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Magnite, Inc. (NASDAQ: MGNI) is the world’s largest independent sell-side advertising platform, renowned for assisting publishers in monetizing their content across various screens and formats. From connected TV (CTV), online video, display to audio, Magnite’s technology enables efficient and maximized ad revenue. The company’s platform is trusted by leading agencies and brands globally, facilitating billions of advertising transactions monthly, ensuring access to brand-safe, high-quality ad inventory.
Magnite, previously known as The Rubicon Project before merging with Telaria in 2020, has significantly enhanced its market presence by acquiring SpotX for $1.2 billion in 2021. This acquisition bolstered its CTV business, ensuring a strong foothold in an increasingly digital world. Financially, Magnite generates nearly 45% of its revenue from CTV ad inventory sales, 35% from mobile sites and apps, and the rest from computer-accessed websites.
Headquartered in bustling cities such as New York City, Los Angeles, Denver, London, and Sydney, Magnite has a global reach with offices across North America, EMEA, LATAM, and APAC. Recent projects include the integration of proprietary technology to streamline access to major audio and podcast publishers in the U.S., delivering enhanced monetization tools.
Moreover, Magnite’s Demand Manager provides optimized header bidding operations for clients like Tennis Australia, offering valuable insights, flexibility, and control. Their innovation extends to partnerships with platforms like Mediaocean’s Prisma, enabling seamless access to premium video inventory, further solidifying their industry-leading position.
Magnite continues to see growth, reporting strong financial outcomes even amid challenging ad spend environments. Their latest offerings, including the Magnite Streaming platform and ClearLine, underscore their commitment to delivering superior ad delivery solutions. The firm’s strategy focuses on expanding relationships with streaming partners, driving top-line growth, and ensuring long-term profitability.
The company remains dedicated to operational excellence, securing a significant market share in the programmatic advertising space by leveraging technological advancements and strategic acquisitions. With a strong foundation and clear future objectives, Magnite is poised to remain a pivotal player in the digital advertising ecosystem.
Magnite (NASDAQ: MGNI) and DIRECTV Advertising are strengthening their partnership to enhance live streaming programmatic advertising capabilities, particularly focusing on live sports events. The collaboration aims to address challenges in live streaming advertising by managing unpredictable traffic volumes and delivering diverse ad experiences.
DIRECTV recently enabled programmatic advertising on their satellite-connected devices, expanding their inventory reach. During big games, viewership can increase up to 10X, attracting approximately 20% more new advertisers, with about half of existing buyers doubling their bids compared to off-peak levels.
DIRECTV launched MySports in early 2025, a specialized bundle for sports fans, reinforcing its position as a sports leader. The company is implementing Magnite's Live Stream Acceleration (LSA) technology to optimize live inventory programmatically. The partnership provides advertisers access to content metadata signals at the network, rating, and genre-level, improving buying transparency and ad relevancy.
Magnite (MGNI), the largest independent sell-side advertising company, has announced that its executive team will be conducting in-person investor meetings at the upcoming Susquehanna Financial Group 14th Annual Technology Conference. The meetings are scheduled to take place on Thursday, February 27, 2025, in New York City.
Magnite (NASDAQ: MGNI) has partnered with Sky New Zealand to enable programmatic advertising on Sky Sport Now, the company's premium sports streaming platform. This marks the first time buyers will have programmatic access to the platform's live sports inventory through Magnite.
Sky Sport Now boasts 51.3 million annual streams and covers an average of 35 sporting codes. The partnership allows advertisers to implement data-driven targeting and optimized campaigns within a premium environment. Magnite's streaming technology will help Sky maximize content value while maintaining viewer experience quality.
The collaboration enables local digital advertisers to access Sky's engaged live sport audiences through programmatic channels, with Sky reporting strong interest from clients and agencies following the launch of digital advertising on the platform.
Magnite (MGNI), the world's largest independent sell-side advertising company, has scheduled its fourth quarter 2024 financial results announcement for February 26, 2025, after market close. The company will host a conference call at 1:30 PM (PT) / 4:30 PM (ET) on the same day to discuss its financial results and outlook.
The conference call will be accessible via toll-free numbers for domestic (844-875-6911) and international callers (412-902-6511). A simultaneous audio webcast will be available on the investor relations website. A replay will also be available with passcode 1991482.
Magnite (MGNI) has expanded its partnership with Samsung Ads to enable programmatic advertising on Samsung TV Plus in Southeast Asia. The collaboration covers Singapore, the Philippines, and Thailand, where advertisers can now programmatically access premium video inventory on Samsung's free ad-supported streaming TV (FAST) service.
Samsung TV Plus, available on millions of Samsung Smart TVs across these countries, offers free access to live TV channels including entertainment, news, and movies. The service features popular content like MythBusters, Survivor, and Deal or No Deal, with more global and local channels planned for early 2025.
This expansion represents a significant market opportunity, leveraging the growing Smart TV adoption and increased consumption of ad-supported streaming content in Southeast Asia. According to Samsung Ads, seven in ten TV viewers already watch ad-supported streaming content in the region.
Magnite (NASDAQ: MGNI) has been selected as FIFA+'s global programmatic provider to power video and display advertising across North America, EMEA, LATAM, and APAC regions. This collaboration supports FIFA+'s mission to revolutionize football streaming by making previously non-televised games accessible for free to worldwide audiences.
FIFA+ will utilize Magnite's product suite, including Magnite Streaming, SpringServe, and Magnite DV+, to monetize content globally and enhance viewer experience. The technology will enable programmatic advertising delivery across all FIFA+ supported devices, including mobile, desktop, and CTV platforms.
AdGood, a pioneering nonprofit CTV advertising platform, launched at CES 2025 with support from Magnite (MGNI). The platform aims to provide nonprofits with affordable access to premium Connected TV advertising space through partnerships with purpose-driven publishers.
The platform connects nonprofit agencies with premium CTV inventory through their preferred DSPs, delivering up to 400% more impressions for the same budget compared to other platforms. Magnite, as an early supporter, makes donated inventory available through its SpringServe ad server and Streaming SSP.
AdGood offers a generative AI ad manager and creative generator for organizations lacking resources, helping them create effective ads. The platform targets the over 1.8 million nonprofit organizations in the United States, aiming to help them increase awareness, boost donations, and enhance retargeting efforts through affordable CTV campaigns.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, have announced a strategic partnership. This collaboration will bring Playwire's Flex Suite creative formats to programmatic buyers exclusively through Magnite.
The partnership allows advertisers to access Playwire's high-impact ad formats, such as Flex Video, Flex Skin, and Flex Rail, across a network of pre-certified publishers. These formats are designed to enhance viewability and engagement while maintaining a seamless user experience.
This initiative addresses the gap between advertisers and publishers in the supply chain, ensuring more advertising dollars reach publishers directly. This supports the sustainability of free, ad-supported content and delivers better performance for advertisers.
According to Jayson Dubin, CEO of Playwire, the partnership offers advertisers access to premium, pre-vetted inventory that performs better than standard IAB units. Sean Buckley, CRO at Magnite, emphasized that these innovative ad formats will change the perception of programmatic display by offering unique ad experiences that complement content and campaigns.
Playwire's Flex Suite includes large-format mobile video, custom skin placements, and expandable mobile units, all designed to be responsive and engaging across devices.
Magnite (MGNI), the largest independent sell-side advertising company, has announced its participation in the Needham 27th Annual Growth Conference in New York City. The company's executive team will conduct in-person investor meetings on Wednesday, January 15, including a fireside chat scheduled for 11:00 a.m ET.
The event will be accessible via live webcast in the 'Events & Presentations' section of Magnite's investor relations website. A replay of the fireside chat will remain available for 90 days following the presentation.
Magnite (NASDAQ:MGNI) has expanded its Magnite Audiences solution to India and Southeast Asia. The solution, part of the Magnite Access suite, helps publishers monetize their first-party data while enabling advertisers to reach valuable audiences at scale. Magnite Audiences offers standardized segments including interest, purchase intent, demographic, seasonal, and custom categories.
NDTV's Vice President of Product Monetisation & Analytics highlighted the solution's ability to enable precise targeting while enhancing user experience. Interactive Avenues, IPG Mediabrands India's digital arm, expressed confidence in the solution's ability to curate customized ad inventory aligned with client campaign goals.
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