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Overview of Promino Nutritional Sciences Inc
Promino Nutritional Sciences Inc is a research-oriented, Canadian nutraceutical company that specializes in developing patented, science-based supplements designed to support muscle health and performance. Utilizing a precision-engineered, patented plant-based blend, Promino has built a portfolio of functional beverage products that enhance muscle protein synthesis, promote recovery, and contribute to overall muscle maintenance. As a company with rigorous clinical research backing its formulations, Promino integrates decades of academic insight and robust clinical trials to produce supplements that meet the highest standards of quality and efficacy in the sports nutrition sector.
Core Business and Patented Formulations
The company’s primary focus is on creating innovative nutritional supplements that address muscle health. At its core is a proprietary blend that delivers essential amino acids in an optimized ratio to accelerate muscle protein synthesis. Unlike conventional whey or plant proteins, Promino's formula provides superior bioavailability, allowing athletes and active individuals to achieve enhanced muscle recovery and growth with minimal digestive discomfort. This patented formulation is a product of extensive research and clinical trials, ensuring that every serving contributes to effective muscle repair and reduced recovery time.
Scientific Rigor and Industry Expertise
Promino stands out due to its commitment to scientific excellence. The company’s products are NSF Certified for Sport, confirming that its formulations are free of banned substances and meet strict quality criteria demanded by professional and collegiate sports. The research and development strategies are supported by collaborations with leading academic institutions and notable experts in the field, which reinforces Promino’s position as an authority in nutraceutical innovation. This dedication to evidence-based science not only enhances product credibility but also provides a strong foundation for ongoing product development in muscle recovery and performance enhancement.
Market Position and Competitive Landscape
Operating within the competitive global consumer packaged goods and functional beverage markets, Promino has established its niche as an innovator in muscle health solutions. The company’s offerings compete against traditional protein supplements by delivering a more efficient, digestion-friendly, and performance-oriented alternative. By focusing on scientifically validated benefits and achieving a superior amino acid profile compared to conventional products, Promino offers a distinctive value proposition. Its strategic partnerships with elite athletes further solidify its market position, lending credence to the quality and efficacy of its products across both professional sports and everyday active lifestyles.
Business Model and Revenue Generation
Promino generates revenue primarily through the sale of its patented nutritional supplement beverages. The company’s business model leverages direct-to-consumer (DTC) channels, strategic retail partnerships, and e-commerce platforms to maximize market reach. This diverse distribution strategy enables the company to cater to a variety of consumer segments ranging from elite athletes to individuals seeking health and wellness solutions. Furthermore, its focus on continuous research, product improvement, and strategic corporate advisory partnerships underscores a resilient framework designed to sustain long-term growth within a competitive industry landscape.
Commitment to Quality and Regulatory Excellence
Quality assurance is a cornerstone of Promino’s operations. Achieving NSF Certified for Sport status, the company adheres to stringent regulatory standards ensuring that its products are effective and safe for consumption by high-performance athletes across various sports disciplines. The emphasis on overcoming the limitations of conventional protein supplements through a patented formulation further highlights its commitment to addressing the specific nutritional needs of its consumers without unnecessary additives or fillers.
Application in Diverse Health Needs
Beyond athletic performance, Promino’s products also serve broader applications in clinical nutrition by addressing muscle loss in medical conditions such as age-related muscle decline and muscle wasting in clinical settings. The company’s investigational initiatives, including collaborations with distinguished experts, aim to explore its formulations’ benefits within varied health contexts, further reinforcing its scientific and market credibility. Promino’s focus on muscle recovery and rejuvenation demonstrates a scalable approach that not only caters to sports nutrition but also supports overall wellness through scientifically validated interventions.
Strategic Partnerships and Brand Ambassadors
Integral to Promino’s market strategy is its alliance with elite athletes, whose endorsements provide tangible proof of product efficacy. The company has engaged sports figures known for their high-performance standards, reinforcing a reliable image and enhancing consumer trust. These partnerships complement its established network of research advisors and corporate consultants, which together create a robust ecosystem that supports product development, market penetration, and operational excellence.
Conclusion
In summary, Promino Nutritional Sciences Inc epitomizes the convergence of scientific research and cutting-edge product development in the nutraceutical industry. Its patented, science-based supplements offer a distilled solution to muscle recovery and health that resonates with both professional athletes and health-conscious consumers. By leveraging rigorous scientific methods, strategic partnerships, and a diversified sales approach, Promino continues to make a significant impact on the global market for muscle health and performance-enhancing nutritional products.
Promino Nutritional Sciences (OTC: MUSLF) reported significant revenue growth through Amazon.com, increasing from US$1,500 in December 2024 to US$99,700 in Q1 2025, marking a 36x increase. The company's monthly revenue progression showed:
- December 2024: US$1,500
- January 2025: US$9,500
- February 2025: US$35,200
- March 2025: US$55,000
The growth is driven by two plant-based protein muscle health products: Rejuvenate Muscle Activator, selling over 1,600 units monthly, and Promino NSF Certified for Sport, reaching 100+ units monthly. The company expects approximately 60% gross margin from this revenue stream. Success is attributed to digital marketing investments and a national high school athletics sampling program.
Promino Nutritional Sciences (CSE: MUSL) (OTC: MUSLF) has announced breakthrough research showing that one serving of their patented Promino™ formula equals 75 grams of whey protein in stimulating muscle protein synthesis (MPS).
The research highlights that whey protein's effectiveness diminishes beyond 40g servings, with MPS plateauing at 20-25g per serving. In contrast, Promino™ utilizes a precision-engineered Essential Amino Acid (EAA) formulation that maximizes MPS with minimal waste, offering a more efficient and digestion-friendly alternative to traditional protein supplementation.
The product, which is NSF Certified for Sport®, has gained endorsement from elite athletes including Jose Bautista, Jack Eichel, and Kirk McLean. The company positions Promino™ as a revolutionary sports nutrition solution that delivers superior muscle support with less volume and zero digestive discomfort.
Promino Nutritional Sciences (CSE: MUSL) (OTC: MUSLF) has expanded its U.S. distribution network by adding Cub Foods, an 80-store supermarket chain in Minnesota and Illinois, as a new retail partner for its Rejuvenate Muscle Activator product.
This expansion follows recent partnerships with The Giant Company, Big Y, and Jean Coutu, as well as online retailers Vitacost and iHerb, and three national food and beverage distributors. The product is now available at nearly 100,000 retailers across the United States.
In January 2025, Rejuvenate Muscle Activator achieved significant success on Amazon.com, selling approximately 1,000 units and ranking in the top 100 of Amazon's Protein Supplements bestsellers list.
Promino Nutritional Sciences (CSE: MUSL) (OTC Pink: MUSLF) has announced a private placement financing to raise up to $750,000. The company will offer units at $0.05 each, with each unit consisting of one common share and one purchase warrant. The warrants will be exercisable at $0.18 per share for a 24-month period from issuance.
All securities issued will have a statutory hold period of four months and one day. Promino may pay finder's fees in accordance with applicable securities laws and Canadian Securities Exchange policies. The offering requires customary conditions and necessary approvals, including CSE acceptance.
The company plans to use the net proceeds to accelerate sales and fulfillment of its sports beverages, Promino™ and Rejuvenate Muscle™ Health, settle outstanding liabilities, and for general working capital purposes.
Promino Nutritional Sciences (CSE: MUSL) (OTC: MUSLF) reports significant growth for its Rejuvenate Muscle Activator product on Amazon.com. The supplement achieved a 500% increase in units sold in January 2025, maintaining approximately 60% gross margins and reaching #67 in Amazon's Protein Supplements ranking.
The product is specifically formulated for individuals using GLP-1 drugs for weight loss and bariatric patients. Key features include: only 5 calories per serving, dairy-free, sugar-free, plant-based, keto-friendly, and vegan composition. The company states one serving builds equivalent muscle as 40g of whey protein isolate. Monthly unit sales are projected to reach 1,000 in February 2025.
Promino Nutritional Sciences (CSE: MUSL) (OTC: MUSLF) has announced a partnership with Fastbreak AI for four sampling events in February 2025. The events include the Boys Winter Invitational, MyHockey Tampa Presidential Power Play, North American Youth Football Championships, and USA Volleyball Florida Region.
Through these events, Promino will distribute over 3,000 samples of their NSF Certified for Sport® product to athletes and create media content. The partnership leverages Fastbreak Connect's platform, which already hosts brands like adidas and Gatorade, reaching over 850,000 athletes and users.
Additionally, the company has entered into advisory agreements for direct-to-consumer marketing and business re-commercialization efforts. As compensation, advisors will receive 800,000 common shares issued in tranches over an 18-month term, subject to a four-month statutory hold period.
Promino Nutritional Sciences (MUSLF) reports significant progress in H2 2024, achieving six consecutive months of revenue for the first time since 2022. Key developments include launching direct-to-consumer platforms for Rejuvenate Muscle Health and Promino brands, expanding retail presence through partnerships with Vitacost, Jean Coutu (300 stores), and iHerb (serving 10.5M+ customers globally).
The company secured international exclusivity for its patented amino acid blend in ready-to-drink products, completed R&D for RTD versions of both flagship products, and strengthened its advisory team with Dr. Mark Lindsay and Dr. Patrick Gunning. A new clinical study demonstrated that one 3.6g serving of Rejuvenate equals the muscle-building power of 40g of whey protein isolate.
Promino Nutritional Sciences Inc. (CSE: MUSL) (OTC: MUSLF) has announced that its Promino™ and Rejuvenate Muscle Activator™ products are now available on vitacost.com, a major U.S. online retailer owned by The Kroger Co. Vitacost, with revenue of over US$38 million in June 2024, is one of the world's largest online sellers of health and wellness products.
Both Promino™ and Rejuvenate Muscle Activator™ are NSF-Certified for Sport®, guaranteeing they are banned-substance free and safe for use by collegiate and professional athletes. This certification is highlighted by Vitacost, potentially increasing the products' appeal to athletes and health-conscious consumers.
Janice Day, Promino's Chief Sales Officer, stated that Vitacost is a cornerstone of their e-commerce rollout plan, following the launch on their own website last month.
Promino Nutritional Sciences has issued a corporate update, highlighting significant milestones achieved over the past nine months. Key developments include a substantial reduction in debt from nearly $6 million to $1.8 million and the successful re-establishment of a important intellectual property license. The company has also raised $2.2 million in equity financing and announced the proposed acquisition of $3 million in cash and equivalents from Helios Helium Corp.
Promino has launched pre-clinical studies to evaluate the efficacy of its products in cancer treatment and muscle retention for patients on GLP-1 drugs like Ozempic. The company has expanded its e-commerce presence through platforms like Amazon, eBay, and Walmart.com, and formed partnerships with several high-profile athletes to enhance brand visibility.
Notable additions to the Promino Athlete roster include NHL legend Kirk Mclean, NHL champion Jack Eichel, and MLB legend Jose Bautista. Promino is also the official protein drink of Las Vegas Lights FC. These strategic moves aim to bolster direct-to-consumer efforts and expand market reach.
Promino Nutritional Sciences Inc. announced the commencement of preclinical studies with Dr. Patrick Gunning to assess the efficacy of their patented amino acid formula in mitigating muscle loss in cancer patients. The study aims to address the prevalent issue of muscle loss among cancer patients and explore personalized nutraceutical supplements for specific diseases.
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