El Mayor Tequila debuts new packaging
El Mayor Tequila announces a significant packaging update across its product line, transitioning to a new 750 mL slim bottle design throughout 2025. The redesign features a larger label to create a more unified brand appearance and enhance shelf visibility.
The premium tequila, produced at Destiladora Gonzalez Lux in Arandas, Mexico, is crafted from 100% estate-grown Blue Weber Agave from Jalisco. The portfolio includes Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo, and Cristalino varieties, each with distinct aging processes and flavor profiles.
The brand has received notable recognition, including gold medals at the ASCOT and SIP Awards for its Blanco, a double gold at the San Francisco World Spirits Competition for Reposado, and a double platinum at ASCOT Awards for Añejo. El Mayor Reposado was also named among the top 10 tequilas globally at the 2025 International Wines and Spirits Competition.
El Mayor Tequila annuncia un importante aggiornamento del packaging per tutta la sua linea di prodotti, con il passaggio a una nuova bottiglia slim da 750 mL entro il 2025. Il nuovo design prevede un'etichetta più grande per creare un aspetto di marca più uniforme e migliorare la visibilità sugli scaffali.
Il tequila premium, prodotto presso la Destiladora Gonzalez Lux ad Arandas, Messico, è realizzato con il 100% di agave Blue Weber coltivata nella tenuta di Jalisco. Il portfolio comprende le varietà Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo e Cristalino, ognuna con processi di invecchiamento e profili di gusto distinti.
Il marchio ha ricevuto importanti riconoscimenti, tra cui medaglie d'oro agli ASCOT e SIP Awards per il Blanco, un doppio oro al San Francisco World Spirits Competition per il Reposado e un doppio platino agli ASCOT Awards per l'Añejo. El Mayor Reposado è stato inoltre inserito tra i primi 10 tequila al mondo all'International Wines and Spirits Competition 2025.
El Mayor Tequila anuncia una actualización importante en el diseño de su empaque para toda su línea de productos, adoptando una nueva botella slim de 750 mL durante 2025. El rediseño incluye una etiqueta más grande para lograr una imagen de marca más uniforme y mejorar la visibilidad en los estantes.
El tequila premium, producido en Destiladora Gonzalez Lux en Arandas, México, está elaborado con 100% agave Blue Weber cultivado en la finca de Jalisco. El portafolio incluye las variedades Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo y Cristalino, cada una con procesos de envejecimiento y perfiles de sabor únicos.
La marca ha recibido reconocimientos destacados, incluyendo medallas de oro en los premios ASCOT y SIP por su Blanco, doble oro en la San Francisco World Spirits Competition por el Reposado, y doble platino en los ASCOT Awards por el Añejo. Además, El Mayor Reposado fue nombrado entre los 10 mejores tequilas a nivel mundial en la International Wines and Spirits Competition 2025.
엘 마요르 데킬라는 2025년 전 제품 라인에 걸쳐 750mL 슬림 병 디자인으로 패키지를 대대적으로 변경할 예정이라고 발표했습니다. 리디자인은 더 큰 라벨을 적용해 브랜드의 통일된 이미지와 매장 내 가시성을 높였습니다.
멕시코 아란다스에 위치한 데스틸라도라 곤잘레스 럭스에서 생산되는 이 프리미엄 데킬라는 할리스코 지역에서 재배한 100% 재배지산 블루 웨버 아가베로 만들어집니다. 제품군에는 블랑코, 레포사도, 로사도 레포사도, 아녜호, 엑스트라 아녜호, 크리스탈리노 등 각각 독특한 숙성 과정과 맛 프로필을 지닌 다양한 종류가 포함되어 있습니다.
브랜드는 ASCOT 및 SIP 어워드에서 블랑코 부문 금메달을 수상했으며, 샌프란시스코 월드 스피리츠 컴피티션에서는 레포사도 부문에서 더블 골드를, ASCOT 어워드에서는 아녜호 부문에서 더블 플래티넘을 받았습니다. 또한 엘 마요르 레포사도는 2025 국제 와인 및 스피리츠 컴피티션에서 세계 10대 데킬라 중 하나로 선정되었습니다.
El Mayor Tequila annonce une mise à jour importante de son packaging sur l’ensemble de sa gamme, avec une transition vers une nouvelle bouteille slim de 750 mL prévue pour 2025. Le nouveau design présente une étiquette plus grande afin d’harmoniser l’image de marque et d’améliorer la visibilité en rayon.
Ce tequila premium, produit chez Destiladora Gonzalez Lux à Arandas, au Mexique, est élaboré à partir de 100 % d’agave Blue Weber cultivée sur domaine à Jalisco. La gamme comprend les variétés Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo et Cristalino, chacune bénéficiant de processus de vieillissement et de profils aromatiques distincts.
La marque a reçu plusieurs distinctions notables, notamment des médailles d’or aux ASCOT et SIP Awards pour son Blanco, un double or au San Francisco World Spirits Competition pour le Reposado, et un double platine aux ASCOT Awards pour l’Añejo. El Mayor Reposado a également été classé parmi les 10 meilleurs tequilas au monde lors de l’International Wines and Spirits Competition 2025.
El Mayor Tequila kündigt eine bedeutende Verpackungsumstellung für seine gesamte Produktlinie an und wechselt im Laufe des Jahres 2025 auf ein neues schlankes 750-ml-Flaschendesign. Das Redesign umfasst ein größeres Etikett, um ein einheitlicheres Markenbild zu schaffen und die Sichtbarkeit im Regal zu erhöhen.
Der Premium-Tequila, hergestellt bei Destiladora Gonzalez Lux in Arandas, Mexiko, wird aus 100 % Blue Weber Agave vom eigenen Anwesen in Jalisco gefertigt. Das Portfolio umfasst die Sorten Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo und Cristalino, jeweils mit unterschiedlichen Reifeprozessen und Geschmacksprofilen.
Die Marke hat bedeutende Auszeichnungen erhalten, darunter Goldmedaillen bei den ASCOT- und SIP Awards für den Blanco, Doppel-Gold bei der San Francisco World Spirits Competition für den Reposado und Doppel-Platin bei den ASCOT Awards für den Añejo. El Mayor Reposado wurde zudem bei der International Wines and Spirits Competition 2025 unter die Top 10 Tequilas weltweit gewählt.
- Brand recognition strengthened with multiple prestigious awards across product line
- El Mayor Reposado ranked among top 10 tequilas globally at 2025 IWSC
- Packaging upgrade aims to improve shelf visibility and brand consistency
- None.
The award-winning tequila will now be packaged in a new slim bottle with an updated label
Distilled and produced at Destiladora Gonzalez Lux in
- El Mayor Tequila Blanco – this unaged clear tequila offers a crisp, light body, with a hint of floral and pepper.
- El Mayor Tequila Reposado – rested in white oak barrels for a minimum of nine months, this golden tequila delivers hints of fruit flavors with vanilla and spice.
- El Mayor Tequila Rosado Reposado – this premium reposado tequila is finished in Cabernet Sauvignon casks for nine months to create a rich, smooth-tasting tequila with a hint of spiced-berry flavor.
- El Mayor Tequila Añejo – designed for slow, contemplative sipping, this tequila is aged in white oak barrels for 18 to 36 months to provide a sophisticatedly smooth product with notes of caramel, grilled fruits and brown spices.
- EL Mayor Tequila Extra Añejo – meticulously aged in American white oak barrels for a minimum of three-and-a-half years for a rich, complex flavor profile, this tequila offers notes of wood, caramel, dark chocolate and hazelnut.
- El Mayor Tequila Cristalino – this Añejo tequila has been aged for a minimum of 12 months and filtered using ultra fine charcoal to create a tequila with the complexity and character of an Añejo and the crisp, bright notes and color of a
Blanco .
"We wanted to ensure consumers could easily find and identify our various El Mayor offerings on the crowded tequila shelf," said Brand Manager Kayleigh Longo. "We were already using the slim bottle for our Cristalino and for our new Rosado Reposado tequila, so we made the decision to incorporate the same packaging for all our El Mayor expressions to create a consistent brand look and feel."
The brand's recent recognition includes gold medals at the ASCOT and SIP Awards for El Mayor Tequila Blanco; a double gold medal at the San Francisco World Spirits Competition and a gold medal at the SIP Awards for El Mayor Tequila Reposado; a double platinum and Best In Category honor at the ASCOT Awards for El Mayor Tequila Añejo; a gold medal at the ASCOT Awards for El Mayor Tequila Extra Añejo, and a platinum medal at the SIP Awards for El Mayor Tequila Cristalino. In addition, El Mayor Tequila Reposado was recently recognized as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition (IWSC).
For recipes and more information about El Mayor Tequila, or to find a retailer, visit ElMayor.com or follow the brand @elmayortequila on Facebook and Instagram.
About El Mayor Tequila
Distilled and produced at Destiladora Gonzalez Lux in
About Luxco
Founded in
CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net
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SOURCE El Mayor Tequila
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