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Oliveda International, Inc. (OLVI) Subsidiary Olive Tree People Inc. Announces First International Hydroxytyrosol Award

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Oliveda International (OLVI) subsidiary Olive Tree People Inc. has announced the establishment of the first International Hydroxytyrosol Award, offering up to $100,000 annually to advance research in hydroxytyrosol and olive tree longevity.

The company highlights its pioneering work with hydroxytyrosol, dating back to 2003 when founder Thomas Lommel discovered its synergy with Vitamin C, leading to the formula '1+1=<3'. This discovery resulted in the development of I01, a dietary supplement, and the world's first hydroxytyrosol corrective skincare line in 2015.

According to Brunswick Laboratories, hydroxytyrosol demonstrates superior antioxidant properties with an ORAC value of 27,000, significantly higher than Vitamin C's 2,100. Olive Tree People positions itself as a pioneer in waterless beauty and the global leader in hydroxytyrosol-containing beauty products.

Oliveda International (OLVI) e la sua sussidiaria Olive Tree People Inc. hanno annunciato l'istituzione del primo Premio Internazionale per l'Idrossitirosolo, che offre fino a 100.000 dollari all'anno per promuovere la ricerca sull'idrossitirosolo e la longevità dell'olivo.

L'azienda sottolinea il suo lavoro pionieristico con l'idrossitirosolo, risalente al 2003, quando il fondatore Thomas Lommel scoprì la sua sinergia con la Vitamina C, portando alla formula '1+1=<3'. Questa scoperta ha portato allo sviluppo di I01, un integratore alimentare, e alla prima linea di skincare correttiva al mondo contenente idrossitirosolo nel 2015.

Secondo i Brunswick Laboratories, l'idrossitirosolo dimostra proprietà antiossidanti superiori con un valore ORAC di 27.000, significativamente superiore ai 2.100 della Vitamina C. Olive Tree People si posiziona come pioniera nella bellezza senza acqua e leader globale nei prodotti di bellezza contenenti idrossitirosolo.

Oliveda International (OLVI) y su subsidiaria Olive Tree People Inc. han anunciado el establecimiento del primer Premio Internacional de Hidroxitirosol, que ofrece hasta 100,000 dólares anualmente para avanzar en la investigación sobre el hidroxitirosol y la longevidad del olivo.

La empresa destaca su trabajo pionero con el hidroxitirosol, que se remonta a 2003 cuando el fundador Thomas Lommel descubrió su sinergia con la Vitamina C, lo que llevó a la fórmula '1+1=<3'. Este descubrimiento resultó en el desarrollo de I01, un suplemento dietético, y la primera línea de cuidado de la piel correctiva del mundo con hidroxitirosol en 2015.

Según Brunswick Laboratories, el hidroxitirosol demuestra propiedades antioxidantes superiores con un valor ORAC de 27,000, significativamente más alto que los 2,100 de la Vitamina C. Olive Tree People se posiciona como pionera en belleza sin agua y líder mundial en productos de belleza que contienen hidroxitirosol.

Oliveda International (OLVI)의 자회사 Olive Tree People Inc.가 첫 번째 국제 하이드록시티로솔 상의 설립을 발표했으며, 하이드록시티로솔 및 올리브 나무의 장수 연구를 촉진하기 위해 매년 최대 100,000달러를 제공합니다.

회사는 2003년 창립자 토마스 롬멜이 비타민 C와의 시너지를 발견하여 '1+1=<3' 공식을 도출한 이래 하이드록시티로솔과 관련된 선구적인 작업을 강조합니다. 이 발견은 I01이라는 건강 보조 식품과 2015년에 세계 최초의 하이드록시티로솔 보정 스킨케어 라인의 개발로 이어졌습니다.

브런스윅 연구소에 따르면, 하이드록시티로솔은 27,000의 ORAC 값으로 비타민 C의 2,100보다 훨씬 높은 우수한 항산화 특성을 보여줍니다. Olive Tree People은 물 없는 뷰티의 선구자이자 하이드록시티로솔이 포함된 뷰티 제품의 글로벌 리더로 자리매김하고 있습니다.

Oliveda International (OLVI) et sa filiale Olive Tree People Inc. ont annoncé la création du premier Prix International de l'Hydroxytérosol, offrant jusqu'à 100 000 dollars par an pour promouvoir la recherche sur l'hydroxytérosol et la longévité des oliviers.

L'entreprise met en avant son travail pionnier avec l'hydroxytérosol, remontant à 2003 lorsque le fondateur Thomas Lommel a découvert sa synergie avec la Vitamine C, menant à la formule '1+1=<3'. Cette découverte a conduit au développement de I01, un complément alimentaire, et à la première gamme de soins de la peau corrective au monde contenant de l'hydroxytérosol en 2015.

Selon Brunswick Laboratories, l'hydroxytérosol démontre des propriétés antioxydantes supérieures avec une valeur ORAC de 27 000, significativement plus élevée que celle de la Vitamine C à 2 100. Olive Tree People se positionne comme un pionnier de la beauté sans eau et leader mondial des produits de beauté contenant de l'hydroxytérosol.

Oliveda International (OLVI) und ihre Tochtergesellschaft Olive Tree People Inc. haben die Gründung des ersten Internationalen Hydroxytyrosol-Preises bekannt gegeben, der jährlich bis zu 100.000 Dollar zur Förderung der Forschung zu Hydroxytyrosol und der Langlebigkeit des Olivenbaums bereitstellt.

Das Unternehmen hebt seine Pionierarbeit mit Hydroxytyrosol hervor, die bis ins Jahr 2003 zurückreicht, als der Gründer Thomas Lommel dessen Synergie mit Vitamin C entdeckte, was zur Formel '1+1=<3' führte. Diese Entdeckung führte zur Entwicklung von I01, einem Nahrungsergänzungsmittel, und der ersten Hydroxytyrosol-Korrektur-Hautpflegelinie der Welt im Jahr 2015.

Laut Brunswick Laboratories zeigt Hydroxytyrosol überlegene antioxidative Eigenschaften mit einem ORAC-Wert von 27.000, der deutlich höher ist als der von Vitamin C mit 2.100. Olive Tree People positioniert sich als Pionier in der wasserlosen Schönheit und als globaler Marktführer für Schönheitsprodukte, die Hydroxytyrosol enthalten.

Positive
  • Establishment of $100,000 annual research award demonstrates commitment to R&D
  • Company holds pioneer position in waterless beauty and hydroxytyrosol-containing products
  • Proprietary formula combining hydroxytyrosol and Vitamin C shows product innovation
Negative
  • None.

SANTA MONICA, CA, April 02, 2025 (GLOBE NEWSWIRE) -- Oliveda International, Inc. (OTC Pink: OLVI) subsidiary Olive Tree People Inc. today announced the first International Hydroxytyrosol Award, endowed with up to $100,000 per year, to further advance international research into hydroxytyrosol as well as longevity research on olive trees.

In February 2003, Oliveda founder Thomas Lommel was working with hydroxytyrosol in combination with Vitamin C in his now legendary olive treehouse and discovered the synergy of the two raw materials. The result was the formula 1+1=<3, which can now be found as an essential ingredient in all Oliveda brochures and in Oliveda and Olive Tree People stores. Inspired by the synergy of these two key ingredients, I01 was created, a dietary supplement based on the elixir of olive leaves/hydroxytyrosol and the berry richest in Vitamin C, camu camu.

After the first waterless skincare products were developed using this 1+1=<3 method in 2003-2004, as well as olive tree therapy, paracress and hydroxytyrosol were used for the first time, and their synergy was discovered. This is how the world's first hydroxytyrosol corrective skincare line was created at Oliveda in 2015 with the word hydroxytyrosol on all the labels.

It wasn't until many years later that major universities and international institutes such as the University of Zurich in Switzerland and the Institute of Experimental Biology iBET in Portugal began researching the unique properties of hydroxytyrosol and declared November 4, 2020, as International Hydroxytyrosol Day.

With an ORAC (Oxygen Radical Absorbance Capacity) value of 27,000, hydroxytyrosol is many times more effective than Vitamin C, which has an ORAC value of 2,100, according to Brunswick Laboratories.

Olive Tree People Inc is not only a pioneer in waterless beauty and the fastest-growing waterless beauty company on the planet creating a global waterless beauty movement, but Olive Tree People is also the pioneer and global leader in hydroxytyrosol-containing beauty products.

With the first International Hydroxytyrosol Award, which is endowed with up to $100,000 per year, Olive Tree People and Oliveda aim to further advance international research into hydroxytyrosol, this unique natural substance, as well as longevity research on olive trees, which can live up to 4,000 years.

About Oliveda International, Inc. 
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, as well as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the Olive Tree Therapy 10 years in 14 days as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.

In addition to the registered beauty brands, Oliveda and LA Dope, as well as Re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site.

In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.

The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called “The Next Big Thing” in articles in U.S. Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success.   Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com

Forward-Looking Statements
This press release may contain statements, estimates or projections that constitute "forward-looking statements" pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will" and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company’s filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company's historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made.  The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law.



OLVI Investor Relations 
619-202-7456 
olvi@advanceprgroup.com

FAQ

What is the value of the new Hydroxytyrosol Award announced by OLVI?

The International Hydroxytyrosol Award is endowed with up to $100,000 per year for research into hydroxytyrosol and olive tree longevity.

How does hydroxytyrosol's ORAC value compare to Vitamin C according to OLVI's announcement?

Hydroxytyrosol has an ORAC value of 27,000, which is significantly higher than Vitamin C's ORAC value of 2,100, according to Brunswick Laboratories.

When did OLVI launch its first hydroxytyrosol corrective skincare line?

Oliveda launched the world's first hydroxytyrosol corrective skincare line in 2015.

What was the significant discovery made by OLVI's founder Thomas Lommel in 2003?

In February 2003, Thomas Lommel discovered the synergistic relationship between hydroxytyrosol and Vitamin C, leading to the formula '1+1=<3'.
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