TF1 PUB Strengthens Its Programmatic Advertising Offering by Partnering With Magnite

Rhea-AI Summary

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, has announced a partnership with TF1 PUB, France's leading video advertising network. This collaboration aims to streamline access to TF1's programmatic demand and support the broadcaster's digital acceleration. TF1+, the leading free French streaming platform with 35 million monthly streamers, will leverage Magnite's technology to optimize programmatic advertising while maintaining viewer experience integrity.

Magnite will integrate into TF1 PUB's existing advertising stack, utilizing its Magnite Streaming platform and international agency relationships to unlock demand. This partnership is expected to strengthen TF1's position in the French streaming market and support its growth in streaming and CTV (Connected TV) advertising.

Positive

• Partnership with TF1 PUB, French leading video advertising network
• Access to TF1+, the leading free French streaming platform with 35 million monthly streamers
• Integration into TF1 PUB's existing advertising stack
• Potential for increased demand through Magnite Streaming platform and international agency relationships

Negative

• None.

Insights

Market Research Analyst

TF1 PUB's partnership with Magnite represents a strategic move in the evolving French streaming landscape. With 35 million monthly streamers on TF1+, this collaboration aims to optimize programmatic advertising, potentially boosting ad revenue and market share. The integration of Magnite's technology into TF1 PUB's existing stack could enhance efficiency in monetizing inventory, particularly valuable in the competitive streaming sector. However, the success of this partnership will depend on how effectively it can balance advertiser demands with viewer experience, a critical factor in retaining and growing the streaming audience. While promising, the actual impact on TF1's bottom line and market position remains to be seen, making this a development to watch closely in the French media industry.

Tech Expert

The partnership between TF1 PUB and Magnite highlights the growing importance of advanced ad tech in the streaming era. Magnite's Streaming platform and SpringServe integration offer TF1 PUB sophisticated tools for programmatic advertising optimization. Key features like Synchro, TF1+'s recommendation engine, coupled with Magnite's video-centric technology, could potentially create a more engaging and personalized ad experience. This tech synergy may lead to improved ad targeting and higher CPMs for TF1 PUB. However, the success of this integration will hinge on the seamless incorporation into TF1's existing ad stack and the ability to maintain low latency and high-quality streaming experiences. As the streaming market becomes more saturated, such technological advancements could be important in differentiating TF1+ from competitors and attracting both viewers and advertisers.

Broadcaster to leverage Magnite Streaming and SpringServe to test new opportunities for monetising its inventory

PARIS, Sept. 10, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced it will work with TF1 PUB, French leading video advertising network, to streamline access to the broadcaster’s programmatic demand. Magnite joins TF1 PUB's list of technology partners to support the TF1 group's digital acceleration.

The TF1 Group is now a major player in streaming in France, with the launch of TF1+ earlier this year. TF1+ is the leading free French streaming platform with 35 million streamers every month. Thanks to many innovative features such as Synchro, the first recommendation engine for content to watch with family and friends, TF1+ aims to revolutionise the streaming experience and become a leading advertising platform for brands.

Magnite’s technology is purpose-built for video environments and well suited to help TF1 PUB more efficiently optimise programmatic advertising while maintaining the integrity of the viewer experience. Magnite will integrate into TF1 PUB’s existing advertising stack to help optimise programmatic spend. TF1 PUB will utilize Magnite’s demand facilitation capabilities to unlock demand through both the Magnite Streaming platform and the team’s international agency relationships.

“As we continue to strengthen our position in the French streaming market with the recent launch of TF1+, it’s important that we’re aligning with all technology providers who can help us reach consumers as the way they’re watching television evolves while delivering a superior ad experience,” said Sylvia Tassan Toffola, General Manager at TF1 PUB. “We’re excited to be exploring new programmatic opportunities with Magnite to support our acceleration in streaming and CTV.”

“We’re pleased that TF1 has chosen to work with Magnite to streamline their programmatic capabilities,” said Leon Siotis, Senior Vice President, SpringServe International at Magnite. “We look forward to unlocking new opportunities as they grow their business and supporting their diverse slate of content with engaging advertising experiences across different screens and formats.”

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About TF1 PUB
TF1 PUB, France's leading multi-media advertising network, markets advertising space for the TF1 group's channels (TF1, TMC, TFX, TF1 Séries Films, LCI, TV Breizh, Ushuaïa TV, HistoireTV) and for TF1+, France's leading free streaming platform with over 35 million streamers every month. On the radio market, TF1 PUB markets space for Indés Radios, the leading commercial offer on this medium, as well as for numerous French overseas radio stations. For further information: www.tf1pub.fr/

Media Contact:
Megan Hughes
mhughes@magnite.com

FAQ

What is the purpose of Magnite's partnership with TF1 PUB?

Magnite's partnership with TF1 PUB aims to streamline access to TF1's programmatic demand, support the broadcaster's digital acceleration, and optimize programmatic advertising for TF1+, their streaming platform.

How many monthly streamers does TF1+ have?

TF1+ is the leading free French streaming platform with 35 million streamers every month.

What technology will Magnite (MGNI) provide to TF1 PUB?

Magnite will provide its Magnite Streaming platform and SpringServe technology to help TF1 PUB optimize programmatic advertising while maintaining the integrity of the viewer experience.

How will this partnership benefit Magnite (MGNI)?

This partnership allows Magnite to expand its presence in the French streaming market, potentially increasing its revenue through programmatic advertising optimization for a major broadcaster like TF1.