Mobiquity Signs Strategic Alliances to Bring Additional Demand to Its 1st Party Ad Serving Platform for Publishers

Rhea-AI Summary

Mobiquity Technologies, Inc. (NASDAQ: MOBQ) announces strategic alliances with top-tier Supply Side Platforms (SSPs) in the digital advertising space. The partnerships aim to drive data-informed programmatic advertising forward with the proprietary AdHere platform, integrating seamlessly with the IAB's Seller Defined Audience (SDA) protocol. This strategic use of first-party data addresses privacy concerns and has led to improvements in sell-through rates and Cost Per Mille (CPM), promising revenue potential for publishers and advertisers.

Positive

• Strategic alliances with top-tier SSPs enhance the company's position in the digital advertising space.
• The integration of the AdHere platform with the IAB's SDA protocol showcases the company's forward-thinking approach to data-informed programmatic advertising.
• The use of first-party data and the emphasis on privacy-centric solutions align with industry trends and address increasing privacy concerns.
• Improvements in sell-through rates and CPM indicate promising revenue potential for both publishers and advertisers.

Negative

• None.

NEW YORK, July 26, 2023 (GLOBE NEWSWIRE) -- Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation data intelligence and advertising technology solutions, has today announced its strategic alliances with two top-tier Supply Side Platforms (SSPs) in the digital advertising space. These partnerships mark a significant step in Mobiquity’s mission to drive data-informed programmatic advertising forward.

The company’s proprietary AdHere platform, an innovative solution powered by forward-thinking architectural design, acts as the operational linchpin in this endeavor. AdHere integrates seamlessly with the Interactive Advertising Bureau's (IAB) Seller Defined Audience (SDA) protocol. This sophisticated tool unlocks the potential of first-party publisher data, such as location information, demographics, and user behaviors, converting it into actionable SDA codes in real-time.

AdHere’s distinctive architecture is centered on empowering publishers to maximize the utilization of their first-party data. This strategic use of first-party data is central to future-proofing digital advertising in an age where third-party cookies are being systematically phased out.

In a time of increasing concerns over privacy, the importance of using compliant, privacy-preserving data to enrich bid requests is more crucial than ever. AdHere addresses this concern with a meticulously designed two-tier process, analyzing the original data in tandem with lookalike data, and assigning relevant SDA codes that respect user privacy and deliver effective, data-informed advertising.

Mobiquity has observed improvements in both sell-through rates and Cost Per Mille (CPM). These gains suggest a promising revenue potential for both publishers and advertisers alike.

Mobiquity CEO, Dean Julia, said, " These strategic partnerships mark a new era for Mobiquity as it continues to deliver compliant, effective, and privacy-centric advertising solutions. Our SDA process has not only improved outcomes but also augments the revenue potential of each ad opportunity. We anticipate an acceleration in these trends as the digital advertising landscape evolves, with budgets increasingly pivoting towards compliant and privacy-preserving data solutions."

About Mobiquity Technologies
Mobiquity Technologies, Inc. (NASDAQ: MOBQ) is a next-gen, Platform-as-a-Service (PaaS) company for data and advertising technology solutions. The Company maintains one of the largest audience databases available to advertisers and marketers through its subsidiaries. Mobiquity Technologies’ current platforms; Advangelists (www.advangelists.com) and MobiExchange (www.mobiexchange.com) provide programmatic advertising technologies, data insights on consumer behavior, automated ad copy and omni-channel delivery options. For more information, please visit: www.mobiquitytechnologies.com.

Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

Mobiquity Technologies, Inc. Investor Relations:

Columbia Marketing Group
Email: john@TheColumbiaMarketingGroup.com
Phone: 646-736-1900

FAQ

What are Mobiquity Technologies, Inc.'s strategic alliances in the digital advertising space aimed at?

The strategic alliances are aimed at driving data-informed programmatic advertising forward with the integration of the AdHere platform and the IAB's SDA protocol.

How does the AdHere platform address privacy concerns in digital advertising?

The AdHere platform uses a two-tier process to analyze first-party data and lookalike data, assigning relevant SDA codes that respect user privacy and deliver effective, data-informed advertising.

What improvements have Mobiquity observed as a result of the strategic alliances?

Mobiquity has observed improvements in sell-through rates and Cost Per Mille (CPM), indicating promising revenue potential for both publishers and advertisers.

What is the CEO's outlook on the impact of these partnerships on the digital advertising landscape?

The CEO anticipates an acceleration in trends as the digital advertising landscape evolves, with budgets increasingly pivoting towards compliant and privacy-preserving data solutions.