Alta Global Reports Surge in Demand for its 20-Week Warrior Training Programs at UFC Gyms
Alta Global Group (NYSE American: MMA) reports strong initial demand for its 20-Week Warrior Training Program at UFC Gyms. The program, launched through a partnership with UFC Gym Group, began pre-sales on November 4 in Costa Mesa and Huntington Beach, California, with sign-ups significantly exceeding projections.
The $1,500 program offers participants professional MMA training culminating in a fight finale in the Octagon. Former Invicta FC Champion Jessica Penne hosted a successful session, while elite trainers including UFC fighter Cub Swanson and MMA veteran Jamie Fletcher lead the program. UFC Gym plans to expand the program to their 150+ global locations, with more California gyms scheduled for early 2025.
Alta Global Group (NYSE American: MMA) riporta una forte domanda iniziale per il suo Programma di Allenamento Warrior di 20 Settimane presso le UFC Gyms. Il programma, lanciato grazie a una partnership con UFC Gym Group, ha avviato le prevendite il 4 novembre a Costa Mesa e Huntington Beach, California, con iscrizioni che superano significativamente le previsioni.
Il programma da 1.500 dollari offre ai partecipanti un'allenamento professionale di MMA culminante in un finale di combattimento nell'Ottagono. L'ex campionessa di Invicta FC Jessica Penne ha ospitato una sessione di successo, mentre trainer d'élite, tra cui il combattente UFC Cub Swanson e il veterano della MMA Jamie Fletcher, guidano il programma. UFC Gym prevede di espandere il programma a oltre 150 località nel mondo, con ulteriori palestre in California programmate per inizio 2025.
Alta Global Group (NYSE American: MMA) informa sobre una fuerte demanda inicial para su Programa de Entrenamiento Warrior de 20 Semanas en los Gimnasios UFC. El programa, lanzado a través de una asociación con UFC Gym Group, comenzó las preventas el 4 de noviembre en Costa Mesa y Huntington Beach, California, con inscripciones que superan significativamente las proyecciones.
El programa de 1,500 dólares ofrece a los participantes entrenamiento profesional de MMA que culmina en un combate final en el Octágono. La ex campeona de Invicta FC Jessica Penne realizó una sesión exitosa, mientras que entrenadores de élite, incluidos el peleador de UFC Cub Swanson y el veterano de MMA Jamie Fletcher, dirigen el programa. UFC Gym planea expandir el programa a sus más de 150 ubicaciones en todo el mundo, con más gimnasios en California programados para principios de 2025.
알타 글로벌 그룹 (NYSE American: MMA)은 UFC 체육관에서 20주 전사 훈련 프로그램에 대한 강력한 초기 수요를 보고합니다. UFC Gym Group과의 파트너십을 통해 출시된 이 프로그램은 11월 4일 캘리포니아의 코스타 메사와 헌팅턴 비치에서 사전 판매를 시작했으며, 가입자는 예상치를 크게 초과했습니다.
1,500달러 프로그램은 참가자들에게 옥타곤에서의 결승전에 이르는 전문 MMA 훈련을 제공합니다. 전 인빅타 FC 챔피언 제시카 페네가 성공적인 세션을 주최했으며, UFC 파이터 큽 스완슨과 MMA 베테랑 제이미 플레처가 프로그램을 이끌고 있습니다. UFC Gym은 전 세계 150개 이상의 위치로 프로그램을 확장할 계획이며, 2025년 초에 추가 캘리포니아 체육관이 예정되어 있습니다.
Alta Global Group (NYSE American: MMA) rapporte une forte demande initiale pour son programme d'entraînement Warrior de 20 semaines dans les UFC Gyms. Le programme, lancé en partenariat avec UFC Gym Group, a commencé les préventes le 4 novembre à Costa Mesa et Huntington Beach, en Californie, avec des inscriptions dépassant considérablement les projections.
Le programme de 1 500 dollars offre aux participants une formation professionnelle en MMA culminant par un combat final dans l'Octogone. L'ancienne championne d'Invicta FC, Jessica Penne, a animé une session réussie, tandis que des entraîneurs d'élite, dont le combattant de l'UFC Cub Swanson et le vétéran du MMA Jamie Fletcher, dirigent le programme. UFC Gym prévoit d'élargir le programme à ses plus de 150 emplacements dans le monde, avec d'autres gyms californiens prévus pour début 2025.
Alta Global Group (NYSE American: MMA) berichtet von einer starken anfänglichen Nachfrage nach seinem 20-Wochen Warrior Training-Programm in UFC Gyms. Das Programm, das in Partnerschaft mit der UFC Gym Group gestartet wurde, begann am 4. November mit dem Vorverkauf in Costa Mesa und Huntington Beach, Kalifornien, wobei die Anmeldungen die Erwartungen deutlich übertrafen.
Das 1.500-Dollar-Programm bietet den Teilnehmern professionelles MMA-Training, das in einem Kampf-Finale im Octagon gipfelt. Die ehemalige Invicta FC-Championess Jessica Penne leitete eine erfolgreiche Sitzung, während Elite-Trainer, darunter der UFC-Kämpfer Cub Swanson und der MMA-Veteran Jamie Fletcher, das Programm leiten. UFC Gym plant, das Programm auf über 150 Standorte weltweit auszuweiten, wobei frühere Kalifornische Gyms für Anfang 2025 geplant sind.
- Strong initial demand exceeding projections for the Warrior Training Program
- Program generates $1,500 revenue per participant
- Planned expansion to 150+ UFC Gym locations globally
- Partnership with established UFC Gym brand enhances market reach
- None.
Insights
The partnership between Alta Global and UFC Gym shows promising early traction in a rapidly growing combat sports fitness market. The
The program's unique value proposition combines premium training with an experiential finale event, tapping into the growing trend of experiential fitness and consumer desire for memorable athletic achievements. The involvement of UFC veterans and professional fighters adds credibility and marketing appeal, while the planned expansion across Southern California in 2025 indicates confidence in the program's commercial viability.
With UFC Gym's planned 700 additional locations in development globally, Alta Global is well-positioned to capture significant market share in the combat sports training segment. The integration with Alta's mobile marketing platform and social media presence creates multiple revenue streams and customer acquisition channels.
- Through its partnership with UFC Gym Group, Alta launched pre-sales of its Warrior Training Program in Costa Mesa & Huntington Beach, California on November 4 and demand is significantly outpacing initial projections
- Former Invicta FC Atomweight Champion and UFC veteran Jessica Penne hosted a session at UFC Gym Costa Mesa and Huntington Beach last week, engaging a full house of participants eager to embark on their journey through the new Alta & UFC Gym Warrior Training Program
- Buoyed by early success, UFC Gym plans to expand the Warrior Training Program to their 150+ locations globally, capitalizing on the appetite for experiential fitness programs in the combat sports sector; More gyms to roll out in California in early 2025
New York, NY, Dec. 04, 2024 (GLOBE NEWSWIRE) -- Alta Global Group (NYSE American: MMA) (“Alta” or the “Company”), a pioneering technology company dedicated to transforming the landscape of martial arts and combat sports training, today reported a strong start for its partnership with UFC Gym Group. Alta’s innovative 20-week Warrior Training Program, which transforms beginners into combat athletes, has seen a surge in demand, with sign-ups in the past few weeks, significantly outpacing initial projections. Leveraging its social and ambassadorial reach, and mobile marketing platform, Alta has been reaching more MMA fans and enhancing customer acquisition.
Developed by Alta and exclusively offered in partnership with UFC Gym, the 20-Week Warrior Program is an unprecedented opportunity for UFC fans, blending world-class coaching with the thrill of competing in a professionally organized MMA fight finale. The finale event offers participants the chance to step into the Octagon and emulate their UFC heroes, fighting in front of cheering friends, family, and fans—a once-in-a-lifetime experience. At
UFC Gym locations in Costa Mesa and Huntington Beach are reporting strong enrolment numbers, driven by the leadership of elite trainers such as current UFC fighter Cub Swanson and MMA veteran Jamie Fletcher, with more gyms across Southern California preparing to roll out the program in early 2025.
“We are excited to see a great reception to our Warrior Training Program in its initial launch with UFC Gym in Southern California, well recognized as a trend-setting region,” stated Nick Langton, Founder and CEO of Alta Global Group. “The program promotion was supercharged with UFC veteran Jessica Penne inspiring a new generation of MMA enthusiasts and fighters last week at our first two UFC gyms. Early adoption of our program highlights what we believe is pent up demand and Alta is delivering exactly what the market seeks.”
ABOUT UFC GYM®
UFC GYM® is the first major brand extension of UFC®, the world's premier MMA organization, created in alliance with New Evolution Ventures™ (NeV), developers of many of the world's most successful fitness brands. As the first to unite the benefits of MMA with fitness, the brand is not what you expect, and more than you can imagine. UFC GYM's TRAIN DIFFERENT® approach provides members with the ultimate fitness experience and programming that secures results for all ages and training levels. With over 150 locations opened and 700 additional locations currently in development globally, UFC GYM has revolutionized the fitness industry and positively impacted countless lives worldwide. UFC GYM offers the opportunity to own and operate a franchise domestically and internationally. For more information, please visit www.ufcgym.com .
Follow UFC GYM through the below platforms:
● FACEBOOK - Facebook.com/UFCGYM
● YOUTUBE - Youtube.com/UFCGYM
● INSTAGRAM, TIKTOK & X - @UFCGYM
ABOUT ALTA GLOBAL GROUP LIMITED
Alta Global Group Limited is a technology company that is seeking to increase consumer participation in martial arts and combat sports whilst building upon existing community offerings within the sector. Alta currently has three business units designed to provide services to and monetize all key stakeholders in the sector, namely fans, participants, coaches, gym owners and athletes.
- TrainAlta (www.trainalta.com) partners with gyms and coaches to deliver a range of consumer products that drive participation in martial arts for fans and beginners.
- Hype (www.hype.co) is a mobile marketing platform designed to help gym owners, coaches and athlete partners grow revenue from their followers and audiences in today’s age of social media.
- MixedMartialArts.com (www.mixedmartialarts.com) is a leading platform for the MMA community, providing access to MMA news and media, fighter data, fight schedules and access to the legendary Underground forum.
For further information about Alta Global Group Limited (NYSE American: MMA), please visit www.altaglobalgroup.com.
Follow us on social media via Facebook, X, Instagram, or LinkedIn @trainalta.
Forward-Looking Statements
This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements in this press release that are not based upon historical fact are forward-looking statements and represent our best judgment as to what may occur in the future. Any references to active gyms or partner gyms refer to a gym profile that has been claimed or created and has accepted the terms and conditions and/or a previous license agreement to run the Warrior Training Program. Any references to estimated or targeted revenue per active gym do not guarantee that the gym will generate the specified revenue or any revenue at all. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section contained in our Registration Statement on Form F-1 as filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Registration Statement to better understand the risks and uncertainties inherent in our business and industry, and underlying any forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
Media Contacts:
Peter Jarmain – peter@trainalta.com
Veronic Stranc - veronica.stranc@ufcgym.com>
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FAQ
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