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Oliveda International, Inc. (OLVI) Announces Over $100 Million in Net Revenue for Olive Tree People Inc. Subsidiary in Its Second Year in the U.S.

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Oliveda International's (OTC Pink: OLVI) subsidiary Olive Tree People has reported remarkable growth, achieving $104.5 million in sales during its second year in the U.S. market - representing a 1700% growth. The company, specializing in waterless beauty products, has outpaced the growth of several celebrity beauty brands.

The company has expanded its presence with over 50,000 waterless beauty consultants in the U.S. and is now extending operations to Canada and Europe. CEO Thomas Lommel attributes this success to increasing consumer awareness about waterless beauty benefits compared to conventional products containing up to 95% fillers.

The company plans to celebrate its achievements by featuring 25 of its consultants in TIME magazine's Women of the Year March 2025 issue. With women comprising 99% of the company, Olive Tree People aims to expand its consultant network to 125,000 across USA, Canada, and Europe by end-2025. The waterless beauty segment is projected to reach $17.21 billion by 2028.

Oliveda International (OTC Pink: OLVI) ha riportato una crescita straordinaria attraverso la sua sussidiaria Olive Tree People, raggiungendo 104,5 milioni di dollari di vendite durante il suo secondo anno nel mercato statunitense, rappresentando una crescita del 1700%. L'azienda, specializzata in prodotti di bellezza senza acqua, ha superato la crescita di diversi marchi di bellezza di celebrità.

L'azienda ha ampliato la sua presenza con oltre 50.000 consulenti di bellezza senza acqua negli Stati Uniti e sta ora estendendo le operazioni in Canada e Europa. Il CEO Thomas Lommel attribuisce questo successo all'aumento della consapevolezza dei consumatori sui benefici della bellezza senza acqua rispetto ai prodotti convenzionali che contengono fino al 95% di riempitivi.

L'azienda prevede di celebrare i suoi successi presentando 25 dei suoi consulenti nel numero di marzo 2025 della rivista TIME dedicato alle Donne dell'Anno. Con le donne che costituiscono il 99% dell'azienda, Olive Tree People mira ad espandere la sua rete di consulenti a 125.000 negli Stati Uniti, Canada e Europa entro la fine del 2025. Si prevede che il segmento della bellezza senza acqua raggiunga 17,21 miliardi di dollari entro il 2028.

Oliveda International (OTC Pink: OLVI) ha reportado un crecimiento notable a través de su subsidiaria Olive Tree People, alcanzando 104.5 millones de dólares en ventas durante su segundo año en el mercado estadounidense, lo que representa un crecimiento del 1700%. La empresa, especializada en productos de belleza sin agua, ha superado el crecimiento de varias marcas de belleza de celebridades.

La empresa ha ampliado su presencia con más de 50,000 consultores de belleza sin agua en EE. UU. y ahora está extendiendo sus operaciones a Canadá y Europa. El CEO Thomas Lommel atribuye este éxito al aumento de la conciencia del consumidor sobre los beneficios de la belleza sin agua en comparación con los productos convencionales que contienen hasta un 95% de rellenos.

La empresa planea celebrar sus logros presentando a 25 de sus consultores en la edición de marzo de 2025 de la revista TIME dedicada a las Mujeres del Año. Con las mujeres representando el 99% de la empresa, Olive Tree People tiene como objetivo expandir su red de consultores a 125,000 en EE. UU., Canadá y Europa para finales de 2025. Se proyecta que el segmento de belleza sin agua alcanzará 17.21 mil millones de dólares para 2028.

올리베다 인터내셔널 (OTC Pink: OLVI)의 자회사 올리브 트리 피플이 미국 시장에서 2년 차에 1억 4백 5십만 달러의 매출을 달성하며 1700%의 놀라운 성장을 보고했습니다. 물 없는 뷰티 제품을 전문으로 하는 이 회사는 여러 유명인 뷰티 브랜드의 성장을 초과했습니다.

회사는 미국 내 5만 명 이상의 물 없는 뷰티 컨설턴트와 함께 존재감을 확장했으며, 이제 캐나다와 유럽으로 사업을 확장하고 있습니다. CEO 토마스 롬멜은 이 성공을 기존 제품이 최대 95%의 필러를 포함하고 있다는 점에 비추어 물 없는 뷰티의 이점에 대한 소비자 인식 증가에 기인한다고 설명했습니다.

회사는 2025년 3월호 타임 잡지의 올해의 여성 특집에 25명의 컨설턴트를 소개하며 성과를 축하할 계획입니다. 여성들이 회사의 99%를 차지하는 가운데, 올리브 트리 피플은 2025년 말까지 미국, 캐나다, 유럽 전역에서 12만 5천 명의 컨설턴트 네트워크를 확장할 계획입니다. 물 없는 뷰티 시장은 2028년까지 172억 1천만 달러에 이를 것으로 예상됩니다.

Oliveda International (OTC Pink: OLVI) a rapporté une croissance remarquable grâce à sa filiale Olive Tree People, atteignant 104,5 millions de dollars de ventes au cours de sa deuxième année sur le marché américain, représentant une croissance de 1700%. L'entreprise, spécialisée dans les produits de beauté sans eau, a dépassé la croissance de plusieurs marques de beauté de célébrités.

L'entreprise a élargi sa présence avec plus de 50 000 consultants en beauté sans eau aux États-Unis et étend maintenant ses opérations au Canada et en Europe. Le PDG Thomas Lommel attribue ce succès à une sensibilisation croissante des consommateurs aux avantages de la beauté sans eau par rapport aux produits conventionnels contenant jusqu'à 95 % de charges.

L'entreprise prévoit de célébrer ses réalisations en présentant 25 de ses consultants dans le numéro de mars 2025 du magazine TIME consacré aux Femmes de l'Année. Avec des femmes représentant 99 % de l'entreprise, Olive Tree People vise à étendre son réseau de consultants à 125 000 aux États-Unis, au Canada et en Europe d'ici fin 2025. Le segment de la beauté sans eau devrait atteindre 17,21 milliards de dollars d'ici 2028.

Oliveda International (OTC Pink: OLVI) hat über ihre Tochtergesellschaft Olive Tree People ein bemerkenswertes Wachstum gemeldet und im zweiten Jahr auf dem US-Markt 104,5 Millionen Dollar Umsatz erzielt, was einem 1700% Wachstum entspricht. Das Unternehmen, das sich auf wasserlose Schönheitsprodukte spezialisiert hat, hat das Wachstum mehrerer Promi-Schönheitsmarken übertroffen.

Das Unternehmen hat seine Präsenz mit über 50.000 wasserlosen Schönheitsberatern in den USA ausgebaut und dehnt nun seine Aktivitäten auf Kanada und Europa aus. CEO Thomas Lommel führt diesen Erfolg auf das wachsende Bewusstsein der Verbraucher für die Vorteile wasserloser Schönheit im Vergleich zu herkömmlichen Produkten zurück, die bis zu 95% Füllstoffe enthalten.

Das Unternehmen plant, seine Erfolge zu feiern, indem es 25 seiner Berater in der Ausgabe von März 2025 des TIME-Magazins „Frauen des Jahres“ präsentiert. Da Frauen 99% des Unternehmens ausmachen, strebt Olive Tree People an, ihr Beraternetzwerk bis Ende 2025 auf 125.000 in den USA, Kanada und Europa auszubauen. Der wasserlose Schönheitssektor wird bis 2028 voraussichtlich 17,21 Milliarden Dollar erreichen.

Positive
  • Revenue reached $104.5M in second year
  • Exceptional growth rate of 1700% year-over-year
  • Network of 50,000 beauty consultants established
  • Planned expansion into Canada and Europe markets
  • Operating in growing market segment (projected $17.21B by 2028)
Negative
  • Heavy reliance on direct selling/consultant model
  • Significant competition from established beauty brands

The fastest growing waterless beauty brand, Olive Tree People, has announced additional
global expansion to Canada and Europe

LOS ANGELES, March 4, 2025 /PRNewswire/ -- Oliveda International, Inc. (OTC Pink: OLVI) today announced that its Olive Tree People Inc. subsidiary has closed its second year in the United States with sales of $104,506,821, which corresponds to growth of almost 1700% in its second year.

This makes Olive Tree People Inc. not only the fastest growing waterless beauty company in the world, but also faster growing than celebrity brands such as JLO Beauty by Jennifer Lopez or twice as fast as Rhode by Hailey Bieber or 600% faster than the clean beauty brand Beautycounter in its second year.

When asked about the breathtaking growth of Olive Tree People, founder and CEO Thomas Lommel responded, "I believe the time is ripe as more and more of the 168.6 million women in the U.S. are realizing the difference between conventional clean beauty and waterless beauty, and fewer and fewer of the 168.6 million women in the U.S. are willing to spend money on up to 95% fillers, without achieving lasting results.

"More and more enlightened women want to know what 95% of products are made of instead of focusing exclusively on the 5%. People don't just want sustainability from the marketing department, but sustainability that goes back to the roots of the company.

"I am convinced that we are experiencing a renaissance of the senses in which soulful and meaningful products make the difference; therefore, we offer a 365-day satisfaction guarantee. More and more people are listening to their inner voice, their intuition, and their common sense.

"This is probably one of the reasons why, in just two years, we have created a real waterless movement in the U.S. with over 50,000 waterless beauty consultants that is now spilling over the borders to Canada and Europe.

"To mark our two-year anniversary, we are celebrating our more than 50,000 incredible women in the Women of the Year issue of TIME magazine, which will be published in March, who have created what we are with so much love and passion. Twenty-five of them will be featured in the March 2025 issue as women of the year, representing all of these women.

"I am very proud to have more than 99% women in our company and am convinced that by the end of 2025, we will be able to welcome more than 125,000 waterless beauty consultants in the USA, Canada and Europe as part of our global olive tree family.

"And that is just the beginning of a revolution within the beauty industry, because waterless beauty is the fastest growing segment and is expected to grow to 17.21 billion U.S. dollars by 2028, according to Grand View Research."

About OLIVE TREE PEOPLE

Founded in 2003 by Thomas Lommel, OLIVEDA International, Inc. is a pioneering global leader in waterless beauty. In 2023, the company launched sales through a distinct direct-to-consumer channel in the US. Its innovative skincare formulations replace 70% of water with hydroxytyrosol, a bioactive elixir from wild mountain olive trees, enhancing efficacy and sustainability.

Lommel's journey began in an olive tree house he built for meditation, where he discovered the healing power of olive leaf elixir. This inspired Olive Tree Therapy, a blend of Mediterranean and Ayurvedic principles. With an efficacy 3,000 times greater than olive oil, this elixir reflects the resilience of olive trees, which can live up to 4,000 years.

Through its subsidiary, OLIVE TREE PEOPLE Inc., the company offers brands OLIVEDA, OLIVE ROSE, LA DOPE, and OLIVE MUSH, promoting sustainability across the U.S. OLIVE TREE PEOPLE builds water wells in Africa and provides olive tree sound baths that harness unique tree frequencies. As the largest investor in eco-certified mountain olive trees and a leading conservationist in Arroyomolinos de León, Spain, OLIVEDA International supports global sustainability. For more information, visit www.us.olivetreepeople.com.

Forward-Looking Statements: This press release may contain statements, estimates, or projections that constitute "forward-looking statements" under the safe harbor provisions of U.S. federal securities laws. Generally, words such as "believe," "expect," "intend," "estimate," "anticipate," "project," "will," and similar expressions identify forward-looking statements, which are not historical in nature. Forward-looking statements are subject to risks and uncertainties, detailed in the company's filings with OTC Markets Group Inc., which could cause actual results to differ materially from historical experience or present expectations. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements, unless required by law.

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SOURCE Olive Tree People

FAQ

What was Olive Tree People's (OLVI) revenue in their second year of operations?

Olive Tree People generated $104,506,821 in sales during their second year of operations in the U.S. market.

How many waterless beauty consultants does OLVI currently have?

OLVI currently has over 50,000 waterless beauty consultants in the United States.

What is the projected market size for waterless beauty products by 2028?

According to Grand View Research, the waterless beauty market is expected to reach $17.21 billion by 2028.

What is OLVI's expansion target for beauty consultants by end of 2025?

OLVI aims to have more than 125,000 waterless beauty consultants across USA, Canada, and Europe by the end of 2025.

What was Olive Tree People's growth rate in their second year?

Olive Tree People achieved a growth rate of approximately 1700% in their second year of operations.
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