Millennium Foodtech Partnership Announces Strategic Investment in Portfolio Company Phytolon from Rich Products Ventures to Help Bring Innovative Natural Replacement for Synthetic Food Dyes to Market
Millennium Foodtech Partnership announced that its portfolio company Phytolon (10.8% ownership) has secured a strategic investment from Rich Products Ventures (RPV). Phytolon produces natural food colors through precision fermentation, offering a sustainable alternative to synthetic dyes. The investment, supported by existing shareholders including EIT-Food and Arkin Holdings, will help commercialize Phytolon's products pending regulatory approvals. Rich's will explore implementing these natural colors in their bakery and dessert products. Phytolon's technology creates purple, pink, red, orange, and yellow color variants using proprietary yeast strains, providing a reliable and simplified solution for food manufacturers.
Millennium Foodtech Partnership ha annunciato che la sua azienda in portafoglio Phytolon (10,8% di proprietà) ha ottenuto un investimento strategico da Rich Products Ventures (RPV). Phytolon produce coloranti alimentari naturali attraverso la fermentazione di precisione, offrendo un'alternativa sostenibile ai coloranti sintetici. L'investimento, sostenuto da azionisti esistenti tra cui EIT-Food e Arkin Holdings, aiuterà a commercializzare i prodotti di Phytolon in attesa delle approvazioni regolatorie. Rich esplorerà l'implementazione di questi coloranti naturali nei propri prodotti da forno e dessert. La tecnologia di Phytolon crea varianti di colore viola, rosa, rosso, arancione e giallo utilizzando ceppi di lievito proprietari, fornendo una soluzione affidabile e semplificata per i produttori alimentari.
Millennium Foodtech Partnership anunció que su empresa en cartera Phytolon (10.8% de propiedad) ha asegurado una inversión estratégica de Rich Products Ventures (RPV). Phytolon produce colorantes alimentarios naturales a través de la fermentación de precisión, ofreciendo una alternativa sostenible a los colorantes sintéticos. La inversión, respaldada por los accionistas existentes, incluidos EIT-Food y Arkin Holdings, ayudará a comercializar los productos de Phytolon a la espera de las aprobaciones regulatorias. Rich explorará implementar estos colorantes naturales en sus productos de panadería y postres. La tecnología de Phytolon crea variantes de colores púrpura, rosa, rojo, naranja y amarillo utilizando cepas de levadura propietarias, proporcionando una solución confiable y simplificada para los fabricantes de alimentos.
밀레니엄 푸드테크 파트너십은 자회사 파이톨론(10.8% 소유)이 Rich Products Ventures(RPV)로부터 전략적 투자를 확보했다고 발표했습니다. 파이톨론은 정밀 발효를 통해 천연 식품 색소를 생산하며, 합성 염료에 대한 지속 가능한 대안을 제공합니다. 이 투자는 EIT-Food 및 Arkin Holdings 등 기존 주주들의 지원을 받아 이루어지며, 규제 승인 대기 중에 파이톨론의 제품을 상용화하는 데 도움을 줄 것입니다. Rich는 자사 제과 및 디저트 제품에 이러한 천연 색소를 적용하는 방안을 모색할 것입니다. 파이톨론의 기술은 proprietary 효모 균주를 사용하여 보라색, 분홍색, 빨간색, 주황색 및 노란색의 색상 변형을 생성하여 식품 제조업체에 신뢰할 수 있고 간소화된 솔루션을 제공합니다.
Millennium Foodtech Partnership a annoncé que sa société en portefeuille Phytolon (10,8 % de propriété) a obtenu un investissement stratégique de Rich Products Ventures (RPV). Phytolon produit des colorants alimentaires naturels par fermentation de précision, offrant une alternative durable aux colorants synthétiques. L'investissement, soutenu par des actionnaires existants, dont EIT-Food et Arkin Holdings, aidera à commercialiser les produits de Phytolon en attendant les approbations réglementaires. Rich explorera la mise en œuvre de ces colorants naturels dans ses produits de boulangerie et de dessert. La technologie de Phytolon crée des variantes de couleurs violettes, roses, rouges, oranges et jaunes en utilisant des souches de levure propriétaires, fournissant une solution fiable et simplifiée pour les fabricants alimentaires.
Millennium Foodtech Partnership hat angekündigt, dass sein Portfoliounternehmen Phytolon (10,8% Eigentum) eine strategische Investition von Rich Products Ventures (RPV) gesichert hat. Phytolon produziert natürliche Lebensmittelfarben durch präzise Fermentation und bietet eine nachhaltige Alternative zu synthetischen Farbstoffen. Die Investition, unterstützt von bestehenden Aktionären wie EIT-Food und Arkin Holdings, wird helfen, die Produkte von Phytolon zu kommerzialisieren, während die regulatorischen Genehmigungen abgewartet werden. Rich wird die Implementierung dieser natürlichen Farben in seinen Backwaren und Desserts erkunden. Die Technologie von Phytolon erzeugt lila, rosa, rote, orange und gelbe Farbvarianten mithilfe proprietärer Hefestämme und bietet eine zuverlässige und vereinfachte Lösung für Lebensmittelhersteller.
- Strategic investment from Rich Products Ventures enhances commercialization potential
- Partnership with Rich's ($5.8B annual sales) provides market validation and access
- Product testing agreement with Rich's for implementation in their product line
- Additional funding secured from existing investors showing continued support
- Regulatory approvals still pending for key markets
- Non-exclusive partnership limits potential revenue from Rich's
- to specific color spectrum (purple to yellow) may restrict market applications
RPV's strategic investment has been paired with additional support from existing Phytolon shareholders, including EIT-Food, Arkin Holdings and Yossi Ackerman. The funds will be used to further commercialize and scale Phytolon's natural, precision fermented food colorants, which are expected to pass key regulatory approvals soon.
Phytolon's co-founder and CTO, Tal Zeltzer, commented on the transaction: "We are excited to be empowered by Rich Products Ventures as partners in promoting our innovative products in the food industry. Rich's investment and commercial partnership are key to establishing a strong footprint in bakery, desserts, and related segments, where solutions for natural colors are in high demand."
Produced utilizing the fermentation of Phytolon's proprietary yeast strains, Phytolon's natural colors offer a cost-efficient and sustainable substitution to synthetic food dyes without compromising performance. Beginning with two base colors derived from fermentation, Phytolon's portfolio provides a full range of color shades, including purple, pink, red, orange and yellow, offering both a reliable and steady supply chain (compared to agriculture-based colors), as well as a simplified process to help food brands achieve vibrant, precise product colors.
Rich's and RPV are laser-focused on driving innovation to create distinctive value for customers. As part of this strategic investment, Rich's will explore Phytolon's clean-label and eco-friendly solutions in several of its products to understand how the natural colors can potentially be applied to Rich's portfolio of icings, toppings, baked goods and more.
"Innovation is at the core of both Rich's and RPV," said Dinsh Guzdar, managing director, Rich Products Ventures. "At RPV, we're investing in venture and growth stage companies that are shaping the future of food through technology and innovation. Sustainable food production is a key area of focus for us, so we're excited about the cutting-edge work Phytolon is leading and the opportunity that presents Rich's to create greater value for our customers."
Meet Phytolon Phytolon is focused on offering natural food colors that comply with the consumers demand for clean label, healthy, and sustainable food systems. Leveraging our novel fermentation-based production technology, we are committed to providing cost-efficient and sustainable solutions, while guaranteeing robust supply to customers around the world. Phytolon's portfolio currently includes multiple shades, covering the purple, pink, red, orange, and yellow spectrum, targeting multiple food categories in the food and beverage market
To learn more, visit Phytolon.com and follow us on our LinkedIn.
Meet Rich's Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods among others. Working in 100 locations globally, with annual sales exceeding
Learn more at Richs.com or join the conversation on Facebook, Instagram, LinkedIn and Twitter.
For more information:
Meron Aronovitch
+972-50-7797-535
Meron@ohpr.co.il
View original content:SOURCE Millennium Foodtech Partnership
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