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Rubbermaid® Partners with Shawn Johnson East and Andrew East to Put Its Brilliance™ Collection to the Test

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Rubbermaid®, a Newell Brands (NASDAQ: NWL) company, has partnered with Olympic Gold Medalist Shawn Johnson East and former NFL player Andrew East to showcase the Rubbermaid Brilliance® food storage collection. The couple demonstrated the product's features in a video series, highlighting its four times protection compared to generic containers. Rubbermaid Brilliance is promoted as 100% airtight, leak-proof, and resistant to stains, odors, and shattering.

The collection includes Rubbermaid Brilliance Plastic, Glass, and Pantry options, available at major retailers for $6.99 to $179.99. These products are designed to help busy families with meal preparation and kitchen organization. The partnership aims to demonstrate the durability and versatility of Rubbermaid Brilliance in everyday use.

Rubbermaid®, un'azienda di Newell Brands (NASDAQ: NWL), ha collaborato con la medaglia d'oro olimpica Shawn Johnson East e l'ex giocatore NFL Andrew East per presentare la collezione di contenitori alimentari Rubbermaid Brilliance®. La coppia ha dimostrato le caratteristiche del prodotto in una serie di video, evidenziando la sua protezione quattro volte maggiore rispetto ai contenitori generici. Rubbermaid Brilliance è proposta come 100% ermetica, a prova di perdite, e resistente a macchie, odori e rotture.

La collezione include opzioni in plastica, vetro e dispensa Rubbermaid Brilliance, disponibili presso i principali rivenditori a prezzi che vanno da $6.99 a $179.99. Questi prodotti sono progettati per aiutare le famiglie impegnate nella preparazione dei pasti e nell'organizzazione della cucina. La partnership mira a dimostrare la durabilità e la versatilità di Rubbermaid Brilliance nell'uso quotidiano.

Rubbermaid®, una empresa de Newell Brands (NASDAQ: NWL), se ha asociado con la medallista olímpica Shawn Johnson East y el exjugador de la NFL Andrew East para presentar la colección de almacenamiento de alimentos Rubbermaid Brilliance®. La pareja demostró las características del producto en una serie de videos, destacando su protección cuatro veces superior en comparación con los recipientes genéricos. Rubbermaid Brilliance se promociona como 100% hermético, a prueba de fugas y resistente a manchas, olores y roturas.

La colección incluye opciones de plástico, vidrio y despensa Rubbermaid Brilliance, disponibles en los principales minoristas por un precio que va de $6.99 a $179.99. Estos productos están diseñados para ayudar a las familias ocupadas con la preparación de comidas y la organización de la cocina. La asociación tiene como objetivo demostrar la durabilidad y versatilidad de Rubbermaid Brilliance en el uso diario.

Rubbermaid®는 Newell Brands (NASDAQ: NWL)의 회사로, 올림픽 금메달리스트 Shawn Johnson East와 전 NFL 선수 Andrew East와 협력하여 Rubbermaid Brilliance® 식품 저장 컬렉션을 소개했습니다. 이 커플은 영상 시리즈에서 제품의 특징을 시연하며 일반 용기보다 네 배 더 높은 보호를 강조했습니다. Rubbermaid Brilliance는 100% 밀폐, 누수 방지 및 얼룩, 냄새, 파손에 강한 제품으로 홍보됩니다.

이 컬렉션은 Rubbermaid Brilliance 플라스틱, 유리 및 팬트리 옵션을 포함하며, 주요 소매점에서 $6.99에서 $179.99까지 판매되고 있습니다. 이 제품들은 바쁜 가족들이 식사 준비와 주방 정리를 돕기 위해 설계되었습니다. 이 파트너십은 일상적인 사용에서 Rubbermaid Brilliance의 내구성과 다재다능성을 보여주는 것을 목표로 하고 있습니다.

Rubbermaid®, une entreprise de Newell Brands (NASDAQ: NWL), a établi un partenariat avec la médaillée d'or olympique Shawn Johnson East et l'ancien joueur de la NFL Andrew East pour présenter la collection de stockage alimentaire Rubbermaid Brilliance®. Le couple a démontré les caractéristiques du produit dans une série de vidéos, mettant en avant sa protection quatre fois supérieure par rapport aux conteneurs génériques. Rubbermaid Brilliance est présenté comme 100% hermétique, résistant aux fuites et aux taches, aux odeurs et aux chocs.

La collection comprend des options en plastique, en verre et de garde-manger Rubbermaid Brilliance, disponibles chez les principaux détaillants à des prix allant de 6,99 $ à 179,99 $. Ces produits sont conçus pour aider les familles occupées dans la préparation des repas et l'organisation de la cuisine. Le partenariat vise à démontrer la durabilité et la polyvalence de Rubbermaid Brilliance dans un usage quotidien.

Rubbermaid®, ein Unternehmen von Newell Brands (NASDAQ: NWL), hat sich mit der Olympiasiegerin Shawn Johnson East und dem ehemaligen NFL-Spieler Andrew East zusammengeschlossen, um die Lebensmittelaufbewahrungskollektion Rubbermaid Brilliance® vorzustellen. Das Paar demonstrierte die Produkteigenschaften in einer Videoserie und hob den vierfachen Schutz im Vergleich zu herkömmlichen Behältern hervor. Rubbermaid Brilliance wird als 100% luftdicht, auslaufsicher und resistent gegen Flecken, Gerüche und Bruch beworben.

Die Kollektion umfasst Optionen aus Rubbermaid Brilliance Plastik, Glas und Vorratsbehältern, die bei führenden Einzelhändlern zu Preisen von $6.99 bis $179.99 erhältlich sind. Diese Produkte sind darauf ausgelegt, beschäftigte Familien bei der Mahlzeitenvorbereitung und der Küchenorganisation zu unterstützen. Die Partnerschaft zielt darauf ab, die Haltbarkeit und Vielseitigkeit von Rubbermaid Brilliance im täglichen Gebrauch zu demonstrieren.

Positive
  • Partnership with high-profile athletes Shawn Johnson East and Andrew East for product promotion
  • Rubbermaid Brilliance offers four times the protection compared to generic containers
  • Product line includes plastic, glass, and pantry options to cater to various consumer needs
  • Wide availability at major retailers (Amazon, Target, Walmart, Sam's Club)
Negative
  • None.

The award-winning food storage containers offer four times the protection compared to generic containers: they're 100% airtight, leak-proof and shatter, stain and odor-resistant 

ATLANTA, Aug. 27, 2024 /PRNewswire/ -- Rubbermaid®, a trusted name for more than 100 years, is teaming up with Olympic Gold Medalist Shawn Johnson East and former NFL player Andrew East to showcase how Rubbermaid Brilliance® food storage provides four times protection versus generic containers. The couple recently put Rubbermaid Brilliance to the test in a new video series, proving that the containers are 100% airtight and leak-proof, as well as stain-, odor- and shatter-resistant, making them the ideal food storage solution.

In the video series, the couple takes on several athletic challenges to test Rubbermaid Brilliance, including a drop test, a stacking test, a leftover smell and stain test and more, ultimately showcasing this food storage solution's versatility and durability. 

"Staying organized while balancing a busy schedule can be challenging," said Shawn Johnson East. "We're partnering with Rubbermaid because as a busy family of five, these containers have helped us maintain an organized kitchen and stay on top of meal planning. With a variety of sizes and shapes, we have a Rubbermaid Brilliance container for everything we need, from storing leftovers to keeping a stocked pantry to prepping our kids' meals."

"We know that durable and dependable food storage containers are essential when it comes to meal preparation and kitchen organization," said Julien McCluney, VP of Global Brand Management, Kitchen at Newell Brands. "As parents who know what it's like to constantly be on-the-go, Shawn and Andrew's new video series showcases how Rubbermaid Brilliance can withstand daily use and seamlessly integrate into the lives of families with busy schedules who are looking for superior food storage and organization options."

Rubbermaid Brilliance is available online at Amazon, Target, Walmart, and Sam's Club for $6.99 to $179.99. The collection includes:

  • Rubbermaid Brilliance Plastic: Offers 100% airtight and leak-proof protection and is stain-, odor- and shatter-resistant. Intelligently crafted and beautifully designed, the 360-degree crystal-clear lids and bases, made with StainShield™ plastic, make it easy to see what's inside.
  • Rubbermaid Brilliance Glass: A versatile solution that is 100% airtight and leak-proof, as well as stain and odor-resistant. Glass bases are oven-safe up to 450-degrees F, so they double as glass cookware and serveware.
  • Rubbermaid Brilliance Pantry: Provides 4x protection—100% airtight, stain-resistant, odor-resistant, and shatter-resistant—ensuring worry-free storage of pantry staples. Made with StainShield™ plastic, their 360° crystal-clear design keeps them looking new and allows easy visibility from any angle. The space-efficient, modular design also makes organizing a breeze.

For more information and kitchen inspiration, visit https://www.rubbermaid.com/brilliance and follow Rubbermaid on Facebook, Instagram and TikTok.

About Rubbermaid

Rubbermaid Incorporated is a leader in developing innovative, high-quality solutions that help consumers keep their homes in order. Widely recognized and trusted, Rubbermaid designs and markets a full range of organization, storage, and cleaning products to keep the home – including closets, garages, kitchens, and outdoor spaces – neat and functional, freeing consumers to enjoy life. Rubbermaid (www.rubbermaid.com) is part of Newell Brands' global portfolio of brands.

About Newell Brands

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.

This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.

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SOURCE Newell Brands

FAQ

What are the key features of Rubbermaid Brilliance food storage containers?

Rubbermaid Brilliance containers are 100% airtight, leak-proof, and resistant to stains, odors, and shattering. They offer four times the protection compared to generic containers and come in plastic, glass, and pantry options.

How much do Rubbermaid Brilliance containers cost?

Rubbermaid Brilliance containers are priced between $6.99 to $179.99, depending on the specific product and set size.

Where can I purchase Rubbermaid Brilliance containers?

Rubbermaid Brilliance containers are available online at Amazon, Target, Walmart, and Sam's Club.

Who are the brand ambassadors for Rubbermaid Brilliance in this campaign?

Olympic Gold Medalist Shawn Johnson East and former NFL player Andrew East are partnering with Rubbermaid to promote the Brilliance collection.

Newell Brands Inc.

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