurture, and drive measurable pipeline and revenue.”

Physical events provide little to no data, prompting many organizations to move toward virtual and hybrid events.¹ Connecting in-person and virtual audiences is a significant challenge, with most event organizers saying that the technology to ensure a smooth experience is a concern.²

Hybrid Mode in ON24 Webcast Elite makes seamless hybrid experiences possible, enabling companies to customize their events for in-person and virtual attendees. Registrants receive event-related content and communications tailored to their preferred experience. During the event, virtual attendees can view and interact with the same presentations, digital content, Q&As, polls, and network in hybrid breakout rooms, while in-person attendees can scan QR Codes at the venue to quickly access the same interactivity tools.

First-person engagement data, buying signals, and prospect profiles are captured across both physical and virtual attendees throughout the event so marketing and sales can better understand potential customers. Organizations can then take all their hybrid engagement data and use ON24’s AI-based recommendation engine to deliver additional content and personalized experiences during and after the event based on an attendee’s engagement history and individual interests.

A full suite of production services is also available to support customers’ hybrid events. ON24 experts can manage and support filming, live streaming, and remote production with a talented team of video editors, producers, and creative services to help create a high-quality experience. Live captioning and translation services can also extend audience reach, helping scale digital experiences globally.

ON24 Webcast Elite is part of the ON24 Digital Experience Platform, which also includes ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, first-person data, and AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.

ON24’s new hybrid capabilities and services are available today for ON24 Webcast Elite. To learn more, visit ON24.com/Hybrid-Event-Solutions/.

About ON24

ON24 provides a leading cloud-based hybrid engagement platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Today, we are helping over 2,000 companies worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturing companies, convert millions of prospects to buyers. Through interactive webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, powered by AI, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

Forward-Looking Statements

This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.

© 2021 ON24, Inc. All rights reserved. ON24 and the ON24 logo are trademarks owned by ON24, Inc., and are registered in the United States Patent and Trademark Office and in other countries. The other referenced trademarks and service marks are also owned by ON24, Inc. and may be registered in some countries.

¹ ON24, Future of Events Report, July 2021
² Markletic, Marketic Event Research, February 2021

View source version on businesswire.com: https://www.businesswire.com/news/home/20210825005280/en/

Media Contact:

Roger Villareal

press@on24.com

Investor Contact:

Nate Pollack

investorrelations@on24.com

Source: ON24, Inc.

FAQ

What is Hybrid Mode in ON24 Webcast Elite?

Hybrid Mode allows organizations to deliver integrated experiences for in-person and virtual attendees, capturing engagement data.

How does ON24 Webcast Elite enhance audience engagement?

It provides interactive tools for both in-person and virtual attendees, allowing simultaneous participation and data collection.

What production services are available with ON24's new offering?

ON24 offers services such as live streaming, filming support, translation, and captioning to enhance hybrid events.

What benefits does ON24 provide for marketing and sales teams?

ON24 enables teams to capture attendee insights, improving customer experience and potential revenue growth.

When is the Hybrid Mode feature available?

The Hybrid Mode capabilities and services are available now for ON24 Webcast Elite users.