TBWA Named To Fast Company's Most Innovative Companies List for the Sixth Time
TBWA\Worldwide has earned a spot on Fast Company's 2025 Most Innovative Companies list for the sixth time since 2018, showcasing the continued success of their Disruption® methodology. The achievement highlights their commitment to innovation in the advertising industry.
Central to TBWA's innovation is their Collective AI platform, built on Omnicom's Gen AI services and powered by Disruption®. The platform leverages insights from over 11,000 creative professionals across 40+ countries, aimed at enhancing creativity and scalability.
To celebrate this recognition, TBWA is launching The Brave Thing bot, a public-facing tool from their Collective AI suite. This Gordon Ramsay-inspired bot offers brutally honest feedback on advertising concepts, helping creatives and marketers improve their ideas. Submissions are being accepted until March 21, 2025, at 9:00 AM ET, with responses delivered via email.
TBWA\Worldwide ha guadagnato un posto nella lista delle 50 aziende più innovative del 2025 di Fast Company per la sesta volta dal 2018, dimostrando il continuo successo della loro metodologia Disruption®. Questo traguardo evidenzia il loro impegno verso l'innovazione nel settore pubblicitario.
Al centro dell'innovazione di TBWA c'è la loro piattaforma Collective AI, costruita sui servizi Gen AI di Omnicom e alimentata da Disruption®. La piattaforma sfrutta le intuizioni di oltre 11.000 professionisti creativi in più di 40 paesi, con l'obiettivo di migliorare la creatività e la scalabilità.
Per celebrare questo riconoscimento, TBWA sta lanciando The Brave Thing bot, uno strumento pubblico della loro suite Collective AI. Questo bot ispirato a Gordon Ramsay offre feedback brutalmente onesti sui concetti pubblicitari, aiutando i creativi e i marketer a migliorare le loro idee. Le candidature saranno accettate fino al 21 marzo 2025, alle 9:00 AM ET, con risposte inviate via email.
TBWA\\Worldwide ha ganado un lugar en la lista de Las empresas más innovadoras de 2025 de Fast Company por sexta vez desde 2018, demostrando el éxito continuo de su metodología Disruption®. Este logro resalta su compromiso con la innovación en la industria publicitaria.
En el centro de la innovación de TBWA se encuentra su plataforma Collective AI, construida sobre los servicios Gen AI de Omnicom y potenciada por Disruption®. La plataforma aprovecha las ideas de más de 11,000 profesionales creativos en más de 40 países, con el objetivo de mejorar la creatividad y la escalabilidad.
Para celebrar este reconocimiento, TBWA está lanzando The Brave Thing bot, una herramienta pública de su suite Collective AI. Este bot inspirado en Gordon Ramsay ofrece comentarios brutalmente honestos sobre conceptos publicitarios, ayudando a creativos y mercadólogos a mejorar sus ideas. Se aceptarán presentaciones hasta el 21 de marzo de 2025, a las 9:00 AM ET, con respuestas enviadas por correo electrónico.
TBWA\Worldwide는 Fast Company의 2025년 가장 혁신적인 기업 목록에 2018년 이후 여섯 번째로 이름을 올리며 Disruption® 방법론의 지속적인 성공을 보여주었습니다. 이 성과는 광고 산업에서의 혁신에 대한 그들의 헌신을 강조합니다.
TBWA 혁신의 핵심은 Omnicom의 Gen AI 서비스에 기반하여 Disruption®으로 구동되는 Collective AI 플랫폼입니다. 이 플랫폼은 40개국 이상의 11,000명 이상의 창의적 전문가의 통찰력을 활용하여 창의성과 확장성을 향상시키는 것을 목표로 합니다.
이 인정을 기념하기 위해 TBWA는 The Brave Thing bot을 출시합니다. 이는 그들의 Collective AI 제품군의 공개 도구입니다. Gordon Ramsay에서 영감을 받은 이 봇은 광고 개념에 대해 brutally honest한 피드백을 제공하여 창작자와 마케터들이 아이디어를 개선하는 데 도움을 줍니다. 제출은 2025년 3월 21일 오전 9시(ET)까지 가능하며, 응답은 이메일로 전달됩니다.
TBWA\Worldwide a obtenu une place dans la liste des entreprises les plus innovantes de 2025 de Fast Company pour la sixième fois depuis 2018, mettant en avant le succès continu de leur méthodologie Disruption®. Cette réalisation souligne leur engagement envers l'innovation dans l'industrie publicitaire.
Au cœur de l'innovation de TBWA se trouve leur plateforme Collective AI, construite sur les services Gen AI d'Omnicom et alimentée par Disruption®. La plateforme s'appuie sur les idées de plus de 11 000 professionnels créatifs dans plus de 40 pays, visant à améliorer la créativité et la scalabilité.
Pour célébrer cette reconnaissance, TBWA lance The Brave Thing bot, un outil public de leur suite Collective AI. Ce bot inspiré par Gordon Ramsay offre des retours brutalement honnêtes sur des concepts publicitaires, aidant les créatifs et les marketeurs à améliorer leurs idées. Les soumissions sont acceptées jusqu'au 21 mars 2025 à 9h00 ET, avec des réponses envoyées par e-mail.
TBWA\Worldwide hat zum sechsten Mal seit 2018 einen Platz auf der Liste der 50 innovativsten Unternehmen 2025 von Fast Company ergattert, was den anhaltenden Erfolg ihrer Disruption®-Methodik unterstreicht. Diese Leistung hebt ihr Engagement für Innovation in der Werbebranche hervor.
Im Zentrum von TBWAs Innovation steht ihre Collective AI-Plattform, die auf Omnicoms Gen AI-Diensten basiert und von Disruption® angetrieben wird. Die Plattform nutzt Erkenntnisse von über 11.000 kreativen Fachleuten aus mehr als 40 Ländern, um Kreativität und Skalierbarkeit zu verbessern.
Um diese Anerkennung zu feiern, startet TBWA The Brave Thing bot, ein öffentlich zugängliches Tool aus ihrer Collective AI-Suite. Dieser von Gordon Ramsay inspirierte Bot bietet brutal ehrliches Feedback zu Werbekonzepten und hilft Kreativen und Marketern, ihre Ideen zu verbessern. Einsendungen werden bis zum 21. März 2025 um 9:00 Uhr ET angenommen, die Antworten werden per E-Mail zugesendet.
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• To celebrate, TBWA will be dishing out solicited (and at times brutally honest) advice via the "The Brave Thing" bot
• All in the name of Disruption®, marketers and creatives alike are encouraged to submit their proposals to get their ideas from good to great
Published annually, Fast Company's Most Innovative Companies list honors businesses that have demonstrated their impact and commitment to not only embracing innovation, but fueling it.
A key factor in TBWA's success is its AI platform, Collective AI. Built on Omnicom's end-to-end Gen AI suite of services and fed on a one-of-a-kind diet of Disruption®, Collective AI is designed to drive the industry towards more impactful creativity and scalability. Leveraging over 50 years of disruptive ideas and insights from more than 11,000+ creative minds in over 40 countries, Collective AI has a treasure trove of TBWA-built experiences fueling its output.
Erin Riley, Global CEO of TBWA\Worldwide noted "Disruption and innovation are complementary—you can't have one without the other. That's why being recognized so consistently for our commitment to innovation is particularly gratifying for us. As we observe the flattening of culture and the lack of distinction among brands, we believe disruptive and innovative cultures and work are more necessary than ever. Our collective of 11,000 creative souls are on a mission to kill boring, to kill sameness, and to harness the power of rigor-backed disruption to drive commercial value with our brand partners. It will be that effort that will hopefully have us on this list for the seventh time next year."
In celebration of this achievement, TBWA is opening up its proprietary Collective AI tool, The Brave Thing bot, giving others the chance to see how their ideas fare against the chatbot. The Brave Thing bot offers an "intervention on advertising," evaluating concepts with brutal honesty à la Gordon Ramsay. Inspired by advertising legend Lee Clow's manifesto, it lays out every tired convention and cliché within a category, critiques creative assets against those tropes, and offers solutions to 'do the brave thing' better next time.
Select submissions uploaded HERE by 9:00 AM ET, Friday, March 21 will be reviewed by a brain trust of TBWA's top thinkers and processed through The Brave Thing bot. Its responses will be shared with willing participants via email, and beware: the truth (may) hurt.
If you're looking to Disrupt, visit us at TBWA.com.
About TBWA
TBWA is The Disruption Company®. We are a Collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption® methodology, we build the world's strongest brands. Brands that own an unfair share of the future.
Named one of the World's Most Innovative Companies by Fast Company in 2025, 2023, 2022, 2021, 2020, and 2019, TBWA is also Adweek's 2024, 2022, 2021, and 2018 Global Agency of the Year and Ad Age's A-List 2022 Network of the Year.
Our Collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), GMR, TBWA\Media Arts Lab, TBWA\Health Collective, and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan, and Singapore Airlines. Follow us on LinkedIn, X (formerly Twitter) and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).
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SOURCE TBWA\Worldwide
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