NovaBay Pharmaceuticals Reports Preliminary Second Quarter 2024 Net Revenue of $2.4 Million
NovaBay Pharmaceuticals (NYSE American: NBY) reported preliminary net revenue of $2.4 million for Q2 2024 and $5.0 million for H1 2024, mainly from eyecare products. Eyecare revenue grew 9% over the same periods in 2023, driven by higher online sales. The number of Avenova subscribers on Amazon surged 64% since early 2023 and 123% since 2022. NovaBay anticipates 2024 eyecare revenue of around $10 million. CEO Justin Hall highlighted the importance of loyal Amazon and Avenova.com subscribers, who accounted for 23% of online Avenova sales in H1 2024. The subscriber base increased by 16% in the first half of 2024. NovaBay's digital marketing strategies have been cost-efficient, leading to projected lower sales and marketing expenses despite revenue growth.
- Net revenue for Q2 2024 reported at $2.4 million.
- H1 2024 net revenue reached $5.0 million.
- Eyecare revenue increased by 9% in Q2 and H1 2024 compared to 2023.
- Projected 2024 eyecare revenue expected to be around $10 million.
- Avenova subscribers on Amazon increased by 64% since early 2023 and 123% since 2022.
- Cost-efficient digital marketing programs leading to lower sales and marketing expenses despite revenue growth.
- None.
Insights
The $2.4 million preliminary net revenue for Q2 2024 is a notable increase, reflecting positively on NovaBay's strategy to focus on online sales channels, particularly through Amazon. The overall $5.0 million revenue for the first half of 2024, driven by a 9% rise in eyecare revenue, demonstrates growth and a successful pivot towards the burgeoning online market.
However, it's important to note that while revenue is increasing, the report does not mention profitability. Investors should remain cautious about cost management and whether the revenue growth will translate into net profit. The savings in sales and marketing expenses are promising, but the company’s ability to sustain such growth and minimize costs will be essential for long-term profitability.
A retail investor might also consider the potential volatility in the eyecare market, especially the dependence on Amazon, which can be a double-edged sword due to the platform’s competitive nature.
NovaBay's increase in Avenova subscriptions, particularly a 64% growth since the beginning of 2023 and 123% since 2022, underscores a successful digital marketing strategy. With the subscriber base now accounting for roughly 23% of all online Avenova revenue, the company's focus on the U.S. dry eye market appears well-justified.
However, this growth needs to be contextualized within the broader eyecare market, which is indeed expanding. The average 4.5-star rating from over 14,000 customer ratings is a solid indicator of product satisfaction, suggesting potential for customer retention and organic growth.
In the short-term, retail investors might find this favorable, but long-term, the company must continue innovating and differentiating its product line to stay ahead in a competitive landscape. The amniotic tissue product’s introduction through eyecare professionals also reflects a strategic move to diversify revenue streams, which is promising for sustained growth.
Eyecare revenue for both the second quarter and the first half of 2024 increased by
The number of Avenova® subscribers on Amazon increased by
“The increase in eyecare net revenue so far this year was driven by higher sales of Avenova-branded products through online channels. We benefitted from growth in Avenova sales due to our loyal Amazon and Avenova.com subscribers with our subscriber base accounting for approximately
“Growth in our subscriber base is critical to our business success because these loyal customers generate consistent sales that we can build upon through our cost-efficient digital marketing programs. In fact, even with this year’s expected revenue growth, we anticipate a slight year-over-year decline in sales and marketing expenses,” he added. “Our ability to consistently grow our base underscores our belief that first-time consumers who use our high-quality Avenova products typically return as satisfied repeat customers. This further supports NovaBay’s strategic focus on the large, growing
The number of Avenova subscribers on Amazon, the Company’s largest sales channel, increased
NovaBay offers a full portfolio of scientifically developed products for each step of the standard dry eye treatment regimen. These include Avenova Lid & Lash Solution, prescribed hypochlorous acid product for eyelid and eyelash cleansing, Avenova Eye Health Support antioxidant-rich oral supplement, Avenova Lubricating Eye Drops for instant relief, Avenova Warm Eye Compress to soothe the eyes and the i-Chek by Avenova to monitor physical eyelid health. The Avenova Allograft, an amniotic tissue prescription-only product, is available through eyecare professionals in the
About NovaBay Pharmaceuticals, Inc.
NovaBay’s leading product Avenova® Antimicrobial Lid & Lash Solution is often prescribed by eyecare professionals for blepharitis and dry eye disease. Manufactured in the
Notice
NovaBay filed a registration statement on Form S-1 (File No. 333-280423) (the “Registration Statement”) with the
This press release does not constitute an offer to sell, nor a solicitation of an offer to buy, any securities by any person in any jurisdiction in which it is unlawful for such person to make such an offering or solicitation. Neither the SEC nor any other regulatory body has approved or disapproved of our securities or passed upon the accuracy or adequacy of this press release. Any representation to the contrary is a criminal offense. Before you invest, you should read the Preliminary Prospectus (including the risk factors described therein) in the Registration Statement and, when available, the final prospectus relating to the offering, and the other documents we have filed with the SEC, for more complete information about the Company and the offering. You may obtain these documents, including the Preliminary Prospectus, for free by visiting EDGAR on the SEC website at http://www.sec.gov. A copy of the preliminary prospectus is also available at: https://www.sec.gov/Archives/edgar/data/1389545/000143774924022434/nby20240709_s1a.htm
Alternatively, copies of the Preliminary Prospectus may be obtained, when available, from: Ladenburg Thalmann & Co. Inc. by written request addressed to Syndicate Department, 640 5th Avenue, 4th Floor,
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, statements that are based upon management's current expectations, assumptions, estimates, projections and beliefs. The use of words such as, but not limited to, "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "project," “preliminary,” "should," "target," "will," or "would" and similar words or expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements regarding our business strategies, current and projected revenue sources, expected future revenue, customer loyalty and satisfaction, as well as generally the Company’s expected future financial results. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results or achievements to be materially different and adverse from those expressed in or implied by the forward-looking statements. New risks and uncertainties may emerge from time to time, and it is not possible to predict all risks and uncertainties. Other risks relating to the Company’s business, including risks that could cause results to differ materially from those projected in the forward-looking statements in this press release, are detailed in the Company’s latest Form 10-Q/K filings and Registration Statement, as may be amended from time to time, filing with the SEC, especially under the heading “Risk Factors.” The forward-looking statements in this release speak only as of this date, and the Company disclaims any intent or obligation to revise or update publicly any forward-looking statement except as required by law.
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Avenova Purchasing Information
For NovaBay Avenova purchasing information:
Please call 800-890-0329 or email sales@avenova.com
Avenova.com
NovaBay Contact
Justin Hall
Chief Executive Officer and General Counsel
510-899-8800
jhall@novabay.com
Investor Relations Contact
LHA Investor Relations
Jody Cain
310-691-7100
jcain@lhai.com
Source: NovaBay Pharmaceuticals, Inc.
FAQ
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