Omnicom Named a Leader in Marketing Creative and Content Services by Independent Research Firm
Omnicom (NYSE: OMC) has achieved a significant industry recognition, being named a Leader in Forrester's Q1 2025 Marketing Creative and Content Services evaluation. Omnicom Precision Marketing Group (OPMG) secured the highest scores in seven criteria and tied for the highest score in the Strategy category. Omnicom Advertising Group (OAG), launched January 1, 2025, emerged as a Strong Performer with the second-highest Current Offering category score.
OPMG excelled in areas including creative production, commerce, influencer marketing, and talent strategy. OAG received top scores in brand strategy, content development, global delivery, and performance creative. This recognition follows Omnicom's leadership positions in Forrester's Media Management Services (Q4 2024) and Commerce Services (Q2 2024) evaluations, making it the only company to achieve Leader status across all three assessments.
Omnicom (NYSE: OMC) ha ottenuto un riconoscimento significativo nel settore, essendo stato nominato Leader nella valutazione dei Servizi Creativi e di Contenuto di Marketing di Forrester per il primo trimestre del 2025. Omnicom Precision Marketing Group (OPMG) ha ottenuto i punteggi più alti in sette criteri e ha pareggiato il punteggio più alto nella categoria Strategia. Omnicom Advertising Group (OAG), lanciato il 1 gennaio 2025, è emerso come un Performer Forte con il secondo punteggio più alto nella categoria Offerta Attuale.
OPMG ha eccelso in aree come produzione creativa, commercio, marketing degli influencer e strategia dei talenti. OAG ha ricevuto punteggi eccellenti nella strategia di marca, nello sviluppo dei contenuti, nella consegna globale e nella creatività performativa. Questo riconoscimento segue le posizioni di leadership di Omnicom nelle valutazioni dei Servizi di Gestione dei Media di Forrester (Q4 2024) e dei Servizi di Commercio (Q2 2024), rendendola l'unica azienda a ottenere lo status di Leader in tutte e tre le valutazioni.
Omnicom (NYSE: OMC) ha logrado un reconocimiento significativo en la industria, siendo nombrado Líder en la evaluación de Servicios Creativos y de Contenido de Marketing de Forrester para el primer trimestre de 2025. Omnicom Precision Marketing Group (OPMG) obtuvo las puntuaciones más altas en siete criterios y empató en la puntuación más alta en la categoría de Estrategia. Omnicom Advertising Group (OAG), lanzado el 1 de enero de 2025, emergió como un Fuerte Performer con la segunda puntuación más alta en la categoría de Oferta Actual.
OPMG destacó en áreas como producción creativa, comercio, marketing de influencers y estrategia de talento. OAG recibió puntuaciones sobresalientes en estrategia de marca, desarrollo de contenido, entrega global y creatividad en rendimiento. Este reconocimiento sigue a las posiciones de liderazgo de Omnicom en las evaluaciones de Servicios de Gestión de Medios de Forrester (Q4 2024) y Servicios de Comercio (Q2 2024), convirtiéndola en la única empresa en alcanzar el estatus de Líder en las tres evaluaciones.
옴니콤 (NYSE: OMC)은 포레스터의 2025년 1분기 마케팅 창의성 및 콘텐츠 서비스 평가에서 리더로 선정되어 업계에서 중요한 인정을 받았습니다. 옴니콤 정밀 마케팅 그룹 (OPMG)는 7개의 기준에서 가장 높은 점수를 받았고 전략 부문에서 가장 높은 점수에 동점을 기록했습니다. 옴니콤 광고 그룹 (OAG)은 2025년 1월 1일에 출범하여 현재 제공 부문에서 두 번째로 높은 점수를 기록하며 강력한 성과자로 떠올랐습니다.
OPMG는 창의적 제작, 상거래, 인플루언서 마케팅 및 인재 전략 등 여러 분야에서 뛰어난 성과를 보였습니다. OAG는 브랜드 전략, 콘텐츠 개발, 글로벌 제공 및 성과 창의성에서 최고의 점수를 받았습니다. 이 인식은 옴니콤이 포레스터의 미디어 관리 서비스(Q4 2024) 및 상거래 서비스(Q2 2024) 평가에서 리더십을 유지한 이후에 이루어진 것으로, 세 가지 평가에서 모두 리더 지위를 획득한 유일한 회사가 되었습니다.
Omnicom (NYSE: OMC) a obtenu une reconnaissance significative dans l'industrie, étant nommé Leader dans l'évaluation des Services Créatifs et de Contenu Marketing de Forrester pour le premier trimestre 2025. Omnicom Precision Marketing Group (OPMG) a obtenu les scores les plus élevés dans sept critères et a égalé le score le plus élevé dans la catégorie Stratégie. Omnicom Advertising Group (OAG), lancé le 1er janvier 2025, a émergé comme un Performer Fort avec le deuxième score le plus élevé dans la catégorie Offre Actuelle.
OPMG a excellé dans des domaines tels que la production créative, le commerce, le marketing d'influence et la stratégie de talent. OAG a reçu des scores élevés en stratégie de marque, développement de contenu, livraison mondiale et créativité performante. Cette reconnaissance fait suite aux positions de leadership d'Omnicom dans les évaluations des Services de Gestion des Médias de Forrester (Q4 2024) et des Services de Commerce (Q2 2024), faisant d'elle la seule entreprise à obtenir le statut de Leader dans les trois évaluations.
Omnicom (NYSE: OMC) hat eine bedeutende Anerkennung in der Branche erreicht, indem es als Leader in der Bewertung der Marketing Kreativ- und Inhaltsdienste von Forrester für das erste Quartal 2025 benannt wurde. Omnicom Precision Marketing Group (OPMG) erzielte die höchsten Punktzahlen in sieben Kriterien und teilte sich die höchste Punktzahl in der Kategorie Strategie. Omnicom Advertising Group (OAG), die am 1. Januar 2025 gegründet wurde, trat als starker Performer mit der zweithöchsten Punktzahl in der Kategorie Aktuelles Angebot hervor.
OPMG glänzte in Bereichen wie kreative Produktion, Handel, Influencer-Marketing und Talentstrategie. OAG erhielt die besten Punktzahlen in Markenstrategie, Inhaltsentwicklung, globaler Lieferung und Performance-Kreativität. Diese Anerkennung folgt auf Omnicoms Führungspositionen in Forresters Media Management Services (Q4 2024) und Commerce Services (Q2 2024) Bewertungen, was es zum einzigen Unternehmen macht, das in allen drei Bewertungen den Status eines Leaders erreicht hat.
- Named Leader in Forrester's Marketing Creative and Content Services evaluation
- OPMG achieved highest scores in 7 criteria and tied for top Strategy category score
- OAG secured second-highest Current Offering category score
- Only company to achieve Leader status across Creative, Media, and Commerce Forrester evaluations
- None.
OPMG was named a Leader in the evaluation and tied for the highest score in the Strategy category among all participating companies. It received the highest possible scores in the creative and content production, creative commerce, influencer marketing, partner ecosystem, performance creative, pricing flexibility and transparency, and talent strategy criteria. The Forrester evaluation noted that, "Enterprise brands with the need to scale data-driven creativity should consider OPMG."
OAG, which officially launched on January 1, 2025, was also recognized in the evaluation, coming in as a Strong Performer and having the second-highest Current Offering category score among all participating companies. It received the highest possible scores in the brand strategy, creative and content development, global delivery strategy, and performance creative criteria. The Forrester evaluation noted that, "Global enterprise brands that demand creative excellence should consider Omnicom Advertising Group."
"As a company deeply committed to driving meaningful outcomes for our clients, we believe Omnicom's strong performance on the Forrester Wave™ is a reflection of our relentless focus on innovation, collaboration, and delivering best-in-class solutions at every step of the customer journey," said John Wren, Chairman and CEO of Omnicom. "For us, being the only company designated as a Leader in the Commerce, Media and Creative Waves underscores the extraordinary talent across our global network and our ability to stay ahead in an ever-evolving industry. I want to congratulate OPMG and OAG on this recognition."
This evaluation comes on the heels of Omnicom and its agencies being named a Leader in "The Forrester Wave™: Media Management Services, Q4 2024" and "The Forrester Wave™: Commerce Services, Q2 2024". Omnicom's agencies have been named a Leader across all three of these most recent Forrester evaluations, which Omnicom attributes to its superior capabilities across creative, media and commerce.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here.
About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom's iconic agency brands are home to the industry's most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit www.omnicomgroup.com.
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SOURCE Omnicom Group Inc.
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