Fitness Industry Icon Mark Mastrov Joins Alta Global Group Advisory Board Alongside UFC Gym CEO Adam Sedlack
Alta Global Group (NYSE American:MMA) has announced that Mark Mastrov, founder of 24-Hour Fitness & UFC Gym, and Adam Sedlack, CEO of UFC Gym, have joined its Advisory Board. This move brings two prominent leaders in the US fitness industry to Alta as it enters its next growth phase. The appointments follow Alta's recent enterprise partnership with UFC Gym, which will see Alta's programs and products rolled out across 150+ UFC gyms worldwide. Additionally, MMA star Conor McGregor has joined Alta as a global ambassador and increased his ownership stake. Mastrov and Sedlack join existing board members Todd Ruppert and Andy Stewart, further strengthening Alta's advisory team as it aims to convert 640 million fans to participants in combat sports.
Alta Global Group (NYSE American:MMA) ha annunciato che Mark Mastrov, fondatore di 24-Hour Fitness e UFC Gym, e Adam Sedlack, CEO di UFC Gym, sono entrati a far parte del suo Consiglio di Amministrazione. Questo passaggio porta due leader di spicco dell'industria fitness statunitense in Alta mentre si avvicina alla sua prossima fase di crescita. Le nomine seguono la recente partnership imprenditoriale di Alta con UFC Gym, che vedrà i programmi e i prodotti di Alta essere distribuiti in oltre 150 palestre UFC in tutto il mondo. Inoltre, la stella della MMA Conor McGregor è entrato in Alta come ambasciatore globale, aumentando la sua partecipazione azionaria. Mastrov e Sedlack si aggiungono ai membri già esistenti del consiglio Todd Ruppert e Andy Stewart, rafforzando ulteriormente il team consultivo di Alta mentre mira a trasformare 640 milioni di fan in partecipanti agli sport da combattimento.
Alta Global Group (NYSE American:MMA) ha anunciado que Mark Mastrov, fundador de 24-Hour Fitness y UFC Gym, y Adam Sedlack, CEO de UFC Gym, se han unido a su Consejo Asesor. Este movimiento trae a Alta a dos líderes destacados en la industria del fitness de EE. UU. mientras entra en su próxima fase de crecimiento. Los nombramientos siguen a la reciente asociación empresarial de Alta con UFC Gym, que verá que los programas y productos de Alta se implementen en más de 150 gimnasios UFC en todo el mundo. Además, la estrella de MMA Conor McGregor se ha unido a Alta como embajador global y ha incrementado su participación. Mastrov y Sedlack se unen a los miembros existentes del consejo Todd Ruppert y Andy Stewart, fortaleciendo aún más el equipo asesor de Alta mientras busca convertir a 640 millones de fanáticos en participantes en deportes de combate.
알타 글로벌 그룹 (NYSE American:MMA)은 Mark Mastrov, 24-Hour Fitness 및 UFC Gym의 창립자와 Adam Sedlack, UFC Gym의 CEO가 자문 위원회에 합류했다고 발표했습니다. 이번 조치는 알타가 다음 성장 단계에 접어들면서 미국 피트니스 산업의 두 저명한 리더를 영입하게 되었습니다. 이번 임명은 알타가 최근 UFC Gym과의 기업 파트너십을 체결한 이후 이루어졌으며, 이에 따라 알타의 프로그램과 제품이 전 세계 150개 이상의 UFC 체육관에 도입됩니다. 또한 MMA 스타 Conor McGregor가 알타의 글로벌 홍보대사로 합류하고 그의 소유 지분을 늘렸습니다. Mastrov와 Sedlack는 기존 이사회 구성원인 Todd Ruppert와 Andy Stewart에 합류하여 알타의 자문 팀을 더욱 강화하고 6억 4천만 명의 팬을 격투 스포츠 참가자로 전환하는 것을 목표로 합니다.
Le groupe Alta Global (NYSE American:MMA) a annoncé que Mark Mastrov, fondateur de 24-Hour Fitness et UFC Gym, et Adam Sedlack, PDG de UFC Gym, ont rejoint son Conseil consultatif. Cette décision apporte à Alta deux leaders éminents de l'industrie du fitness aux États-Unis alors que l'entreprise entame sa prochaine phase de croissance. Ces nominations font suite à un partenariat récent entre Alta et UFC Gym, qui verra les programmes et produits d'Alta être déployés dans plus de 150 gymnases UFC à travers le monde. De plus, la star de la MMA Conor McGregor a rejoint Alta en tant qu'ambassadeur mondial et a augmenté sa participation. Mastrov et Sedlack rejoignent les membres existants du conseil Todd Ruppert et Andy Stewart, renforçant ainsi l'équipe consultative d'Alta alors qu'elle vise à convertir 640 millions de fans en participants aux sports de combat.
Die Alta Global Group (NYSE American:MMA) hat bekannt gegeben, dass Mark Mastrov, Gründer von 24-Hour Fitness und UFC Gym, sowie Adam Sedlack, CEO von UFC Gym, dem Beratergremium beigetreten sind. Dieser Schritt bringt zwei prominente Führungskräfte der Fitnessbranche in den USA zu Alta, während das Unternehmen in seine nächste Wachstumsphase eintritt. Die Ernennungen folgen auf eine kürzliche Unternehmenspartnerschaft von Alta mit UFC Gym, die die Einführung von Altas Programmen und Produkten in über 150 UFC-Gymnastiken weltweit sehen wird. Darüber hinaus ist der MMA-Star Conor McGregor als globaler Botschafter zu Alta gestoßen und hat seinen Eigentumsanteil erhöht. Mastrov und Sedlack erweitern das bestehende Gremium mit Todd Ruppert und Andy Stewart, was das Beratungsteam von Alta weiter stärkt, während das Unternehmen darauf abzielt, 640 Millionen Fans in Teilnehmer an Kampfsportarten zu verwandeln.
- Addition of two prominent fitness industry leaders to the Advisory Board
- Recent enterprise partnership with UFC Gym for global rollout of Alta's products
- Conor McGregor joined as global ambassador and increased his ownership stake
- Expansion of Alta's programs to 150+ UFC gyms worldwide
- None.
Highlights
Mark Mastrov, founder of 24-Hour Fitness & UFC Gym, joins the Alta Global Group Advisory Board.
Adam Sedlack, CEO of UFC Gym, also joins the Advisory Board, bringing two of the most prominent leaders in the US fitness industry to Alta.
These appointments come as Alta embarks on its next phase of growth, with Mastrov and Sedlack's considerable expertise expected to play a key role in scaling Alta's products and programs globally.
Alta recently announced its first enterprise partnership with UFC Gym, rolling out its programs and products across 150+ UFC gyms worldwide.
This announcement follows recent news that MMA superstar Conor McGregor has joined Alta as global ambassador and increased his ownership stake adding further momentum to Alta's growth.
Mastrov and Sedlack will join existing Advisory Board members Todd Ruppert, former CEO and President of T. Rowe Price Global Investment Services, and Andy Stewart, Industry Partner of Motive Partners and former Co-CEO of Blackrock Alternative Investments.
NEW YORK, NY / ACCESSWIRE / September 25, 2024 / Alta Global Group (NYSE American:MMA) ("Alta" or the "Company"), a pioneering technology company with a vision of converting 640 million fans to participants, today announced that 24-Hour Fitness & Fitness Industry Icon, Mark Mastrov, has joined the Alta Global Group Advisory Board. Joining him is Adam Sedlack, CEO of UFC Gym, further enhancing the advisory board's strength with two of the most prominent leaders in the US fitness industry.
Both Mastrov and Sedlack bring extensive expertise and credibility to Alta's advisory board as the company embarks on its next phase of growth. Their support is a significant endorsement of Alta's business model, and their industry knowledge is expected to play a pivotal role in scaling Alta's innovative products and programs globally.
These appointments further bolster Alta's two recent announcements, including its first enterprise partnership with UFC Gym group which will see Alta rolling out its programs and products to 150+ UFC gyms globally and its announcement that iconic MMA superstar Conor McGregor has joined as global ambassador and increased his ownership stake of Alta.
Nick Langton, Founder and CEO of Alta Global Group, commented "Having Mark Mastrov and Adam Sedlack join our advisory board is a powerful vote of confidence in Alta's vision and strategy. Their combined experience in building and scaling global fitness enterprises will be instrumental in our mission to convert MMA fans into active participants. As we look to expand our reach and impact, their insights will be invaluable in accelerating Alta's growth and driving our success in the combat sports sector."
Mark Mastrov, as the founder of 24-Hour Fitness and former owner of the Sacramento Kings, is a highly respected figure in the global fitness community. His vision and leadership transformed 24-Hour Fitness & UFC Gyms into household names, and his extensive industry experience will be a key asset for Alta as it pursues ambitious growth goals.
Adam Sedlack, the CEO of UFC Gym, has also been a leading force in bringing innovative fitness solutions to the market. His leadership of UFC Gym's global expansion aligns with Alta's own objectives of delivering innovative combat sports programs to fans worldwide.
Mastrov and Sedlack will join existing Advisory Board members Todd Ruppert, former CEO and President of T. Rowe Price Global Investment Services, and Andy Stewart, Industry Partner of Motive Partners and former Co-CEO of Blackrock Alternative Investments.
ABOUT UFC GYM®
UFC GYM® is the first major brand extension of UFC®, the world's premier MMA organization, created in alliance with New Evolution Ventures™ (NeV), developers of many of the world's most successful fitness brands. As the first to unite the benefits of MMA with fitness, the brand is not what you expect, and more than you can imagine. UFC GYM's TRAIN DIFFERENT® approach provides members with the ultimate fitness experience and programming that secures results for all ages and training levels. With over 150 locations opened and 700 additional locations currently in development globally, UFC GYM has revolutionized the fitness industry and positively impacted countless lives worldwide. UFC GYM offers the opportunity to own and operate a franchise domestically and internationally. For more information, please visit www.ufcgym.com.
Follow UFC GYM through the below platforms:
● FACEBOOK - Facebook.com/UFCGYM
● YOUTUBE - Youtube.com/UFCGYM
● INSTAGRAM, TIKTOK & X - @UFCGYM
ABOUT ALTA GLOBAL GROUP LIMITED
Alta Global Group Limited is a technology company that is seeking to increase consumer participation in martial arts and combat sports whilst building upon existing community offerings within the sector. Alta currently has three business units designed to provide services to and monetize all key stakeholders in the sector, namely fans, participants, coaches, gym owners and athletes.
TrainAlta (www.trainalta.com) partners with gyms and coaches to deliver a range of consumer products that drive participation in martial arts for fans and beginners.
Hype (www.hype.co) is a mobile marketing platform designed to help gym owners, coaches and athlete partners grow revenue from their followers and audiences in today's age of social media.
MixedMartialArts.com (www.mixedmartialarts.com) is a leading platform for the MMA community, providing access to MMA news and media, fighter data, fight schedules and access to the legendary Underground forum.
For further information about Alta Global Group Limited (NYSE American: MMA), please visit www.altaglobalgroup.com or https://ir.altaglobalgroup.com/news-events/presentationsfor a copy of our latest corporate presentation.
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Forward-Looking Statements
This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as "achieve," "forecast," "plan," "propose," "strategy," "envision," "hope," "will," "continue," "potential," "expect," "believe," "anticipate," "project," "estimate," "predict," "intend," "should," "could," "may," "might," or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements in this press release that are not based upon historical fact are forward-looking statements and represent our best judgment as to what may occur in the future. Any references to active gyms or partner gyms refer to a gym profile that has been claimed or created and has accepted the terms and conditions and/or a previous license agreement to run the Warrior Training Program. Any references to estimated or targeted revenue per active gym do not guarantee that the gym will generate the specified revenue or any revenue at all. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the "Risk Factors" section contained in our Registration Statement on Form F-1 as filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the "Risk Factors" section of the Registration Statement to better understand the risks and uncertainties inherent in our business and industry, and underlying any forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
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SOURCE: Alta Global Group
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