MMA.INC Expands Further into Latin America with BJJLink Capitalizing on Growth of Brazilian Jiu-Jitsu: $15 Million Annual Revenue Opportunity*

Rhea-AI Summary

MMA.INC (NYSE American: MMA) is expanding its presence in Latin America through BJJLink, targeting 300+ additional gym partners across Brazil, Colombia, Peru, Ecuador, Mexico, and Chile. The expansion represents a potential $15 million annual revenue opportunity based on current unit economics.

The revenue model includes multiple streams:

• BJJLink subscriptions at $1,560 per gym annually ($100 monthly + $30 transaction fees)
• Warrior Training Program at $48,000 per gym annually (2 programs per year at $24k each)
• MixedMartialArts.com premium subscriptions at $9 monthly

BJJLink offers advanced gym management tools with subscription tiers including Admin+ ($49/month) and Admin+ Black ($149/month), enabling academies to streamline operations, monetize content, and build digital communities. The platform serves as a digital hub supporting the growing Brazilian Jiu-Jitsu movement across Latin America.

Insights

Financial Analyst

MMA.INC's Latin American expansion represents a substantial growth opportunity with notable revenue potential relative to the company's current $7M market cap. The projected $15 million annual revenue from just 300 gym partners merits careful examination.

Breaking down their multi-stream revenue model:

• BJJLink subscriptions: $1,560 per gym annually ($100/month plus $30/month transaction fees)
• Warrior Training Program: $48,000 per gym annually (based on 2 programs at $24,000 each)
• Premium subscriptions: $9/month from approximately 20 members per gym

The Warrior Training Program figures represent the most aggressive projection, accounting for the bulk of the revenue opportunity. The company bases this on "3-year historical per-program unit economics," suggesting some validation of the model, though adoption rates remain uncertain.

This strategic initiative demonstrates MMA.INC's shift from ad-driven to subscription-based revenue—a positive move toward more predictable cash flow. The existing partnership with Zenith Mexico provides some evidence of market fit, with 70% of their affiliates already adopting the platform.

The expansion makes strategic sense given BJJ's cultural roots in Brazil and growing popularity across Latin America. With a targeted approach focusing on 300 key opinion leader academies, MMA.INC is pursuing a sensible go-to-market strategy that could establish their platform as the standard digital infrastructure for the regional BJJ ecosystem.

Digital Subscription Business Expert

MMA.INC's BJJLink expansion demonstrates sophisticated platform thinking, positioning the product as essential infrastructure for the growing Latin American BJJ market rather than just another software tool. Their tiered subscription strategy—with Admin+ ($49/month) and Admin+ Black ($149/month) offerings—creates appropriate price segmentation for different gym sizes and needs.

The multi-sided platform approach is particularly compelling, connecting gym owners, instructors, and practitioners while generating revenue from each segment. The integration with MixedMartialArts.com creates additional network effects and community engagement opportunities that strengthen the overall ecosystem and raise switching costs.

What's most impressive is their evolution beyond basic SaaS metrics. Rather than solely focusing on monthly subscription revenue, they've developed a comprehensive monetization strategy that includes:

• B2B subscription revenue (gym management tools)
• Transaction revenue (likely from member payments)
• Content monetization (premium subscriptions)
• High-value training programs (Warrior Training Program)

The testimonial from Zenith Mexico indicates successful market penetration has already begun, with 70% adoption among their affiliates. This suggests the product-market fit is strong and the value proposition resonates with Latin American gym owners.

As BJJ continues its transition from niche sport to mainstream fitness activity, particularly in its cultural homeland, MMA.INC is strategically positioning itself to capture significant value from this growth through a well-designed digital platform with multiple monetization touchpoints.

Highlights

• Dedicated task force is targeting an additional 300+ key gym partners - Across Brazil, Colombia, Peru, Ecuador, Mexico, and Chile, BJJLink set to drive engagement and digital transformation.
• Major Revenue Opportunity – From just 300 partners, applying potential unit economics from each product estimates up to $15 million in potential annual revenue*, signaling vast growth potential across the broader Latin American market.
• BJJLink as the Digital Hub – With tournaments, gyms, and participation rates skyrocketing, the demand for digital infrastructure to support this expansion has never been greater. The platform offers advanced gym management tools, subscription-based monetization, and a connected community to help academies scale and engage members.
  

New York, NY, March 05, 2025 (GLOBE NEWSWIRE) -- MMA.INC (NYSE American: MMA), a leader in martial arts technology, is making a further push into Latin America, supporting the growth of Brazilian Jiu-Jitsu (BJJ) through its premier digital platform, BJJLink. This strategic expansion aims to tap into the region’s thriving martial arts market, fostering deeper engagement among gym owners, coaches, and participants.

To spearhead this effort, MMA.INC has established a dedicated Latin American task force focused on expanding BJJLink’s existing Latin America footprint across 300+ additional gym partners in key markets, including Brazil, Colombia, Peru, Ecuador, Mexico, and Chile. MMA.INC has identified a high-priority target list of over 300 key opinion leader academies in the market, allowing them to penetrate a significant market opportunity over time—expanding into thousands of gyms across the region. By providing best-in-class digital tools for gym management, member engagement, and revenue generation, MMA.INC is set to transform the way Latin American martial arts communities connect and grow.

The Latin American market presents a significant revenue opportunity for MMA.INC, with just 300 gym partners offering the potential to generate up to $15 million annually*—a fraction of the region's broader martial arts market. Based on an average of 200 members per gym partner, the growth in the Latin American market will drive B2B subscription and transaction revenue through BJJLink, provide the ability for MMA.INC to cross-sell the Warrior Training Program and also significantly expand its active users of the Community and Commerce Platform. For further details on MMA.INC’s revenue model and go-to-market approach visit the latest Corporate Presentation (https://ir.mma.inc/news-events/presentations).

“We’re helping Fuel the Future of BJJ in Latin America”

“By bringing BJJLink to one of the world’s fastest-growing martial arts markets, MMA.INC is not just supporting BJJ’s evolution—it’s defining its digital future”. “Brazilian Jiu-Jitsu is more than a sport—it’s a lifestyle, a business, and a global movement,” said Nick Langton founder and CEO of MMA.INC. “Latin America represents a massive opportunity, and BJJLink is the digital backbone that will support gyms, coaches, and athletes as the sport continues to grow.”This demonstrates the scale of opportunity as MMA.INC continues to expand its footprint across Latin America. By tapping into this expansive network, MMA.INC is positioned to drive substantial growth while revolutionizing the way martial arts communities engage and operate across the region.

Itzel Bazua, Head Coach at Zenith Mexico commented on the partnership with BJJLink “I have been working with BJJLINK for three years, and their innovative and customer-centric approach has allowed us to grow both as an academy and as an affiliate. Last year, we decided to make our partnership with BJJLINK official, promoting the use of their platform in 70% of our affiliates so far. This step was key in our commitment to offer our students the best Jiu-Jitsu academies in Mexico.”

BJJLink: The Digital Hub for Latin America's Jiu-Jitsu Revolution

BJJLink, now an integral part of MMA.INC’s ecosystem, is transforming how BJJ practitioners connect, train, and grow. The platform’s subscription-based model provides academy owners, coaches, and athletes with powerful tools, including:

• Advanced Gym Management Tools – Helping Gym Partners streamline operations and drive revenue.
• Monetization Opportunities – Subscription tiers like Admin+ ($49/month) and Admin+ Black ($149/month) empower instructors to sell exclusive content and online coaching.
• A Stronger Digital Community – Seamless integration with MixedMartialArts.com enhances engagement and visibility for BJJ academies and athletes.
• Scalable Growth Model – A shift from ad-driven revenue to a sustainable, high-value subscription ecosystem.

With this expansion, MMA.INC is set to revolutionize how BJJ gyms connect with fans of MMA and those looking to experience BJJ as part of their health and fitness regime —ushering in a new era for the sport.

Why Latin America? The Rise of BJJ as a Global Movement

Brazilian Jiu-Jitsu, born in Brazil and now a global phenomenon, is experiencing unprecedented growth across Central and South America. This surge is driven by:

• MMA's Influence – BJJ is a fundamental component of elite MMA training, fueling demand from both fans and fighters.
• Self-Defense & Accessibility – Unlike traditional striking martial arts, BJJ’s focus on technique over size makes it ideal for all ages and skill levels.
• Community & Lifestyle Appeal – BJJ fosters a unique culture of camaraderie, discipline, and personal development.
  

With tournaments, gyms, and participation rates skyrocketing, the demand for digital infrastructure to support this expansion has never been greater—enter BJJLink.

*$15 million potential annual revenue opportunity from 300 Latin American gym partners is based on the following: BJJLink average of $1,560 per gym per annum which is derived from an assumed average of $100 per month per gym + transaction fees of $30 per month per gym. Warrior Training Program at $48,000 per gym per Program per annum which is derived from each partner gym running 2x Warrior Training Programs p.a. achieving 3-year historical per-program unit economics of $24k per program. Mixedmartialarts.com app at $9 per month per premium subscriber, assuming 10% of the 200 average membership base per gym pay for a premium subscription.

About Mixed Martial Arts Group Limited

MMA.INC (Mixed Martial Arts Group Limited) is revolutionizing the combat sports industry by driving participation and engagement across fans, athletes, coaches, and gym owners. The company operates four core business units:

• TrainAlta: A platform that transforms MMA fans into active participants through structured training programs.
• Hype: A marketing platform helping gym owners, coaches, and athletes grow revenue from their audiences.
• MixedMartialArts.com: The go-to resource for MMA news, fighter data, fight schedules, and the legendary Underground forum.
• BJJLink: A leading gym management platform designed for BJJ academies, offering tools for payment processing, marketing, student engagement, and content monetization.

With its mission to modernize and unify the combat sports industry, MMA.INC is delivering unparalleled value to its stakeholders, positioning itself as a driving force in the future of martial arts technology.

For more information, visit www.mma.inc or follow us on social media:

• Facebook: TrainAlta
• Instagram: @TrainAlta
• X: @AltaGlobalGroup
• LinkedIn: MMA.inc

Forward-Looking Statements

This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as "achieve," "forecast," "plan/' "propose," "strategy," "envision," "hope," "will," "continue," "potential," "expect," "believe," "anticipate," "project," "estimate," "predict," "intend," "should," "could," "may," "might," or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform., which includes TrainAlta.com, BJJ Link,. hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the "Risk Factors" section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the "Risk Factors" section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and underlying any forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements. 

Media Contacts

Mixed Martial Arts Group Limited
E: peter@mma.inc

FAQ

What is the potential revenue opportunity for MMA stock from the Latin American expansion?

MMA's Latin American expansion targets $15 million in annual revenue from 300 gym partners, based on BJJLink subscriptions, Warrior Training Programs, and premium app subscriptions.

How much does BJJLink charge gym partners in subscription fees?

BJJLink charges $100 monthly plus $30 in transaction fees per gym, totaling $1,560 per gym annually. Additional tiers include Admin+ ($49/month) and Admin+ Black ($149/month).

Which Latin American countries is MMA expanding into with BJJLink?

MMA is expanding BJJLink across Brazil, Colombia, Peru, Ecuador, Mexico, and Chile, targeting 300+ additional gym partners.

What is the revenue model for MMA's Warrior Training Program in Latin America?

The Warrior Training Program generates $48,000 per gym annually, with each gym running two programs per year at $24,000 per program.