Treasure Global Inc. Secures Exclusive Rights to Launch Mezzofy’s USD40 Billion Coupon Platform in Malaysia
Treasure Global (NASDAQ: TGL) has secured exclusive distribution rights for Mezzofy's digital coupon platform in Malaysia. The partnership targets USD2-4 million in recurring annual revenue within the first year of rollout.
Mezzofy's cloud-based 'Coupon-as-a-Service' (CaaS) platform has processed over USD40 billion in digital coupon transactions across 15 markets as of 2024, serving major merchants including Starbucks Hong Kong and Sa Sa International. The platform enables instant digital coupon creation and management without infrastructure investment.
The global digital coupon market is projected to reach USD41 billion by 2033, with a CAGR of 18.33% from 2025 to 2033, driven by smartphone adoption and e-commerce growth.
Treasure Global (NASDAQ: TGL) ha ottenuto i diritti esclusivi di distribuzione per la piattaforma di coupon digitali di Mezzofy in Malesia. La partnership punta a generare un fatturato ricorrente annuo tra 2 e 4 milioni di USD nel primo anno di lancio.
La piattaforma cloud-based "Coupon-as-a-Service" (CaaS) di Mezzofy ha gestito oltre 40 miliardi di USD in transazioni di coupon digitali in 15 mercati fino al 2024, servendo importanti commercianti come Starbucks Hong Kong e Sa Sa International. La piattaforma consente la creazione e gestione immediata di coupon digitali senza la necessità di investimenti infrastrutturali.
Il mercato globale dei coupon digitali è previsto raggiungere 41 miliardi di USD entro il 2033, con un tasso di crescita annuo composto (CAGR) del 18,33% dal 2025 al 2033, trainato dall’adozione degli smartphone e dalla crescita dell’e-commerce.
Treasure Global (NASDAQ: TGL) ha asegurado los derechos exclusivos de distribución para la plataforma de cupones digitales de Mezzofy en Malasia. La asociación apunta a generar ingresos anuales recurrentes de entre 2 y 4 millones de USD durante el primer año de implementación.
La plataforma en la nube "Coupon-as-a-Service" (CaaS) de Mezzofy ha procesado más de 40 mil millones de USD en transacciones de cupones digitales en 15 mercados hasta 2024, atendiendo a grandes comerciantes como Starbucks Hong Kong y Sa Sa International. La plataforma permite la creación y gestión instantánea de cupones digitales sin necesidad de inversión en infraestructura.
Se proyecta que el mercado global de cupones digitales alcance 41 mil millones de USD para 2033, con una tasa de crecimiento anual compuesta (CAGR) del 18,33% entre 2025 y 2033, impulsado por la adopción de smartphones y el crecimiento del comercio electrónico.
Treasure Global (NASDAQ: TGL)는 말레이시아에서 Mezzofy의 디지털 쿠폰 플랫폼에 대한 독점 유통 권한을 확보했습니다. 이 파트너십은 출시 첫 해에 연간 200만~400만 달러의 반복 수익을 목표로 하고 있습니다.
Mezzofy의 클라우드 기반 'Coupon-as-a-Service'(CaaS) 플랫폼은 2024년 기준 15개 시장에서 400억 달러 이상의 디지털 쿠폰 거래를 처리했으며, 스타벅스 홍콩과 Sa Sa International 등 주요 상인을 지원하고 있습니다. 이 플랫폼은 인프라 투자 없이 즉시 디지털 쿠폰 생성 및 관리를 가능하게 합니다.
글로벌 디지털 쿠폰 시장은 스마트폰 보급과 전자상거래 성장에 힘입어 2025년부터 2033년까지 연평균 성장률(CAGR) 18.33%로 성장하여 2033년까지 410억 달러에 이를 것으로 예상됩니다.
Treasure Global (NASDAQ : TGL) a obtenu les droits exclusifs de distribution de la plateforme de coupons digitaux de Mezzofy en Malaisie. Ce partenariat vise un chiffre d'affaires annuel récurrent de 2 à 4 millions de dollars US dès la première année de déploiement.
La plateforme cloud « Coupon-as-a-Service » (CaaS) de Mezzofy a traité plus de 40 milliards de dollars US en transactions de coupons digitaux dans 15 marchés à fin 2024, desservant des commerçants majeurs tels que Starbucks Hong Kong et Sa Sa International. La plateforme permet la création et la gestion instantanées de coupons digitaux sans investissement en infrastructure.
Le marché mondial des coupons digitaux devrait atteindre 41 milliards de dollars US d’ici 2033, avec un taux de croissance annuel moyen (CAGR) de 18,33 % entre 2025 et 2033, porté par l’adoption des smartphones et la croissance du commerce électronique.
Treasure Global (NASDAQ: TGL) hat exklusive Vertriebsrechte für die digitale Gutscheinplattform von Mezzofy in Malaysia gesichert. Die Partnerschaft zielt darauf ab, im ersten Jahr nach Einführung 2 bis 4 Millionen USD an wiederkehrenden Jahresumsätzen zu erzielen.
Die cloudbasierte "Coupon-as-a-Service" (CaaS)-Plattform von Mezzofy hat bis 2024 über 40 Milliarden USD an digitalen Gutscheintransaktionen in 15 Märkten abgewickelt und bedient große Händler wie Starbucks Hongkong und Sa Sa International. Die Plattform ermöglicht die sofortige Erstellung und Verwaltung digitaler Gutscheine ohne Investitionen in Infrastruktur.
Der globale Markt für digitale Gutscheine wird voraussichtlich bis 2033 41 Milliarden USD erreichen und von 2025 bis 2033 mit einer jährlichen Wachstumsrate (CAGR) von 18,33 % wachsen, angetrieben durch die Verbreitung von Smartphones und das Wachstum des E-Commerce.
- Exclusive distribution rights in Malaysia for proven platform with USD40B transaction volume
- Projected USD2-4M recurring annual revenue in first year
- High-margin platform model with no infrastructure investment required
- Access to growing digital coupon market with 18.33% CAGR
- Revenue projections are estimates and may not materialize
- Success depends on merchant adoption and market penetration
Insights
This exclusive Mezzofy partnership represents a transformative opportunity for Treasure Global given their current
The agreement grants TGL exclusive Malaysian distribution rights to a proven platform that has already processed
The "Coupon-as-a-Service" model creates a particularly attractive financial structure through high-margin recurring revenue - the most valued revenue type in SaaS businesses. The zero-infrastructure approach for merchants enables rapid scaling without proportional cost increases, allowing strong operating leverage as the platform grows.
The global digital coupon market's projected
Execution risk remains the primary concern - particularly merchant acquisition velocity and consumer adoption rates - but the proven platform and TGL's local market knowledge partially mitigate these challenges.
This partnership strategically positions TGL at the intersection of several powerful digital commerce trends in Malaysia. By securing exclusive distribution for Mezzofy's platform, TGL gains immediate entry into the digital loyalty ecosystem without development costs or technical debt.
The platform's architecture offers significant advantages through its cloud-based implementation that requires zero merchant infrastructure investment - critical for rapid adoption in emerging markets. This "plug-and-play" capability enables merchants to create, distribute and manage digital coupons instantly, dramatically lowering barriers to entry compared to traditional loyalty systems.
Malaysia represents an ideal market for this solution due to high smartphone penetration and government-backed digital economy initiatives. The platform's proven scalability - having already facilitated
Most compelling is the platform's demonstrated ability to attract premium merchants in competitive Asian markets. Mezzofy's existing relationships with brands like Starbucks Hong Kong and Sa Sa International validate both the technical implementation and business value proposition.
The recurring revenue model, estimated at
Scalable Rollout Targets USD2 to 4 Million in Recurring Annual Revenue Within First Year
KUALA LUMPUR, Malaysia, April 16, 2025 (GLOBE NEWSWIRE) -- Treasure Global Inc. (NASDAQ: TGL) (“Treasure Global” or the “Company”), is pleased to announce an exclusive strategic partnership with Mezzofy (Hong Kong) Limited (“Mezzofy”), a market leader in digital coupon management solutions. Under this agreement, Treasure Global becomes the sole distributor of Mezzofy’s platform in Malaysia, positioning the Company to capture approximately USD2 to 4 million in recurring annual revenue within the first 12 months of rollout.
Since its inception, Mezzofy’s cloud-based “Coupon-as-a-Service” (CaaS) platform has facilitated over USD40 billion in digital coupon transactions across 15 markets (as of 2024), serving high-profile merchants including Coffee Concepts (Hong Kong) Limited (“Starbucks (Hong Kong)”), Sa Sa International Holding Limited, and others. The platform enables businesses to create, distribute, and manage digital coupons instantly – without infrastructure investment – unlocking fast, scalable, and cost-effective customer engagement.
Through this exclusive partnership, Treasure Global will serve as Mezzofy’s sole distributor in Malaysia. Leveraging its deep expertise in digital innovation and a strong local presence, Treasure Global will focus on merchant onboarding at scale. The partnership is expected to generate significant synergies between both companies while tapping into Malaysia’s fast-growing demand for digital loyalty and coupon solutions. Treasure Global anticipates this rollout will contribute USD2 to 4 million in recurring annual revenue, driven by a high-margin platform model and long-term enterprise adoption.
As Malaysia continues to embrace digital transformation – supported by high smartphone penetration and government initiatives to accelerate digital economy growth – this partnership is well-positioned to meet the market’s evolving needs. Treasure Global aims to take a leading role in shaping the country’s next-generation digital rewards ecosystem.
According to Business Research Insights, the global digital coupon market is projected to reach approximately USD41 billion by 2033, growing at a compound annual growth rate (CAGR) of
“We are excited to enter the Malaysian market with Treasure Global as our exclusive partner. With a strong regional footprint and over USD40 billion in digital coupon transactions to date, our platform has demonstrated scalability and reliability across Asia. Treasure Global’s deep understanding of Malaysia’s digital ecosystem makes them the ideal partner to drive rapid adoption and merchant engagement,” said Dicky Ying, CEO of Mezzofy.
“This partnership marks a transformative milestone in our growth strategy. By leading Mezzofy’s rollout in Malaysia, we are delivering a proven, plug-and-play solution with immediate go-to-market impact. With full control over deployment and merchant onboarding, this scalable, high-margin platform positions us to generate strong recurring annual revenue and create lasting enterprise value,” said Carlson Thow, CEO of Treasure Global Inc.
About Mezzofy:
Mezzofy is a Hong Kong-based leader in digital coupon management. Its "Coupon-as-a-Service" (CaaS) platform enables businesses to easily create, distribute, and manage digital coupons without the need for costly infrastructure. Mezzofy’s scalable, cloud-based solutions enhance customer engagement, boost sales, and streamline operations, helping businesses modernize their marketing strategies.
Visit https://mezzofy.com/ for more information.
About Treasure Global:
Treasure Global is a leading Malaysian solutions provider, specializing in the development of innovative technology platforms that drive digital transformation. Its flagship product, the ZCITY Super App, integrates e-payment solutions with customer rewards, fostering a seamless digital ecosystem. As of March 2025, ZCITY Super App has attracted over 2.7 million registered users, positioning Treasure Global as a key player in Malaysia’s digital economy.
Visit treasureglobal.co for more information.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements reflect the Company’s current expectations, assumptions, and projections about future events and are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Forward-looking statements typically include terminology such as “anticipates,” “believes,” “expects,” “intends,” “may,” “plans,” “projects,” “seeks,” “should,” “will,” or similar expressions.
Factors that could cause actual results to differ materially include, without limitation, the Company’s ability to expand its e-commerce platform, customer acceptance of new products and services, changes in economic conditions affecting its operations, the impact of global health crises, supply chain disruptions, competition, and regulatory risks related to data privacy and security. These risks, along with other factors, are discussed in more detail in the Company’s filings with the U.S. Securities and Exchange Commission.
The forward-looking statements in this press release speak only as of the date hereof. The Company assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
CONTACT
Investor and media contact:
Chin Sook Lee
Chief Financial Officer
Treasure Global Inc.
ir_us@treasuregroup.co
FAQ
What is the expected revenue for TGL from the Mezzofy partnership in Malaysia?
How much transaction volume has Mezzofy's coupon platform processed to date?
What is the projected growth of the global digital coupon market by 2033?
Which major merchants currently use Mezzofy's coupon platform?
What exclusive rights did TGL secure in the Mezzofy partnership?
