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Leading Independent Research Firms Recognize ON24 in Several Technology Categories
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Positive)
Tags
Rhea-AI Summary
ON24 (NYSE: ONTF) has been recognized by two independent research firms for its innovative digital engagement platform, enhancing sales and marketing across various sectors.
Forrester's report places ON24 in the growth stage for account-based marketing (ABM) solutions and early stage for conversation automation technology, highlighting its personalized engagement capabilities. Acknowledgments from Gartner also identify ON24 as a key player in event technology platforms.
The company's virtual event strategy has resulted in a notable 35% increase in marketing's contribution to the pipeline.
Positive
Recognized by Forrester for ABM and conversation automation technology.
Achieved a 35% increase in marketing's contribution to the pipeline.
Identified in Gartner's Market Guide for Event Technology Platforms.
Negative
None.
ON24 gains category momentum with a single platform that helps customers drive digital engagement and deliver the experiences audiences expect in a digital-first era
SAN FRANCISCO & LONDON--(BUSINESS WIRE)--
ON24 (NYSE: ONTF) today announced the company received acknowledgements from two leading independent research firms for the company’s innovation in a number of sales and marketing categories, including account-based marketing (ABM), conversation automation technology, and event technology platforms.
“Customers, prospects, partners and communities expect B2B organizations to meet them where they are in multiple online channels so they can engage, ask questions, participate in discussions, and make a purchase decision,” said Sharat Sharan, founder and CEO at ON24. “We’ve built a comprehensive digital engagement platform that is powering sales and marketing across many different industries to thrive in a digital-first world.”
Forrester identifies ON24 in growth stage maturity segment for ABM solutions
In their report, “New Tech: Account-Based Marketing, Q1 2022,” Forrester acknowledged ON24 among three vendors in the growth stage that were also named in the personalization solution for ABM functionality segment. According to the Forrester report, “Personalization solutions enable empathetic, contextual engagement. A key element of ABM is creating experiences that reveal that a company knows who its buyers are, the specific business challenges they face, and their objectives. Vendors in this category enable orchestrated, contextual engagement across a wide variety of engagement channels and content formats.”
Forrester names ON24 in early stage maturity segment for conversation automation technology for B2B marketing and sales
Forrester’s “New Tech: Conversation Automation Technology for B2B Marketing and Sales, Q2 2022” report identified ON24 as one of three companies in the early stage maturity segment that was also included in the embedded conversational solutions functionality segment. According to the report, “[Embedded conversational solutions] offer conversational capabilities as a feature inside a core marketing, sales, or content engagement solution by using existing delivery channels and decision-making.” The Forrester report says that B2B conversation automation technology “helps providers meet the changing information needs of buyers and customers throughout the purchasing journey and into the postsale customer lifecycle, fueled by automation and actionable intelligence.”
Forrester recognizes ON24 for building a virtual event mix to support increased demand
The research firm recognized ON24 in their report, “Building a Portfolio of Virtual Events that Drives Pre-, At-, and Post-Event Engagement.” According to the Forrester report, ON24 has “a virtual event strategy that delivers results” and “through a process of continual innovation and a single-minded focus on converting event data into actionable attendee insights, [ON24] has driven significantly more business through its virtual event channel.” The company’s portfolio of virtual events resulted in a “35% increase in marketing’s contribution to the pipeline.”
ON24 recognized in 2022 Gartner Market Guide for Event Technology Platforms
ON24 was identified as a representative vendor in the 2022 Gartner® report, “Market Guide for Event Technology Platforms.” Gartner defines the “event technology platform market as technology platforms that enable marketers to plan, execute and measure virtual and in-person events and hybrid experiences for external audiences.” Gartner says, “leveraging event technology platforms improves the quality of events and enables the tracking of attendee behavior and engagement across events.”
Today’s news follows recent ON24 accolades, including a top-rated award for event management software, virtual event platform, and webinar software on TrustRadius, ranking as the #1 webinar software on G2, and being recognized as a global market leader in the Vendor Selection Matrix, Marketing Event Management report from Research In Action.
ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.
[1] Gartner, “Market Guide for Event Technology Platforms,” Christy Ferguson, Amy Jenkins, Susan Graeme, Jenifer Silverstein, 24 May 2022. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
What recent recognition did ON24 (ONTF) receive in 2022?
ON24 received recognition from Forrester for its innovative digital engagement capabilities in account-based marketing and conversation automation technology, and was mentioned in Gartner's Market Guide for Event Technology Platforms.
How has ON24 (ONTF) improved its marketing contribution?
ON24 reported a 35% increase in marketing's contribution to the pipeline, attributed to its effective virtual event strategy.
What sectors does ON24 (ONTF) serve?
ON24 serves various sectors, including technology, banking, healthcare, and industrial manufacturing, providing solutions to enhance digital engagement.
