TBWA's dotdotdash Hires Mai Nguyen as First Chief Client Officer
dotdotdash, an experience innovation agency acquired by TBWA\/Worldwide in 2022, has appointed Mai Nguyen as its first Chief Client Officer. This move comes as dotdotdash has added Sony Honda Mobility and AutoNation to its client roster and is driving innovation for TBWA's global clients like McDonald's, adidas, and Henkel via NEXT. Nguyen, with a 16-year career in digital brand engagement, will focus on delivering future-forward brand experiences at the intersection of culture and technology.
The appointment aligns with dotdotdash's role in powering NEXT, TBWA's global innovation practice, which is on a double-digit growth trajectory for 2024. Nguyen will report to Kyle Bañuelos, dotdotdash co-founder and CEO, and act as a "translator" between emerging technology trends and clients' business challenges.
dotdotdash, una agencia de innovación experiencial adquirida por TBWA\Worldwide en 2022, ha nombrado a Mai Nguyen como su primera Chief Client Officer. Este movimiento se produce cuando dotdotdash ha añadido a Sony Honda Mobility y AutoNation a su lista de clientes y está impulsando la innovación para clientes globales de TBWA como McDonald's, adidas y Henkel a través de NEXT. Nguyen, con una carrera de 16 años en el compromiso digital de marca, se concentrará en ofrecer experiencias de marca orientadas al futuro en la intersección de la cultura y la tecnología.
La designación se alinea con el papel de dotdotdash en potenciar NEXT, la práctica global de innovación de TBWA, que está en una trayectoria de crecimiento de doble dígito para 2024. Nguyen reportará a Kyle Bañuelos, cofundador y CEO de dotdotdash, y actuará como un “traductor” entre las tendencias tecnológicas emergentes y los desafíos comerciales de los clientes.
dotdotdash는 2022년에 TBWA\Worldwide에 인수된 경험 혁신 에이전시로서 메이 응우옌을 첫 번째 최고 고객 책임자(Chief Client Officer)로 임명했습니다. 이 결정은 dotdotdash가 소니 혼다 모빌리티와 오토네이션을 고객 목록에 추가하고 맥도날드, 아디다스, 헨켈과 같은 TBWA의 글로벌 고객을 위해 NEXT를 통해 혁신을 추진하고 있는 가운데 이루어졌습니다. 디지털 브랜드 참여 분야에서 16년의 경력을 가진 응우옌은 문화와 기술의 교차점에서 미래 지향적인 브랜드 경험을 제공하는 데 초점을 맞출 것입니다.
이번 임명은 dotdotdash의 역할과 일치하며 NEXT는 TBWA의 글로벌 혁신 실천이자 2024년을 위한 두 자릿수 성장 궤적을 가지고 있습니다. 응우옌은 dotdotdash의 공동 창립자이자 CEO인 카일 바뉴엘로스에게 보고하며, 신기술 트렌드와 고객의 비즈니스 과제 간의 “번역가” 역할을 할 것입니다.
dotdotdash, une agence d'innovation expérientielle acquise par TBWA\Worldwide en 2022, a nommé Mai Nguyen comme son premier directeur des clients (Chief Client Officer). Cette décision intervient alors que dotdotdash a ajouté Sony Honda Mobility et AutoNation à sa liste de clients et qu'elle stimule l'innovation pour des clients globaux de TBWA tels que McDonald's, adidas et Henkel via NEXT. Nguyen, avec une carrière de 16 ans dans l'engagement numérique des marques, se concentrera sur la création d'expériences de marque tournées vers l'avenir à l'intersection de la culture et de la technologie.
La nomination s'inscrit dans le cadre du rôle de dotdotdash dans la dynamisation de NEXT, la pratique d'innovation mondiale de TBWA, qui connaît une trajectoire de croissance à deux chiffres pour 2024. Nguyen rendra compte à Kyle Bañuelos, co-fondateur et PDG de dotdotdash, et agira comme un
dotdotdash, eine Erlebnisinnovationsagentur, die 2022 von TBWA\Worldwide übernommen wurde, hat Mai Nguyen als ersten Chief Client Officer ernannt. Dieser Schritt erfolgt, da dotdotdash Sony Honda Mobility und AutoNation in das Kundenportfolio aufgenommen hat und Innovationen für TBWAs globale Kunden wie McDonald's, adidas und Henkel über NEXT vorantreibt. Nguyen, die auf eine 16-jährige Karriere im digitalen Markenengagement zurückblickt, wird sich darauf konzentrieren, zukunftsorientierte Markenerlebnisse an der Schnittstelle von Kultur und Technologie zu liefern.
Die Ernennung steht im Einklang mit dotdotdashs Rolle in der Stärkung von NEXT, TBWAs globalem Innovationspraxis, die auf einem doppelt so hohen Wachstumspfad für 2024 ist. Nguyen berichtet an Kyle Bañuelos, Mitbegründer und CEO von dotdotdash, und wird als
- Appointment of Mai Nguyen as Chief Client Officer, bringing 16 years of experience in digital brand engagement
- Addition of Sony Honda Mobility and AutoNation to dotdotdash's client roster
- Double-digit growth trajectory for NEXT (TBWA's innovation practice) in 2024
- Expansion of dotdotdash's team across strategy, creative, and production
- None.
Acquired by TBWA\Worldwide in 2022, experience innovation agency dotdotdash, has helped drive NEXT–TBWA's innovation practice–to a double-digit growth trajectory for 2024
Reporting to Kyle Bañuelos, dotdotdash co-founder and CEO, Nguyen will act as a "translator" between the constant shifts in emerging technology and culture and the way those changes can solve clients' business challenges today. The move comes as dotdotdash has added Sony Honda Mobility and AutoNation to its roster, while also supporting to drive innovation on a number of TBWA's top global clients including McDonald's, adidas, and Henkel via NEXT.
Nguyen's storied 16-year career began at a time when digital was becoming the focal point for brands to engage their users. From R/GA to Work & Co, Nguyen has cut her teeth working at agencies best known for their product and service offering and design and technology capabilities. She focuses on expanding client rosters and partnering with those clients to transform their businesses by leveraging technology to drive growth. Most recently, she oversaw Growth for Work & Co leading up to their acquisition by Accenture.
Kyle Bañuelos, dotdotdash co-founder and CEO notes, "As a key member of our executive leadership team, Mai will help continue to shape our vision and forge foundational brand partnerships to deliver ambitious work across digital products, experiences, and new spaces. Our growth this year is due to our incredible team that's grown significantly across strategy, creative, and production, and Mai will make a pivotal contribution in driving our future direction."
Mai Nguyen, dotdotdash Chief Client Officer, continues "I gravitate toward maker culture. But at ddd, it's more than just making—it's creating experiences that other agencies haven't thought of or simply don't have the chops for. For me, it's the combination of ddd's hyper-specialized craft paired together with TBWA's legacy in Disruption®. The two make up an unequaled offering designed to disrupt the future of brand experiences.
I'm excited to be a part of helping lead brands into new spaces—even if it's uncomfortable and especially if it's unconventional. I believe this unique nature of work requires a specific type of partnership and I'm excited to help clients realize they can't thrive without it," continued Nguyen.
Luke Eid, President, TBWA\NEXT and Chief Innovation Officer for TBWA\Worldwide says, "dotdotdash is a critical part of our future strategy for TBWA–to bring deep experience design and technology capabilities upstream into our creative process. It's vital to delivering on our promise of Disruption® across the ever-evolving experience landscape that makes up brands today. Mai's experience in understanding and connecting client needs with new and emerging opportunity spaces will not only help our clients own a larger share of the future but further accelerate our own growth."
For more information about working with dotdotdash, please visit https://www.dotdotdash.io/
About dotdotdash
dotdotdash is an experience innovation agency leading brands into new spaces. We create digital products and experiences at the intersection of culture and technology. As part of the TBWA\Worldwide Collective, dotdotdash powers NEXT–TBWA's global innovation practice.
About TBWA\Worldwide
TBWA is The Disruption Company®. We are a Collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption® methodology, we build the world's strongest brands. Brands that own an unfair share of the future.
Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020, and 2019, TBWA is also Adweek's 2022, 2021, and 2018 Global Agency of the Year and AdAge's A-List 2022 Network of the Year.
Our Collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), GMR, TBWA\Media Arts Lab, TBWA\Health Collective, and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan, and Singapore Airlines. Follow us on LinkedIn, X (formerly Twitter) and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).
View original content to download multimedia:https://www.prnewswire.com/news-releases/tbwas-dotdotdash-hires-mai-nguyen-as-first-chief-client-officer-302204364.html
SOURCE TBWA\Worldwide
FAQ
Who is Mai Nguyen and what is her new role at dotdotdash (OMC)?
What new clients has dotdotdash (OMC) added to its roster recently?
What is the growth projection for TBWA's NEXT innovation practice in 2024?
How does Mai Nguyen's appointment align with dotdotdash's (OMC) strategy?
