TF1 PUB Strengthens Its Programmatic Advertising Offering by Partnering With Magnite
Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, has announced a partnership with TF1 PUB, France's leading video advertising network. This collaboration aims to streamline access to TF1's programmatic demand and support the broadcaster's digital acceleration. TF1+, the leading free French streaming platform with 35 million monthly streamers, will leverage Magnite's technology to optimize programmatic advertising while maintaining viewer experience integrity.
Magnite will integrate into TF1 PUB's existing advertising stack, utilizing its Magnite Streaming platform and international agency relationships to unlock demand. This partnership is expected to strengthen TF1's position in the French streaming market and support its growth in streaming and CTV (Connected TV) advertising.
Magnite (NASDAQ:MGNI), la più grande azienda indipendente di pubblicità sell-side, ha annunciato una partnership con TF1 PUB, la rete di video advertising leader in Francia. Questa collaborazione mira a semplificare l'accesso alla domanda programmatica di TF1 e a supportare l'accelerazione digitale del broadcaster. TF1+, la principale piattaforma di streaming gratuita francese con 35 milioni di utenti mensili, utilizzerà la tecnologia di Magnite per ottimizzare la pubblicità programmatica mantenendo l'integrità dell'esperienza degli spettatori.
Magnite si integrerà nello stack pubblicitario esistente di TF1 PUB, utilizzando la sua piattaforma di streaming di Magnite e le relazioni internazionali con le agenzie per sbloccare la domanda. Questa partnership si prevede rafforzerà la posizione di TF1 nel mercato dello streaming francese e supporterà la sua crescita nella pubblicità in streaming e nella CTV (Televisione Connessa).
Magnite (NASDAQ:MGNI), la mayor empresa independiente de publicidad sell-side, ha anunciado una asociación con TF1 PUB, la red líder de publicidad en video en Francia. Esta colaboración tiene como objetivo agilizar el acceso a la demanda programática de TF1 y apoyar la aceleración digital del canal. TF1+, la principal plataforma de streaming gratuita en Francia con 35 millones de streamers mensuales, aprovechará la tecnología de Magnite para optimizar la publicidad programática mientras mantiene la integridad de la experiencia del espectador.
Magnite se integrará en la pila publicitaria existente de TF1 PUB, utilizando su plataforma de streaming Magnite y relaciones con agencias internacionales para desbloquear la demanda. Se espera que esta asociación fortalezca la posición de TF1 en el mercado de streaming francés y apoye su crecimiento en publicidad en streaming y CTV (Televisión Conectada).
Magnite(NASDAQ:MGNI), 독립적인 판매 측 광고 회사 중 가장 큰 기업이자, 프랑스의 선도적인 비디오 광고 네트워크인 TF1 PUB과 파트너십을 발표했습니다. 이 협력은 TF1의 프로그래매틱 수요에 대한 접근을 간소화하고 방송사의 디지털 가속을 지원하는 것을 목표로 합니다. 35백만명의 월간 스트리머를 보유한 프랑스 최고의 무료 스트리밍 플랫폼인 TF1+는 Magnite의 기술을 활용하여 시청자 경험의 무결성을 유지하면서 프로그래매틱 광고를 최적화합니다.
Magnite는 TF1 PUB의 기존 광고 시스템에 통합되어, Magnite 스트리밍 플랫폼 및 국제 에이전시 관계를 활용하여 수요를 잠금 해제합니다. 이 파트너십은 프랑스 스트리밍 시장에서 TF1의 입지를 강화하고 스트리밍 및 CTV(연결 TV) 광고에서의 성장을 지원할 것으로 예상됩니다.
Magnite (NASDAQ:MGNI), la plus grande entreprise indépendante de publicité sell-side, a annoncé un partenariat avec TF1 PUB, le principal réseau de publicité vidéo en France. Cette collaboration vise à simplifier l'accès à la demande programmatique de TF1 et à soutenir l'accélération numérique du diffuseur. TF1+, la principale plateforme de streaming gratuite en France avec 35 millions de streamers mensuels, tirera parti de la technologie de Magnite pour optimiser la publicité programmatique tout en préservant l'intégrité de l'expérience des téléspectateurs.
Magnite s'intégrera dans l'infrastructure publicitaire existante de TF1 PUB, utilisant sa plateforme de streaming Magnite et ses relations avec des agences internationales pour débloquer la demande. Ce partenariat devrait renforcer la position de TF1 sur le marché du streaming français et soutenir sa croissance dans la publicité en streaming et la CTV (télévision connectée).
Magnite (NASDAQ:MGNI), das größte unabhängige Sell-Side-Werbeunternehmen, hat eine Partnerschaft mit TF1 PUB, dem führenden französischen Video-Werbenetzwerk, angekündigt. Diese Zusammenarbeit zielt darauf ab, den Zugang zur programmgesteuerten Nachfrage von TF1 zu optimieren und die digitale Beschleunigung des Senders zu unterstützen. TF1+, die führende französische Streaming-Plattform mit 35 Millionen monatlichen Nutzern, wird die Technologie von Magnite nutzen, um programmatische Werbung zu optimieren und gleichzeitig die Integrität des Zuschauererlebnisses zu wahren.
Magnite wird in den bestehenden Werbestand von TF1 PUB integriert und nutzt die Magnite Streaming-Plattform und internationale Agenturbeziehungen, um die Nachfrage zu aktivieren. Diese Partnerschaft wird voraussichtlich die Position von TF1 im französischen Streaming-Markt stärken und das Wachstum in der Streaming- und CTV-Werbung (Connected TV) unterstützen.
- Partnership with TF1 PUB, French leading video advertising network
- Access to TF1+, the leading free French streaming platform with 35 million monthly streamers
- Integration into TF1 PUB's existing advertising stack
- Potential for increased demand through Magnite Streaming platform and international agency relationships
- None.
Insights
TF1 PUB's partnership with Magnite represents a strategic move in the evolving French streaming landscape. With 35 million monthly streamers on TF1+, this collaboration aims to optimize programmatic advertising, potentially boosting ad revenue and market share. The integration of Magnite's technology into TF1 PUB's existing stack could enhance efficiency in monetizing inventory, particularly valuable in the competitive streaming sector. However, the success of this partnership will depend on how effectively it can balance advertiser demands with viewer experience, a critical factor in retaining and growing the streaming audience. While promising, the actual impact on TF1's bottom line and market position remains to be seen, making this a development to watch closely in the French media industry.
The partnership between TF1 PUB and Magnite highlights the growing importance of advanced ad tech in the streaming era. Magnite's Streaming platform and SpringServe integration offer TF1 PUB sophisticated tools for programmatic advertising optimization. Key features like Synchro, TF1+'s recommendation engine, coupled with Magnite's video-centric technology, could potentially create a more engaging and personalized ad experience. This tech synergy may lead to improved ad targeting and higher CPMs for TF1 PUB. However, the success of this integration will hinge on the seamless incorporation into TF1's existing ad stack and the ability to maintain low latency and high-quality streaming experiences. As the streaming market becomes more saturated, such technological advancements could be important in differentiating TF1+ from competitors and attracting both viewers and advertisers.
Broadcaster to leverage Magnite Streaming and SpringServe to test new opportunities for monetising its inventory
PARIS, Sept. 10, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced it will work with TF1 PUB, French leading video advertising network, to streamline access to the broadcaster’s programmatic demand. Magnite joins TF1 PUB's list of technology partners to support the TF1 group's digital acceleration.
The TF1 Group is now a major player in streaming in France, with the launch of TF1+ earlier this year. TF1+ is the leading free French streaming platform with 35 million streamers every month. Thanks to many innovative features such as Synchro, the first recommendation engine for content to watch with family and friends, TF1+ aims to revolutionise the streaming experience and become a leading advertising platform for brands.
Magnite’s technology is purpose-built for video environments and well suited to help TF1 PUB more efficiently optimise programmatic advertising while maintaining the integrity of the viewer experience. Magnite will integrate into TF1 PUB’s existing advertising stack to help optimise programmatic spend. TF1 PUB will utilize Magnite’s demand facilitation capabilities to unlock demand through both the Magnite Streaming platform and the team’s international agency relationships.
“As we continue to strengthen our position in the French streaming market with the recent launch of TF1+, it’s important that we’re aligning with all technology providers who can help us reach consumers as the way they’re watching television evolves while delivering a superior ad experience,” said Sylvia Tassan Toffola, General Manager at TF1 PUB. “We’re excited to be exploring new programmatic opportunities with Magnite to support our acceleration in streaming and CTV.”
“We’re pleased that TF1 has chosen to work with Magnite to streamline their programmatic capabilities,” said Leon Siotis, Senior Vice President, SpringServe International at Magnite. “We look forward to unlocking new opportunities as they grow their business and supporting their diverse slate of content with engaging advertising experiences across different screens and formats.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About TF1 PUB
TF1 PUB, France's leading multi-media advertising network, markets advertising space for the TF1 group's channels (TF1, TMC, TFX, TF1 Séries Films, LCI, TV Breizh, Ushuaïa TV, HistoireTV) and for TF1+, France's leading free streaming platform with over 35 million streamers every month. On the radio market, TF1 PUB markets space for Indés Radios, the leading commercial offer on this medium, as well as for numerous French overseas radio stations. For further information: www.tf1pub.fr/
Media Contact:
Megan Hughes
mhughes@magnite.com
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