MMA.inc Unveils Fully Integrated Community and Commerce Platform for the $18.6 Billion Martial Arts Industry
MMA.inc (NYSE American: MMA) has announced the launch of the first fully integrated community and commerce platform for the martial arts industry, targeting a market worth $18.6 billion. The platform, set to officially launch in Q2 2025, aims to unite 640 million global MMA fans, fighters, coaches, and gym owners through a single mobile app.
Currently in closed beta, the platform features social community tools, fighter stats, gym finder, training tracker, business management tools, and marketplace integration. The company enters the market with an established base of 5 million social media followers, 530,000 user profiles, 50,000 active students, and 18,000 published gyms across 802 locations in 16 countries.
The platform's monetization strategy includes subscriptions for premium features, transaction fees from bookings and sales, and advertising revenue. The company plans to leverage its existing user base and high-profile ambassadors with a combined social media reach of 60 million followers for rapid adoption.
MMA.inc (NYSE American: MMA) ha annunciato il lancio della prima piattaforma completamente integrata per la comunità e il commercio nell'industria delle arti marziali, mirando a un mercato dal valore di 18,6 miliardi di dollari. La piattaforma, destinata a essere lanciata ufficialmente nel secondo trimestre del 2025, punta a unire 640 milioni di fan globali delle MMA, combattenti, allenatori e proprietari di palestre attraverso un'unica app mobile.
Attualmente in fase beta chiusa, la piattaforma offre strumenti per la comunità sociale, statistiche sui combattenti, un cercatore di palestre, un tracciatore di allenamento, strumenti di gestione aziendale e integrazione del marketplace. L'azienda entra nel mercato con una base consolidata di 5 milioni di seguaci sui social media, 530.000 profili utente, 50.000 studenti attivi e 18.000 palestre pubblicate in 802 località in 16 paesi.
La strategia di monetizzazione della piattaforma include abbonamenti per funzionalità premium, commissioni sulle transazioni da prenotazioni e vendite, e entrate pubblicitarie. L'azienda prevede di sfruttare la propria base utenti esistente e ambasciatori di alto profilo con una portata totale sui social media di 60 milioni di seguaci per una rapida adozione.
MMA.inc (NYSE American: MMA) ha anunciado el lanzamiento de la primera plataforma de comunidad y comercio totalmente integrada para la industria de las artes marciales, apuntando a un mercado valorado en 18.6 mil millones de dólares. La plataforma, que se lanzará oficialmente en el segundo trimestre de 2025, tiene como objetivo unir a 640 millones de fans globales de MMA, luchadores, entrenadores y propietarios de gimnasios a través de una sola aplicación móvil.
Actualmente en beta cerrada, la plataforma cuenta con herramientas de comunidad social, estadísticas de luchadores, buscador de gimnasios, rastreador de entrenamientos, herramientas de gestión empresarial e integración de mercado. La empresa entra en el mercado con una base consolidada de 5 millones de seguidores en redes sociales, 530,000 perfiles de usuario, 50,000 estudiantes activos y 18,000 gimnasios publicados en 802 ubicaciones en 16 países.
La estrategia de monetización de la plataforma incluye suscripciones para funciones premium, tarifas de transacción de reservas y ventas, así como ingresos publicitarios. La empresa planea aprovechar su base de usuarios existente y embajadores de alto perfil con un alcance combinado en redes sociales de 60 millones de seguidores para una rápida adopción.
MMA.inc (NYSE American: MMA)는 무술 산업을 위한 최초의 완전 통합된 커뮤니티 및 상거래 플랫폼을 출시한다고 발표했습니다. 이 플랫폼은 186억 달러 규모의 시장을 겨냥하고 있으며, 2025년 2분기에 공식 출시될 예정입니다. 이 플랫폼은 6억 4천만 명의 글로벌 MMA 팬, 싸움꾼, 코치 및 체육관 소유자를 하나의 모바일 앱으로 통합하는 것을 목표로 하고 있습니다.
현재 비공식 베타 테스트 중인 이 플랫폼은 사회 커뮤니티 도구, 싸움꾼 통계, 체육관 찾기, 훈련 추적기, 비즈니스 관리 도구 및 시장 통합 기능을 제공합니다. 이 회사는 5백만 명의 소셜 미디어 팔로워, 53만 개 사용자 프로필, 5만 명의 활성 학생, 1만8천 개의 체육관이 16개국 802개 위치에 퍼져 있는 기반으로 시장에 진입합니다.
이 플랫폼의 수익화 전략에는 프리미엄 기능에 대한 구독, 예약 및 판매에서 발생하는 거래 수수료, 광고 수익이 포함됩니다. 회사는 기존 사용자 기반과 소셜 미디어에서 6천만 명의 팔로워를 보유한 유명한 앰배서더들을 활용하여 빠른 채택을 계획하고 있습니다.
MMA.inc (NYSE American: MMA) a annoncé le lancement de la première plateforme communautaire et commerciale entièrement intégrée pour l'industrie des arts martiaux, ciblant un marché de 18,6 milliards de dollars. La plateforme, qui doit être lancée officiellement au deuxième trimestre 2025, vise à unir 640 millions de fans mondiaux des MMA, de combattants, d'entraîneurs et de propriétaires de salles de sport grâce à une seule application mobile.
Actuellement en phase bêta fermée, la plateforme propose des outils communautaires sociaux, des statistiques sur les combattants, un localisateur de salles de sport, un tracker d'entraînement, des outils de gestion d'entreprise et une intégration du marché. L'entreprise entre sur le marché avec une base établie de 5 millions de followers sur les réseaux sociaux, 530 000 profils utilisateurs, 50 000 étudiants actifs et 18 000 salles de sport publiées à travers 802 emplacements dans 16 pays.
La stratégie de monétisation de la plateforme inclut des abonnements pour des fonctionnalités premium, des frais de transaction provenant des réservations et des ventes, ainsi que des revenus publicitaires. L'entreprise prévoit de tirer parti de sa base d'utilisateurs existante et d'ambassadeurs de haut niveau avec un total combiné de 60 millions de followers sur les réseaux sociaux pour une adoption rapide.
MMA.inc (NYSE American: MMA) hat den Start der ersten vollständig integrierten Community- und Handelsplattform für die Kampfsportbranche angekündigt, die einen Markt im Wert von 18,6 Milliarden Dollar anspricht. Die Plattform wird voraussichtlich im 2. Quartal 2025 offiziell lanciert und hat das Ziel, 640 Millionen globale MMA-Fans, Kämpfer, Trainer und Fitnessstudio-Besitzer über eine einzige mobile App zu vereinen.
Aktuell in der geschlossenen Beta-Phase, bietet die Plattform soziale Community-Tools, Kämpferstatistiken, einen Fitnessstudio-Finder, ein Trainings-Tracker, Geschäftsanagement-Tools und Marktplatzintegration. Das Unternehmen betritt den Markt mit einer etablierten Basis von 5 Millionen Followern in sozialen Medien, 530.000 Nutzerprofilen, 50.000 aktiven Schülern und 18.000 veröffentlichten Fitnessstudios in 802 Standorten in 16 Ländern.
Die Monetarisierungsstrategie der Plattform umfasst Abonnements für Premium-Funktionen, Transaktionsgebühren aus Buchungen und Verkäufen sowie Werbeeinnahmen. Das Unternehmen plant, seine bestehende Benutzerbasis und hochkarätige Botschafter mit einer gemeinsamen Reichweite von 60 Millionen Followern in den sozialen Medien für eine schnelle Akzeptanz zu nutzen.
- Large addressable market of 640 million MMA fans worldwide
- Established user base with 5 million social media followers and 530,000 user profiles
- Multiple revenue streams through subscriptions, transaction fees, and advertising
- Strong existing infrastructure with 802 active locations across 16 countries
- Platform still in beta phase with no proven revenue generation
- Faces potential competition from existing social media and business management platforms
- Success dependent on user adoption and engagement
Insights
MMA.inc's integrated platform launch represents a transformative opportunity in the $18.6B martial arts industry. The platform's architecture mirrors successful marketplace models like Toast (valued at $10B+) and Reddit, suggesting significant value creation potential.
Three key strategic advantages stand out:
- Network Effects: The platform's multi-sided marketplace (fans, fighters, gyms, brands) creates powerful network effects. Each new user increases platform value, potentially leading to exponential growth.
- Revenue Diversification: The triple revenue stream (subscriptions, transactions, advertising) mirrors successful platforms like Shopify, reducing business risk and maximizing monetization opportunities.
- Existing Assets: With 5M social followers and 530K user profiles, MMA.inc has significant initial distribution, important for overcoming the cold start problem that plagues many platforms.
The platform's strategic positioning at the intersection of community and commerce is particularly compelling. By integrating social features with business tools, MMA.inc creates high switching costs for users, potentially leading to strong customer retention and recurring revenue streams.
However, execution risks exist. The success will depend on user adoption rates, engagement metrics and the platform's ability to maintain quality as it scales. The company's ability to monetize effectively while keeping customer acquisition costs manageable will be important for achieving profitability.
MMA.inc's platform architecture demonstrates sophisticated understanding of digital marketplace dynamics. The multi-modal engagement approach (social, commerce, training) creates multiple touchpoints, potentially driving higher user lifetime value (LTV) through diversified revenue streams.
Key platform economics indicators are promising:
- TAM Penetration: With 640M global fans, capturing even 1% as active users would yield 6.4M users - significant for platform economics.
- Revenue Potential: Assuming conservative ARPU (Average Revenue Per User) of
$10 /month through combined revenue streams, annual revenue potential exceeds$750M at just 5% market penetration. - Engagement Drivers: The gamified training tracker and comprehensive event stats create 'data moats' and user stickiness, critical for long-term platform value.
The platform's design emphasizes high-frequency engagement touchpoints, important for marketplace liquidity. The integration of business tools for gym owners creates additional lock-in effects, potentially reducing churn and increasing platform dependency.
An Integrated Community and Commerce Platform Bringing 640 Million Global Fans, Fighters, Coaches and Gym Owners Together on One Powerful Mobile App.
New York, NY, Feb. 10, 2025 (GLOBE NEWSWIRE) -- MMA.inc (NYSE American: MMA), a leader in martial arts technology, announced today it is set to transform the global martial arts industry with the launch of the first ever fully integrated community and commerce platform, unifying fans, fighters, coaches, gym owners, and brands into a single, monetized ecosystem. Currently in closed beta and accessed via one mobile first multi-device application, MMA.inc’s new social and commerce platform will officially launch in second calendar quarter and is poised to redefine the way the martial arts community connects, engages and monetizes participation.
With an estimated 640 million MMA fans worldwide, 11.8 million US participants and over
MMA.inc founder and CEO Nick Langton commented “Martial arts and combat sports is a vast and very fast growing global market, with fanbase growth driven by the incredible success of the UFC and other professional leagues. This has in turn led to huge interest in learning and training MMA, Jiu Jitsu and other combat sports, but the industry is also highly fragmented, making it difficult for fans, participants, fighters and gym owners to connect and engage in a focused and meaningful way. With the launch of our integrated digital platform accessed via a new mobile App, we are uniting this massive global community under one digital roof—modernizing and curating martial arts. We believe this is the most important technology project in our history which we believe will ultimately become the global social and economic hub for martial arts and combat sports. Far more than just a platform, we believe it’s the future of how the sport will grow, engage, transact and thrive.”
The Power of a Single Solution
MMA.inc’s integrated community and commerce platform is designed and built on a single sign-on user profile, granting access to multiple digital experiences and business tools:
- Social Community – The ultimate social platform dedicated to the global fight community, enabling fight fans, athletes and practitioners to engage, learn, share content and connect.
- Fighter & Event Stats – Comprehensive coverage of both professional and grassroots competitions across many disciplines
- Gym & Class Finder – Research and locate the best gyms and coaches for both in-gym and virtual training and memberships.
- Gamified Training Tracker – Interactive tools to monitor progress and skill development.
- Business Tools for Gyms & Coaches – Including membership management, payments, staffing, e-commerce and virtual training monetization.
- Marketplace & Advertising Integration – Connecting brands with a passionate, high-intent consumer base.
It’s the ultimate solution, elevating and curating the digital experience for the entire Martial Arts Industry so all sector participants can grow and thrive.
The Culmination of Our Mission to Become the Global Hub for Martial Arts
The closed beta release of MMA.inc’s community and commerce platform is the realisation of many years work and design to deliver a platform to unify and aggregate this vast and fast growing sector. This mobile app and its underlying platform delivers MMA.inc a globally scalable product, which upon release will immediately target 640 million fans of MMA to download and join what we believe will be the most important fan community in combat sports.
By harnessing the power of forums and community led social platforms, we believe we are now poised to fully unlock the value of this asset and its vast network of millions of MMA fans.
Former Strikeforce and Bellator Executive and MMA.inc’s Vice President of North America, Rich Chou, remarked on the historical significance of Mixedmartialarts.com and his excitement for this next evolution for fan communities “We are excited and motivated to recreate the halcyon days of a fan community that shaped the growth of MMA and the UFC from the early 2000’s. This app and platform will once again create a dedicated ecosystem to not only engage fans, fighters and gyms, but to connect them commercially and drive training and participation.”
The historic significance of this fan community was best captured by UFC President Dana White, who once said “it was a forum where Joe Rogan, me, all the fighters and many, many other people, all the fans would come to talk about mixed martial arts and martial arts. It was such a cool thing at the time and The Underground was instrumental in finding out what was going on in the sport, it was a fun time and a fun place.”
A Game Changing Business Model
MMA.inc’s monetization platform is diversified and designed to leverage growth across multiple revenue streams:
- Subscriptions – Access to premium social community features and business tools.
- Transaction Fees – Earnings from class bookings, gym memberships, e-commerce sales, and event ticketing.
- Advertising & Sponsorships – Direct access to a highly engaged combat sports audience.
Rapid Growth & Market Readiness
MMA.Inc will launch its new platform with an established user base with significant social reach:
- 5 million social media followers
- 530,000 existing user profiles
- 50,000 active students
- 18,000 published gyms
- 802 active locations across 16 countries
The official launch will focus on these established customer pools to drive rapid user adoption of exciting technology from a “warm” base, positioning MMA.inc as a “sleeping giant’ to be scaled rapidly from early 2025 and beyond. Further to leveraging these established audiences, MMA.inc will amplify speed of adoption through our high profile investors and ambassadors who’s cumulative social media reach is 60 million followers.
As MMA.inc’s mass market product, targeting over 640 million MMA fans, this platform has been designed to become the “top of funnel” in customer acquisition, which will ultimately introduce fans, gyms and coaches to our paid subscriptions for in-gym and online training, fan experiences and business tools.
About Mixed Martial Arts Group Limited
Mixed Martial Arts Group Limited (MMA.inc) is revolutionizing the MMA industry by fostering increased participation and engagement across fans, athletes, coaches, and gym owners. The Company operates four core business units to unify and empower the global MMA community:
- TrainAlta: A platform partnering with gyms and coaches to deliver consumer products that turn MMA fans into active participants.
- Hype: A marketing platform helping gym owners, coaches, and athletes grow revenue from their audiences.
- MixedMartialArts.com: The go-to resource for MMA news, fighter data, fight schedules, and the legendary Underground forum.
- BJJLink: A leading gym management platform tailored to jiu-jitsu academies, offering tools for payment processing, marketing, student engagement, and content monetization.
With over 5 million social media followers, 530,000 user profiles, and 18,000 published gyms across 16 countries, MMA.inc continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders.
For more information, visit www.mma.inc or follow us on social media:
- Facebook: TrainAlta
- Instagram: @TrainAlta
- X: @AltaGlobalGroup
- LinkedIn: MMA.inc
Forward-Looking Statements
This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements in this press release that are not based upon historical fact are forward-looking statements and represent our best judgment as to what may occur in the future. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules. Any references to active gyms or partner gyms refer to a gym profile that has been claimed or created across the MMA.inc platform. Any references to estimated or targeted revenue per active gym do not guarantee that the gym will generate the specified revenue or any revenue at all. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section contained in our Registration Statement on Form F-1 as filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and underlying any forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
Media Contacts
Peter Jarmain
Mixed Martial Arts Group Limited
E: peter@mma.inc
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