Nextdoor and Freshpaint Partner to Give Healthcare Advertisers Compliant, Measurable Local Performance

Key Terms

hyperlocal advertising technical

Hyperlocal advertising targets customers in a very small, specific area—think neighborhoods, a single zip code or even a block—using tools like mobile location data, local websites, or in-store displays. It matters to investors because it can deliver higher engagement and more efficient spending than broad campaigns, boosting revenue for local media, retail chains and ad platforms; imagine a neighborhood flyer that reaches only the people most likely to visit the store rather than a city-wide billboard.

customer data platform technical

A customer data platform (CDP) is software that collects and combines information about customers from many places—websites, apps, sales and support systems—into a single, organized profile. For investors, a CDP matters because it helps companies understand and target customers more effectively, often boosting sales and marketing efficiency like a well-organized address book that turns scattered contacts into clear, actionable relationships.

server-side data collection technical

Server-side data collection is the practice of gathering user and transaction information on a company’s own servers instead of relying on a visitor’s web browser or device. Think of it as a back-office clerk recording events directly from the company’s systems rather than asking each customer to fill out a form; this usually produces more accurate, harder-to-block data and affects revenue tracking, ad targeting, privacy compliance and risk exposure for investors.

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Healthcare advertisers can now measure what hyperlocal advertising actually drives, reaching verified neighbors and household decision-makers without the compliance risk

SAN FRANCISCO--(BUSINESS WIRE)-- Nextdoor, the essential neighborhood network, and Freshpaint, the privacy-safe customer data platform built for healthcare, today announced a new integration that enables healthcare advertisers to measure the impact of hyperlocal advertising on real patient outcomes – without compromising privacy or compliance. The integration connects Nextdoor's Ads Manager to Freshpaint's privacy-first platform, allowing healthcare marketing teams to form a direct, controlled link between neighborhood-level campaign performance and downstream patient actions like booked appointments, attended visits, and new patient volume.

With the Nextdoor-Freshpaint integration, healthcare marketers can unlock access to metrics that go beyond clicks and form fills, connecting their hyperlocal campaigns to bottom-funnel conversions so they can confidently double down on hyperlocal advertising as a measurable, scalable driver of patient acquisition.

The integration delivers:

• Incremental local reach among verified household decision-makers not duplicated by search or other social platforms
• Neighborhood-level attribution tied to specific service lines, zip codes, and campaigns – not just clicks and impressions
• PHI protection by default through server-side data collection with full governance and auditability
• A single view of local growth from first neighborhood exposure to patient acquisition

"Healthcare marketers shouldn’t have to trade off between performance and privacy,” said Jason Powers, Vice President of Product at Freshpaint. “By turning hyperlocal advertising into a true performance channel with Nextdoor, we’re empowering healthcare organizations to see exactly which neighborhoods and campaigns lead to patient actions – so they can measure what’s working and improve performance, without compromising privacy.”

“Healthcare is deeply personal, and the decisions patients make start close to home – with neighbors, local recommendations, and trusted community conversations,” said Michael Kiernan, Chief Revenue Officer at Nextdoor. “Nextdoor is the only platform that reaches 110 million verified neighbors at their real addresses, which means healthcare advertisers aren't just buying impressions, they're reaching actual household decision-makers in the specific neighborhoods they serve.”

The Freshpaint-Nextdoor integration is available now. Healthcare advertisers interested in getting started can visit business.nextdoor.com to learn more.

About Nextdoor

Nextdoor is the essential neighborhood network for over 110 million verified neighbors, offering trusted local news, real-time safety alerts, neighbor recommendations, for sale and free listings, and local events. Nextdoor connects neighbors to the people, places, and information that matter most in their local communities. In addition, businesses, news publishers, and public agencies use Nextdoor to share important information and engage with neighbors at scale. Download the app or join the neighborhood at nextdoor.com. For more information and media assets, visit nextdoor.com/newsroom.

About Freshpaint

Freshpaint is built for healthcare marketers to deliver measurable performance while safeguarding patient trust in a complex regulatory environment. Bringing privacy and performance together in one platform, Freshpaint enables healthcare organizations to securely connect and activate data across channels, connect marketing spend to outcomes, and confidently scale growth. Headquartered in San Francisco, Freshpaint partners with more than 250 healthcare organizations – including enterprise providers, payers, digital health companies, agencies, and consumer health brands – so that marketers are empowered to stretch fixed budgets, prove what’s working, and turn privacy into a strategic advantage that fuels performance.

To learn more, visit freshpaint.io and follow Freshpaint on LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260512170221/en/

Media Relations:
Kelsey Grady
press@nextdoor.com

Source: Nextdoor Holdings, Inc.