Dolci Frutta Announces New Non-Alcoholic Collaboration with Baileys® Irish Cream
Saco Foods has announced a collaboration with Baileys Irish Cream to launch Dolci Frutta Baileys Irish Cream Flavored Melting Wafers. The new non-alcoholic product extends Dolci Frutta's hard-shell dessert line, offering consumers the ability to create Baileys-flavored treats at home. The wafers can be easily melted in the microwave and harden at room temperature without chilling, making them suitable for dipping, drizzling, and decorating desserts.
The partnership, brokered by Beanstalk (Diageo's exclusive global licensing agency), combines Dolci Frutta's expertise in melting wafers with the world's #1 liqueur brand. The product is now available in grocery stores nationwide and online.
Saco Foods ha annunciato una collaborazione con Baileys Irish Cream per lanciare i Dolci Frutta Baileys Irish Cream Flavored Melting Wafers. Il nuovo prodotto analcolico espande la linea di dessert a guscio duro di Dolci Frutta, offrendo ai consumatori la possibilità di creare dolcetti al gusto di Baileys a casa. Le cialde possono essere facilmente sciolte nel microonde e si induriscono a temperatura ambiente senza bisogno di raffreddamento, rendendole adatte per immersioni, decorazioni e guarnizioni dei dessert.
La partnership, mediata da Beanstalk (l'agenzia globale di licensing esclusiva di Diageo), combina l'esperienza di Dolci Frutta nei wafer scioglibili con il marchio di liquore numero 1 al mondo. Il prodotto è ora disponibile nei negozi di alimentari in tutto il paese e online.
Saco Foods ha anunciado una colaboración con Baileys Irish Cream para lanzar los Dolci Frutta Baileys Irish Cream Flavored Melting Wafers. El nuevo producto no alcohólico amplía la línea de postres de cáscara dura de Dolci Frutta, ofreciendo a los consumidores la posibilidad de crear golosinas con sabor a Baileys en casa. Las obleas se pueden derretir fácilmente en el microondas y endurecer a temperatura ambiente sin necesidad de refrigeración, lo que las hace adecuadas para sumergir, rociar y decorar postres.
La asociación, mediada por Beanstalk (la agencia global de licencias exclusiva de Diageo), combina la experiencia de Dolci Frutta en obleas derretibles con la marca de licor número 1 en el mundo. El producto ya está disponible en supermercados de todo el país y en línea.
Saco Foods는 Baileys Irish Cream과 협력하여 Dolci Frutta Baileys Irish Cream 맛의 멜팅 웨이퍼를 출시한다고 발표했습니다. 이 새로운 비알콜 제품은 Dolci Frutta의 하드쉘 디저트 라인을 확장하여 소비자들이 집에서 Baileys 맛의 간식을 만들 수 있도록 제공합니다. 웨이퍼는 전자레인지에서 쉽게 녹일 수 있으며, 차갑게 하지 않고도 실온에서 굳어져 디핑, 드리즐 및 디저트 장식에 적합합니다.
이 협력은 Diageo의 독점 글로벌 라이센싱 에이전시인 Beanstalk에 의해 중개되었으며, Dolci Frutta의 멜팅 웨이퍼 전문성과 세계 1위의 리큐르 브랜드를 결합합니다. 이 제품은 현재 전국의 식료품점과 온라인에서 이용 가능합니다.
Saco Foods a annoncé une collaboration avec Baileys Irish Cream pour lancer les Dolci Frutta Baileys Irish Cream Flavored Melting Wafers. Ce nouveau produit sans alcool étend la gamme de desserts à coque dure de Dolci Frutta, offrant aux consommateurs la possibilité de créer des douceurs au goût de Baileys chez eux. Les gaufrettes peuvent être facilement fondues au micro-ondes et durcissent à température ambiante sans réfrigération, ce qui les rend idéales pour plonger, arroser et décorer les desserts.
Le partenariat, négocié par Beanstalk (l'agence mondiale de licence exclusive de Diageo), allie l'expertise de Dolci Frutta en matière de gaufrettes fondantes à la marque de liqueur numéro 1 au monde. Le produit est maintenant disponible dans les supermarchés à travers le pays et en ligne.
Saco Foods hat eine Zusammenarbeit mit Baileys Irish Cream angekündigt, um die Dolci Frutta Baileys Irish Cream Flavored Melting Wafers auf den Markt zu bringen. Das neue alkoholfreie Produkt erweitert die Hartschalen-Dessertlinie von Dolci Frutta und bietet den Verbrauchern die Möglichkeit, Baileys-Geschmackssüßigkeiten zu Hause zu kreieren. Die Waffeln können einfach in der Mikrowelle geschmolzen werden und härten bei Raumtemperatur ohne Kühlung aus, was sie ideal zum Eintauchen, Träufeln und Dekorieren von Desserts macht.
Die Partnerschaft, vermittelt von Beanstalk (Diageos exklusiver globaler Lizenzagentur), kombiniert Dolci Fruttas Fachkenntnis in der Herstellung von Schmelzwafeln mit der weltweit führenden Likörmarke. Das Produkt ist jetzt in Lebensmittelgeschäften im ganzen Land und online erhältlich.
- Strategic partnership with world's #1 liqueur brand (Baileys)
- Nationwide distribution through grocery stores and online channels
- Product expansion into premium branded offerings
- None.
Insights
The strategic partnership between Saco Foods and Diageo North America to launch Baileys-flavored Dolci Frutta wafers represents a minor product extension for Omnicom Group (OMC), which owns Beanstalk, the licensing agency involved. While the deal showcases Beanstalk's ability to broker licensing agreements between major brands, the revenue impact for OMC is likely to be minimal relative to its
The non-alcoholic confectionery segment has shown steady growth, with branded collaborations becoming increasingly common. However, this particular licensing deal, while potentially successful at the product level, is too small to meaningfully affect OMC's financials or stock performance. The primary beneficiaries are Saco Foods and Diageo, with OMC's Beanstalk unit collecting standard licensing agency fees that typically represent a fraction of a percentage of product sales.
Think of this deal as adding a small tributary to OMC's vast river of revenue streams - while it contributes to the flow, it won't noticeably raise the water level.
Saco Foods, LLC ("Saco"), a leading distributor of specialty consumer packaged goods, has announced the release of Dolci Frutta Baileys Irish Cream Flavored Melting Wafers. The non-alcoholic Baileys® flavored chocolate melting wafers allow customers to create deliciously indulgent treats at home. Dolci Frutta wafers melt easily in the microwave and harden at room temperature with no chilling required, so they're perfect for dipping, drizzling, and decorating!
"Partnering with the iconic Baileys brand is a fantastic opportunity for Dolci Frutta," says Tom Walzer, CEO of Saco Foods. "We're excited to be joining forces with the world's #1 liqueur, and we're confident that our customers will love this new flavor of Dolci Frutta." The deal between Saco and Diageo North America was brokered by Beanstalk, Diageo's exclusive global licensing agency.
From classic dipped strawberries to show-stopping sundaes and centerpiece cakes, customers will be able to transform their dessert tables into everyday moments of indulgence with Baileys® Irish Cream flavored melting wafers. Available now in grocery stores nationwide and online.
About Diageo North America: Diageo is a global leader in beverage alcohol whose portfolio of brands includes Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Listed on both the
For more information about Diageo, visit www.diageo.com. Information, initiatives, and best practices on responsible drinking can be found on Diageo's global responsible drinking website, www.DRINKiQ.com.
About Saco Foods:
Founded in 1973 and headquartered in Middleton, WI, Saco Foods is a market leader in branded, niche food products. Saco Foods' portfolio of leading shelf-stable brands includes Saco Pantry, Dolci Frutta, California Sun Dry, Hoosier Hill Farm, Solo Foods, Ancient Harvest and Pamela's. Saco is recognized for its commitment to quality innovative products and forging strong customer partnerships. Learn more at www.sacofoods.com.
About Beanstalk Beanstalk (Beanstalk.com), a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world's most recognizable products and services. We help leading brands, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, cultural intelligence, brand partnerships, Web3, legal and financial services, and royalty auditing. The company is headquartered in
About the Omnicom Specialty Marketing Group Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients' needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding, and research.
About Omnicom Group Inc. Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.
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SOURCE Saco Foods
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