Pooof! Partners with Nogin to Transform Direct-to-Consumer Sales for Dissolving Teeth-Whitening Strips
Nogin, a Commerce-as-a-Service pioneer, has partnered with Pooof!, a revolutionary teeth-whitening strip company, to launch their direct-to-consumer (D2C) business. Pooof!'s dissolving strips, developed by celebrity dentist Dr. Bill Dorfman, offer faster and more effective whitening compared to traditional strips. Independent studies show 37% better whitening over a 10-day period than leading competitors.
Nogin will implement its Intelligent Commerce technology to manage Pooof!'s online store, including inventory management, creative services, and performance marketing. The partnership also extends to managing sales on platforms like Amazon and other marketplaces, ensuring a seamless multichannel e-commerce experience for consumers.
Nogin, un pioniere del commercio come servizio, ha stretto una partnership con Pooof!, un'azienda rivoluzionaria che produce strisce sbiancanti per i denti, per lanciare il loro business di vendita diretta al consumatore (D2C). Le strisce dissolventi di Pooof!, sviluppate dal dentista celebrato Dr. Bill Dorfman, offrono uno sbiancamento più veloce ed efficace rispetto alle strisce tradizionali. Studi indipendenti dimostrano che offrono il 37% di sbiancamento migliore in un periodo di 10 giorni rispetto ai principali concorrenti.
Nogin implementerà la sua tecnologia di commercio intelligente per gestire il negozio online di Pooof!, inclusa la gestione dell'inventario, i servizi creativi e il marketing delle prestazioni. La partnership si estende anche alla gestione delle vendite su piattaforme come Amazon e altri marketplace, garantendo un'esperienza di e-commerce multicanale senza soluzione di continuità per i consumatori.
Nogin, un pionero del comercio como servicio, se ha asociado con Pooof!, una empresa revolucionaria de tiras blanqueadoras para los dientes, para lanzar su negocio de venta directa al consumidor (D2C). Las tiras disolventes de Pooof!, desarrolladas por el dentista célebre Dr. Bill Dorfman, ofrecen un blanqueamiento más rápido y efectivo en comparación con las tiras tradicionales. Estudios independientes muestran que ofrecen un 37% de blanqueamiento mejor en un período de 10 días en comparación con los principales competidores.
Nogin implementará su tecnología de comercio inteligente para gestionar la tienda en línea de Pooof!, incluyendo la gestión de inventario, servicios creativos y marketing de rendimiento. La asociación también se extiende a la gestión de ventas en plataformas como Amazon y otros marketplaces, asegurando una experiencia de comercio electrónico multicanal sin interrupciones para los consumidores.
커머스-어즈-어-서비스 분야의 선구자 노진(Nogin)은 혁신적인 치아 미백 스트립 회사인 Pooof!와 파트너십을 맺고 소비자 직접 판매(D2C) 비즈니스를 시작합니다. 유명 치과 의사인 Dr. Bill Dorfman이 개발한 Pooof!의 용해형 스트립은 기존의 스트립보다 더 빠르고 효과적인 미백을 제공합니다. 독립 연구에 따르면 주요 경쟁자들에 비해 10일 동안 37% 더 나은 미백 효과를 보인다고 합니다.
노진은 지능형 상거래 기술을 적용하여 Pooof!의 온라인 매장을 관리하며, 재고 관리, 크리에이티브 서비스 및 성과 마케팅을 포함합니다. 이 파트너십은 아마존 및 기타 마켓플레이스와 같은 플랫폼에서의 판매 관리로도 확장되어 소비자에게 매끄러운 다중 채널 전자 상거래 경험을 보장합니다.
Nogin, pionnier du commerce en tant que service, s'est associé à Pooof!, une entreprise révolutionnaire de bandes blanchissantes pour les dents, pour lancer son activité de vente directe aux consommateurs (D2C). Les bandes dissolvantes de Pooof!, développées par le dentiste célèbre Dr. Bill Dorfman, offrent un blanchiment plus rapide et plus efficace comparé aux bandes traditionnelles. Des études indépendantes montrent un meilleur blanchiment de 37% sur une période de 10 jours par rapport aux principaux concurrents.
Nogin mettra en œuvre sa technologie de commerce intelligent pour gérer la boutique en ligne de Pooof!, y compris la gestion des stocks, les services créatifs et le marketing de performance. Le partenariat s'étend également à la gestion des ventes sur des plateformes comme Amazon et d'autres marketplaces, garantissant ainsi une expérience de commerce électronique multicanale fluide pour les consommateurs.
Nogin, ein Pionier im Bereich Commerce-as-a-Service, hat sich mit Pooof!, einem revolutionären Unternehmen für Zahnaufhellungsstreifen, zusammengetan, um ihr Direktvertriebsmodell (D2C) zu starten. Die löslichen Streifen von Pooof!, die von dem prominenten Zahnarzt Dr. Bill Dorfman entwickelt wurden, bieten eine schnellere und effektivere Aufhellung im Vergleich zu herkömmlichen Streifen. Unabhängige Studien zeigen, dass sie 37% bessere Aufhellung über einen Zeitraum von 10 Tagen im Vergleich zu führenden Mitbewerbern bieten.
Nogin wird seine Intelligent Commerce-Technologie implementieren, um den Online-Shop von Pooof! zu verwalten, einschließlich Bestandsverwaltung, kreativen Dienstleistungen und Performance-Marketing. Die Partnerschaft erstreckt sich auch auf das Management von Verkäufen auf Plattformen wie Amazon und anderen Marktplätzen und sorgt so für ein nahtloses Multichannel-E-Commerce-Erlebnis für die Verbraucher.
- Partnership with Nogin to launch and manage Pooof!'s direct-to-consumer business
- Implementation of advanced Intelligent Commerce technology for e-commerce operations
- Expansion into multichannel e-commerce, including Amazon and other marketplaces
- Independent studies show 37% better whitening results compared to leading competitors
- None.
Insights
Nogin's partnership with Pooof! marks a significant step in the D2C strategy for this innovative teeth-whitening product. The collaboration leverages Nogin's Intelligent Commerce technology to create a robust online presence, which is crucial for a product targeting the consumer market. By managing Pooof!'s online store, inventory and multichannel expansion, Nogin is positioning the brand for scalable growth.
The emphasis on Amazon and other marketplaces indicates a comprehensive omnichannel approach, which is essential in today's competitive e-commerce landscape. This strategy allows Pooof! to maximize its reach and capitalize on various consumer touchpoints. The partnership also provides Pooof! with advanced performance marketing capabilities, which will be vital for customer acquisition and retention in the crowded oral care market.
While this partnership shows promise, investors should note that the success will depend on the execution of the strategy and the market reception of Pooof!'s product. The D2C model can offer higher margins but also requires significant investment in marketing and customer experience to succeed.
Pooof!'s entry into the teeth whitening market with a dissolving strip format represents a potential disruptor in the oral care industry. The claim of 37% better whitening over a 10-day period compared to leading competitors is significant and could drive consumer interest. The proprietary P3 formula, which enables faster and more effective whitening, may provide a strong competitive advantage.
The partnership with Nogin for D2C sales is strategically sound, as it allows Pooof! to maintain control over its brand messaging and customer experience. This is particularly important for a premium product in a market where trust and efficacy claims are paramount. The celebrity endorsement from Dr. Bill Dorfman adds credibility, which could translate to higher consumer trust and potentially faster market penetration.
However, the teeth whitening market is highly competitive, with established brands and new entrants constantly innovating. Pooof!'s success will hinge on its ability to differentiate itself and maintain its technological edge. Investors should monitor consumer reviews, repeat purchase rates and the company's ability to scale production to meet potential demand.
NEW YORK, Oct. 01, 2024 (GLOBE NEWSWIRE) -- Nogin, a pioneer in Commerce-as-a-Service (“CaaS”), today announced that Pooof!, the groundbreaking dissolving teeth-whitening strips developed by world-famous celebrity cosmetic dentist Dr. Bill Dorfman (@drbilldorfman), has selected Nogin’s Intelligent Commerce technology and end-to-end services to launch its direct-to-consumer (D2C) business.
Pooof! is revolutionizing the teeth whitening industry with its fast-acting, great tasting dissolving strips that deliver a brighter smile in just 10-15 minutes. Each strip leverages Pooof!’s proprietary P3 formula, enabling more effective peroxide utilization and significantly faster whitening compared to traditional strips. Independent studies have shown that Pooof! strips offer
Nogin’s collaboration with Pooof! will see the implementation of its advanced Intelligent Commerce technology to support Pooof!'s D2C strategy. Nogin will provide comprehensive management of Pooof!’s online store, including inventory management, creative services, and performance marketing. Additionally, Nogin will support Pooof!’s multichannel e-commerce expansion by managing sales through platforms like Amazon and other marketplaces, ensuring a seamless and efficient experience for consumers across all channels.
“As Pooof!’s dissolving whitening strips gain popularity for their innovative and convenient application, connecting directly with our customers online is crucial,” said Dr. Bill Dorfman, Founder of Pooof!. “Nogin’s advanced e-commerce solutions and services will empower us to expand our reach while maintaining our commitment to quality and customer satisfaction.”
“Finally, there’s a more convenient non-messy solution to whitening strips that makes you look forward to teeth whitening,” said Holly Larsen, COO at Pooof!
Jon Huberman, President and CEO at Nogin, added, “We are delighted to partner with Pooof! and support their mission to deliver cutting-edge teeth whitening solutions to consumers. Our Intelligent Commerce platform and experienced team will provide the robust infrastructure needed to drive Pooof!’s online growth, enhance their direct-to-consumer engagement, and optimize their presence on multiple e-commerce channels.”
About Nogin:
Nogin, the Intelligent Commerce company, provides leading enterprise-class e-commerce technology, tactics, and services for brand leaders that need to deliver superior growth with predictable costs and an exceptional online experience. Nogin’s Intelligent Commerce technology is a cloud-based e-commerce solution purpose-built for brands selling direct-to-consumer (D2C) and business-to-business (B2B). Nogin frees its customers to focus on their business while running as much or as little of their e-commerce infrastructure as they choose. Founded in 2010, Nogin optimizes the entire e-commerce lifecycle for a variety of well-known D2C brands as well as several B2B brands and marketplaces. To learn more, visit www.nogin.com or follow us on LinkedIn and on X at @Nogincommerce.
About Pooof!:
Pooof! is an innovative brand of convenient, great tasting dissolving teeth-whitening strips developed by Dr. Bill Dorfman, affectionately known as "America’s Dentist." These cutting-edge strips dissolve in 10-15 minutes, leaving no residue and providing a brighter smile quickly and conveniently. Dr. Bill Dorfman, widely recognized for his work on ABC’s "Extreme Makeover" and as a recurring guest co-host on CBS’s "The Doctors," has leveraged his expertise to create a product that outperforms the leading whitening strips with
Pooof! strips are crafted with a proprietary P3 formula that allows for more effective peroxide utilization and faster whitening, while being pH balanced to ensure enamel integrity. They also contain amorphous calcium phosphate (ACP) to reduce sensitivity and help remineralize teeth. The hydrogen peroxide in the strips effectively penetrates and brightens enamel to remove stains.
Pooof! offers a refreshing mint flavor and is free from sulfates, triclosan, parabens, and artificial flavors, making it a conscientious choice for users. Whether you're scrolling, lifting, lounging, or driving, Pooof! provides a convenient and effective teeth whitening solution.
For more information, visit www.pooof.com.
Inquiries:
contact@nogin.com
Investors:
investors@nogin.com
FAQ
What is the partnership between Pooof! and Nogin (NOGN) for?
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