TBWA Named Adweek's 2024 Global Agency of the Year for the Fourth Time
TBWA\Worldwide has been named 2024 Global Agency of the Year by Adweek, marking its fourth recognition since 2018. The agency was recognized for launching its AI platform 'Collective AI' and delivering innovative creative work, including an Emmy-winning Apple campaign and partnerships with major brands like Levi's and McDonald's. In 2024, TBWA welcomed 200 new clients, maintained its top 20 clients, and achieved growth with 70% of them. The agency, comprising 11,000 creative professionals, demonstrated strong global network capabilities while balancing global standards with local market needs. Erin Riley will assume the role of CEO starting January 1st, 2025, succeeding Troy Ruhanen.
TBWA\Worldwide è stata nominata Agenzia Globale dell'Anno 2024 da Adweek, segnando il suo quarto riconoscimento dal 2018. L'agenzia è stata apprezzata per il lancio della sua piattaforma AI 'Collective AI' e per la creazione di lavori creativi innovativi, tra cui una campagna vincitrice di un Emmy per Apple e collaborazioni con marchi di grande rilievo come Levi's e McDonald's. Nel 2024, TBWA ha accolto 200 nuovi clienti, mantenendo i suoi 20 principali e ottenendo crescita con il 70% di essi. L'agenzia, composta da 11.000 professionisti creativi, ha dimostrato forti capacità di rete globali, bilanciando standard globali con le esigenze dei mercati locali. Erin Riley assumerà il ruolo di CEO a partire dal 1° gennaio 2025, succedendo a Troy Ruhanen.
TBWA\\Worldwide ha sido nombrada Agencia Global del Año 2024 por Adweek, marcando su cuarto reconocimiento desde 2018. La agencia fue reconocida por lanzar su plataforma de IA 'Collective AI' y por entregar trabajos creativos innovadores, incluyendo una campaña ganadora de un Emmy para Apple y asociaciones con grandes marcas como Levi's y McDonald's. En 2024, TBWA dio la bienvenida a 200 nuevos clientes, mantuvo a sus 20 clientes principales y logró crecimiento con el 70% de ellos. La agencia, que cuenta con 11,000 profesionales creativos, demostró sólidas capacidades de red global, equilibrando estándares globales con las necesidades del mercado local. Erin Riley asumirá el rol de CEO a partir del 1 de enero de 2025, sucediendo a Troy Ruhanen.
TBWA\Worldwide는 Adweek에 의해 2024 글로벌 올해의 에이전시로 선정되었으며, 이는 2018년 이후 네 번째 인정을 의미합니다. 이 에이전시는 AI 플랫폼인 'Collective AI'를 론칭하고, Emmy 수상 경력이 있는 Apple 캠페인을 포함한 혁신적인 창의적 작업을 수행한 공로로 인정받았습니다. 2024년, TBWA는 200명의 신규 고객을 맞이하고, 주요 20개 고객을 유지하며 그 중 70%에서 성장을 이루었습니다. 11,000명의 창의적 전문가로 구성된 이 에이전시는 글로벌 기준과 지역 시장의 요구를 균형 있게 조율하며 강력한 글로벌 네트워크 역량을 보여주었습니다. Erin Riley는 2025년 1월 1일부터 CEO 역할을 맡게 되며, Troy Ruhanen의 뒤를 잇습니다.
TBWA\Worldwide a été nommée Agence Globale de l'Année 2024 par Adweek, marquant sa quatrième reconnaissance depuis 2018. L'agence a été reconnue pour le lancement de sa plateforme d'IA 'Collective AI' et pour avoir livré des travaux créatifs innovants, y compris une campagne primée aux Emmy pour Apple et des partenariats avec de grandes marques comme Levi's et McDonald's. En 2024, TBWA a accueilli 200 nouveaux clients, a maintenu ses 20 principaux clients et a réalisé une croissance avec 70 % d'entre eux. L'agence, composée de 11 000 professionnels créatifs, a montré de solides capacités de réseau mondial tout en équilibrant les normes mondiales avec les besoins des marchés locaux. Erin Riley assumera le rôle de PDG à partir du 1er janvier 2025, succédant à Troy Ruhanen.
TBWA\Worldwide wurde von Adweek zur Global Agency of the Year 2024 ernannt, was die vierte Auszeichnung seit 2018 darstellt. Die Agentur wurde für die Einführung ihrer KI-Plattform 'Collective AI' und die Bereitstellung innovativer kreativer Arbeiten, einschließlich einer Emmy-prämierten Kampagne für Apple und Partnerschaften mit großen Marken wie Levi's und McDonald's, anerkannt. Im Jahr 2024 begrüßte TBWA 200 neue Kunden, hielt seine 20 Hauptkunden und erzielte mit 70 % von ihnen Wachstum. Die Agentur, die aus 11.000 kreativen Fachleuten besteht, zeigte starke globale Netzwerkfähigkeiten, während sie globale Standards mit lokalen Marktbedürfnissen in Einklang brachte. Erin Riley wird ab dem 1. Januar 2025 die Rolle des CEO übernehmen und damit Troy Ruhanen nachfolgen.
- Secured 200 new clients in 2024
- Achieved growth with 70% of existing clients
- Retained all top 20 clients
- Won Emmy award for Apple campaign
- Successfully launched AI platform 'Collective AI'
- None.
- The Disruption® Company was awarded the honor by showing the depth and breadth of a true global network
- In 2024 TBWA welcomed 200 new clients, retained its top 20 and saw growth with
70% of them
TBWA was recognized for innovating ways of working with the launch of its AI platform "Collective AI". Combining human ingenuity with technology, the agency Collective is driving the industry to more impactful creativity and scale, and getting its clients to the future faster. The 11,000 creative minds that make up TBWA were also celebrated for the culturally disruptive work that has earned it global fame – winning an Emmy for Apple's 'Fuzzy Feelings', partnering Levi's with Beyoncé to remake the brands Iconic 'Launderette' ad, and showcasing the power of McDonald's french fries through scent alone. The Adweek announcement can be viewed here.
Alison Weissbrot, Executive Editor, Adweek noted "TBWA\Worldwide showed the depth and breadth of a true global network by delivering creatively innovative and powerful work around the world in 2024. The agency demonstrated a deft ability to balance global rigor with local flavor to drive business success for its clients. TBWA remains ahead of the game in harnessing technology and innovation to deliver creative solutions that bolster its clients' brands."
"Closing out a decade at TBWA, I couldn't be prouder that TBWA has been named Adweek's Global Agency of the Year – for the 4th time since 2018. We're in the business of creating real work for real clients with real impact, and our Disruption® way of life continues to be really good for business." says Troy Ruhanen, CEO, TBWA\Worldwide.
He went on; "Alongside our wonderful client partners, this recognition is only possible because each and every one of the brilliant brains across the TBWA Collective wakes up every day and goes after that Brave Thing that will make the difference. And I am so excited for Erin Riley to bring the heat in 2025 as TBWA's new CEO."
Riley, TBWA\Worldwide CEO as of January 1st 2025, added; "Despite a lot of noise in our industry, there is really a ray of light coming from within TBWA. I'm hoping next year that we can be a bigger force within this industry to say… 'We can do great things. So, let's go do them."
Looking to Disrupt? Find us at www.tbwa.com, LinkedIn and Instagram.
About TBWA\Worldwide
TBWA is The Disruption Company®. We are a Collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption® methodology, we build the world's strongest brands. Brands that own an unfair share of the future.
Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020, and 2019, TBWA is also Adweek's 2024, 2022, 2021, and 2018 Global Agency of the Year and Ad Age's A-List 2022 Network of the Year.
Our Collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), GMR, TBWA\Media Arts Lab, TBWA\Health Collective, and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan, and Singapore Airlines. Follow us on LinkedIn, X (formerly Twitter) and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).
About Adweek
First published in 1979, Adweek's award-winning coverage reaches an engaged community across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their jobs better.
About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom's iconic agency brands are home to the industry's most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit www.omnicomgroup.com.
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SOURCE TBWA\Worldwide
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