Alta Global Group Partners with Two-Time Strikeforce Champion and Former UFC Fighter Gilbert Melendez: Strengthens Connection to 640 Million MMA Fans
Alta Global Group has announced a partnership with Gilbert Melendez, a two-time Strikeforce Champion and former UFC fighter. The collaboration aims to promote Alta's digital marketing platform, Hype, and grow the Warrior Training Program in North America.
With over 500 active gym partnerships, Alta is targeting approximately 45,000 combat sports gym partners in the US. Each partnership is estimated to contribute $88,000 in annual revenue if they run two Alta Programs and cross-sell the Alta Pass and Hype.
Melendez is expected to leverage his extensive MMA experience to help Alta expand its influence in the US and globally. Alta's approach involves enhancing customer onboarding, optimizing engagement, and increasing membership retention to maximize revenue opportunities in the martial arts and combat sports industry.
The partnership with Melendez, who currently coaches at El Nino Training Center, aligns with Alta's mission to make combat sports more accessible and profitable.
- Partnership with Gilbert Melendez enhances brand credibility.
- Targeting 45,000 potential gym partners in the US.
- Estimated revenue contribution of $88,000 per gym per year.
- Over 500 active gym partnerships already established.
- Promotion of Hype, an all-in-one digital marketing platform.
- Focus on optimizing engagement and increasing membership retention.
- High dependency on achieving the target of 45,000 gym partnerships.
- Revenue estimates are contingent on successful implementation of Alta Programs and cross-selling.
The partnership with Gilbert Melendez, a renowned MMA athlete, significantly bolsters Alta Global Group’s marketing strategy by leveraging his established reputation. This move is poised to provide a substantial boost to Alta's brand visibility and credibility within the MMA community.
Melendez's endorsement can be pivotal in penetrating the 640 million MMA fan base, potentially accelerating the adoption of Alta's digital marketing platform, Hype. This acquisition could be a game-changer for Alta, especially considering the estimated
In the short-term, the partnership is expected to drive customer engagement and onboarding, directly translating to increased membership retention and revenue. Long-term, this collaboration could position Alta as a leader in the niche market of digital solutions for combat sports gyms, fostering sustainable growth and competitive advantage.
On the downside, the success of this partnership hinges on effective integration of Melendez's influence with Alta's marketing efforts and the actual adoption rate of Hype among gym partners. If the synergy between Melendez’s brand and Alta’s platform fails to materialize as expected, potential revenue projections might fall short.
This partnership represents a strategic alignment with industry norms where leveraging celebrity endorsements can drive consumer engagement at a relatively lower cost. However, Alta's aggressive target of 45,000 gym partners might be ambitious and requires a strong execution strategy.
Rating: 1From a financial perspective, the partnership with Gilbert Melendez could have substantial implications for Alta Global Group’s revenue streams. The projected
This projection, however, depends heavily on Alta’s ability to secure these partnerships and maintain consistent program participation rates. Additionally, the integration of Alta’s digital marketing platform, Hype, will be instrumental in realizing these revenue figures. Effective deployment and acceptance of this platform amongst gym partners will be crucial.
In terms of financial health, these initiatives could enhance Alta’s cash flows and margins, given the relatively high revenue per gym. However, investors should be cautious of the associated costs of scaling operations and potential marketing expenses to support this growth strategy. Monitoring quarterly financial results will be key in assessing the viability of these projections.
In summary, while the financial outlook appears promising, it is contingent upon successful execution and market acceptance of Alta’s offerings. Investors should weigh these potential revenues against the operational risks and expenses involved.
Rating: 1
- Collaboration expected to facilitate the adoption of Alta's newly acquired digital marketing platform, Hype, among gyms and coaches and support the growth of the Warrior Training Program in North America
- With over 500 active gym partnerships to date, Alta is targeting approximately 45,000 potential combat sports gym partners in the US at an estimated revenue contribution of
$88,000 per gym per year - Alta continues to forge alliances with the best and most recognized names in MMA and combat sports to expand its influence both in the US and globally and drive cost-effective reach into the target audience
SYDNEY, AUSTRALIA / ACCESSWIRE / June 24, 2024 / Alta Global Group (NYSE American: MMA) ("Alta" or the "Company"), a pioneering technology company dedicated to transforming the landscape of martial arts and combat sports training, is thrilled to announce a new partnership with Gilbert Melendez, two-time Strikeforce Champion, former UFC Fighter and MMA Sports Commentator for ESPN. Melendez, a prominent figure in the world of mixed martial arts (MMA), brings a wealth of experience and a storied career to the Alta family. From Santa Ana, California, Melendez has been a leading name in MMA for years. Known by his moniker "El Niño", a nickname given by a Japanese broadcaster for his storm-like fighting style, Melendez has made a significant impact on the sport.
Alta Founder and CEO Nick Langton remarked on the partnership, saying, "Gilbert has carved out an extraordinary legacy in the world of MMA, excelling as both a fighter and a coach. As one of the sport's true pioneers, he played a crucial role in shaping MMA during its formative years. We are deeply honored to have his endorsement and expertise, which will be instrumental in our mission to revolutionize the martial arts and combat sports landscape both in the US and globally."
Rich Chou, Alta's North American VP commented, "We are thrilled and privileged to have Gilbert Melendez join the Alta Global Group as an ambassador. His achievements in the world of MMA, combined with his commitment to coaching and developing athletes at El Nino Training Center, make him an ideal partner and ambassador for Alta. We look forward to a successful partnership and are excited about working together to help grow this incredible sport."
His career began in World Extreme Cage fighting (WEC), where he won his first three fights by knockout and became the first WEC Lightweight Champion by defeating Olaf Alfonso at WEC 10.
Melendez's career flourished as he competed in Japan's Shooto and PRIDE FC, securing impressive victories over fighters like Hiroyuki Takaya and Tatsuya Kawajiri. In 2006, he claimed the Strikeforce Lightweight Championship by defeating Clay Guida, successfully defending his title against top contenders such as Shinya Aoki and Tatsuya Kawajiri. Despite experiencing his first career loss in 2007 to Mitsuhiro Ishida, Melendez reclaimed the Strikeforce Lightweight Championship in 2009 by defeating Josh Thomson.
In 2013, after Strikeforce was absorbed by the UFC, Melendez transitioned to the UFC, debuting against Benson Henderson and earning an immediate title shot. Throughout his UFC career, he had notable fights, including a win against Diego Sanchez, which earned him the Fight of the Night award.
Currently, Melendez is the head coach at El Nino Training Center in San Francisco, California, a long-standing partner of Alta. His dedication to training and mentoring the next generation of fighters aligns perfectly with Alta's mission to make the sport more accessible to fans across the globe.
Alta's approach to enhancing customer onboarding, optimizing engagement, and increasing membership retention is designed to maximize revenue opportunities within the global martial arts and combat sports industry. Alta estimates each active gym partnership could produce an average of
For more information on the program visit www.trainalta.com
ABOUT ALTA GLOBAL GROUP LIMITED
Alta Global Group Limited is a technology company that is enabling the global martial arts and combat sports industry to maximize the monetization opportunities available to the sector by increasing consumer participation in the sport and building upon existing community offerings within the sector. While the Company believes martial arts and combat sport gyms have a superb in-gym product, they are ripe for transformation when it comes to building sales channels, enhancing customer onboarding, optimizing engagement and driving the growth and retention of members and membership revenues within their gym communities. For more information, please visit https:// www.altaglobalgroup.com.
Forward Looking Statements
Statements in this press release about future expectations, plans, and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements." These statements include, but are not limited to, statements relating to the Company's operations and business strategy and the Company's expected financial results. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. The forward-looking statements contained in this press release are based on management's current expectations and are subject to substantial risks, uncertainty and changes in circumstances. Any references to active gyms or partner gyms mean a gym profile claimed or created, and accepted terms and conditions and/or accepted previous license agreement to run the Warrior Training Program. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the uncertainties related to market conditions and other factors discussed in the "Risk Factors" section set forth in the Company's registration statement on Form F-1 filed with the SEC. Any forward-looking statements contained in this press release speak only as of the date hereof, and, except as required by federal securities laws, the Company specifically disclaims any obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.
For investor relations:
Dave Gentry
RedChip Companies, Inc.
T: 1-407-644-4256
E: MMA@redchip.com
SOURCE: Alta Global Group
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