FleishmanHillard Hires Jim Joseph as Global Head of Brand Impact
FleishmanHillard has appointed Jim Joseph as global head of Brand Impact, strengthening its global leadership team. In this role, Joseph will lead the company's global Brand business across B2B, B2C, and B2G audiences, focusing on driving commercial outcomes through communications.
Joseph joins from Ketchum where he served as U.S. CEO and global chief marketing officer. His extensive experience includes positions at IPG Health, BCW, and various marketing firms, as well as client-side roles at Johnson & Johnson and Church & Dwight. He is also an NYU adjunct instructor and author of five books.
This appointment follows recent leadership changes at FleishmanHillard, including Della Sweetman as president, Americas and chief strategy officer, along with new market leadership appointments in India, Texas, Thailand, and Singapore. The company is emphasizing its Brand Impact offering to complement its established Corporate Affairs consulting strength.
FleishmanHillard ha nominato Jim Joseph come responsabile globale dell'Impatto del Brand, rafforzando il suo team di leadership globale. In questo ruolo, Joseph guiderà l'attività globale del Brand dell'azienda per i pubblici B2B, B2C e B2G, concentrandosi sul conseguimento di risultati commerciali attraverso le comunicazioni.
Joseph arriva da Ketchum, dove ha ricoperto il ruolo di CEO negli Stati Uniti e chief marketing officer globale. La sua vasta esperienza include posizioni presso IPG Health, BCW e diverse agenzie di marketing, oltre a ruoli dal lato cliente presso Johnson & Johnson e Church & Dwight. È anche un docente a contratto alla NYU e autore di cinque libri.
Questa nomina segue recenti cambiamenti nella leadership di FleishmanHillard, inclusa Della Sweetman come presidente per le Americhe e chief strategy officer, insieme a nuove nomine nella leadership di mercato in India, Texas, Thailandia e Singapore. L'azienda sta enfatizzando la sua offerta di Impatto del Brand per complementare la sua consolidata forza nella consulenza di Affari Aziendali.
FleishmanHillard ha nombrado a Jim Joseph como director global de Impacto de Marca, fortaleciendo su equipo de liderazgo global. En este rol, Joseph liderará el negocio global de Marca de la empresa para audiencias B2B, B2C y B2G, enfocándose en impulsar resultados comerciales a través de las comunicaciones.
Joseph se une a la empresa desde Ketchum, donde se desempeñó como CEO en EE. UU. y director de marketing global. Su amplia experiencia incluye posiciones en IPG Health, BCW y diversas agencias de marketing, así como roles del lado del cliente en Johnson & Johnson y Church & Dwight. También es instructor adjunto en NYU y autor de cinco libros.
Esta nombramiento sigue a recientes cambios en el liderazgo de FleishmanHillard, incluyendo a Della Sweetman como presidenta de las Américas y directora de estrategia, junto con nuevos nombramientos en liderazgo de mercado en India, Texas, Tailandia y Singapur. La empresa está enfatizando su oferta de Impacto de Marca para complementar su consolidada fortaleza en consultoría de Asuntos Corporativos.
플라이시만힐라드는 짐 조셉을 브랜드 임팩트의 글로벌 책임자로 임명하여 글로벌 리더십 팀을 강화했습니다. 이 역할에서 조셉은 B2B, B2C 및 B2G 청중을 대상으로 회사의 글로벌 브랜드 비즈니스를 이끌며, 커뮤니케이션을 통해 상업적 결과를 창출하는 데 집중할 것입니다.
조셉은 미국 CEO 및 글로벌 마케팅 책임자로 재직했던 케처움에서 합류했습니다. 그의 광범위한 경험에는 IPG Health, BCW 및 여러 마케팅 회사에서의 직책과 존슨앤존슨 및 처치앤드와이트에서의 고객 측 역할이 포함됩니다. 그는 또한 NYU의 겸임 강사이자 다섯 권의 책 저자입니다.
이번 임명은 플라이시만힐라드의 최근 리더십 변화에 따른 것으로, 델라 스위트맨이 아메리카의 사장 겸 최고 전략 책임자로 임명되었으며, 인도, 텍사스, 태국 및 싱가포르에서 새로운 시장 리더십 임명이 있었습니다. 이 회사는 확립된 기업 업무 컨설팅 강점을 보완하기 위해 브랜드 임팩트 제공을 강조하고 있습니다.
FleishmanHillard a nommé Jim Joseph au poste de responsable mondial de l'Impact de Marque, renforçant ainsi son équipe de direction mondiale. Dans ce rôle, Joseph dirigera l'activité mondiale de la marque de l'entreprise auprès des publics B2B, B2C et B2G, en se concentrant sur l'obtention de résultats commerciaux grâce à la communication.
Joseph rejoint l'entreprise en provenance de Ketchum, où il a occupé le poste de PDG aux États-Unis et de directeur marketing mondial. Son expérience étendue comprend des postes chez IPG Health, BCW et diverses agences de marketing, ainsi que des rôles côté client chez Johnson & Johnson et Church & Dwight. Il est également enseignant adjoint à la NYU et auteur de cinq livres.
Cette nomination fait suite à des changements récents dans la direction de FleishmanHillard, notamment Della Sweetman en tant que présidente pour les Amériques et directrice de la stratégie, ainsi que de nouvelles nominations à des postes de direction sur les marchés en Inde, au Texas, en Thaïlande et à Singapour. L'entreprise met l'accent sur son offre d'Impact de Marque pour compléter sa force établie en matière de conseil en affaires corporatives.
FleishmanHillard hat Jim Joseph zum globalen Leiter der Markenwirkung ernannt und damit sein globales Führungsteam gestärkt. In dieser Rolle wird Joseph das globale Markenbusiness des Unternehmens für B2B-, B2C- und B2G-Zielgruppen leiten und sich darauf konzentrieren, kommerzielle Ergebnisse durch Kommunikation zu erzielen.
Joseph kommt von Ketchum, wo er als CEO für die USA und globaler Chief Marketing Officer tätig war. Seine umfangreiche Erfahrung umfasst Positionen bei IPG Health, BCW und verschiedenen Marketingfirmen sowie Kundenrollen bei Johnson & Johnson und Church & Dwight. Außerdem ist er Dozent an der NYU und Autor von fünf Büchern.
Diese Ernennung folgt auf jüngste Veränderungen in der Führung von FleishmanHillard, darunter Della Sweetman als Präsidentin für die Amerikas und Chief Strategy Officer sowie neue Marktführungspositionen in Indien, Texas, Thailand und Singapur. Das Unternehmen betont sein Angebot zur Markenwirkung, um seine etablierte Stärke in der Unternehmensberatung zu ergänzen.
- Strategic expansion into brand consulting services
- Strengthened leadership team with experienced industry veteran
- Global market expansion with new leadership in multiple regions
- None.
Appointment Builds on the Agency's New Global Leadership Team, Leans into Brand Consulting as an Accelerant to Client Business Outcomes and Sales Growth
"Everything we do is designed to drive action and impact for our clients, and we have the power and ability to drive commercial outcomes through our work," said J.J. Carter, FleishmanHillard president and chief executive officer. "Jim's expertise in client-side brand management, as well as his roles across multiple agency disciplines and industry sectors throughout his career, perfectly position him to make FleishmanHillard the undisputed global destination for brand work and for clients who need a partner that will deliver true business impact."
FleishmanHillard has long emphasized its Corporate Affairs consulting strength and now brings similar discipline to an elevated Brand Impact offering under Joseph's leadership. Through this effort FleishmanHillard will focus on driving commercial outcomes rather than communications output and will pull from the firm's strengths in data and intelligence, strategic integration and its spectrum of industry expertise.
"I feel like joining FleishmanHillard at this moment, in this role is the culmination of my career journey," said Joseph. "We're working to be a first mover in the industry reinvention of what brand marketing and communications mean in today's world and how we can drive business impacts and commerce for our clients."
Before joining FleishmanHillard, Joseph was at Ketchum where he held various roles including
Joseph is the latest appointee to Carter's new global leadership team on the heels of last year's announcement of Della Sweetman as president,
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The
About Omnicom PR Group (OPRG)
Omnicom PR Group (OPRG) is the largest global network of communications and consulting agencies in the world. It is home to three of the top global PR agencies FleishmanHillard, Ketchum, Porter Novelli and more than a dozen specialist agencies in corporate and public affairs, political consulting and advertising, language strategy, global health strategy and organizational transformation. OPRG is part of Omnicom (NYSE: OMC). www.TeamOPRG.com.
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SOURCE FleishmanHillard
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