Nogin, a Commerce-as-a-Service pioneer, has partnered with Pooof!, a revolutionary teeth-whitening strip company, to launch their direct-to-consumer (D2C) business. Pooof!'s dissolving strips, developed by celebrity dentist Dr. Bill Dorfman, offer faster and more effective whitening compared to traditional strips. Independent studies show 37% better whitening over a 10-day period than leading competitors.
Nogin will implement its Intelligent Commerce technology to manage Pooof!'s online store, including inventory management, creative services, and performance marketing. The partnership also extends to managing sales on platforms like Amazon and other marketplaces, ensuring a seamless multichannel e-commerce experience for consumers.
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