Yellowstone Bourbon introduces new permanent addition to family of award-winning expressions with Small Batch 107
Yellowstone Bourbon has launched Small Batch 107, a new permanent addition to its portfolio. This six-year-aged bourbon, bottled at 107 proof, is the brand's first expression with an age statement and one of its highest-proof everyday offerings. The non-chill filtered bourbon features notes of caramel, vanilla, chocolate, oak, honey, and signature cherry notes.
Available nationwide at a suggested retail price of $44.99 per 750mL bottle, Small Batch 107 joins Yellowstone's growing family of seven expressions. The launch pays homage to the brand's history, as Yellowstone was Kentucky's top-selling whiskey in the 1960s when it was bottled at six years old. Master Distiller Stephen Beam crafted this expression to achieve an ideal balance of flavor and depth.
The brand's other expressions have received notable recognition, including Double Gold awards for Yellowstone Select at the 2024 SIP Awards and various accolades for their Special Finishes Collection.
Yellowstone Bourbon ha lanciato Small Batch 107, una nuova aggiunta permanente al suo portafoglio. Questo bourbon invecchiato sei anni, imbottigliato a 107 proof, è la prima espressione del marchio con una dichiarazione di età ed è una delle sue offerte quotidiane con il grado alcolico più elevato. Il bourbon non filtrato a freddo presenta note di caramello, vaniglia, cioccolato, rovere, miele e le caratteristiche note di ciliegia.
Disponibile a livello nazionale a un prezzo consigliato di $44.99 per bottiglia da 750mL, Small Batch 107 si unisce alla crescente famiglia di sette espressioni di Yellowstone. Il lancio rende omaggio alla storia del marchio, poiché Yellowstone era il whiskey più venduto del Kentucky negli anni '60 quando veniva imbottigliato a sei anni. Il Master Distiller Stephen Beam ha creato questa espressione per raggiungere un equilibrio ideale di sapore e profondità.
Le altre espressioni del marchio hanno ricevuto riconoscimenti notevoli, tra cui premi Double Gold per Yellowstone Select agli SIP Awards 2024 e vari riconoscimenti per la loro Special Finishes Collection.
Yellowstone Bourbon ha lanzado Small Batch 107, una nueva adición permanente a su portafolio. Este bourbon de seis años de añejamiento, embotellado a 107 proof, es la primera expresión de la marca con una declaración de edad y una de sus ofertas diarias de mayor graduación. El bourbon no filtrado en frío presenta notas de caramelo, vainilla, chocolate, roble, miel y las características notas de cereza.
Disponible a nivel nacional a un precio sugerido de $44.99 por botella de 750mL, Small Batch 107 se une a la creciente familia de siete expresiones de Yellowstone. El lanzamiento rinde homenaje a la historia de la marca, ya que Yellowstone fue el whiskey más vendido de Kentucky en la década de 1960 cuando se embotellaba a seis años. El Master Distiller Stephen Beam elaboró esta expresión para lograr un equilibrio ideal de sabor y profundidad.
Las otras expresiones de la marca han recibido reconocimientos notables, incluidos premios Double Gold para Yellowstone Select en los SIP Awards 2024 y varios galardones por su Special Finishes Collection.
옐로스톤 버번이 스몰 배치 107를 출시했습니다. 이는 포트폴리오에 새롭게 추가된 영구적인 제품입니다. 이 6년 숙성된 버번은 107 프루프로 병입되며, 브랜드의 첫 번째 연령 표기가 있는 표현이자 가장 높은 도수의 일상적인 제품 중 하나입니다. 비냉각 필터링된 이 버번은 캐러멜, 바닐라, 초콜릿, 오크, 꿀 및 시그니처 체리 노트를 특징으로 합니다.
전국적으로 750mL 병당 $44.99의 권장 소매가로 제공되는 스몰 배치 107은 옐로스톤의 7가지 표현으로 구성된 성장하는 가족에 합류합니다. 이번 출시에서는 1960년대에 6년 숙성된 상태로 병입되었던 옐로스톤이 켄터키에서 가장 많이 팔린 위스키였던 역사에 경의를 표합니다. 마스터 증류사 스티븐 빔은 이 표현을 위해 맛과 깊이의 이상적인 균형을 이루도록 제작했습니다.
브랜드의 다른 표현들은 2024 SIP 어워드에서 옐로스톤 셀렉트에 대한 더블 골드 상을 포함해 여러 가지 특별한 피니시 컬렉션에 대한 다양한 찬사를 받았습니다.
Yellowstone Bourbon a lancé Small Batch 107, un nouvel ajout permanent à son portefeuille. Ce bourbon âgé de six ans, mis en bouteille à 107 proof, est la première expression de la marque avec une déclaration d'âge et l'une de ses offres quotidiennes les plus fortes. Le bourbon non filtré à froid présente des notes de caramel, de vanille, de chocolat, de chêne, de miel et des notes de cerise caractéristiques.
Disponible à l'échelle nationale à un prix de vente conseillé de $44.99 par bouteille de 750mL, Small Batch 107 rejoint la famille croissante de sept expressions de Yellowstone. Ce lancement rend hommage à l'histoire de la marque, car Yellowstone était le whiskey le plus vendu du Kentucky dans les années 1960 lorsqu'il était mis en bouteille à six ans. Le Master Distiller Stephen Beam a élaboré cette expression pour atteindre un équilibre idéal entre saveur et profondeur.
Les autres expressions de la marque ont reçu une reconnaissance notable, y compris des prix Double Gold pour Yellowstone Select aux SIP Awards 2024 et divers prix pour leur Special Finishes Collection.
Yellowstone Bourbon hat Small Batch 107 eingeführt, eine neue permanente Ergänzung seines Portfolios. Dieser sechs Jahre alte Bourbon, abgefüllt mit 107 proof, ist die erste Abfüllung der Marke mit einer Altersangabe und eines ihrer hochprozentigen Alltagsangebote. Der nicht kühlgefilterte Bourbon weist Noten von Karamell, Vanille, Schokolade, Eiche, Honig und charakteristischen Kirschnoten auf.
Er ist landesweit zu einem empfohlenen Verkaufspreis von $44.99 pro 750mL Flasche erhältlich und erweitert die wachsende Familie von sieben Abfüllungen von Yellowstone. Der Launch zollt der Geschichte der Marke Tribut, da Yellowstone in den 1960er Jahren der meistverkaufte Whiskey in Kentucky war, als er mit sechs Jahren abgefüllt wurde. Master Distiller Stephen Beam hat diese Abfüllung kreiert, um ein ideales Gleichgewicht von Geschmack und Tiefe zu erreichen.
Die anderen Abfüllungen der Marke haben bemerkenswerte Anerkennung erhalten, darunter Double Gold Awards für Yellowstone Select bei den SIP Awards 2024 und verschiedene Auszeichnungen für ihre Special Finishes Collection.
- Introduction of new permanent product line expanding portfolio
- Premium positioning with 107 proof and six-year age statement
- Strong recent performance with multiple industry awards in 2024
- Strategic pricing at $44.99 positions product competitively in premium bourbon segment
- None.
Insights
MGPI's introduction of Yellowstone Small Batch 107 represents a strategic portfolio expansion in the premium bourbon segment. At
This launch demonstrates MGPI's commitment to premiumization strategy within their owned brands portfolio. The six-year age statement and higher
While a single product launch won't dramatically move the needle for MGPI's overall revenue immediately, the permanent addition to their product portfolio provides another revenue stream with likely higher margins. The non-chill filtering process mentioned also suggests production efficiency benefits that could positively impact gross margin over time.
The extension of the award-winning Yellowstone family leverages existing distribution channels, marketing infrastructure, and brand equity, reducing the launch costs compared to creating an entirely new brand. This efficient approach to portfolio expansion aligns with sound capital allocation principles.
From a competitive standpoint, this positions MGPI more firmly in the premium bourbon category, where consumer demand has shown resilience even during economic downturns. The product's positioning with heritage cues (150 years of continuous sales) provides marketable differentiation in a crowded spirits landscape.
MGPI's launch of Yellowstone Small Batch 107 showcases intelligent product differentiation within their existing brand architecture. The introduction of their first age-stated bourbon addresses a critical gap in their portfolio, allowing them to compete more effectively against established competitors who prominently feature age statements.
The higher proof point at 107 and non-chill filtering process demonstrate MGPI's sensitivity to the preferences of bourbon enthusiasts who often seek these attributes. This suggests the company is actively listening to consumer feedback and adapting their product development accordingly.
The pricing strategy at
By making this a permanent addition rather than a release, MGPI signals confidence in sustained demand and production capacity. This reduces the boom-bust cycle often seen with editions and allows for more predictable revenue planning and inventory management.
The timing aligns with industry trends toward premiumization and storytelling, leveraging the brand's historical credentials (150 years of continuous sales) and conservation partnerships. The connection to national parks provides MGPI with marketing opportunities beyond the standard spirits playbook, potentially broadening their consumer base beyond traditional bourbon drinkers.
Six-year-aged bourbon features bold proof to deliver intense yet balanced flavor
Bottled at 107 proof, the expression is one of the highest proof everyday offerings from Yellowstone. Due to the high proof, Small Batch is non-chill filtered, which allows the depth of flavors to stand out in this bold new bourbon. Yellowstone Small Batch 107 is available nationwide starting this month at a minimum suggested retail price of
Yellowstone Bourbon is one of the few bourbon brands available with a strong history of tradition and 150 years of continuous sales. To honor Yellowstone's heritage and values, seventh-generation Founder and Master Distiller Stephen Beam crafted Small Batch 107 with expert care. As one of the most experienced experts in the industry, Beam made deliberate choices from the six-year age statement to the 107 proof point and more to create a new release that achieves the ideal balance of flavor and depth.
"Yellowstone was the top selling whiskey in
Together, Small Batch's six-year age statement, 107 proof point and non-chill-filtering process result in a bold flavor experience that's great neat or over ice, and stands up well in a cocktail. With notes of caramel and vanilla with hints of chocolate and oak on the nose, Small Batch features intensified flavors of caramel, oak, honey and Yellowstone's signature rich cherry notes.
"The higher proof brings out more flavors, and by non-chill filtering Small Batch we created a much more full-bodied product than a lower-proof chill filtered bourbon," said Beam. "It's the perfect addition to our family of offerings. Small Batch delivers on our heritage and tradition, bringing back memories of Yellowstone's history, while also representing a natural progression in elevating the portfolio."
As the newest member in the growing family of now seven highly acclaimed Yellowstone Bourbon expressions, Yellowstone Small Batch 107 joins the brand's flagship 93 proof Yellowstone Select, which won Double Gold at the 2024 SIP Awards and Gold at the 2024 ASCOT Awards. Yellowstone's Special Finishes Collection: Rum Cask won Platinum at the 2024 ASCOT Awards and Yellowstone Special Finishes: Toasted was awarded Double Gold at the 2024 San Francisco World Spirits Competition and Gold at the SIP and ASCOT Awards. Additional award-winning Yellowstone expressions include Limited Edition, Hand Picked Single Barrel and American Single Malt, which won Double Gold at the 2024 SIP Awards and Gold at the 2024 ASCOT Awards.
Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named after the
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SOURCE Limestone Branch Distillery
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