Alta Global Group Rolls Out Hype Marketing Platform Subscription Targeting 45,000 US Combat Sports Gyms + Coaches + Athlete Influencers

Rhea-AI Summary

Alta Global Group (NYSE American:MMA) announces the nationwide roll-out of Hype, its all-in-one marketing platform, targeting 45,000 US combat sports gyms, coaches, and athlete influencers. Hype offers subscription plans ranging from $39 to $299 per month, with Alta collecting up to 5% transaction fee. The platform provides tools for website creation, email and text marketing, payment collection, and NFC/QR code marketing.

Initially focusing on California and Texas, Alta plans nationwide expansion in 2024-2025. Hype currently generates $200,000 annual recurring revenue, expected to increase post-roll-out. The platform aims to help gyms convert social media followers into members, reducing dependency on social media algorithms. Alta sees potential for up to $3,500 annual revenue per gym, targeting the 640 million MMA fans globally.

Positive

• Potential to reach 45,000 US combat sports gyms, coaches, and athlete influencers
• Monthly subscription revenue ranging from $39 to $299 per subscriber
• Additional revenue from up to 5% transaction fee on all platform transactions
• Current annual recurring revenue of $200,000, expected to increase post-roll-out
• Potential for up to $3,500 annual revenue per gym
• Expansion of target market beyond combat sports to other local and community sports

Negative

• Initial focus to California and Texas, with nationwide expansion planned for 2024-2025
• Currently only 500 active gym partners out of 45,000 potential gyms in the US

Insights

Market Research Analyst

Alta Global Group's rollout of the Hype marketing platform presents an intriguing opportunity in the niche combat sports market. With a target of 45,000 US combat sports gyms, coaches and athlete influencers, the potential market size is substantial. The subscription model, ranging from $39 to $299 per month, plus a 5% transaction fee, could generate significant recurring revenue if widely adopted.

However, several factors warrant consideration:

• Market Saturation: The combat sports gym market is relatively saturated and many gyms may already have established digital marketing solutions.
• Adoption Challenges: The success of Hype depends on its ability to demonstrate clear value over existing solutions and overcome potential resistance to change among gym owners.
• Competitive Landscape: While Hype offers an all-in-one solution, it faces competition from established players in website creation, email marketing and payment processing.

The platform's current annual recurring revenue of approximately $200,000 suggests modest initial traction. The company's expansion plans and integration with Alta Ambassadors could accelerate growth, but achieving widespread adoption may require significant marketing efforts and product refinement.

Financial Analyst

Alta Global Group's Hype platform presents an interesting revenue diversification strategy, but its financial impact remains speculative. Let's break down the potential:

Revenue Streams:

• Subscription fees: $39 to $299 per month
• Transaction fees: Up to 5% on processed transactions

Assuming an average subscription of $169 per month and full market penetration of 45,000 gyms, the theoretical maximum annual subscription revenue could reach $91.26 million. However, this is highly optimistic and unlikely in the near term.

The company's statement of "up to $3,500 annual revenue per gym" suggests a more conservative estimate. If achieved across all 45,000 potential gyms, this could translate to $157.5 million in annual revenue. But again, this is a best-case scenario.

Currently, with $200,000 in annual recurring revenue, Hype contributes minimally to Alta's financials. The platform's growth and profitability will depend on factors such as customer acquisition costs, churn rates and operational expenses, which are not disclosed in this announcement.

Investors should monitor key performance indicators in future reports, such as subscriber growth rate, average revenue per user (ARPU) and customer lifetime value (CLV) to assess Hype's financial viability and impact on Alta's overall performance.

Tech Expert

Hype's all-in-one platform for combat sports gyms showcases some compelling features, but it's entering a crowded market of digital marketing tools. Here's a technical breakdown of its offerings:

• Mobile-First Approach: This aligns well with current trends in web development and user behavior, potentially giving Hype an edge over desktop-centric competitors.
• Integrated Services: Combining website creation, email/SMS marketing and payment processing into one platform could streamline operations for gym owners, reducing the need for multiple software subscriptions.
• NFC and QR Code Integration: This feature demonstrates forward-thinking in bridging physical and digital marketing, which could be particularly useful for combat sports events and demonstrations.
• Subscription Management: The ability to create multiple subscription products for both in-gym and online training shows adaptability to evolving fitness industry trends.

However, the platform faces some challenges:

• Feature Parity: Hype needs to ensure its individual components (website builder, email marketing, etc.) can compete with specialized tools in each category.
• Scalability: As the user base grows, maintaining performance and adding new features without compromising the user experience will be crucial.
• Data Security: Handling payment information and customer data requires robust security measures, which aren't detailed in the announcement.

Overall, while Hype offers a promising suite of tools, its success will depend on execution, user experience and ability to innovate in a rapidly evolving digital landscape.

Key Highlights

• Growth Potential: Alta to offer subscription plans that range from $39 to $299 per month to 45,000 potential gym partners, Coaches and Athlete Influencers across the US. Alta also collects a transaction fee of up to 5% across all transactions processed through the platform.

• Powerful Marketing Tool: Hype is a subscription based mobile marketing platform designed to help gym owners, coaches and athlete influencers cultivate relationships with their fans and followers free from social media restrictions, to a platform with more freedom and tools to communicate and monetize.

• Mobile First: Hype subscribers can build a website in minutes, earn revenue from subscriptions and tips, send text message blasts to followers and track key business analytics and insights - all from their phone.

• Enhanced Network Effect: The intimate, community-oriented nature of combat sports gyms fosters strong relationships and referrals. This network effect could enhance the penetration of Hype among gym owners, coaches, and athlete influencers within each gym community.

• Comprehensive Features:

  • Mobile Optimised Website Creation

  • Email and Text Marketing

  • Payment Collection and Management

  • NFC and QR Code Accessories for Marketing

• Target Markets: Initial focus on California and Texas, with plans for nationwide expansion in 2024 & 2025.

SYDNEY, AUSTRALIA / ACCESSWIRE / July 31, 2024 / Alta Global Group (NYSE American:MMA) ("Alta" or the "Company"), a pioneering technology company dedicated to transforming martial arts and combat sports training, is excited to announce the nationwide roll-out of its newly acquired, all-in-one marketing platform, Hype, to combat sports gym partners across the United States. This innovative tool is set to revolutionize the way the combat sports industry monetizes its social followers and enhances member engagement. Moreover, Hype's technology solution extends well beyond the martial arts and combat sports sector, with proven utility and established customers, unlocking further opportunities to target small businesses globally, as well as the potential application to other local and community sports.

Click here to view the presentation - https://bit.ly/46ozY0l

Pricing and Roll-Out

Alta Global Group will initially target its gym partners in California and Texas, with plans to expand nationwide in 2024 & 2025. With over 500 active gym partners to date out of a footprint of more than 45,000 gyms across the US, this roll-out marks a significant milestone in Alta's mission to support the combat industry with innovative marketing solutions. Hype's subscription pricing ranges from $39 to $299 per month, with Alta also collecting a transaction fee of up to 5% across all transactions processed through the platform. Hype is currently generating approximately $200,000 per annum in recurring revenue from subscriptions and transactions. Following the roll-out of Alta's current and potential gym partners, recurring revenue for Hype is expected to increase.

"We are thrilled to bring Hype to our combat sports partners," said Rich Chou, Alta North American VP. "This platform will not only help gym owners and coaches grow their memberships but also simplify their operations, making it easier to manage and scale their businesses."

Alta's Founder and CEO, Nick Langton, added, "We have a great opportunity here to help our gym partners, coaches, and athletes better monetize their infrastructure and content while Alta benefits from the subscription based monthly recurring revenue stream. With a potential footprint of tens of thousands of gyms across the US and annual revenues of up to $3500 per gym, plus many more coaches and athlete influencers, the opportunity for Alta is substantial as we help bring more of the 640 million MMA fans into their local gyms for direct participation in their favorite sport."

Enhancing Combat Sports Gyms with Hype

In the highly competitive martial arts and combat sports sector, it is crucial for gyms to attract new students and retain loyal members. Hype is designed to help gyms convert social media followers into dedicated gym prospects and members, reducing dependency on social media algorithms and potentially improving cost per acquisition.

Key Features of Hype

• Optimized Website Creation: Hype enables gyms to build attractive, optimized websites that collect emails and phone numbers from interested prospects. These websites can showcase class schedules, instructor bios, and success stories to engage and convert visitors.

• Effective Communication Tools: Gyms can send personalized emails and text messages to students, including class or private lesson reminders, event promotions, and training tips all from their mobile. Campaign blasts facilitate announcements of new classes, promotions, and updates to all contacts simultaneously.

• Simplified Payment Collection: Hype simplifies the collection of memberships, private lesson fees, and merchandise payments.

• Create unique subscription products: Gym owners or coaches can create multiple subscription products for both in-gym and online/at home training products, helping rationalize separate membership revenue channels into one simple solution for their customers.

• Innovative Marketing Accessories: Hype's NFC and QR code accessories allow gyms to easily share information, class schedules, and promotional offers during events and demonstrations, bridging the gap between in-person interactions and digital marketing tools.

Competitive Edge

Hype combines features from multiple established SAAS (Software As A Service) brands into a comprehensive solution that can be tailored for combat sports gyms, reducing the need for multiple subscriptions. It competes with platforms like WordPress and Squarespace for website creation, offers robust mobile-first email and text marketing, and provides more flexible payment options.

Alta Ambassador integration

Alta has started leveraging Hype to assist ambassadors to promote their own products and services to their significant base of followers and help drive awareness of the platform including.

• Daniel Cormier - https://hype.co/@dc_mma

• Gilbert Melendez - https://hype.co/@gilbertmelendez

• Jessica-Rose Clark - https://hype.co/@missjessyjess

For more information on Hype visit www.hype.co

ABOUT ALTA GLOBAL GROUP LIMITED

Alta Global Group Limited is a technology company that is enabling the global martial arts and combat sports industry to maximize the monetization opportunities available to the sector by increasing consumer participation in the sport and building upon existing community offerings within the sector. While the Company believes martial arts and combat sport gyms have a superb in-gym product, they are ripe for transformation when it comes to building sales channels, enhancing customer onboarding, optimizing engagement and driving the growth and retention of members and membership revenues within their gym communities. For more information, please visit https:// www.altaglobalgroup.com.

Any references to active gyms or partner gyms refer to a gym profile that has been claimed or created and has accepted the terms and conditions and/or a previous license agreement to run the Warrior Training Program. Any references to estimated or targeted revenue per active gym do not guarantee that the gym will generate the specified revenue or any revenue at all.

Forward Looking Statements

Statements in this press release about future expectations, plans, and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements." These statements include, but are not limited to, statements relating to the Company's operations and business strategy and the Company's expected financial results. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. The forward-looking statements contained in this press release are based on management's current expectations and are subject to substantial risks, uncertainty and changes in circumstances. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the uncertainties related to market conditions and other discussed in the "Risk Factors" section set forth in the Company's registration statement on Form F-1 filed with the SEC. Any forward-looking statements contained in this press release speak only as of the date hereof, and, except as required by federal securities laws, the Company specifically disclaims any obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

Investor Contact:

Dave Gentry
RedChip Companies, Inc.
C: 1-407-491-4498
T: 1-407-644-4256
E: MMA@redchip.com

SOURCE: Alta Global Group

View the original press release on accesswire.com

FAQ

What is the pricing structure for Alta Global Group's Hype platform (MMA)?

Alta Global Group's Hype platform (MMA) offers subscription plans ranging from $39 to $299 per month. Additionally, Alta collects a transaction fee of up to 5% on all transactions processed through the platform.

How many potential gym partners is Alta Global Group (MMA) targeting with Hype?

Alta Global Group (MMA) is targeting 45,000 potential gym partners, coaches, and athlete influencers across the United States with its Hype marketing platform.

What are the key features of Alta Global Group's Hype platform (MMA)?

Alta Global Group's Hype platform (MMA) offers mobile-optimized website creation, email and text marketing, payment collection and management, NFC and QR code accessories for marketing, and the ability to create unique subscription products for in-gym and online training.

What is the current annual recurring revenue for Alta Global Group's Hype platform (MMA)?

Alta Global Group's Hype platform (MMA) is currently generating approximately $200,000 per annum in recurring revenue from subscriptions and transactions, with expectations to increase following the roll-out to current and potential gym partners.