Omnicom Partners with Adobe to Redefine the Delivery of Creativity

Rhea-AI Summary

Omnicom Group Inc. (NYSE: OMC) has announced a partnership with Adobe to enhance content creation and delivery through an enterprise licensing agreement for Adobe's new Content Supply Chain solution. This collaborative tool will streamline the content development process for Omnicom agencies globally, enabling better planning, production, and optimization of creative content. The integration of Adobe's Creative Cloud, Workfront, and Experience Manager with Omnicom's marketing operating system, Omni, aims to increase operational efficiency and reduce workflow bottlenecks. This partnership is expected to help agencies meet the growing demand for personalized content by leveraging Adobe's generative AI capabilities. The alliance highlights Omnicom’s focus on innovation and creating impactful customer experiences for its extensive client base.

Positive

• Partnership with Adobe to enhance content creation and delivery.
• Unified view of the content process through the Content Supply Chain solution.
• Integration of Adobe tools with Omnicom's Omni system for improved efficiency.
• Utilization of generative AI capabilities to meet increasing content demands.

Negative

• None.

Content Supply Chain solution allows Omnicom to deliver impactful customer experiences at scale for clients

NEW YORK and SAN JOSE, Calif., April 25, 2023 /PRNewswire/ -- Omnicom Group Inc. (NYSE: OMC), the most creatively awarded marketing communications company, is partnering with Adobe to reinvent the creation and delivery of creative content through an enterprise licensing deal of Adobe's new Content Supply Chain solution.

Through the solution, Omnicom agencies across the globe will now have a unified view of every step of the content process, from planning and production to activation and optimization. The end-to-end solution will enable Omnicom's agencies to efficiently produce creative content that delivers the most effective customer experiences for the ultimate benefit of Omnicom's client roster of the world's top marketers and brands.

The newly launched Adobe Content Supply Chain solution brings together an array of Adobe's industry-leading creative and experience applications, such as Adobe Creative Cloud, Adobe Workfront and Adobe Experience Manager. Omnicom will connect features of Adobe's solution with Omni, Omnicom's end-to-end marketing operating system, providing streamlined workflows, enhanced automation and increased operational efficiency – major value adds for Omnicom's agencies as they work together to service shared clients. In 2022, 100 of Omnicom's largest clients were served on average by more than 50 of its agencies across disciplines and geographies. Adobe's Content Supply Chain solution further connects the people, processes, and technology necessary in providing these specialized, integrated client services.  

"This partnership brings together the most creatively awarded holding company and the leader in creative and marketing tools," said Paolo Yuvienco, EVP, Chief Technology Officer at Omnicom Group. "The two of us share a goal of providing integrated solutions to brands, and our collaboration brings it to life. Through this offering, our agencies from different disciplines and geographies will remain connected throughout the entirety of the content supply chain, helping to transform our clients' businesses in a faster, more effective way."

The comprehensive solution by Adobe will help Omnicom agencies meet growing content demands as clients look to provide a larger quantity and variety of personalized content to customers. Assisting in the rapid development of content will be Adobe Firefly and Adobe Sensei GenAI – the company's new generative AI capabilities. By utilizing Firefly and Sensei GenAI, along with Omnicom's deep expertise in artificial intelligence and machine learning, the the companies will enable Omnicom agencies to deliver powerful experiences at scale that translate to business value for clients.

"Omnicom is a valued Adobe partner and customer and we're excited to work together to transform the process of producing and delivering content across their business — and for our shared customers," said Anil Chakravarthy, President, Digital Experience Business at Adobe. "By combining Omnicom's creative expertise and audience-driven capabilities with Adobe's content supply chain solution and generative AI capabilities, we can empower creative teams to work more efficiently and effectively and deliver even more impactful outcomes for the world's largest agencies and brands." 

About Omnicom Group Inc.
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms offer services in advertising, strategic media planning and buying, precision marketing, commerce and brand consulting, experiential, customer relationship marketing (CRM), public relations, healthcare marketing and other specialty communications services to over 5,000 clients in more than 70 countries.

View original content:https://www.prnewswire.com/news-releases/omnicom-partners-with-adobe-to-redefine-the-delivery-of-creativity-301806871.html

SOURCE Omnicom Group Inc.

FAQ

What is the partnership between Omnicom and Adobe about?

Omnicom has partnered with Adobe to use the Content Supply Chain solution for improved content creation and delivery.

How does the Content Supply Chain solution benefit Omnicom?

It streamlines the content development process, enhances operational efficiency, and enables better planning and optimization.

When was the Omnicom and Adobe partnership announced?

The partnership was announced on April 25, 2023.

What technologies are involved in the Omnicom and Adobe partnership?

The partnership utilizes Adobe Creative Cloud, Workfront, Experience Manager, and generative AI capabilities.

What is the stock symbol for Omnicom Group?

The stock symbol for Omnicom Group is OMC.