Alta Showcases Ability to Transform MMA Fans into Participants through Partnership with City Kickboxing in New Zealand

Rhea-AI Summary

Alta Global Group has announced the success of its partnership with City Kickboxing (CKB) in Auckland, New Zealand. This collaboration has fostered significant growth in MMA participation through the Alta Warrior Training program, led by head coach Eugene Bareman. The program has transformed over 800 beginners into cage-ready fighters, with each 20-week session attracting more than 100 participants. This surge has prompted CKB to plan for larger premises.

CKB's Alta Finale events, held biannually, showcase the transformative journeys of participants. Eugene Bareman and former UFC champion Israel Adesanya support the program, which has become a key driver of new memberships for CKB. Alta's partnerships generate an average of $88,000 in annual revenue per gym, with over 500 active partnerships and a goal of expanding to 45,000 gyms in the US. The next Alta Warrior Training program begins on July 22, 2024.

Positive

• Alta's partnership with CKB has turned over 800 beginners into cage-ready fighters.
• Each 20-week program at CKB attracts more than 100 participants.
• CKB plans to move to larger premises due to high demand.
• Alta partnerships generate an average of $88,000 in annual revenue per gym.
• Alta has over 500 active gym partnerships.
• Alta is targeting approximately 45,000 potential gym partners in the US.
• CKB's biannual Alta Finale events boost community engagement.
• Alta's program significantly increases gym memberships.
• Eugene Bareman and Israel Adesanya endorse the Alta Warrior Training program.

Negative

• The press release does not provide specific financial data or revenue figures for Alta itself.
• No concrete details on how the move to larger premises will impact CKB financially.
• The expansion target of 45,000 gyms in the US may be ambitious and challenging to achieve.

Financial Analyst

Alta's partnership with City Kickboxing and the success of their Warrior Training program are noteworthy. The collaboration's financial implications are significant, with each gym partnership potentially generating an average of $88,000 in annual revenue for Alta. Given Alta already has over 500 active gym partnerships and is targeting 45,000 gyms in the US, the total addressable market is substantial, potentially leading to explosive growth in revenue if they can capture even a small fraction of that market. However, achieving such high growth targets will depend on their ability to scale effectively and maintain the quality of their programs. The emphasis on community engagement and customer retention through structured training programs and cross-selling products like the Alta Pass and Academy products could enhance revenue streams and investor confidence. The estimated growth rates and potential revenue highlight a lucrative opportunity, but investors should monitor how well Alta can manage its expansion and maintain operational efficiency.

Market Research Analyst

The martial arts and combat sports industry is experiencing robust growth, particularly in regions like New Zealand. With an annual growth rate of 20-30% for UFC pay-per-view sales, the market's demand for structured and transformative training programs is clear. Alta's ability to capitalize on this trend through partnerships with high-profile gyms like City Kickboxing is strategic. The inclusion of renowned figures such as Israel Adesanya and Eugene Bareman adds credibility and appeals to the larger fanbase, driving both participation and membership. However, market saturation and competition from other training programs could pose challenges. Investors should be aware of the company's ability to sustain engagement and differentiate its offerings in a competitive market.

Highlights

• Alta's Warrior Training program provides pathway for burgeoning MMA fanbase to take part in the ultimate experience.
• Each gym partnership has potential to generate an average of $88,000 in annual revenue for Alta through running Alta Programs and cross-selling other Alta products.
• Alta has over 500 active gym partnerships and is targeting 45,000 gyms in the US.

SYDNEY, AUSTRALIA / ACCESSWIRE / May 28, 2024 / Alta Global Group (NYSE American:MMA), a pioneering technology company dedicated to transforming the landscape of martial arts and combat sports training, proudly announces the ongoing success of its partnership with City Kickboxing (CKB) in Auckland, New Zealand, home to MMA superstar Israel Adesanya and renowned coach Eugene Bareman. This collaboration continues to revolutionize the training landscape, fostering a new generation of MMA enthusiasts through the Alta Warrior Training program.

Alta Ambassador & City Kickboxing Head Coach Eugene Bareman with former two-time UFC Middleweight Champion Israel Adesanya.

The Alta Warrior Training program has been very beneficial for CKB, one of the Southern Hemisphere's most celebrated gyms. Under the expert guidance of Eugene Bareman, over 800 warriors have transitioned from beginners to cage-ready fighters. Each 20-week program regularly attracts more than 100 participants, significantly boosting gym memberships. This surge in demand has prompted CKB to plan a move to larger premises to accommodate the growing interest.

New Zealand is experiencing exponential growth in MMA and UFC interest, becoming one of the top markets for UFC pay-per-view sales with annual growth of 20-30%, according to a statement by UFC's Head of International Development.

The Alta Warrior Training program at CKB serves as the entry point for beginners eager to experience the thrill of MMA training and step into the cage. CKB Head Coach Eugene Bareman commented, "The Alta program has become one of my leading sources for attracting new members. Our regular Alta Finales serve as an incredible showcase for MMA in New Zealand, sparking interest and inspiring many to begin their martial arts journey."

CKB's Alta Finale has become a landmark event held twice a year, featuring over 80 Alta Warriors competing for the first time. These events highlight the transformative stories from program participants, such as Nikolai Mouraviev, who shared, "It's not an exaggeration to say this program literally changed my life. The discipline, physical training, and camaraderie of the Alta program helped reset my physical and mental state. I am proud of what I have achieved and who I have become through this program."

Eugene Bareman has joined the Alta ambassadorial team, providing invaluable guidance and content to support Alta's global expansion. This partnership extends beyond the gym, enhancing the overall impact of Alta's programs and initiatives.

Eugene Bareman commented, "The partnership with Alta has truly revolutionized our approach at City Kickboxing. The Alta Warrior Training program not only brings a structured pathway for aspiring fighters but also significantly boosts our community engagement and gym memberships. Watching participants transform both physically and mentally has been incredibly rewarding. This program is a testament to how strategic collaborations can create profound impacts in the martial arts and combat sports industry, and I am excited to see how Alta will continue to innovate as it expands globally."

Alta Founder and CEO Nick Langton added "Partnering with City Kickboxing and Eugene Bareman has been a remarkable journey. Their commitment to excellence and the transformative power of the Alta Warrior Training program have set a new standard in the industry. We are proud to partner with Eugene, one of the most esteemed MMA coaches in the world, and excited to continue this journey together to inspire the next generation of fighters."

CKB and Alta are currently recruiting warriors for the next program starting July 22, 2024. Alta's approach to enhancing customer onboarding, optimizing engagement, and increasing membership retention is designed to maximize revenue opportunities within the global martial arts and combat sports industry. Alta estimates each active gym partnership could produce an average of $88,000 in annual revenue if they run two Alta Programs each year (average 24 per program) and cross-sell the Alta Pass and Academy products. Alta has over 500 active gym partnerships and is targeting approximately 45,000 potential combat sports gym partners in the US as it expands its network globally.

For more information on the program visit www.trainalta.com

ABOUT ALTA GLOBAL GROUP LIMITED

Alta Global Group Limited is a technology company that is enabling the global martial arts and combat sports industry to maximize the monetization opportunities available to the sector by increasing consumer participation in the sport and building upon existing community offerings within the sector. While the Company believes martial arts and combat sport gyms have a superb in-gym product, they are ripe for transformation when it comes to building sales channels, enhancing customer onboarding, optimizing engagement and driving the growth and retention of members and membership revenues within their gym communities. For more information, please visit https:// www.altaglobalgroup.com.

Forward Looking Statements

Statements in this press release about future expectations, plans, and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements." These statements include, but are not limited to, statements relating to the Company's operations and business strategy and the Company's expected financial results. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. The forward-looking statements contained in this press release are based on management's current expectations and are subject to substantial risks, uncertainty and changes in circumstances. Any references to active gyms or partner gyms mean a gym profile claimed or created, and accepted terms and conditions and/or accepted previous license agreement to run the Warrior Training Program. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the uncertainties related to market conditions and other factors discussed in the "Risk Factors" section set forth in the Company's registration statement on Form F-1 filed with the SEC. Any forward-looking statements contained in this press release speak only as of the date hereof, and, except as required by federal securities laws, the Company specifically disclaims any obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

Source: https://www.nzherald.co.nz/sport/boxing/ufc-fight-phenomenon-to-hit-nz/MQ6ZDOK3SN6FGAXMX7DLGFA4KY/#:~:text=New%20Zealand%20was%20now%20the,fights%20here%20in%20the%20flesh.

For investor relations:

Dave Gentry
RedChip Companies, Inc.
C: 1-407-491-4498
T: 1-407-644-4256
E: MMA@redchip.com

SOURCE: Alta Global Group

View the original press release on accesswire.com

FAQ

What is the Alta Warrior Training program?

The Alta Warrior Training program is a 20-week course designed to transform MMA beginners into cage-ready fighters.

How much revenue can Alta gym partnerships generate?

Each gym partnership can generate an average of $88,000 in annual revenue for Alta.

How many active gym partnerships does Alta have?

Alta currently has over 500 active gym partnerships.

When does the next Alta Warrior Training program start?

The next Alta Warrior Training program begins on July 22, 2024.

What is the potential market size for Alta in the US?

Alta is targeting approximately 45,000 potential combat sports gym partners in the US.

Who are the notable supporters of the Alta Warrior Training program?

The program is supported by Eugene Bareman, head coach at CKB, and former UFC champion Israel Adesanya.

What impact has the Alta program had on CKB?

The Alta program has significantly boosted gym memberships and prompted CKB to plan for larger premises.

How often are CKB's Alta Finale events held?

CKB's Alta Finale events are held biannually.