LUXCO INTRODUCES ESCASA, AN ULTRA-PREMIUM SIPPING TEQUILA WHERE RARITY MEETS REFINEMENT

Rhea-AI Summary

Luxco has announced the launch of Escasa, a new ultra-premium sipping Tequila, available nationwide. The portfolio includes Blanco, with Reposado set to release in summer 2025.

Fourth-generation Master Distiller Graciela "Grace" Gonzalez crafts Escasa using:

• Hand-selected 100% Blue Weber agave from different single estates yearly
• Triple-distillation process
• Extra pure water, mature single estate-grown agave
• Heirloom yeast and Bagazo fibers for enhanced depth during fermentation

The upcoming Reposado variant will be uniquely aged in Albariño wine barrels from Rias Baixas, Spain, marking a first-of-its-kind aging process in the tequila industry.

Positive

• Nationwide distribution launch of new ultra-premium tequila product
• Innovative first-of-its-kind aging process using Albariño wine barrels
• Premium positioning in the ultra-premium sipping tequila segment

Negative

• immediate product range with only Blanco variant currently available
• Dependency on single estate agave sources may affect supply chain stability

Insights

Spirits Industry Analyst

Luxco's launch of Escasa Tequila represents a strategic expansion into the ultra-premium tequila segment for MGP Ingredients. This move aligns with the broader industry trend of premiumization, as consumers increasingly favor high-end spirits with authentic stories and craftsmanship credentials.

The timing is particularly noteworthy as the ultra-premium tequila market continues to outpace growth in the broader spirits category. By positioning Escasa as a sipping tequila with distinctive production methods—including triple distillation, single-estate agave sourcing, and unique Albariño wine barrel aging for the Reposado variant—Luxco is differentiating the product in an increasingly crowded premium tequila landscape.

The emphasis on fourth-generation Master Distiller Graciela Gonzalez adds credibility and heritage value, important attributes in the luxury spirits space. The innovative approach of using different single estates each year creates both exclusivity and collectibility potential, which could drive higher margins and repeat purchases from enthusiasts.

While the financial impact remains to be seen, this launch represents MGP Ingredients' continued execution of its premiumization strategy through the Luxco portfolio. Without sales projections or pricing information, it's difficult to quantify immediate revenue impact, but the nationwide distribution indicates confidence in the product's market potential.

With fourth-generation Master Distiller Graciela Gonzalez at the helm, Escasa^TM Tequila premieres with Blanco, Reposado to follow

ST. LOUIS, April 16, 2025 /PRNewswire/ -- Today, Luxco, Inc. announces the launch of Escasa^TM – a new ultra-premium sipping Tequila, now available nationwide. With the portfolio offering both Blanco and Reposado, the latter releasing in summer 2025, Escasa Tequila showcases the beauty of Tequila when crafted with care, highlighting – not masking – the flavors intrinsic to the soil of Jalisco, Mexico.

Meet Escasa

In 2024, fourth-generation Master Distiller Graciela "Grace" Gonzalez embarked upon a quest for perfection. A tribute to the curated process by Gonzalez, Escasa Tequila is crafted with hand-selected 100% Blue Weber agave, sourced from a different single estate each year.

Through meticulous innovation, Escasa is uniquely crafted through a triple-distillation process, using only extra pure water, mature single estate-grown agave, heirloom yeast, and Bagazo fibers to enhance depth and complexity during fermentation. Escasa Reposado is the first of its kind to then age in Albariño wine barrels from Rias Baixas, Spain, carefully chosen to differentiate the Reposado profile. "As a wine lover, I am always trying diverse wines from where my travels take me," says Master Distiller Grace Gonzalez. "One thing I love about Tequila and Albariños are the minerals and crisp flavors of both. Therefore, I knew the pairing would be a great match."

Escasa Tequila stands as a testament to Grace Gonzalez's legacy; a masterpiece crafted for those who appreciate unparalleled quality and distinction, the perfect balance of heritage and innovation. "Escasa is the result of centuries of knowledge and a true reflection of our heritage and traditions, deeply rooted in Mexican culture," says Gonzalez. "We're proud to debut our exceptional Tequila, showcasing remarkable flavors that highlight what I love most about Tequila."

About Escasa Blanco and Reposado
The journey of the spirit of Escasa – meaning "Scarce" – begins in Los Altos de Jalisco, Mexico, using a proprietary method. Within hours of harvest, the agave is cooked for a minimum of 24 hours before milling and pressing. Introducing Bagazo fibers from the milled agave to the fermentation tanks deepens the Tequila's flavor dimension.

Once finished, triple-distillation of the Escasa spirit results in a crystal-clear, unparalleled expression of the luxurious Tequila that delivers a full-bodied, spicy finish. For the perfect pairing, Escasa Tequila Blanco is best enjoyed with mild sashimi or nigiri, fresh ceviche, caviar or a simple beet salad with goat cheese and caramelized walnuts.

• Escasa Tequila Blanco has a slightly spiced (pepper and clove) aroma and cooked agave base, with ripe pineapple and agave honey (molasses) essences, accented by hints of floral and fruity cues
• Cooked agave, ripened pineapple, green apple, pepper and cloves, with hints of spice, this Blanco is slightly astringent, with a silky body lingering on the palate

Escasa Tequila Reposado is a perfectly balanced combination of the Blanco's earthiness paired with the citrusy, acidic essence of the Albariño wine casks. Albariño wine, known for its refreshing stone fruit flavor cues including pineapple, complements the piquant, mineral essence of the Blanco, creating a remarkable expression meant to be savored. Pair Escasa Tequila Reposado with beef carpaccio, beef tartare or roasted vegetables. Its rich complexity is also highlighted alongside grilled meats, octopus or an artisanal charcuterie board.

• Escasa Tequila Reposado has a slightly spiced (pepper and clove), cooked agave, molasses aroma, with additional elegant oak hints and floral hues, followed by dry fruit hints
• Cooked agave, elegant oak hues, molasses hints and baking spices (pepper and clove) appear on the palate, with a slight spice at the end with a long-lasting aftertaste

"We are most excited to introduce Escasa because today's discerning Tequila drinkers crave more than just a drink—they seek an experience," remarks Kayleigh Longo, Brand Manager for Escasa. "Escasa is crafted for those who appreciate authenticity and refinement behind every pour. From our single estate-grown agave to our meticulous triple-distillation process, every detail is designed to create a Tequila that transcends the ordinary. Escasa is more than a spirit – it's an invitation to elevate the way we celebrate, gather, and enjoy life's finest moments."

Escasa Tequila Blanco retails for $99.99 USD and Escasa Tequila Reposado retails for $119.99 USD.

Visit EscasaTequila.com for additional information, or please visit Shared Pour HERE to order.

ABOUT ESCASA TEQUILA
Crafted in Los Altos de Jalisco, Escasa Tequila is dedicated to the opulence of scarcity, the result of hundreds of years of knowledge distilled into one bottle. Founded in 2024 by renowned fourth-generation Master Distiller Graciela "Grace" Gonzalez, Escasa embodies rarity and perfection. Using 100% Blue Weber agave from a different single estate each year, the agave is cooked for a minimum of 24 hours before milling and pressing. Bagazo fibers are introduced from the milled agave to the fermentation tanks to deepen the Tequila's flavor dimension. After fermenting with heirloom yeast and pure spring water, Escasa undergoes a groundbreaking triple-distillation process before aging the Reposado in Albariño wine barrels from Spain. Escasa delivers unmatched quality –worth savoring. For more information, visit EscasaTequila.com or follow along @EscasaTequila.

ABOUT LUXCO
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers®, home of Ezra Brooks®, Rebel®, Blood Oath®, David Nicholson® and Daviess County®; Lebanon, Kentucky-based Limestone Branch® Distillery, maker of Yellowstone® Kentucky Straight Bourbon Whiskey, Minor Case® Straight Rye Whiskey and Bowling & Burch® Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave Tequilas, El Mayor®, Exotico® and Dos Primos®; and Ross & Squibb® Distillery in Lawrenceburg, Indiana, where the Remus® Straight Bourbon Whiskey and Rossville Union® Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Everclear® Grain Alcohol, Pearl® Vodka, Saint Brendan's® Irish Cream, The Quiet Man® Irish Whiskey, Green Hat® Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

CONTACT: Patrick Barry, patrick@byrnepr.net

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SOURCE Escasa Tequila

FAQ

When will Escasa Reposado Tequila be released by Luxco?

Escasa Reposado Tequila is scheduled for release in summer 2025.

What makes Escasa Tequila's production process unique?

Escasa uses a triple-distillation process with hand-selected Blue Weber agave from single estates, heirloom yeast, and Bagazo fibers, with Reposado aged in unique Albariño wine barrels.

Where is Escasa Tequila currently available for purchase?

Escasa Tequila (Blanco variant) is currently available nationwide.

What type of agave is used in Escasa Tequila production?

Escasa Tequila uses hand-selected 100% Blue Weber agave, sourced from a different single estate each year.