OMNICOM MEDIA GROUP AGENCIES OUTPERFORM FOR GROWTH ACROSS ALL FOUR REGIONS
Omnicom Media Group (OMG) agencies have outperformed the market in billings growth across all four regions, according to a new report by COMvergence. Key highlights include:
- OMG is #1 for absolute growth in LATAM and relative growth in EMEA
- OMG has the highest digital share of spend among global media groups
- OMD tops North American billings with $10.18 billion and highest YOY growth rate (6.8%)
- Hearts & Science leads growth in APAC, EMEA, and LATAM with a 9.5% global growth rate
OMG's success is attributed to its 'Agency as a Platform' model, powered by the Omni operating system. The group continues to perform well in 2024, currently holding the best YTD total new business record among global media groups at $4.6 billion.
Secondo un nuovo rapporto di COMvergence, le agenzie di Omnicom Media Group (OMG) hanno superato il mercato nella crescita dei fatturati in tutte e quattro le regioni. I punti salienti includono:
- OMG è al primo posto per crescita assoluta in LATAM e crescita relativa in EMEA
- OMG ha la maggiore quota di spesa digitale tra i gruppi media globali
- OMD guida i fatturati in Nord America con 10,18 miliardi di dollari e il più alto tasso di crescita annuo (6,8%)
- Hearts & Science guida la crescita in APAC, EMEA e LATAM con un tasso di crescita globale del 9,5%
Il successo di OMG è attribuito al suo modello 'Agency as a Platform', supportato dal sistema operativo Omni. Il gruppo continua a performare bene nel 2024, attualmente detenendo il miglior record totale di nuovi affari da inizio anno tra i gruppi media globali con 4,6 miliardi di dollari.
Según un nuevo informe de COMvergence, las agencias de Omnicom Media Group (OMG) han superado al mercado en el crecimiento de facturación en las cuatro regiones. Los puntos destacados incluyen:
- OMG es #1 en crecimiento absoluto en LATAM y en crecimiento relativo en EMEA
- OMG tiene la mayor participación de gasto digital entre los grupos de medios globales
- OMD lidera la facturación en América del Norte con 10.18 mil millones de dólares y la mayor tasa de crecimiento interanual (6.8%)
- Hearts & Science lidera el crecimiento en APAC, EMEA y LATAM con una tasa de crecimiento global del 9.5%
El éxito de OMG se atribuye a su modelo 'Agency as a Platform', impulsado por el sistema operativo Omni. El grupo sigue rindiendo bien en 2024, actualmente manteniendo el mejor récord total de nuevos negocios en lo que va del año entre los grupos de medios globales con 4.6 mil millones de dólares.
COMvergence의 새로운 보고서에 따르면 Omnicom Media Group (OMG) 에이전시는 모든 네 개 지역에서 매출 성장 면에서 시장을 초과 달성했다고 합니다. 주요 하이라이트는 다음과 같습니다:
- OMG는 LATAM에서 절대 성장률 1위, EMEA에서 상대 성장률 1위
- OMG는 글로벌 미디어 그룹 중에서 디지털 지출 점유율이 가장 높습니다.
- OMD는 북미에서 101억 8천만 달러의 매출로 가장 높은 연간 성장률(6.8%)을 기록했습니다.
- Hearts & Science는 APAC, EMEA, LATAM에서 각각 9.5%의 글로벌 성장률로 성장 선두를 달리고 있습니다.
OMG의 성공은 Omni 운영 시스템으로 지원되는 'Agency as a Platform' 모델에 기인합니다. 이 그룹은 2024년에도 좋은 성과를 내고 있으며, 현재 글로벌 미디어 그룹 중 46억 달러의 새로운 사업 총 기록을 보유하고 있습니다.
Selon un nouveau rapport de COMvergence, les agences d'Omnicom Media Group (OMG) ont dépasse le marché en termes de croissance des facturations dans les quatre régions. Les principaux points à retenir sont :
- OMG est n°1 en termes de croissance absolue en LATAM et relative en EMEA
- OMG possède la plus grande part des dépenses numériques parmi les groupes de médias mondiaux
- OMD est en tête des facturations en Amérique du Nord avec 10,18 milliards de dollars et la plus haute taux de croissance annuelle (6,8%)
- Hearts & Science mène la croissance en APAC, EMEA et LATAM avec un taux de croissance global de 9,5%
Le succès d'OMG est attribué à son modèle 'Agency as a Platform', soutenu par le système d'exploitation Omni. Le groupe continue à bien performer en 2024, détenant actuellement le meilleur record total des nouvelles affaires depuis le début de l'année parmi les groupes de médias mondiaux, avec 4,6 milliards de dollars.
Laut einem neuen Bericht von COMvergence haben die Agenturen der Omnicom Media Group (OMG) den Markt beim Wachstum der Abrechnungen in allen vier Regionen übertroffen. Wichtige Highlights sind:
- OMG ist Nummer 1 für absolutes Wachstum in LATAM und relatives Wachstum in EMEA
- OMG hat den höchsten digitalen Ausgabenanteil unter den globalen Mediengruppen
- OMD führt die Abrechnungen in Nordamerika mit 10,18 Milliarden Dollar und der höchsten jährlichen Wachstumsrate (6,8%) an
- Hearts & Science führt das Wachstum in APAC, EMEA und LATAM mit einer globalen Wachstumsrate von 9,5% an
Der Erfolg von OMG wird dem Modell 'Agency as a Platform' zugeschrieben, das durch das Omni-Betriebssystem unterstützt wird. Die Gruppe zeigt auch 2024 weiterhin gute Leistungen und hält derzeit den besten kumulierten Rekord für Neugeschäft unter den globalen Mediengruppen mit 4,6 Milliarden Dollar.
- OMG is #1 for absolute growth in LATAM and relative growth in EMEA
- OMG has the highest digital share of spend among global media groups, above 50% for all agencies
- OMD tops North American billings with $10.18 billion and highest YOY growth rate of 6.8%
- Hearts & Science leads growth in APAC, EMEA, and LATAM with a 9.5% global growth rate
- OMG currently holds the best YTD total new business record among global media groups at $4.6 billion
- OMD North America's total new business wins YTD stand at $654.9 million
- PHD is currently leading in global total new business with close to $3 billion YTD
- None.
New Report Reveals OMG Is #1 For Growth in EMEA and LATAM, Leads the Industry in Digital Spend
OMD remains #1 in
Released yesterday, the 2023 Global & Regional Rankings shows OMG as the number #1 global media group for absolute growth (total billings added) in LATAM and for relative growth (YOY growth rate) in EMEA.
Additionally, for the second consecutive year, OMG had the highest digital share of spend among the six global media groups; and is the only group for which digital share of billings across all its agencies is above
Leading in Growth Across the Globe
At the agency level, OMD topped the billings rankings for
OMD also has the highest YOY growth rate (
Making it an OMG clean sweep across all four regions, Hearts & Science was #1 for growth in APAC, EMEA and LATAM, a trifecta that translated to a global growth rate of
"These results reflect how OMG's Agency as a Platform proposition – powered by the Omni operating system - is enabling our agencies to outgrow the market," says Omnicom Media Group CEO Florian Adamski. "As ever-increasing marketing complexity demands an ever-expanding ecosystem of talent, tools and technology, Agency as a Platform gives our agencies a competitive advantage by delivering to clients the full depth and breadth of resources from across the Omnicom network - including media, e-commerce, data-driven marketing, digital transformation, and content creation - through a single agency relationship. Activating these assets through the unique lens of their individual processes and perspectives, OMG agencies OMD, PHD, and Hearts & Science are leading, winning, and growing by delivering better business outcomes for their clients and more professional opportunities for their talent."
Sustaining the Moment in 2024
The 2023 Global & Regional Rankings report is the latest in a run of good news for OMG, which dominated the daily headlines at last month's Cannes Festival of Creativity by announcing partnerships with Amazon, The Trade Desk, TikTok and Instacart designed to directly connect upper funnel media investments to sales. OMG was the most honored media group at the festival, earning the highest combined total of Lions and short list placements; and OMD was named Media Network of the Year, with PHD coming in a close second.
As of this writing and based on the most recent numbers reported in the COMvergence dashboards that provide a moment-in-time snapshot of the new business landscape, OMG currently holds the best YTD total new business record (wins minus losses, inclusive of retentions) among the Big Six global media groups (
Powered by its recent Gap, Inc win, OMD North America's total new business wins YTD stand at
About Omnicom Media Group
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 26,000 people serving the world's leading brands in OMG agencies around the globe.
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SOURCE Omnicom Media Group
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