MINISO Group Chairman Proposes to Increase Shareholding

Rhea-AI Summary

MINISO Group (NYSE: MNSO) announced that Chairman and CEO Guofu Ye intends to increase his shareholding by at least HK$50.0 million (~US$6.4 million) within 12 months, by purchasing ADSs and/or HK ordinary shares with his own funds.

Purchases will occur in the first permissible trading window after the Company’s Q1 2026 results and subject to blackout and applicable trading rules. As of the press release date, Mr. Ye beneficially owns 789,541,061 shares (≈63.7%).

AI-generated analysis. Not financial advice.

Positive

• Chairman commits >=HK$50.0M (~US$6.4M) to buy shares
• Chairman beneficially owns 789,541,061 shares (≈63.7%)

Negative

• Purchases delayed until post-Q1 2026 trading window due to blackout
• Timing, price and volume of purchases remain unspecified

News Market Reaction – MNSO

-2.67%

1 alert

-2.67% News Effect

On the day this news was published, MNSO declined 2.67%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Planned share purchases: HK$50.0 million Planned share purchases (USD): US$6.4 million Plan duration: 12 months +2 more

5 metrics

Planned share purchases HK$50.0 million Minimum aggregate amount chairman intends to invest over 12 months

Planned share purchases (USD) US$6.4 million Approximate U.S. dollar value of intended share purchases

Plan duration 12 months Period from press release date for executing share increase plan

Current ownership 789,541,061 ordinary shares Ordinary shares beneficially owned by Mr. Ye as of the release date

Ownership percentage 63.7% Proportion of issued shares (excluding treasury shares) held by Mr. Ye

Market Reality Check

Price: $14.88 Vol: Volume 392,072 is below 2...

normal vol

$14.88 Last Close

Volume Volume 392,072 is below 20-day average of 455,470 (relative volume 0.86). normal

Technical Price 14.98 is at the 52-week low and trading below 200-day MA of 19.9.

Peers on Argus

Peers in Specialty Retail show mixed, mostly modest moves (e.g., FIVE -0.05%, BB...

Peers in Specialty Retail show mixed, mostly modest moves (e.g., FIVE -0.05%, BBWI -1.01%, RH -3.18%, MUSA +1.07%), indicating this insider-buying news is stock-specific rather than a coordinated sector move.

Historical Context

5 past events · Latest: Mar 31 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 31	Earnings results	Positive	+5.5%	Record December quarter and full-year 2025 revenue and profitability metrics.
Nov 27	Store expansion	Positive	+1.6%	Opening of Australia’s first and largest MINISO LAND flagship in Sydney.
Nov 20	Earnings results	Neutral	-0.1%	September quarter growth with noted profit decline and margin narrowing.
Nov 18	Award recognition	Positive	+0.1%	MINISO LAND winning Best New Store Concept at MAPIC Awards 2025.
Nov 10	Earnings date	Neutral	+5.0%	Announcement of upcoming September quarter 2025 financial results release date.

Pattern Detected

Positive corporate and earnings news has generally coincided with modestly positive next-day moves, with one notable upside move on a neutral earnings-date announcement.

Recent Company History

Over the last several months, MINISO reported record December quarter and full-year 2025 results, with strong revenue and cash levels, and delivered prior September quarter growth despite some margin pressure. It continued to expand its MINISO LAND concept globally and won a major retail award, while also communicating key earnings dates. These updates often saw modest positive price reactions, so today’s chairman share-increase plan follows a series of growth- and brand-focused milestones.

Market Pulse Summary

This announcement outlines the chairman’s intention to buy at least HK$50.0 million (around US$6.4 m...

Analysis

This announcement outlines the chairman’s intention to buy at least HK$50.0 million (around US$6.4 million) of MINISO shares over 12 months, adding to an existing stake of about 63.7%. It follows a series of strong operating updates and brand-expansion milestones. Investors may watch for actual purchase disclosures, upcoming first-quarter 2026 results, and any changes in strategic direction or capital allocation.

Key Terms

american depositary shares, open market, private transactions, trading blackout restrictions, +2 more

6 terms

american depositary shares financial

"by purchasing shares of the Company (including American Depositary Shares ("ADSs") and/or"

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

open market financial

"on the HKEX)) in the open market or through private transactions, directly or"

An open market is a system where buying and selling of goods, services, or financial assets happen freely without restrictions or special controls. For investors, it means they can trade assets easily and quickly, which helps determine fair prices based on supply and demand. This environment encourages transparency and competition, making it easier to buy or sell with confidence.

private transactions financial

"open market or through private transactions, directly or through entities controlled"

Private transactions are sales or transfers of securities, assets, or ownership stakes that happen directly between parties rather than on a public stock exchange. Think of it like a negotiated sale between neighbors instead of an open auction: prices, buyers, and terms are often confidential. For investors, private deals matter because they can change who controls a company, reveal how the market values the business outside public trading, and affect liquidity and future public share prices.

trading blackout restrictions regulatory

"Mr. Ye is subject to trading blackout restrictions under the Company's insider trading"

Trading blackout restrictions are temporary limits that prevent company insiders and sometimes staff from buying or selling the company’s stock around sensitive times, such as before earnings or major announcements. They matter to investors because they reduce the risk of unfair trading based on secret information, can temporarily lower trading volume or delay planned trades, and signal that potentially important news may be imminent—like sealing a room before a surprise is revealed.

insider trading policy regulatory

"restrictions under the Company's insider trading policy and the restrictions on"

A written set of rules that tells employees, executives and board members what information they may not use to buy or sell a company's stock and when trading is allowed. Think of it as a playbook or house rules that prevent people with secret knowledge from getting an unfair advantage; it matters to investors because it helps protect fair markets, preserves trust in management, and reduces the risk of legal penalties that can hurt a company’s value.

model code for securities transactions by directors of listed issuers regulatory

"under the Model Code for Securities Transactions by Directors of Listed Issuers appended"

A set of rules that governs how company directors and senior officers may buy, sell or otherwise deal in their company’s shares, typically requiring prior approval, timely public disclosure and restricted trading windows to prevent use of confidential information. Like traffic laws that keep drivers honest and predictable, the code protects ordinary investors by promoting fair, transparent markets, reducing the risk that insiders gain unfair advantage and helping investors assess management behaviour.

AI-generated analysis. Not financial advice.

GUANGZHOU, China, April 23, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs, today announced that the Company has been informed by Mr. Guofu Ye, the Chairman of the board of directors and Chief Executive Officer of the Company, that based on his confidence in the Company's value and long-term business prospects, he intends to increase his shareholding in the Company within 12 months commencing from the date of this press release by purchasing shares of the Company (including American Depositary Shares ("ADSs") and/or ordinary shares listed on The Stock Exchange of Hong Kong Limited (the "HKEX")) in the open market or through private transactions, directly or through entities controlled by him, using his own funds, for an aggregate amount of not less than HK$50.0 million (or approximately US$6.4 million).

"MINISO's journey and performance over the past several years have fully validated the soundness of the Company's strategic direction and the outstanding execution capability of our team. I am highly confident in the Company's continued growth and am demonstrating that commitment through concrete action," said Mr. Ye.

Given that the Company has not yet announced its financial results for the first quarter ended March 31, 2026, Mr. Ye is subject to trading blackout restrictions under the Company's insider trading policy and the restrictions on securities transactions by directors under the Model Code for Securities Transactions by Directors of Listed Issuers appended to the Rules Governing the Listing of Securities on the HKEX. Accordingly, Mr. Ye will commence execution of the share increase plan during the first permissible open trading window following the expiration of the applicable blackout period after the announcement of the Company's first quarter 2026 financial results while not in possession of any material non-public information.

Mr. Ye will implement the share increase plan through the purchase of ADSs and/or ordinary shares through open market or private transactions, depending on market conditions. The specific timing, price and volume of each purchase will be determined in accordance with prevailing market conditions and applicable laws and regulations.

As of the date of this press release, Mr. Ye beneficially owns an aggregate of 789,541,061 ordinary shares of the Company, representing approximately 63.7% of the issued shares of the Company (excluding treasury shares).

About MINISO Group

MINISO Group is a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs. Since opening our first store in Chinese mainland in 2013, the Company has successfully built two brands – "MINISO" and "TOP TOY". The Company's flagship brand "MINISO" has grown into a globally recognized retail brand that offers a frequently-refreshed assortment of lifestyle products through an extensive store network worldwide. The Company's products cover diverse consumer needs and consumers are drawn to MINISO for our products' trendiness, creativeness, high quality and affordability. For more information, please visit https://ir.miniso.com/.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as "may", "will", "expect", "anticipate", "aim", "estimate", "intend", "plan", "believe", "is/are likely to", "potential", "continue" or other similar expressions. Among other things, the quotations from management in this announcement, as well as MINISO's strategic and operational plans, contain forward-looking statements. MINISO may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC") and The Stock Exchange of Hong Kong Limited (the "HKEX"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about MINISO's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: MINISO's mission, goals and strategies; future business development, financial conditions and results of operations; the expected growth of the retail market and the market of branded variety retail of lifestyle products in China and globally; expectations regarding demand for and market acceptance of MINISO's products; expectations regarding MINISO's relationships with consumers, suppliers, MINISO Retail Partners, local distributors, and other business partners; competition in the industry; proposed use of proceeds; and relevant government policies and regulations relating to MINISO's business and the industry. Further information regarding these and other risks is included in MINISO's filings with the SEC and the HKEX. All information provided in this press release and in the attachments is as of the date of this press release, and MINISO undertakes no obligation to update any forward-looking statement, except as required under applicable law.

Investor Relations Contact:

MINISO Group Holding Limited
Email: ir@miniso.com
Phone: +86 (20) 36228788 Ext.8039

View original content:https://www.prnewswire.com/news-releases/miniso-group-chairman-proposes-to-increase-shareholding-302751832.html

SOURCE MINISO Group Holding Limited

FAQ

How much will MINISO (MNSO) Chairman Guofu Ye invest and over what period?

He intends to invest at least HK$50.0 million (≈US$6.4 million) within 12 months. According to the company, purchases may be ADSs or HK ordinary shares made in the open market or private transactions, using his own funds.

When will Guofu Ye start buying MINISO (MNSO) shares after the announcement?

Purchases will begin in the first permissible open trading window after Q1 2026 results. According to the company, the plan is subject to blackout rules and absence of material non-public information.

Will Guofu Ye’s planned purchases dilute existing MINISO (MNSO) shareholders?

No dilution is indicated by the plan itself; purchases are open-market or private share buys. According to the company, he will use his own funds to acquire existing ADSs or ordinary shares rather than issuing new shares.

How much of MINISO (MNSO) does Guofu Ye currently own?

He beneficially owns 789,541,061 ordinary shares, about 63.7% of issued shares. According to the company, that stake is measured excluding treasury shares as of the press release date.

Will MINISO (MNSO) disclose the exact timing, price, and volume of each purchase?

Specific timing, price and volume will depend on market conditions and laws. According to the company, each purchase will be executed subject to prevailing market conditions and applicable regulations.