Oliveda International, Inc. (OLVI) Announces Over 1,000% January 2025 Growth for Olive Tree People Inc. Subsidiary
Oliveda International (OLVI) reported exceptional growth for its Olive Tree People subsidiary, achieving over 1,000% growth in January 2025. The company announced plans to expand its European presence through a direct-to-consumer model in fall 2025, marking a significant shift from its 20-year retail presence.
The company will transform its flagship stores in Berlin and Düsseldorf into Olive Tree People Experience stores, featuring tree houses as centerpieces. The strategic transition involves removing products from retail shelves across European markets and deploying over 50,000 waterless beauty consultants. The company aims to expand its consultant network to 120,000 by the end of 2025, positioning itself as the fastest-growing waterless beauty company globally.
Oliveda International (OLVI) ha riportato una crescita straordinaria per la sua filiale Olive Tree People, raggiungendo oltre un 1.000% di crescita a gennaio 2025. L'azienda ha annunciato piani per ampliare la propria presenza in Europa attraverso un modello diretto al consumatore nell'autunno del 2025, segnando un cambiamento significativo rispetto alla sua presenza al dettaglio di 20 anni.
L'azienda trasformerà i suoi negozi di punta a Berlino e Düsseldorf in negozi esperienziali di Olive Tree People, con case sugli alberi come pezzi centrali. La transizione strategica prevede la rimozione dei prodotti dagli scaffali della vendita al dettaglio nei mercati europei e l'impiego di oltre 50.000 beauty consultant senza acqua. L'azienda punta ad espandere la propria rete di consulenti a 120.000 entro la fine del 2025, posizionandosi come la compagnia di bellezza senza acqua in più rapida crescita a livello globale.
Oliveda International (OLVI) informó de un crecimiento excepcional para su subsidiaria Olive Tree People, logrando más de 1,000% de crecimiento en enero de 2025. La compañía anunció planes para expandir su presencia en Europa a través de un modelo directo al consumidor en otoño de 2025, marcando un cambio significativo con respecto a sus 20 años de presencia en el retail.
La compañía transformará sus tiendas insignia en Berlín y Düsseldorf en tiendas de experiencia Olive Tree People, con casas en los árboles como piezas centrales. La transición estratégica implica retirar productos de las estanterías del retail en los mercados europeos y desplegar a más de 50,000 consultores de belleza sin agua. La empresa busca expandir su red de consultores a 120,000 para finales de 2025, posicionándose como la compañía de belleza sin agua de más rápido crecimiento a nivel global.
올리베다 인터내셔널(OLVI)는 자회사의 올리브 트리 피플이 2025년 1월에 1,000% 이상의 성장률을 달성했다고 보고했습니다. 이 회사는 2025년 가을에 소비자 직접 판매 모델을 통해 유럽에서의 존재감을 확대할 계획을 발표했으며, 이는 20년 간의 소매업 존재에서 중요한 변화입니다.
회사는 베를린과 뒤셀도르프에 있는 플래그십 매장을 올리브 트리 피플 체험 매장으로 변모시키며, 트리하우스를 중심 아이템으로 선보일 예정입니다. 전략적 전환은 유럽 시장의 소매 선반에서 제품을 제거하는 것을 포함하며, 50,000명의 물 없는 뷰티 컨설턴트를 배치할 예정입니다. 회사는 2025년 말까지 120,000명으로 컨설턴트 네트워크를 확대하고자 하며, 전 세계적으로 가장 빠르게 성장하는 물 없는 뷰티 회사로 자리매김할 것입니다.
Oliveda International (OLVI) a rapporté une croissance exceptionnelle pour sa filiale Olive Tree People, atteignant plus de 1 000 % de croissance en janvier 2025. L'entreprise a annoncé des plans pour étendre sa présence en Europe via un modèle de vente directe aux consommateurs à l'automne 2025, marquant un changement significatif par rapport à ses 20 ans de présence au détail.
L'entreprise transformera ses magasins phares à Berlin et Düsseldorf en magasins d'expérience Olive Tree People, avec des maisons dans les arbres comme pièces maîtresses. La transition stratégique implique de retirer les produits des étagères dans le commerce de détail à travers les marchés européens et de déployer plus de 50 000 consultants en beauté sans eau. L'entreprise vise à étendre son réseau de consultants à 120 000 d'ici fin 2025, se positionnant comme la société de beauté sans eau à la croissance la plus rapide au monde.
Oliveda International (OLVI) hat ein außergewöhnliches Wachstum für ihre Tochtergesellschaft Olive Tree People gemeldet, mit über 1.000% Wachstum im Januar 2025. Das Unternehmen kündigte Pläne an, seine Präsenz in Europa im Herbst 2025 durch ein Direktvertriebsmodell auszubauen, was einen bedeutenden Wandel von seiner 20-jährigen Einzelhandelspräsenz markiert.
Das Unternehmen wird seine Flagship-Stores in Berlin und Düsseldorf in Olive Tree People Erlebnisgeschäfte umwandeln, wobei Baumhäuser im Mittelpunkt stehen. Der strategische Übergang umfasst die Entfernung von Produkten aus den Regalen im Einzelhandel in den europäischen Märkten und die Einführung von über 50.000 wasserlosen Beauty Consultants. Das Unternehmen zielt darauf ab, sein Beraternetzwerk bis Ende 2025 auf 120.000 auszubauen, um sich als das am schnellsten wachsende wasserlose Beauty-Unternehmen weltweit zu positionieren.
- Exceptional growth of over 1,000% in January 2025
- Planned expansion of beauty consultant network to 120,000 by end of 2025
- Strategic shift to direct-to-consumer model in European markets
- Complete withdrawal from retail presence in European markets
- Significant operational restructuring costs expected for retail exit
Additional expansion to Europe via the direct-to-consumer model planned for fall 2025
SANTA MONICA, CA, Feb. 11, 2025 (GLOBE NEWSWIRE) -- Oliveda International, Inc. (OTC Pink: OLVI) today announced that after continued strong growth of over 1,
Olive Tree People has been successfully represented in Europe with its Oliveda LA Dope brand for over 20 years in retail as well as with its own flagship stores and has now announced that it is leaving retail and expanding the waterless beauty movement to Europe via the direct-to-consumer channel.
Olive Tree People founder Thomas Lommel commented, “I am convinced that direct-to-consumer is the perfect match for waterless beauty, and so after 20 years of retail, we will clear the shelves in all European countries in which we are represented, and from autumn 2025, we will conquer the European continent with more than 50,000 waterless beauty consultants.”
As part of this initiative, the flagship stores in Berlin and Düsseldorf will be transformed based on the Olive Tree People Experience store, in the middle of which there is a tree house, and the story of Olive Tree People is told around it.
“We are currently the fastest growing waterless beauty company in the world, and I am very confident that this will remain the case in the coming years thanks to the many innovations and our 120,000 waterless beauty consultants that we are targeting by the end of 2025,” added Mr. Lommel.
About Oliveda International, Inc.
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, as well as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the Olive Tree Therapy 10 years in 14 days as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.
In addition to the registered beauty brands, Oliveda and LA Dope, as well as Re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site.
In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.
The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called “The Next Big Thing” in articles in U.S. Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success. Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com
Forward-Looking Statements
This press release may contain statements, estimates or projections that constitute "forward-looking statements" pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will" and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company’s filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company's historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law.
FAQ
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