NIKE, Inc. & NFL Extend Long-Standing Partnership Through 2038
Nike (NYSE: NKE) and the NFL have announced a 10-year partnership extension through 2038, building on their 12-year collaboration as the exclusive provider of uniforms and apparel for all 32 NFL teams. The renewed partnership focuses on four key initiatives: global expansion of the sport, player health and safety improvements through Nike's Sport Research Lab, football development programs at grassroots through collegiate levels, and enhanced fan engagement through storytelling.
The partnership aims to leverage Nike's expertise in product innovation and design to address player safety concerns, particularly regarding lower extremity injuries and footwear safety. Both organizations will collaborate to grow football's global reach, increase participation, and develop new talent while supporting both flag and tackle football programs.
Nike (NYSE: NKE) e la NFL hanno annunciato un numero di partnership decennali fino al 2038, approfondendo la loro collaborazione di 12 anni come fornitori esclusivi di divise e abbigliamento per tutte le 32 squadre NFL. La partnership rinnovata si concentra su quattro iniziative principali: espansione globale dello sport, miglioramenti alla salute e alla sicurezza dei giocatori attraverso il Nike Sport Research Lab, programmi di sviluppo del calcio a livello di base e universitario, e un coinvolgimento maggiore dei fan tramite racconti.
La partnership mira a sfruttare l'expertise di Nike in innovazione e design del prodotto per affrontare le preoccupazioni relative alla sicurezza dei giocatori, in particolare riguardo agli infortuni agli arti inferiori e alla sicurezza delle calzature. Entrambe le organizzazioni collaboreranno per ampliare la portata globale del football, aumentare la partecipazione e sviluppare nuovi talenti, supportando sia il football a bandiera che quello a contatto.
Nike (NYSE: NKE) y la NFL han anunciado una extensión de asociación de 10 años hasta 2038, construyendo sobre su colaboración de 12 años como proveedores exclusivos de uniformes y vestimenta para los 32 equipos de la NFL. La asociación renovada se enfoca en cuatro iniciativas clave: la expansión global del deporte, la mejora de la salud y seguridad de los jugadores a través del Nike Sport Research Lab, programas de desarrollo del fútbol desde la base hasta los niveles universitarios, y un mayor compromiso de los aficionados a través de narrativas.
La asociación busca aprovechar la experiencia de Nike en innovación y diseño de productos para abordar las preocupaciones sobre la seguridad de los jugadores, particularmente en lo que respecta a lesiones en las extremidades inferiores y la seguridad del calzado. Ambas organizaciones colaborarán para aumentar el alcance global del fútbol, incrementar la participación y desarrollar nuevos talentos, apoyando tanto los programas de fútbol bandera como de contacto.
나이키 (NYSE: NKE)와 NFL은 2038년까지 10년 파트너십 연장을 발표했으며, 이는 32개 NFL 팀의 유니폼 및 의류의 독점 제공자로서의 12년 협력에 기반하고 있습니다. 갱신된 파트너십은 네 가지 주요 이니셔티브에 중점을 두고 있습니다: 스포츠의 글로벌 확장, 나이키 스포츠 연구소를 통한 선수 건강 및 안전 개선, 초급부터 대학 수준까지의 풋볼 개발 프로그램, 그리고 스토리텔링을 통한 팬 참여 강화입니다.
이 파트너십은 선수의 안전 문제, 특히 하체 부상 및 신발 안전과 관련된 문제를 해결하기 위해 나이키의 제품 혁신 및 디자인 전문성을 활용하는 것을 목표로 합니다. 두 조직은 풋볼의 글로벌 범위를 확장하고, 참여를 증가시키며, 새로운 인재를 개발하는 동시에 플래그 및 태클 풋볼 프로그램을 지원하기 위해 협력할 것입니다.
Nike (NYSE: NKE) et la NFL ont annoncé une extension de partenariat de 10 ans jusqu'en 2038, s'appuyant sur leur collaboration de 12 ans en tant que fournisseur exclusif d'uniformes et d'articles pour toutes les 32 équipes de la NFL. Le partenariat renouvelé se concentre sur quatre initiatives clés : l'expansion mondiale du sport, les améliorations de la santé et de la sécurité des joueurs grâce au Nike Sport Research Lab, les programmes de développement du football à tous les niveaux, du grassroots à l'universitaire, et un engagement renforcé des fans à travers la narration.
Ce partenariat vise à tirer parti de l'expertise de Nike en matière d'innovation et de design de produits pour répondre aux préoccupations concernant la sécurité des joueurs, en particulier en ce qui concerne les blessures aux membres inférieurs et la sécurité des chaussures. Les deux organisations collaboreront pour accroître la portée mondiale du football, accroître la participation et former de nouveaux talents tout en soutenant les programmes de football à drapeau et à contact.
Nike (NYSE: NKE) und die NFL haben eine 10-jährige Partnerschaftserweiterung bis 2038 angekündigt, die auf ihrer 12-jährigen Zusammenarbeit als exklusiver Anbieter von Uniformen und Bekleidung für alle 32 NFL-Teams basiert. Die erneuerte Partnerschaft konzentriert sich auf vier zentrale Initiativen: globale Expansion des Sports, Verbesserungen der Spielergesundheit und -sicherheit durch das Nike Sport Research Lab, Entwicklungsprogramme für Fußball auf der Basis- und Hochschulebene sowie eine verstärkte Fanbindung durch Erzählungen.
Das Ziel der Partnerschaft ist es, Nikes Expertise in Produktinnovation und Design zu nutzen, um Sicherheitsbedenken der Spieler, insbesondere in Bezug auf Verletzungen der unteren Extremitäten und die Sicherheit von Schuhwerk, anzusprechen. Beide Organisationen werden zusammenarbeiten, um die globale Reichweite des Fußballs zu erhöhen, die Teilnahme zu fördern und neue Talente zu entwickeln, während sie sowohl Flag- als auch Tackle-Football-Programme unterstützen.
- Secured 10-year extension of exclusive NFL partnership through 2038
- Access to all 32 NFL teams for uniform and apparel provision
- Expansion into global markets through NFL partnership
- Strategic position to develop and innovate sports equipment
- None.
Insights
The renewed Nike-NFL partnership through 2038 represents a significant strategic move that reinforces Nike's dominant position in sports apparel and equipment. The 10-year extension secures Nike's exclusive rights to NFL uniforms and gear, protecting a important revenue stream in the North American market. The partnership's focus on global expansion aligns with Nike's international growth strategy, potentially opening new markets and revenue opportunities. The collaboration on player safety research through Nike's Sport Research Lab could lead to innovative product developments, creating additional revenue streams through advanced protective gear and specialized footwear. This deal strengthens Nike's moat in professional sports partnerships and should provide stable, long-term revenue growth potential.
This partnership extension is strategically valuable for Nike's long-term market position and revenue stability. While specific financial terms weren't disclosed, the previous NFL deal was reportedly worth around
Renewed partnership to emphasize global expansion, player safety and youth football initiatives
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and baselayer apparel for all 32 NFL teams, Nike is poised to elevate its partnership to new heights. With a relentless pursuit of innovation and a deep understanding of the unique needs of NFL players, Nike will deliver cutting-edge, high-performance products that adapt to the evolving demands of the game’s elite athletes. As a result, the partnership will not only shape the future of the sport but also drive a new era of excellence in football – fostering a global, inclusive, and safer environment for football players of all levels to thrive.
"This partnership renewal is a testament to the strength and success of our collaboration with the NFL. As we embark on this new chapter, we're committed to co-creating cutting-edge solutions that meet the rapidly changing needs of NFL athletes and fans, while fueling the league's growth and development initiatives,” said Elliott Hill, President & CEO of NIKE, Inc.
Key Initiatives of the Nike-NFL Partnership:
- Global Expansion: Nike and the NFL will work together to grow the game’s global reach, increasing participation, developing new talent, and expanding the football fan base.
- Player Health and Safety Commitment: Nike and the NFL will leverage Nike’s Sport Research Lab and product design and innovation expertise to address lower extremity injuries and enhance footwear safety.
- Football Development: Nike will continue to empower the next generation of athletes and grow the sport by supporting grassroots, high school and collegiate level development programs across both flag and tackle football.
- Storytelling and Fan Engagement: The partnership will bring football’s most compelling narratives to life, connecting with fans in new and innovative ways through Nike’s unparalleled marketing and storytelling expertise.
“Nike has been an invaluable partner since 2012 and we couldn’t be more excited to have them onboard for years to come,” said NFL Commissioner Roger Goodell. “In addition to their products and services for our clubs, players, or fans, Nike is a strategic partner who will help us grow football internationally, support youth football and make advances in player safety. The renewal of this partnership will truly have a lasting impact on the game of football at all levels both here in
Nike and the NFL are committed to finding solutions for athletes who are currently playing the game while simultaneously building a safer, better sport for the next generation. This renewed agreement demonstrates the strength and commitment of both organizations to work together to drive growth, innovation and fan engagement.
About NIKE, Inc.
NIKE, Inc., based near
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Media Contact: Media.Relations@nike.com
Source: NIKE, Inc.
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