Mr. Coffee® Unveils New Express Cold Brew Coffee Maker for Faster, Bolder, Better Cold Brew at Home
Mr. Coffee®, a leader in at-home coffee brewing, has launched the Mr. Coffee Express Cold Brew Coffee Maker, a cordless device that brews ready-to-drink cold brew coffee in just 10 minutes. This innovative product uses a unique vacuum-powered brewing system, eliminating the need for overnight steeping. The coffee maker features a rechargeable battery that powers 15 or more brew cycles on a single charge, a detachable carafe, and a compact, collapsible design.
Available in three colors – Indigo, Oat Milk, and Sake Grey – the Mr. Coffee Express Cold Brew Coffee Maker is priced at $109.99 MSRP. It can be purchased now at Kohl's and on Amazon starting November 1. This product launch comes as cold brew coffee popularity has increased by 300% since 2016, according to NCA's fall 2023 National Coffee Data Trends report.
Mr. Coffee®, un leader nella preparazione di caffè a casa, ha lanciato il Mr. Coffee Express Cold Brew Coffee Maker, un dispositivo cordless che prepara caffè cold brew pronto da bere in soli 10 minuti. Questo prodotto innovativo utilizza un sistema di estrazione a vuoto unico, eliminando la necessità di un'infusione notturna. La macchina per caffè è dotata di una batteria ricaricabile che alimenta 15 o più cicli di preparazione con una singola carica, una caraffa rimovibile e un design compatto e pieghevole.
Disponibile in tre colori – Indigo, Latte d'Avena e Grigio Sake – il Mr. Coffee Express Cold Brew Coffee Maker ha un prezzo di $109.99 MSRP. È possibile acquistarlo ora presso Kohl's e su Amazon a partire dal 1° novembre. Questo lancio di prodotto arriva mentre la popolarità del caffè cold brew è aumentata del 300% dal 2016, secondo il rapporto National Coffee Data Trends dell'NCA dell'autunno 2023.
Mr. Coffee®, un líder en la preparación de café en casa, ha lanzado la Mr. Coffee Express Cold Brew Coffee Maker, un dispositivo portátil que prepara café cold brew listo para beber en solo 10 minutos. Este producto innovador utiliza un exclusivo sistema de preparación a vacío, eliminando la necesidad de remojo durante la noche. La cafetera cuenta con una batería recargable que alimenta 15 ciclos de preparación o más con una sola carga, una jarra desmontable y un diseño compacto y plegable.
Disponible en tres colores: Índigo, Leche de Avena y Gris Sake, la Mr. Coffee Express Cold Brew Coffee Maker tiene un precio de $109.99 MSRP. Se puede comprar ahora en Kohl's y en Amazon a partir del 1 de noviembre. Este lanzamiento de producto se produce mientras que la popularidad del café cold brew ha aumentado en un 300% desde 2016, según el informe National Coffee Data Trends de NCA del otoño de 2023.
Mr. Coffee®는 가정에서 커피를 만들 수 있는 선두주자로서 Mr. Coffee Express Cold Brew Coffee Maker를 출시했습니다. 이 무선 장치는 단 10분 만에 마실 준비가 된 콜드 브루 커피를 추출합니다. 이 혁신적인 제품은 독특한 진공 전원 추출 시스템을 사용하여 하룻밤을 우려놓을 필요를 없앱니다. 커피 메이커는 하나의 충전으로 15회 이상의 추출 사이클을 지원하는 충전식 배터리, 분리 가능한 카라페, 그리고 컴팩트하며 접을 수 있는 디자인을 갖추고 있습니다.
인디고, 오트 밀크, 그리고 사케 그레이의 세 가지 색상으로 제공되는 Mr. Coffee Express Cold Brew Coffee Maker의 가격은 $109.99 MSRP입니다. 이 제품은 현재 Kohl's와 Amazon에서 11월 1일부터 구매 가능합니다. NCA의 2023년 가을 국립 커피 데이터 동향 보고서에 따르면, 2016년 이후 콜드 브루 커피의 인기가 300% 증가했습니다.
Mr. Coffee®, un leader dans la préparation du café à domicile, a lancé la Mr. Coffee Express Cold Brew Coffee Maker, un appareil sans fil qui prépare du café cold brew prêt à boire en seulement 10 minutes. Ce produit innovant utilise un système d'infusion unique à vide, éliminant ainsi la nécessité d'une infusion nocturne. La machine à café est équipée d'une batterie rechargeable qui permet 15 cycles d'infusion ou plus avec une seule charge, d'une carafe amovible et d'un design compact et pliable.
Disponible en trois couleurs – Indigo, Lait d'Avoine et Gris Sake – la Mr. Coffee Express Cold Brew Coffee Maker est au prix de 109,99 $ MSRP. Elle est disponible dès maintenant chez Kohl's et sur Amazon à partir du 1er novembre. Ce lancement de produit survient alors que la popularité du café cold brew a augmenté de 300% depuis 2016, selon le rapport National Coffee Data Trends de la NCA de l'automne 2023.
Mr. Coffee®, ein führendes Unternehmen in der Kaffeekochtechnik für Zuhause, hat die Mr. Coffee Express Cold Brew Coffee Maker vorgestellt, ein kabelloses Gerät, das in nur 10 Minuten trinkfertigen Cold Brew Kaffee zubereitet. Dieses innovative Produkt verwendet ein einzigartiges vakuumgestütztes Brausystem, das das Übernachten des Kaffees überflüssig macht. Die Kaffeemaschine verfügt über einen wiederaufladbaren Akku, der mehr als 15 Brühzyklen mit einer einzigen Ladung ermöglicht, eine abnehmbare Kanne und ein kompaktes, zusammenklappbares Design.
Verfügbar in drei Farben – Indigo, Hafermilch und Sakegrau – kostet die Mr. Coffee Express Cold Brew Coffee Maker 109,99 $ UVP. Sie kann ab dem 1. November bei Kohl's und auf Amazon erworben werden. Diese Produkteinführung erfolgt, da die Beliebtheit von Cold Brew Kaffee seit 2016 um 300% gestiegen ist, wie aus dem National Coffee Data Trends Bericht der NCA im Herbst 2023 hervorgeht.
- Launch of innovative Express Cold Brew Coffee Maker, potentially increasing product range and market share
- Rapid brewing time of 10 minutes compared to traditional overnight steeping methods
- Tapping into growing cold brew coffee market, with popularity up 300% since 2016
- Product priced at $109.99 MSRP, potentially contributing to revenue growth
- None.
Insights
The launch of Mr. Coffee's Express Cold Brew Coffee Maker is a strategic move by Newell Brands to capitalize on the growing cold brew trend. With cold brew popularity up
The product's innovative features, such as the 10-minute brewing time and cordless design, differentiate it from competitors and could appeal to convenience-seeking consumers. However, the impact on Newell Brands' overall financial performance may be , given the company's diverse portfolio of consumer goods brands. While this launch could boost the Mr. Coffee brand and contribute to the Kitchen segment's growth, investors should consider it as part of a broader strategy rather than a game-changing product for NWL stock.
Newell Brands' introduction of the Mr. Coffee Express Cold Brew maker demonstrates the company's ability to innovate and adapt to evolving consumer preferences. The product's features align well with current trends in the coffee market, particularly the demand for convenience and at-home brewing solutions.
From an investor perspective, this launch showcases Newell's commitment to maintaining relevance in the competitive home appliance sector. The focus on a growing market segment (cold brew) and the inclusion of user-friendly features could help strengthen the Mr. Coffee brand's position. However, it's important to note that while product innovations can drive short-term sales boosts, they may not significantly impact Newell's overall financial health given its diverse brand portfolio.
Investors should monitor how this product performs in terms of sales and market share gains, as it could indicate Newell's ability to successfully execute its innovation strategy across other brands in its portfolio.
Enjoy ready-to-drink cafe-quality cold brew at home in just 10 minutes with the touch of a button – no more steeping grounds overnight.
"We designed the Mr. Coffee Express Cold Brew maker for our consumers who are looking for quick, easy and great-tasting cold brew coffee," said Julien McCluney, VP of Global Brand Management, Kitchen at Newell Brands. "Whether you're a cold brew connoisseur or just love a great-tasting and convenient cold coffee, with the Express Cold Brew's innovative cord-free design and fast brewing time, coffee lovers can now enjoy smooth, balanced cold brew anytime and anywhere they like"
Mr. Coffee® Unveils New Express Cold Brew Coffee Maker for Faster, Bolder, Better Cold Brew at Home
The Mr. Coffee Express Cold Brew Coffee Maker features a rechargeable battery that powers 15 or more brew cycles on a single charge. The detachable carafe allows for seamless storage of leftover cold brew, while its compact, collapsible design is easy to clean and fits perfectly on countertops, in cabinets, or even in suitcases for on-the-go use.
For over 50 years, Mr. Coffee has been helping coffee lovers create their favorite beverages at home. The Express Cold Brew now makes it easier and better than ever to enjoy full-flavored cold brew at home.
The Mr. Coffee Express Cold Brew Coffee Maker comes in three colors – Indigo, Oat Milk, and Sake Grey – and can be purchased now (MSRP:
About Mr. Coffee®
Mr. Coffee has been brewing great tasting coffee in the comfort of people's homes since 1970. Mr. Coffee continues to offer premium, easy-to-use coffee makers for coffee lovers of all types. The brand's product portfolio includes a range of options — make great tasting iced coffee with the Mr. Coffee iced coffee makers, espresso-based drinks with a Mr. Coffee espresso machine, or single-serve beverages with a variety of at-home systems, and more.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
*According to NCA's fall 2023 National Coffee Data Trends (NCDT) report.
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SOURCE Newell Brands
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