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Promino Nutritional Sciences Inc. (symbol: MUSLF) is a Canadian nutraceutical company focused on developing patented and science-based products for the global consumer packaged goods market. Their lead product is Rejuvenate™, a clinically proven formulation that aids in building, rebuilding, restoration, and rejuvenation of natural muscle mass. Recently, the company has achieved significant milestones including product launches and partnerships. They are committed to disrupting the functional beverage category with innovative products that are NSF Certified for Sport.
Promino Nutritional Sciences (MUSLF) reports significant progress in H2 2024, achieving six consecutive months of revenue for the first time since 2022. Key developments include launching direct-to-consumer platforms for Rejuvenate Muscle Health and Promino brands, expanding retail presence through partnerships with Vitacost, Jean Coutu (300 stores), and iHerb (serving 10.5M+ customers globally).
The company secured international exclusivity for its patented amino acid blend in ready-to-drink products, completed R&D for RTD versions of both flagship products, and strengthened its advisory team with Dr. Mark Lindsay and Dr. Patrick Gunning. A new clinical study demonstrated that one 3.6g serving of Rejuvenate equals the muscle-building power of 40g of whey protein isolate.
Promino Nutritional Sciences Inc. (CSE: MUSL) (OTC: MUSLF) has announced that its Promino™ and Rejuvenate Muscle Activator™ products are now available on vitacost.com, a major U.S. online retailer owned by The Kroger Co. Vitacost, with revenue of over US$38 million in June 2024, is one of the world's largest online sellers of health and wellness products.
Both Promino™ and Rejuvenate Muscle Activator™ are NSF-Certified for Sport®, guaranteeing they are banned-substance free and safe for use by collegiate and professional athletes. This certification is highlighted by Vitacost, potentially increasing the products' appeal to athletes and health-conscious consumers.
Janice Day, Promino's Chief Sales Officer, stated that Vitacost is a cornerstone of their e-commerce rollout plan, following the launch on their own website last month.
Promino Nutritional Sciences has issued a corporate update, highlighting significant milestones achieved over the past nine months. Key developments include a substantial reduction in debt from nearly $6 million to $1.8 million and the successful re-establishment of a important intellectual property license. The company has also raised $2.2 million in equity financing and announced the proposed acquisition of $3 million in cash and equivalents from Helios Helium Corp.
Promino has launched pre-clinical studies to evaluate the efficacy of its products in cancer treatment and muscle retention for patients on GLP-1 drugs like Ozempic. The company has expanded its e-commerce presence through platforms like Amazon, eBay, and Walmart.com, and formed partnerships with several high-profile athletes to enhance brand visibility.
Notable additions to the Promino Athlete roster include NHL legend Kirk Mclean, NHL champion Jack Eichel, and MLB legend Jose Bautista. Promino is also the official protein drink of Las Vegas Lights FC. These strategic moves aim to bolster direct-to-consumer efforts and expand market reach.
Promino Nutritional Sciences Inc. announced the commencement of preclinical studies with Dr. Patrick Gunning to assess the efficacy of their patented amino acid formula in mitigating muscle loss in cancer patients. The study aims to address the prevalent issue of muscle loss among cancer patients and explore personalized nutraceutical supplements for specific diseases.
Promino Nutritional Sciences Inc. welcomes José Bautista, a six-time MLB All-Star, as a brand ambassador for its patented protein beverages. Bautista, known for iconic baseball moments, will promote Promino's products as part of the company's athlete-focused strategy. Promino also secures corporate advisors for strategic growth initiatives.
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