Rossville Union Single Barrel selections are headed to retailers
Luxco has announced that customized bottles of Rossville Union Single Barrel rye whiskey are set to arrive at participating retailers this August for National Rye Month. Retailers previously selected their unique barrels from three mash bills during a virtual tasting event. Master Blender David Whitmer emphasized the program's success, catering to diverse consumer tastes. MGP, known as the 'Masters of Rye,' highlights its expertise through this unique offering, enhancing its portfolio of award-winning spirits, particularly from its historic distillery in Lawrenceburg, Indiana.
- Customized bottles of Rossville Union rye whiskey create a unique retail opportunity, enhancing brand visibility.
- The virtual tasting and selection process allows retailers to offer tailored products, increasing consumer engagement.
- MGP's historic distillery reputation strengthens the appeal of Rossville Union products.
- None.
ST. LOUIS, Aug. 23, 2021 /PRNewswire/ -- Luxco announced Rossville Union Single Barrel selections are bottled and on the way to participating retailers. Customized bottles of the straight rye whiskey, bearing the names of participating retail accounts, will arrive in August, just in time for National Rye Month.
Earlier this year, retailers were able to taste, select and order their own barrel of Rossville Union Straight Rye Whiskey, choosing from three unique mash bills, each offered at cask strength. This process was conducted virtually, with participating retail accounts corresponding online and by phone with the distillery team at MGP's historic distillery in Lawrenceburg, Indiana.
"In Lawrenceburg we have a long history of crafting fantastic rye whiskey," said MGP Master Blender David Whitmer. "Our single barrel program is particularly rewarding, as it gives our retailers the opportunity to select a rye whiskey that is exactly what their customers will enjoy. Rye enthusiasts will enjoy this year's picks, as we'll have something for every palate."
Known as the "Masters of Rye," MGP is a leading distiller of the country's rye whiskies, including Rossville Union Master Crafted Straight Rye Whiskey and Rossville Union Barrel Proof Straight Rye Whiskey.
About Rossville Union Straight Rye Whiskey
For nearly 200 years, Lawrenceburg's master distillers have perfected the original handcrafted rye blends in one of America's last Prohibition-era distilleries. Exclusively from the "Masters of Rye" at MGP, Rossville Union is a return to the golden age of rye with an authentic taste perfected in "Whiskey City" (Lawrenceburg, IN). Rossville Union Master Crafted Straight Rye Whiskey offers a balance of sweet oak with rye spice aged a minimum of four years (SRP:
Rossville Union Single Barrel selections are headed to retailers
Aug. 23, 2021 / Page 2 of 2
About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from five distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of
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