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A New Era of Trust: NRC Health’s 2025 Experience Perspective Report Reveals Insights to Elevate the Healthcare Experience

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NRC Health has released its 2025 Experience Perspective Report, unveiling important insights into healthcare experience management. The report highlights that consumers are nearly 300% more likely to recommend healthcare organizations they trust, emphasizing trust's critical role in organizational growth and stability.

The comprehensive report is divided into two main sections: one focusing on trust's impact on consumer loyalty, and another exploring experience management strategies for meeting evolving healthcare consumer expectations. For the first time, the report includes a trust framework specifically designed for governing boards and senior leadership, along with insights into trust-building in pediatric care.

The report, announced during a live national webcast, is based on extensive research involving millions of consumers, patients, and healthcare leaders nationwide. NRC Health, recently awarded the 2025 Best in KLAS Award for Healthcare Experience Management, aims to help healthcare systems understand and adapt to generational shifts and changing consumer demands.

NRC Health ha pubblicato il suo Rapporto sulle Esperienze 2025, rivelando importanti approfondimenti sulla gestione dell'esperienza sanitaria. Il rapporto evidenzia che i consumatori sono quasi 300% più propensi a raccomandare le organizzazioni sanitarie di cui si fidano, sottolineando il ruolo critico della fiducia nella crescita e stabilità organizzativa.

Il rapporto completo è suddiviso in due sezioni principali: una che si concentra sull'impatto della fiducia sulla fedeltà dei consumatori e un'altra che esplora le strategie di gestione dell'esperienza per soddisfare le aspettative in evoluzione dei consumatori nel settore sanitario. Per la prima volta, il rapporto include un quadro di riferimento sulla fiducia progettato specificamente per i consigli di amministrazione e la leadership senior, insieme a intuizioni sulla costruzione della fiducia nella cura pediatrica.

Il rapporto, annunciato durante un webcast nazionale in diretta, si basa su una vasta ricerca che coinvolge milioni di consumatori, pazienti e leader del settore sanitario in tutto il paese. NRC Health, recentemente premiata con il Premio Best in KLAS 2025 per la gestione dell'esperienza sanitaria, mira ad aiutare i sistemi sanitari a comprendere e adattarsi ai cambiamenti generazionali e alle richieste in evoluzione dei consumatori.

NRC Health ha lanzado su Informe sobre la Perspectiva de Experiencia 2025, revelando importantes ideas sobre la gestión de la experiencia en el sector salud. El informe destaca que los consumidores son casi 300% más propensos a recomendar organizaciones de salud en las que confían, enfatizando el papel crítico de la confianza en el crecimiento y la estabilidad organizacional.

El informe completo se divide en dos secciones principales: una que se centra en el impacto de la confianza en la lealtad del consumidor y otra que explora estrategias de gestión de la experiencia para satisfacer las expectativas cambiantes de los consumidores en el sector salud. Por primera vez, el informe incluye un marco de confianza diseñado específicamente para juntas directivas y líderes senior, junto con ideas sobre la construcción de confianza en la atención pediátrica.

El informe, anunciado durante un webcast nacional en vivo, se basa en una extensa investigación que involucra a millones de consumidores, pacientes y líderes de salud en todo el país. NRC Health, recientemente galardonada con el Premio Best in KLAS 2025 por la gestión de la experiencia en salud, busca ayudar a los sistemas de salud a comprender y adaptarse a los cambios generacionales y a las demandas cambiantes de los consumidores.

NRC Health2025 경험 관점 보고서를 발표하여 의료 경험 관리에 대한 중요한 통찰을 공개했습니다. 이 보고서는 소비자들이 신뢰하는 의료 기관을 추천할 가능성이 거의 300% 더 높다고 강조하며, 신뢰가 조직의 성장과 안정성에 미치는 중요한 역할을 강조합니다.

이 포괄적인 보고서는 소비자 충성도에 대한 신뢰의 영향에 초점을 맞춘 한 섹션과, 변화하는 의료 소비자의 기대를 충족하기 위한 경험 관리 전략을 탐구하는 다른 섹션으로 나뉩니다. 처음으로, 이 보고서는 이사회와 고위 경영진을 위해 특별히 설계된 신뢰 프레임워크를 포함하며, 소아 진료에서의 신뢰 구축에 대한 통찰도 제공합니다.

이 보고서는 전국적인 라이브 웹캐스트 중에 발표되었으며, 전국의 수백만 소비자, 환자 및 의료 리더를 포함한 광범위한 연구를 기반으로 합니다. 최근 2025 Best in KLAS Award를 수상한 NRC Health는 의료 시스템이 세대 변화와 변화하는 소비자 요구에 적응하고 이해하는 데 도움을 주고자 합니다.

NRC Health a publié son Rapport sur la Perspective d'Expérience 2025, révélant des informations importantes sur la gestion de l'expérience de santé. Le rapport souligne que les consommateurs sont presque 300% plus susceptibles de recommander des organisations de santé en qui ils ont confiance, mettant en avant le rôle crucial de la confiance dans la croissance et la stabilité organisationnelle.

Le rapport complet est divisé en deux sections principales : l'une se concentrant sur l'impact de la confiance sur la fidélité des consommateurs, et l'autre explorant les stratégies de gestion de l'expérience pour répondre aux attentes évolutives des consommateurs en matière de santé. Pour la première fois, le rapport inclut un cadre de confiance spécifiquement conçu pour les conseils d'administration et les dirigeants, ainsi que des idées sur la construction de la confiance dans les soins pédiatriques.

Le rapport, annoncé lors d'un webinaire national en direct, est basé sur une recherche approfondie impliquant des millions de consommateurs, de patients et de leaders de la santé à l'échelle nationale. NRC Health, récemment récompensé par le Prix Best in KLAS 2025 pour la gestion de l'expérience de santé, vise à aider les systèmes de santé à comprendre et à s'adapter aux changements générationnels et aux demandes changeantes des consommateurs.

NRC Health hat seinen Bericht zur Erfahrungsperspektive 2025 veröffentlicht und wichtige Einblicke in das Management der Gesundheitserfahrung enthüllt. Der Bericht hebt hervor, dass Verbraucher fast 300% wahrscheinlicher Gesundheitsorganisationen empfehlen, denen sie vertrauen, und betont die entscheidende Rolle des Vertrauens für das Wachstum und die Stabilität von Organisationen.

Der umfassende Bericht ist in zwei Hauptabschnitte unterteilt: einer, der sich auf den Einfluss des Vertrauens auf die Kundenloyalität konzentriert, und ein anderer, der Strategien zur Erfahrungsverwaltung zur Erfüllung der sich wandelnden Erwartungen der Gesundheitsverbraucher untersucht. Erstmals enthält der Bericht ein Vertrauensrahmenwerk, das speziell für Aufsichtsräte und Führungskräfte entwickelt wurde, sowie Einblicke in den Vertrauensaufbau in der pädiatrischen Versorgung.

Der Bericht, der während eines nationalen Live-Webcasts angekündigt wurde, basiert auf umfangreicher Forschung, die Millionen von Verbrauchern, Patienten und Gesundheitsführern im ganzen Land einbezieht. NRC Health, das kürzlich mit dem 2025 Best in KLAS Award für das Management der Gesundheitserfahrung ausgezeichnet wurde, zielt darauf ab, Gesundheitssysteme dabei zu unterstützen, sich an generationale Veränderungen und sich wandelnde Verbraucheranforderungen anzupassen und zu verstehen.

Positive
  • Received prestigious 2025 Best in KLAS Award for Healthcare Experience Management
  • Research shows 300% higher recommendation rate for trusted healthcare organizations
  • Launched comprehensive trust framework for healthcare leadership
Negative
  • None.

NRC Health unveils its 2025 Experience Perspective Report, highlighting new research and trends shaping the future of healthcare, with a focus on trust, generational shifts, and evolving consumer demands.

LINCOLN, Neb.--(BUSINESS WIRE)-- NRC Health, a recognized leader in healthcare experience management solutions to transform interactions for patients, consumers, and employees alike, released its 2025 Experience Perspective today during a live national webcast. Known for delivering premier market research and data-driven insights, NRC Health’s report features key findings and strategic recommendations based on extensive research involving millions of consumers, patients, and other healthcare leaders nationwide.

Guided by NRC Health’s research, the organization introduces a trust framework designed to help hospital and health system leaders address what matters most to the unique individuals who are receiving, delivering, and supporting care. The Experience Perspective Report also provides leaders with deeper insight into how overall trust in healthcare has evolved and how generational differences are redefining the expectations, beliefs, and behaviors of both patients and professionals across the healthcare journey.

“We discovered that consumers are nearly 300% more likely to recommend a healthcare organization when they trust it – underscoring that trust isn’t merely a nice-to-have; it’s critical for the long-term growth and stability of hospitals and health systems nationwide,” said Jennifer Baron, Chief Experience Officer at NRC Health. “In our 2025 report, we empower healthcare leaders with actionable insights on how to foster, cultivate, and maintain trust, providing organizations across the country with a solid foundation for sustained success.”

The comprehensive report is strategically structured into two sections, each offering in-depth insights and actionable strategies to guide healthcare leaders in driving meaningful change. The first section delves into research that highlights the critical role of trust in shaping consumer loyalty, while the second section explores experience management as a core capability for meeting the dynamic and evolving expectations of today’s healthcare consumers. Together, these sections provide a powerful framework for organizations to not only adapt but thrive in an increasingly complex healthcare landscape.

“While NRC Health has released Experience Perspective Reports in previous years, this year’s edition stands apart – it is more actionable than ever for healthcare leaders and directly aligned with the pressing realities facing healthcare today,” said Helen Hrdy, Chief Operating Officer at NRC Health. “For the first time, we’ve included a comprehensive trust strategy specifically tailored for governing boards and senior leadership, along with a focused perspective on trust-building in pediatric care, providing critical insights for navigating today’s complex healthcare challenges.”

Following the release of the report, NRC Health remains committed to exploring the evolving dynamics of trust via consumer behavior, patient experience, experience management, and more. This ongoing effort will empower healthcare leaders to not only anticipate change but also equip them with actionable, data-driven insights that enable them to weave trust into every interaction, driving lasting impact and organizational success.

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About NRC Health
NRC Health has received the 2025 Best in KLAS Award for Healthcare Experience Management. This recognition independently validates NRC Health’s relentless pursuit of excellence in healthcare through innovation and deep partnerships, bringing together its comprehensive experience management platform, advanced technology, and proven techniques to drive the most human healthcare experiences.

For more than 40 years, NRC Health (NASDAQ: NRC) has led the charge to humanize healthcare and support organizations in their understanding of each unique individual. NRC Health’s commitment to Human Understanding helps leading healthcare systems get to know the patients, consumers, employees, and communities they serve on a human level. Guided by its uniquely empathic heritage, human-centered approach, unmatched market research and emphasis on consumer preferences, NRC Health is transforming the healthcare experience, creating strong outcomes across the healthcare journey.

For more information, email info@nrchealth.com or visit www.nrchealth.com.

Claudia Witczak

cwitczak@bpdhealthcare.com

Source: NRC Health

FAQ

What are the key findings of NRC Health's 2025 Experience Perspective Report?

The report reveals that consumers are 300% more likely to recommend trusted healthcare organizations and introduces a new trust framework for hospital leaders, focusing on patient care delivery and experience management.

How does NRC's 2025 report differ from previous Experience Perspective Reports?

The 2025 report is more actionable and includes a comprehensive trust strategy for governing boards and senior leadership, plus specific insights on trust-building in pediatric care.

What impact does trust have on healthcare organizations according to NRC's research?

Trust is critical for long-term growth and stability, with consumers being 300% more likely to recommend healthcare organizations they trust.

What recognition has NRC Health (NRC) received in 2025?

NRC Health received the 2025 Best in KLAS Award for Healthcare Experience Management, validating their excellence in healthcare innovation and partnerships.
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