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NEXGEL's Beauty Brand, Silly George, Partners with Multi-Talented Artist and Entrepreneur, James Maslow, to Promote Innovative Eyelash Collection

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NEXGEL (NASDAQ: NXGL) has announced a strategic partnership with James Maslow to promote Silly George's innovative eyelash collection. Maslow, known for his role in Big Time Rush and various entertainment projects, will support the brand's new lash collaboration through social media and exclusive content.

Silly George, NEXGEL's beauty brand, offers a full product line of eye and eyelash products, including hassle-free alternatives to glue-on eyelashes. The company recently launched a new line of Pop-On Lashes using new lash technology for non-toxic, long-wear eyelash extensions that can last 5-10 days.

Adam Levy, CEO of NEXGEL, expressed excitement about the partnership, highlighting Maslow's charisma and influential presence as well as the family connection, as Maslow is Levy's nephew.

NEXGEL (NASDAQ: NXGL) ha annunciato una partnership strategica con James Maslow per promuovere la collezione innovativa di ciglia di Silly George. Maslow, noto per il suo ruolo in Big Time Rush e vari progetti di intrattenimento, supporterà la nuova collaborazione del marchio attraverso i social media e contenuti esclusivi.

Silly George, il marchio di bellezza di NEXGEL, offre una gamma completa di prodotti per gli occhi e ciglia, inclusi alternativi senza problemi alle ciglia incollate. La compagnia ha recentemente lanciato una nuova linea di Pop-On Lashes utilizzando una tecnologia innovativa per estensioni di ciglia non tossiche e a lunga durata che possono durare da 5 a 10 giorni.

Adam Levy, CEO di NEXGEL, ha espresso entusiasmo per la partnership, mettendo in evidenza il carisma e l'influenza di Maslow, nonché il legame familiare, poiché Maslow è il nipote di Levy.

NEXGEL (NASDAQ: NXGL) ha anunciado una asociación estratégica con James Maslow para promover la innovadora colección de pestañas de Silly George. Maslow, conocido por su papel en Big Time Rush y varios proyectos de entretenimiento, apoyará la nueva colaboración de la marca a través de redes sociales y contenido exclusivo.

Silly George, la marca de belleza de NEXGEL, ofrece una línea completa de productos para ojos y pestañas, incluidos alternativas sin complicaciones a las pestañas postizas con pegamento. La compañía lanzó recientemente una nueva línea de Pop-On Lashes utilizando una nueva tecnología de pestañas para extensiones de pestañas no tóxicas y de larga duración que pueden durar de 5 a 10 días.

Adam Levy, CEO de NEXGEL, expresó su entusiasmo por la asociación, destacando el carisma y la presencia influyente de Maslow, así como la conexión familiar, ya que Maslow es sobrino de Levy.

NEXGEL (NASDAQ: NXGL)은 James Maslow와 전략적 파트너십을 발표하여 Silly George의 혁신적인 속눈썹 컬렉션을 홍보합니다. Big Time Rush에서의 역할과 다양한 엔터테인먼트 프로젝트로 알려진 Maslow는 소셜 미디어와 독점 콘텐츠를 통해 브랜드의 새로운 속눈썹 협업을 지원할 것입니다.

Silly George는 NEXGEL의 뷰티 브랜드로, 접착제 없이도 쉽게 사용할 수 있는 속눈썹 대안을 포함한 완전한 아이 및 속눈썹 제품 라인을 제공합니다. 이 회사는 최근 5-10일 동안 지속 가능한 비독성 장기 착용 속눈썹 연장을 위한 새 기술을 사용한 Pop-On Lashes의 새로운 라인을 출시했습니다.

NEXGEL의 CEO인 Adam Levy는 파트너십에 대한 기대감을 표명하며 Maslow의 카리스마와 영향력 있는 존재, 그리고 Maslow가 Levy의 조카라는 가족 관계를 강조했습니다.

NEXGEL (NASDAQ: NXGL) a annoncé un partenariat stratégique avec James Maslow pour promouvoir la collection innovante de cils de Silly George. Maslow, connu pour son rôle dans Big Time Rush et divers projets de divertissement, soutiendra la nouvelle collaboration de la marque à travers les réseaux sociaux et du contenu exclusif.

Silly George, la marque de beauté de NEXGEL, propose une gamme complète de produits pour les yeux et les cils, y compris des alternatives sans souci aux cils à coller. La société a récemment lancé une nouvelle gamme de Pop-On Lashes utilisant une technologie nouvelle pour des extensions de cils non toxiques et longue durée pouvant durer de 5 à 10 jours.

Adam Levy, PDG de NEXGEL, a exprimé son enthousiasme pour le partenariat, soulignant le charisme et l'influence de Maslow ainsi que le lien familial, étant donné que Maslow est le neveu de Levy.

NEXGEL (NASDAQ: NXGL) hat eine strategische Partnerschaft mit James Maslow angekündigt, um die innovative Wimpernkolllektion von Silly George zu bewerben. Maslow, bekannt für seine Rolle in Big Time Rush und verschiedene Unterhaltungsprojekte, wird die neue Wimpern-Kollaboration der Marke über soziale Medien und exklusive Inhalte unterstützen.

Silly George, die Beauty-Marke von NEXGEL, bietet eine vollständige Produktlinie von Augen- und Wimpernprodukten an, einschließlich problemfreier Alternativen zu Klebewimpern. Das Unternehmen hat kürzlich eine neue Linie von Pop-On Lashes eingeführt, die neue Wimperntechnologie für ungiftige, langanhaltende Wimpernverlängerungen verwenden, die 5-10 Tage halten können.

Adam Levy, CEO von NEXGEL, äußerte seine Begeisterung über die Partnerschaft und hob Maslows Charisma und einflussreiche Präsenz sowie die familiäre Verbindung hervor, da Maslow Levys Neffe ist.

Positive
  • Partnership with James Maslow, a multi-talented artist with a large fan base, to promote Silly George's eyelash collection
  • Launch of new Pop-On Lashes line using innovative lash technology
  • Expansion of Silly George product line to include lash extensions, lash serum, and accessories
  • International presence with sales in the US, UK, Australia, and the Netherlands
Negative
  • None.

LANGHORNE, Pa., Sept. 18, 2024 (GLOBE NEWSWIRE) -- NEXGEL, Inc. (“NEXGEL” or the “Company”) (NASDAQ: NXGL), leading provider of medical and over-the-counter (OTC) products including ultra-gentle, high-water-content hydrogels for healthcare and consumer applications, today announced a strategic partnership with James Maslow to promote Silly George's innovative eyelash collection.

James Maslow, who rose to fame as a member of the platinum-selling band Big Time Rush, has since established himself as a formidable presence in both the entertainment industry and the business world. His recent projects include starring roles in independent films and guest appearances on popular TV shows (Dancing with the Stars, Celebrity Big Brother, and more). In 2019, he reunited with the Big Time Rush band and continues to sell out arenas worldwide including Madison Square Garden and the Forum. Maslow's entrepreneurial spirit and dedication to his craft make him an ideal partner for Silly George's cutting-edge beauty products.

The new lash collaboration will be supported by a series of social media prompts, and exclusive content featuring James Maslow showcasing the new lash collection can be found here.

Adam Levy, CEO of NEXGEL, commented, “We are thrilled to partner with James Maslow. His charisma and influential presence are well aligned with our brand’s vision of empowering individuals through beauty. The content also leverages the family aspect, as James is my nephew, and this has really resonated with his fans. This partnership is exciting, and we are eager to showcase our latest collection while bringing a new level of innovation and elegance to the world of eyelashes.”

Silly George offers its loyal consumer base a full product line of eye and eyelash products including hassle-free alternatives to harmful glue-on eyelashes such lash extensions, lash serum and accessories. Silly George is predominately sold DTC and on Amazon in the US, UK, Australia, the Netherlands, and more. The Company recently launched a new line of Pop-On Lashes leveraging its new lash technology to create non-toxic, long-wear eyelash extensions that are easy to apply and remove and can last for five to ten days. This new collection features an array of lash styles, from subtle and natural to bold and glamorous, catering to diverse preferences and occasions. Each product in the line is meticulously crafted to offer comfortable, long-lasting wear while delivering a striking, voluminous look.

About NEXGEL, Inc.

NEXGEL is a leading provider of healthcare, beauty, and over-the-counter (OTC) products including ultra-gentle, high-water-content hydrogels. Based in Langhorne, Pa., the Company has developed and manufactured electron-beam, cross-linked hydrogels for over two decades. NEXGEL brands include Silverseal®, Hexagels®, Turfguard®, Kenkoderm® and Silly George®. Additionally, NEXGEL has strategic contract manufacturing relationships with leading consumer healthcare companies.

Forward-Looking Statement

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words “believe,” “anticipate,” “estimate,” “expect,” “intend,” “plan,” “project,” “prospects,” “outlook,” and similar words or expressions, or future or conditional verbs, such as “will,” “should,” “would,” “may,” and “could,” are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance, or achievements to be materially different from any anticipated results, performance, or achievements for many reasons. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2022, including but not limited to the discussion under “Risk Factors” therein, which the Company filed with the SEC and which may be viewed at http://www.sec.gov/.

Investor Contact:
Valter Pinto, Managing Director
KCSA Strategic Communications
212.896.1254
NEXGEL@KCSA.com


FAQ

What is NEXGEL's new partnership for its Silly George brand?

NEXGEL has partnered with James Maslow, a multi-talented artist and entrepreneur, to promote Silly George's innovative eyelash collection.

What new product has Silly George (NXGL) recently launched?

Silly George has recently launched a new line of Pop-On Lashes, which are non-toxic, long-wear eyelash extensions that can last for five to ten days.

How long can Silly George's new Pop-On Lashes last?

Silly George's new Pop-On Lashes can last for five to ten days, offering a long-wear alternative to traditional glue-on eyelashes.

In which countries is Silly George (NXGL) currently sold?

Silly George is predominantly sold DTC and on Amazon in the US, UK, Australia, the Netherlands, and more.

NexGel, Inc

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Medical Instruments & Supplies
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