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Lux Row Distillers releases the third edition of its Blood Oath Trilogy featuring Pacts 7, 8 and 9

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Lux Row Distillers has announced the release of Blood Oath Trilogy - Third Edition, a collection of -release bourbons created by Master Distiller John Rempe. The set includes 750mL bottles of Pacts 7, 8, and 9, with only 1,400 sets available at a suggested retail price of $799.99. Shipments will begin in September 2024.

Each Pact in the Trilogy features unique blends of aged bourbons, finished in distinctive casks:

  • Pact 7: Blend of 14-year and two 8-year ryed bourbons, one finished in Sauternes casks
  • Pact 8: Blend of 14-year, 11-year, and 8-year ryed bourbons, with the latter finished in Calvados casks
  • Pact 9: Blend of 16-year, 12-year, and 7-year ryed bourbons, with the youngest finished in Oloroso Sherry casks

All Pacts are bottled at 98.6 proof (49.3% ABV) and packaged in a custom black wooden display box.

Lux Row Distillers ha annunciato il lancio della Blood Oath Trilogy - Terza Edizione, una collezione di bourbons in edizione limitata creata dal Master Distiller John Rempe. Il set comprende bottiglie da 750 mL di Pacts 7, 8 e 9, con solo 1.400 set disponibili ad un prezzo consigliato di vendita di $799,99. Le spedizioni inizieranno a settembre 2024.

Ogni Pact della Trilogy presenta miscele uniche di bourbons invecchiati, completati in botti distintive:

  • Pact 7: Miscela di bourbons di 14 anni e due bourbons di 8 anni, uno invecchiato in botti di Sauternes
  • Pact 8: Miscela di bourbons di 14 anni, 11 anni e 8 anni, quest'ultimo invecchiato in botti di Calvados
  • Pact 9: Miscela di bourbons di 16 anni, 12 anni e 7 anni, con il più giovane invecchiato in botti di Oloroso Sherry

Tutti i Pacts sono imbottigliati a 98,6 proof (49,3% ABV) e confezionati in una elegante scatola nera di legno personalizzata.

Lux Row Distillers ha anunciado el lanzamiento de la Blood Oath Trilogy - Tercera Edición, una colección de bourbons de edición limitada creada por el Maestro Destilador John Rempe. El conjunto incluye botellas de 750 mL de los Pactos 7, 8 y 9, con solo 1,400 conjuntos disponibles a un precio minorista sugerido de $799.99. Los envíos comenzarán en septiembre de 2024.

Cada Pacto de la Trilogy presenta mezclas únicas de bourbons envejecidos, terminados en barricas distintivas:

  • Pacto 7: Mezcla de bourbons de 14 años y dos de 8 años, uno terminado en barricas de Sauternes
  • Pacto 8: Mezcla de bourbons de 14 años, 11 años y 8 años, siendo este último terminado en barricas de Calvados
  • Pacto 9: Mezcla de bourbons de 16 años, 12 años y 7 años, con el más joven terminado en barricas de Oloroso Sherry

Todos los Pactos están embotellados a 98.6 proof (49.3% ABV) y empaquetados en una elegante caja de exhibición de madera negra personalizada.

Lux Row Distillers는 Blood Oath Trilogy - 제3판의 출시를 발표했습니다. 이는 Master Distiller John Rempe가 제작한 한정판 버번 컬렉션입니다. 이 세트에는 Pact 7, 8, 9의 750mL 병이 포함되어 있으며, 1,400세트만 제공되고 권장 소매가는 $799.99입니다. 배송은 2024년 9월에 시작됩니다.

Trilogy의 각 Pact는 독특한 숙성 버번 믹스를 특징으로 하며, 각기 다른 배럴에서 마무리됩니다:

  • Pact 7: 14년과 8년 숙성된 호밀 버번의 혼합, 하나는 소테른 배럴에서 마무리됨
  • Pact 8: 14년, 11년, 8년 숙성된 호밀 버번의 혼합, 이 중 8년 숙성 버번은 칼바도스 배럴에서 마무리됨
  • Pact 9: 16년, 12년, 7년 숙성된 호밀 버번의 혼합, 가장 어린 것은 올로로소 셰리 배럴에서 마무리됨

모든 Pact는 98.6 proof (49.3% ABV)로 병입되며, 맞춤형 검은 목재 전시 케이스에 포장됩니다.

Lux Row Distillers a annoncé la sortie de la Blood Oath Trilogy - Troisième Édition, une collection de bourbons en édition limitée créée par le Maître Distillateur John Rempe. Le lot comprend des bouteilles de 750 mL des Pacts 7, 8 et 9, avec seulement 1 400 ensembles disponibles à un prix suggéré de 799,99 $. Les expéditions commenceront en septembre 2024.

Chaque Pact de la Trilogy présente des mélanges uniques de bourbons vieillissants, affinés en fûts distinctifs :

  • Pact 7 : Mélange de bourbons de 14 ans et de deux bourbons de 8 ans, dont un affiné en fûts de Sauternes
  • Pact 8 : Mélange de bourbons de 14 ans, 11 ans et 8 ans, ce dernier étant affiné en fûts de Calvados
  • Pact 9 : Mélange de bourbons de 16 ans, 12 ans et 7 ans, le plus jeune étant affiné en fûts de Sherry Oloroso

Tous les Pacts sont embouteillés à 98,6 proof (49,3% ABV) et emballés dans une élégante boîte d'affichage en bois noir sur mesure.

Lux Row Distillers hat die Veröffentlichung der Blood Oath Trilogy - Dritte Edition angekündigt, einer Sammlung von limitierten Bourbons, die von Master Distiller John Rempe kreiert wurden. Das Set umfasst 750 mL Flaschen der Pacts 7, 8 und 9, von denen nur 1.400 Sets zum empfohlenen Verkaufspreis von $799,99 erhältlich sind. Die Auslieferung beginnt im September 2024.

Jeder Pact in der Trilogy besteht aus einzigartigen Mischungen von gereiftem Bourbon, die in charakteristischen Fässern nachgereift werden:

  • Pact 7: Mischung aus 14-jährigen und zwei 8-jährigen Roggenbourbons, einer reift in Sauternes-Fässern
  • Pact 8: Mischung aus 14-jährigen, 11-jährigen und 8-jährigen Roggenbourbons, wobei letzterer in Calvados-Fässern reift
  • Pact 9: Mischung aus 16-jährigen, 12-jährigen und 7-jährigen Roggenbourbons, wobei der jüngste in Oloroso Sherry-Fässern reift

Alle Pacts sind mit 98,6 proof (49,3% ABV) abgefüllt und in einer eleganten, maßgefertigten schwarzen Holzpräsentationsbox verpackt.

Positive
  • edition release of 1,400 sets, potentially driving demand and exclusivity
  • High-end pricing at $799.99 per set, indicating premium positioning
  • Unique blending and finishing techniques, potentially appealing to bourbon enthusiasts
  • Continuation of a successful series, building on brand recognition
Negative
  • High price point may limit accessibility to a broader market
  • quantity could result in rapid sellout, potentially frustrating some customers

Insights

The release of Lux Row Distillers' Blood Oath Trilogy - Third Edition represents a niche market opportunity in the premium bourbon segment. With only 1,400 sets available at a $799.99 MSRP, this release targets collectors and enthusiasts, potentially driving short-term revenue spikes but with minimal impact on long-term financials.

The trilogy's unique selling proposition lies in its blend of aged bourbons and exotic cask finishes, catering to the growing trend of premium, experiential spirits. However, the impact on Luxco's (Lux Row's parent company) overall performance is likely to be marginal given the product's exclusivity.

While this release may enhance brand prestige, its availability means it's unlikely to significantly affect market share or company valuation. Investors should view this as a brand-building exercise rather than a major revenue driver.

The Blood Oath Trilogy taps into several key consumer trends in the spirits market. Firstly, the premiumization trend continues to drive growth in high-end spirits, with consumers willing to pay more for unique, quality products. The $799.99 price point positions this trilogy firmly in the luxury segment.

Secondly, the product leverages the experiential consumption trend, offering a curated collection of distinct flavor profiles. The use of exotic cask finishes (Sauternes, Calvados, Oloroso Sherry) appeals to consumers seeking novel taste experiences.

Lastly, the availability plays into the scarcity marketing strategy, creating a sense of exclusivity that can drive demand among collectors and enthusiasts. However, this approach may limit broader market impact and accessibility to the average consumer.

Highly collectible bourbons will be available in September

ST. LOUIS, Aug. 15, 2024 /PRNewswire/ -- Three is a magic number – especially when it involves a trilogy of sought-after bourbons. Lux Row Distillers announced the release of Blood Oath Trilogy – Third Edition, the latest collection of limited-release bourbons, or "Pacts," created by Lux Row Master Distiller John Rempe. Featuring 750mL bottles of Pacts 7, 8 and 9, this latest Trilogy has a limited supply of 1,400 sets and is available at a minimum suggested retail price $799.99, which reflects the quality and scarcity of these bourbons. Shipments of the latest Blood Oath Trilogy will begin in September.

For a decade Rempe has sought out famous and forgotten rare bourbons and bottled them in combinations for his limited-release Blood Oath Pacts. Not to cater to anyone's loyalties, he promises to choose and make the best he knows, but never to reveal where he finds his bourbon. With each Pact, he sets aside a limited number of bottles for his Trilogy editions, which are released every three years.

The third edition of the Blood Oath Trilogy contains Pacts 7, 8 and 9 – reserved since 2021, 2022 and 2023, respectively – and is packaged in a custom black wooden display box designed to highlight each Pact's distinctive label. Each of the three carefully crafted Pacts is bottled at 98.6 proof (49.3% ABV) and will never be repeated.

  • Blood Oath Pact 7 is a blend of a 14-year ryed bourbon and two 8-year ryed bourbons, one of which was finished in casks that held Sauternes, a sweet white wine from the Bordeaux region of France. The casks impart a nose of caramel, oak and honey with flavor notes of apricots, honey and peaches.
  • Blood Oath Pact 8 features a 14-year ryed bourbon, an 11-year ryed bourbon and an 8-year ryed bourbon finished in Calvados casks, which held apple or pear brandy from the Normandy region in France. The casks lend tasting notes of apple on the nose, with hints of vanilla and cinnamon, as well as flavor notes of ripe apples, juicy pears, butterscotch and subtle hints of chocolate.
  • Pact 9 rounds out the Trilogy with a blend of a 16-year ryed bourbon, a 12-year ryed bourbon and a 7-year ryed bourbon finished in Oloroso Sherry casks from the Sherry Triangle region in southwest Spain. These casks bring out tasting notes of sweet sherry with hints of ripe fruit and spicy oak on the nose.

"Blood Oath is a passion project for me," said Rempe. "Each new Pact brings together everything that I love about creating memorable bourbons – from the unique blends to the cask-aging. This third Trilogy edition is something truly special and I'm looking forward to sharing this unique collection of bourbon history with our fans."

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net

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SOURCE Lux Row Distillers

FAQ

What is included in the Blood Oath Trilogy - Third Edition by Lux Row Distillers?

The Blood Oath Trilogy - Third Edition includes 750mL bottles of Pacts 7, 8, and 9, each featuring unique blends of aged bourbons finished in different casks. There are 1,400 sets available.

When will the Blood Oath Trilogy - Third Edition be available for purchase?

Shipments of the Blood Oath Trilogy - Third Edition will begin in September 2024.

What is the price of the Blood Oath Trilogy - Third Edition?

The suggested retail price for the Blood Oath Trilogy - Third Edition is $799.99 per set.

What is unique about the Blood Oath Pact 7 in the Third Edition Trilogy?

Blood Oath Pact 7 is a blend of a 14-year ryed bourbon and two 8-year ryed bourbons, with one finished in Sauternes wine casks from Bordeaux, France.

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