MMA.INC to Expand Reach Across 1,000+ Gyms Coaches and Participants in New Partnership with New Zealand Brazilian Jiu-Jitsu Federation
MMA.INC (NYSE American: MMA) has announced a strategic partnership with the New Zealand Brazilian Jiu-Jitsu Federation (NZBJJF) to integrate BJJLink, their gym management tool, across BJJ academies. The partnership includes exclusive pricing and a revenue-sharing model benefiting both academies and NZBJJF.
BJJLink offers automated billing, attendance tracking, curriculum planning, and student performance monitoring. The platform will be integrated with MMA.INC's Integrated Community and Commerce Platform, launching in Q2 2025, currently in closed beta.
The company's monetization strategy includes subscriptions, transaction fees from bookings and e-commerce, and advertising revenue. MMA.INC currently has 5 million social media followers, 530,000 user profiles, and 18,000 registered gyms. The combat sports market includes 640 million MMA fans globally and 11.8 million active participants in the U.S.
MMA.INC (NYSE American: MMA) ha annunciato una partnership strategica con la Federazione Neozelandese di Jiu-Jitsu Brasiliano (NZBJJF) per integrare BJJLink, il loro strumento di gestione per palestre, in tutte le accademie di BJJ. La partnership include prezzi esclusivi e un modello di condivisione dei ricavi che beneficia sia le accademie che la NZBJJF.
BJJLink offre fatturazione automatizzata, tracciamento della partecipazione, pianificazione del curriculum e monitoraggio delle prestazioni degli studenti. La piattaforma sarà integrata con la Piattaforma Integrata di Comunità e Commercio di MMA.INC, il cui lancio è previsto per il secondo trimestre del 2025, attualmente in beta chiusa.
La strategia di monetizzazione dell'azienda include abbonamenti, commissioni sulle transazioni da prenotazioni e e-commerce, e ricavi pubblicitari. MMA.INC attualmente conta 5 milioni di follower sui social media, 530.000 profili utente e 18.000 palestre registrate. Il mercato degli sport da combattimento include 640 milioni di fan delle MMA a livello globale e 11,8 milioni di partecipanti attivi negli Stati Uniti.
MMA.INC (NYSE American: MMA) ha anunciado una asociación estratégica con la Federación de Jiu-Jitsu Brasileño de Nueva Zelanda (NZBJJF) para integrar BJJLink, su herramienta de gestión de gimnasios, en todas las academias de BJJ. La asociación incluye precios exclusivos y un modelo de reparto de ingresos que beneficia tanto a las academias como a NZBJJF.
BJJLink ofrece facturación automatizada, seguimiento de asistencia, planificación de currículos y monitoreo del rendimiento de los estudiantes. La plataforma se integrará con la Plataforma Comunitaria y de Comercio Integrada de MMA.INC, que se lanzará en el segundo trimestre de 2025 y actualmente se encuentra en beta cerrada.
La estrategia de monetización de la empresa incluye suscripciones, tarifas de transacción por reservas y comercio electrónico, y ingresos por publicidad. MMA.INC cuenta actualmente con 5 millones de seguidores en redes sociales, 530,000 perfiles de usuario y 18,000 gimnasios registrados. El mercado de deportes de combate incluye 640 millones de aficionados a las MMA a nivel mundial y 11.8 millones de participantes activos en EE. UU.
MMA.INC (NYSE American: MMA)는 뉴질랜드 브라질리안 주짓수 연맹(NZBJJF)과 전략적 파트너십을 체결하여 BJJLink라는 체육관 관리 도구를 BJJ 아카데미에 통합한다고 발표했습니다. 이 파트너십은 아카데미와 NZBJJF 모두에게 혜택을 주는 독점 가격과 수익 공유 모델을 포함합니다.
BJJLink는 자동 청구, 출석 추적, 커리큘럼 계획 및 학생 성과 모니터링을 제공합니다. 이 플랫폼은 MMA.INC의 통합 커뮤니티 및 상거래 플랫폼과 통합될 예정이며, 2025년 2분기에 출시될 예정이며 현재는 폐쇄 베타 상태입니다.
회사의 수익 창출 전략에는 구독, 예약 및 전자상거래에서 발생하는 거래 수수료, 광고 수익이 포함됩니다. MMA.INC는 현재 500만 소셜 미디어 팔로워, 530,000 사용자 프로필 및 18,000개의 등록된 체육관이 있습니다. 격투 스포츠 시장은 전 세계적으로 6억 4천만 MMA 팬과 미국에서 1180만 명의 활성 참가자를 포함합니다.
MMA.INC (NYSE American: MMA) a annoncé un partenariat stratégique avec la Fédération néo-zélandaise de Jiu-Jitsu brésilien (NZBJJF) pour intégrer BJJLink, leur outil de gestion de gymnase, dans les académies de BJJ. Le partenariat inclut des prix exclusifs et un modèle de partage des revenus bénéficiant à la fois aux académies et à la NZBJJF.
BJJLink propose une facturation automatisée, un suivi de la présence, une planification des programmes et un suivi des performances des étudiants. La plateforme sera intégrée à la plateforme communautaire et commerciale intégrée de MMA.INC, qui sera lancée au deuxième trimestre 2025 et qui est actuellement en version bêta fermée.
La stratégie de monétisation de l'entreprise comprend des abonnements, des frais de transaction provenant des réservations et du commerce électronique, ainsi que des revenus publicitaires. MMA.INC compte actuellement 5 millions de followers sur les réseaux sociaux, 530 000 profils d'utilisateurs et 18 000 gymnases enregistrés. Le marché des sports de combat comprend 640 millions de fans de MMA dans le monde et 11,8 millions de participants actifs aux États-Unis.
MMA.INC (NYSE American: MMA) hat eine strategische Partnerschaft mit der Neuseeländischen Brasilianischen Jiu-Jitsu Föderation (NZBJJF) angekündigt, um BJJLink, ihr Tool zur Verwaltung von Fitnessstudios, in BJJ-Akademien zu integrieren. Die Partnerschaft umfasst exklusive Preise und ein Umsatzbeteiligungsmodell, das sowohl den Akademien als auch der NZBJJF zugutekommt.
BJJLink bietet automatisierte Abrechnung, Anwesenheitsverfolgung, Lehrplanplanung und Leistungsüberwachung der Schüler. Die Plattform wird in die integrierte Community- und Handelsplattform von MMA.INC integriert, die im zweiten Quartal 2025 auf den Markt kommen soll und sich derzeit in der geschlossenen Beta-Phase befindet.
Die Monetarisierungsstrategie des Unternehmens umfasst Abonnements, Transaktionsgebühren für Buchungen und E-Commerce sowie Werbeeinnahmen. MMA.INC hat derzeit 5 Millionen Follower in sozialen Medien, 530.000 Benutzerprofile und 18.000 registrierte Fitnessstudios. Der Markt für Kampfsportarten umfasst weltweit 640 Millionen MMA-Fans und 11,8 Millionen aktive Teilnehmer in den USA.
- Strategic partnership with NZBJJF provides access to new revenue streams through revenue-sharing model
- Large existing user base: 5M social followers, 530K user profiles, 18K registered gyms
- Multiple revenue streams: subscriptions, transaction fees, advertising
- Significant market opportunity: 640M MMA fans globally, 11.8M active U.S. participants
- New platform (Integrated Community and Commerce Platform) still in beta, not yet launched
- Revenue impact and adoption rates not specified
Insights
This strategic partnership marks a significant pivot in MMA.INC's monetization strategy, introducing a federation-level revenue-sharing model that could become a blueprint for global expansion. The New Zealand market serves as an ideal testing ground, offering a concentrated network of BJJ academies with modern adoption tendencies.
The multi-revenue stream approach is particularly noteworthy:
- Subscription revenue through BJJLink's premium features provides predictable, recurring income
- Transaction fees from bookings and e-commerce create a scalable percentage-based revenue model
- Advertising potential leveraging a highly targeted combat sports demographic
The Q2 2025 launch of the Integrated Community and Commerce Platform represents a critical milestone. By combining social features with commercial capabilities, MMA.INC is positioning itself as the central hub for the martial arts ecosystem, similar to how Strava became the default platform for cycling and running communities.
The company's existing base of 530,000 user profiles and 18,000 registered gyms provides a solid foundation for network effects. Each new federation partnership can accelerate adoption through established organizational hierarchies, potentially reducing customer acquisition costs and increasing platform stickiness.
However, investors should monitor several key metrics:
- User activation rates within newly onboarded gyms
- Revenue per gym metrics across different service tiers
- Platform engagement levels and retention rates
- Speed of federation partnership expansion beyond New Zealand
The martial arts industry's fragmentation presents both an opportunity and challenge. While the market potential is substantial with 640 million MMA fans globally, successful execution will require overcoming traditional resistance to digitization and providing compelling value to both gym owners and practitioners.
Partnership to drive subscription and transaction revenue through a revenue share model
New York, NY, Feb. 19, 2025 (GLOBE NEWSWIRE) -- MMA.INC (NYSE American: MMA), a leader in martial arts technology, has announced a strategic partnership with the New Zealand Brazilian Jiu-Jitsu Federation (NZBJJF) to integrate BJJLink, the premier gym management tool, into its network of Brazilian Jiu Jitsu (BJJ) academies. This collaboration and MMA.INC’s foundational federation partnership we believe will streamline academy operations, enhance student engagement, and accelerate the growth of New Zealand’s Jiu-Jitsu community.
As part of the agreement, affiliated gyms will receive exclusive pricing for BJJLink, along with a revenue-sharing model that benefits both individual academies and the NZBJJF. Referred gyms will gain access to BJJLink’s cutting-edge management tools, including automated billing, attendance tracking, curriculum planning, timetable optimization and student performance monitoring—all designed specifically for BJJ academies.
MMA.INC CEO: “The Future of Martial Arts is Digital”
Nick Langton, Founder and CEO of MMA.INC, emphasized the significance of the partnership:
"Jiu Jitsu is one of the fastest growing martial arts globally, but many academies still struggle with outdated digital systems and software not designed to meet the unique needs of their sport and member base. Our partnership with NZBJJF and the rollout of BJJLink marks a major step in digitizing the industry by providing academies with best-in-class tools to help grow their academy and enhance connection and engagement with their student base. For academy members, BJJLink provides a suite of features delivered through a mobile app, to track their progress and connect with their coaches and training partners, which elevates their training experience both on and off the mats. It really is a win win for gym owners and members alike.
"This foundational partnership paves the way for deeper engagement with national federations that oversee thousands of gyms worldwide across multiple martial arts disciplines. By aligning with these governing bodies, we can rapidly scale our footprint, strengthen our community, and drive unprecedented growth in global participation."
Empowering New Zealand’s Jiu-Jitsu Community
Through this partnership, MMA.INC and NZBJJF plan to:
- Deliver hands-on business support to academy owners, leveraging industry expertise.
- Provide advanced software solutions to optimize gym operations and student management.
- Create a sustainable financial model that benefits both individual academies and the NZBJJF as an organization.
- Strengthen the Jiu-Jitsu community through technology-driven operational improvements.
NZBJJF leadership expressed confidence in the platform’s impact:
"After more than two years of evaluating gym management solutions tailored to the New Zealand market, we are proud to introduce BJJLink—the ultimate app designed specifically for Brazilian Jiu-Jitsu academies. BJJLink empowers gym owners with advanced features, including custom curriculum creation and video uploads to personalized galleries, streamlining academy management like never before. This partnership will support both small and large academies, enhancing operational efficiency and elevating the student experience."
Unlocking New Revenue Streams in a Growing Market
The partnership aligns with MMA.INC’s broader vision to unify and digitize the combat sports industry. With over 640 million MMA fans globally and 11.8 million active participants in the U.S. alone, the market is highly fragmented. MMA.INC’s technology bridges this gap, aggregating the martial arts economy into a seamless digital ecosystem.
As part of this initiative, affiliated gyms will gain access to MMA.INC’s Integrated Community and Commerce Platform, launching in Q2 2025. Currently in closed beta, this mobile-first, multi-device application will connect fans, fighters, coaches, and gym owners—offering training resources, social engagement, and commerce opportunities in one centralized hub.
A Business Model with Multiple Revenue Streams
MMA.INC’s monetization strategy is designed for scalability and high engagement, leveraging multiple revenue channels:
✔ Subscriptions – Premium access to social community features and business tools.
✔ Transaction Fees – Earnings from class bookings, gym memberships, e-commerce sales, and event ticketing.
✔ Advertising & Sponsorships – Direct access to a highly engaged combat sports audience.
With an established foundation of 5 million social media followers, 530,000 user profiles, and 18,000 registered gyms, MMA.INC is positioned for rapid expansion. Backed by high-profile investors and ambassadors with a combined social reach of 60 million, the company is set to drive mass adoption at an unprecedented scale.
This partnership with NZBJJF marks another milestone in MMA.INC’s mission to redefine how the martial arts community connects, grows, and thrives in the digital era.
About Mixed Martial Arts Group Limited
MMA.INC (Mixed Martial Arts Group Limited) is revolutionizing the combat sports industry by driving participation and engagement across fans, athletes, coaches, and gym owners. The company operates four core business units:
- TrainAlta: A platform that transforms MMA fans into active participants through structured training programs.
- Hype: A marketing platform helping gym owners, coaches, and athletes grow revenue from their audiences.
- MixedMartialArts.com: The go-to resource for MMA news, fighter data, fight schedules, and the legendary Underground forum.
- BJJLink: A leading gym management platform designed for BJJ academies, offering tools for payment processing, marketing, student engagement, and content monetization.
With its mission to modernize and unify the combat sports industry, MMA.INC is delivering unparalleled value to its stakeholders, positioning itself as a driving force in the future of martial arts technology.
For more information, visit www.mma.inc or follow us on social media:
· Facebook: TrainAlta
· Instagram: @TrainAlta
· X: @AltaGlobalGroup
· LinkedIn: MMA.inc
Forward-Looking Statements
This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements in this press release that are not based upon historical fact are forward-looking statements and represent our best judgment as to what may occur in the future. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules. Any references to active gyms or partner gyms refer to a gym profile that has been claimed or created across the MMA.inc platform. Any references to estimated or targeted revenue per active gym do not guarantee that the gym will generate the specified revenue or any revenue at all. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section contained in our Registration Statement on Form F-1 as filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and underlying any forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
Media Contacts
Peter Jarmain
Mixed Martial Arts Group Limited
E: peter@mma.inc
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