NEW COMVERGENCE REPORT PROJECTS OMNICOM MEDIA GROUP OUTPERFORMING ITS PEERS FOR RATE AND VOLUME OF GROWTH IN 2024
Omnicom Media Group (OMG) is projected to lead global media groups in 2024 with the highest growth rate (10.5%) and actual billings growth (+$4.2b), reaching projected billings of $44.8b according to COMvergence's analysis. The company demonstrated strong performance with the highest share of digital billings among media groups.
OMG's subsidiary OMD is expected to maintain its position as the world's largest media agency, with projected 2024 billings of $25.9B, representing a 7.9% increase over 2023. The group secured significant wins including Amazon, Volkswagen Group, and Unilever, achieving $7.37 billion in total new business during the first nine months of 2024, representing 28% of all new business awarded, with an industry-leading 85% retention rate.
Omnicom Media Group (OMG) è previsto che guida i gruppi media globali nel 2024 con il tasso di crescita più alto (10,5%) e una crescita delle fatturazioni effettive (+4,2 miliardi di dollari), raggiungendo le fatturazioni previste di 44,8 miliardi di dollari secondo l'analisi di COMvergence. L'azienda ha dimostrato una forte performance con la quota maggiore di fatturazioni digitali tra i gruppi media.
La sussidiaria di OMG, OMD, è prevista mantenere la sua posizione di agenzia media più grande del mondo, con fatturazioni previste nel 2024 di 25,9 miliardi di dollari, rappresentando un aumento del 7,9% rispetto al 2023. Il gruppo ha ottenuto importanti successi, tra cui Amazon, Volkswagen Group e Unilever, raggiungendo 7,37 miliardi di dollari in nuovi affari totali nei primi nove mesi del 2024, che rappresentano il 28% di tutti i nuovi affari attribuiti, con un tasso di retention leader del settore dell'85%.
Omnicom Media Group (OMG) se proyecta que liderará los grupos de medios globales en 2024 con la tasa de crecimiento más alta (10.5%) y un crecimiento real en las facturaciones (+4.2 mil millones de dólares), alcanzando una facturación proyectada de 44.8 mil millones de dólares según el análisis de COMvergence. La empresa demostró un rendimiento sólido con la mayor parte de las facturaciones digitales entre los grupos de medios.
La subsidiaria de OMG, OMD, se espera que mantenga su posición como la agencia de medios más grande del mundo, con facturaciones proyectadas para 2024 de 25.9 mil millones de dólares, lo que representa un aumento del 7.9% con respecto a 2023. El grupo aseguró importantes victorias, incluyendo Amazon, Volkswagen Group y Unilever, logrando 7.37 mil millones de dólares en nuevos negocios totales durante los primeros nueve meses de 2024, lo que representa el 28% de todos los nuevos negocios adjudicados, con una tasa de retención líder en la industria del 85%.
옴니컴 미디어 그룹 (OMG)은 2024년 전 세계 미디어 그룹에서 가장 높은 성장률(10.5%)과 실제 청구액 성장(+42억 달러)을 기록하며 448억 달러의 예상 청구액에 도달할 것으로 예상됩니다. 이는 COMvergence의 분석에 따른 것입니다. 이 회사는 미디어 그룹 중 디지털 청구액의 가장 높은 비율로 강력한 성과를 보여주었습니다.
OMG의 자회사인 OMD는 2024년 예상 청구액이 259억 달러로, 2023년 대비 7.9% 증가하여 세계 최대 미디어 에이전시로서의 위치를 유지할 것으로 보입니다. 이 그룹은 아마존, 폭스바겐 그룹, 유니레버 등 중요한 계약을 확보하여, 2024년 첫 아홉 달 동안 총 73억7000만 달러의 신규 사업을 성사시켰으며, 이는 모든 신규 사업의 28%에 해당하며, 업계에서 선도적인 85%의 유지율을 자랑합니다.
Omnicom Media Group (OMG) devrait diriger les groupes médias mondiaux en 2024 avec le taux de croissance le plus élevé (10,5%) et une croissance réelle des facturations (+4,2 milliards de dollars), atteignant des facturations projetées de 44,8 milliards de dollars selon l'analyse de COMvergence. L'entreprise a montré de solides performances avec la plus grande part de facturations digitales parmi les groupes médias.
La filiale d'OMG, OMD, devrait maintenir sa position d'agence média la plus grande au monde, avec des facturations prévues de 25,9 milliards de dollars en 2024, représentant une augmentation de 7,9 % par rapport à 2023. Le groupe a sécurisé des gains significatifs, y compris Amazon, Volkswagen Group et Unilever, réalisant 7,37 milliards de dollars de nouveaux affaires totales au cours des neuf premiers mois de 2024, ce qui représente 28 % de toutes les nouvelles affaires attribuées, avec un taux de fidélisation leader de l'industrie de 85 %.
Omnicom Media Group (OMG) wird voraussichtlich 2024 die globalen Mediengruppen mit der höchsten Wachstumsrate (10,5%) und einem tatsächlichen Umsatzwachstum (+4,2 Milliarden Dollar) anführen und erreicht laut Analyse von COMvergence einen voraussichtlichen Umsatz von 44,8 Milliarden Dollar. Das Unternehmen zeigte eine starke Leistung mit dem höchsten Anteil an digitalen Umsätzen unter den Mediengruppen.
Die Tochtergesellschaft von OMG, OMD, wird erwartet, ihre Position als größte Mediaagentur der Welt mit prognostizierten Umsätzen von 25,9 Milliarden Dollar im Jahr 2024 zu halten, was einem Anstieg von 7,9 % im Vergleich zu 2023 entspricht. Die Gruppe sicherte sich bedeutende Aufträge, darunter Amazon, die Volkswagen-Gruppe und Unilever, und erzielte in den ersten neun Monaten des Jahres 2024 insgesamt 7,37 Milliarden Dollar an neuen Aufträgen, was 28 % aller vergebenen neuen Aufträge entspricht, mit einer branchenführenden Retentionsrate von 85 %.
- Highest growth rate among global media groups at 10.5%
- Significant billings increase of $4.2b, reaching $44.8b in 2024
- Secured $7.37b in new business (28% of total market share)
- Industry-leading client retention rate of 85%
- Highest share of digital billings among all media groups
- OMD subsidiary projected for $25.9B in 2024 billings (+7.9% YoY)
- None.
Insights
The projected 10.5% growth and
OMG's industry-leading digital billings share positions it strategically in the rapidly evolving media marketplace. The company's success in securing major accounts across diverse sectors demonstrates strong competitive differentiation, particularly through its Omni operating system for media intelligence. The triple validation from COMvergence reports and Forrester Wave evaluation underscores OMG's market leadership. Their Agency as a Platform model appears to be resonating strongly with clients, evidenced by significant wins across multiple regions. This comprehensive market performance suggests OMG is well-positioned to capitalize on the ongoing digital transformation in media spending, potentially expanding its market share further in 2025.
OMG agency OMD Ranked #1 for Billings Volume and Net Growth
Year-end projections drop weeks after Forrester Wave
named OMG a leader in a transforming media marketplace
As reported in Global& Regional Billings & Market Shares Projected 2024- a provisional analysis of 2024 billings for media agency networks and their respective owner groups published yesterday by independent research company COMvergence – OMG outperformed its peers in both percentage of growth (
The report also projects that OMG will end the year with the highest share of digital billings among all media groups - an important indicator of the group's ability to help clients transform their media strategies for an increasingly digitally driven consumer marketplace.
The COMvergence projections mark the third industry assessment in the past 30+ days in which OMG has significantly outperformed its category.
In early November leading research and advisory firm Forrester named OMG a "Leader" in its Forrester Wave evaluating global media management groups - a report that saw OMG earn both the highest score among the 12 groups assessed in the report as well as endorsements from clients for its transparent business practices, trustworthy relationships, and the strength of its Omni operating system for media and business intelligence.
Earlier this month, the COMvergence Global Media Agency New Business Barometer Q1-Q3 2024 revealed OMG as the #1 global media group for new business in the first nine months of the year. Fueled by a series of wins and retentions that included Amazon, Volkswagen Group, Unilever, Priceline, HanesBrands, and HP, OMG won
Commenting on the collective impact of these wins, OMG CEO Florian Adamski said, "There are four key characteristics for assessing true costumer obsession in a media agency group: the type of clients the business retains in a fast-paced marketplace, new clients deciding to put their trust into the business in a highly competitive environment, the way it conducts business on behalf of its clients and how it advances the business to contribute to broader industry progress. In 2024, OMG worked hard on each one of these proof points, leveraging our Agency as a Platform model to deliver customized solutions that drive business growth for our clients, our agencies, and our people in a complex marketplace."
OMD Tops the Agency Network Rankings
COMvergence projects that the biggest agency in OMG will again end the year as the biggest media agency in the world, with projected 2024 billings of
The projected outcomes is the latest in a series of superlatives for OMD in 2024, including maintaining its position as the highest ranked media agency brand on the Effie Index, taking Media Network of the Year honors at
Commenting on the agency's performance, OMD Worldwide CEO George Manas said, "These results reflect OMD's ongoing transformation as we've redefined the role that we play in advancing our clients business ambitions. It's an evolution that has taken us from service provider to media partner to marketing collaborator, working with our clients to co-create next gen solutions that unlock growth today and secure lasting competitive advantage."
Joining OMD on the growth track, sister OMG agencies PHD and Hearts & Science posted growth across all four regions, and three out of four, respectively.
Fuel for Growth
With just two weeks left in the year Omnicom Media Group maintains the new business momentum that fueled its industry-leading billings growth in 2024. As of this writing and based on the most recent numbers reported in the COMvergence dashboards that provide a moment-in-time snapshot of the new business landscape, OMG continues to hold the best YTD total new business record among the Big Six global media groups, with a more than
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SOURCE Omnicom Media Group
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