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Magnite, Inc. (NASDAQ: MGNI) is the world’s largest independent sell-side advertising platform, renowned for assisting publishers in monetizing their content across various screens and formats. From connected TV (CTV), online video, display to audio, Magnite’s technology enables efficient and maximized ad revenue. The company’s platform is trusted by leading agencies and brands globally, facilitating billions of advertising transactions monthly, ensuring access to brand-safe, high-quality ad inventory.
Magnite, previously known as The Rubicon Project before merging with Telaria in 2020, has significantly enhanced its market presence by acquiring SpotX for $1.2 billion in 2021. This acquisition bolstered its CTV business, ensuring a strong foothold in an increasingly digital world. Financially, Magnite generates nearly 45% of its revenue from CTV ad inventory sales, 35% from mobile sites and apps, and the rest from computer-accessed websites.
Headquartered in bustling cities such as New York City, Los Angeles, Denver, London, and Sydney, Magnite has a global reach with offices across North America, EMEA, LATAM, and APAC. Recent projects include the integration of proprietary technology to streamline access to major audio and podcast publishers in the U.S., delivering enhanced monetization tools.
Moreover, Magnite’s Demand Manager provides optimized header bidding operations for clients like Tennis Australia, offering valuable insights, flexibility, and control. Their innovation extends to partnerships with platforms like Mediaocean’s Prisma, enabling seamless access to premium video inventory, further solidifying their industry-leading position.
Magnite continues to see growth, reporting strong financial outcomes even amid challenging ad spend environments. Their latest offerings, including the Magnite Streaming platform and ClearLine, underscore their commitment to delivering superior ad delivery solutions. The firm’s strategy focuses on expanding relationships with streaming partners, driving top-line growth, and ensuring long-term profitability.
The company remains dedicated to operational excellence, securing a significant market share in the programmatic advertising space by leveraging technological advancements and strategic acquisitions. With a strong foundation and clear future objectives, Magnite is poised to remain a pivotal player in the digital advertising ecosystem.
Magnite (MGNI), the largest independent sell-side advertising company, has announced its participation in the Needham 27th Annual Growth Conference in New York City. The company's executive team will conduct in-person investor meetings on Wednesday, January 15, including a fireside chat scheduled for 11:00 a.m ET.
The event will be accessible via live webcast in the 'Events & Presentations' section of Magnite's investor relations website. A replay of the fireside chat will remain available for 90 days following the presentation.
Magnite (NASDAQ:MGNI) has expanded its Magnite Audiences solution to India and Southeast Asia. The solution, part of the Magnite Access suite, helps publishers monetize their first-party data while enabling advertisers to reach valuable audiences at scale. Magnite Audiences offers standardized segments including interest, purchase intent, demographic, seasonal, and custom categories.
NDTV's Vice President of Product Monetisation & Analytics highlighted the solution's ability to enable precise targeting while enhancing user experience. Interactive Avenues, IPG Mediabrands India's digital arm, expressed confidence in the solution's ability to curate customized ad inventory aligned with client campaign goals.
Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising platform, has announced two key leadership promotions. Sean Buckley has been elevated to President, Revenue, continuing to lead the global commercial organization after serving as Chief Revenue Officer since 2022. Katie Evans has been promoted to President, Operations, maintaining oversight of client success, sales operations, technical operations, and business intelligence teams after serving as Chief Operating Officer since 2020.
Both executives will continue reporting to CEO Michael Barrett. The promotions aim to sharpen the company's strategic focus, drive innovation, and accelerate market momentum, particularly in areas such as live sports, programmatic CTV adoption, and DV+ innovations.
Magnite and LG Ad Solutions have renewed their global partnership across North America, APAC, and EMEA. The collaboration has shown remarkable growth, with LG Ad Solutions' programmatic spend increasing by 103% on Magnite's Streaming SSP. LG is utilizing Magnite's SpringServe ad server for new activations, including its webOS all-in-one smart platform.
The partnership enhancement enables advertisers to access premium video inventory through Magnite's ClearLine self-service solution, with full transparency and control. In the first half of next year, advertisers will be able to use LG's proprietary first-party data and unique ad formats on the LG Home Screen through the programmatic ecosystem.
WeTV has selected Magnite's ad tech stack to enhance monetization of its video inventory. The partnership leverages BidLink solution within Magnite's SpringServe ad server to scale programmatically, while Magnite Streaming and DV+ SSPs will help maximize inventory value. WeTV, which launched in Southeast Asia in 2019, delivers premium Chinese dramas, variety shows, anime, and original content. The SpringServe ad server creates operational efficiencies and improves monetization opportunities while BidLink enables competition between traditional-direct and programmatic campaigns across multiple integrated SSPs to boost yield and increase revenue.
Magnite (MGNI) announced that TCL, the world's second-largest TV manufacturer, has chosen Magnite to enhance its streaming strategy and ad-supported business. TCL will implement Magnite's SpringServe ad server and streaming platform to manage their premium inventory. TCL shipped 25.26 million TV units in 2023, securing a 12.5% market share, and their streaming service, TCL Channel, has over 24 million global members. The partnership aims to optimize viewer experience through custom tiles and pause ad units while providing valuable insights to advertisers.
Magnite (NASDAQ: MGNI), a leading independent sell-side advertising company, reported its Q3 2024 results. Key highlights include:
Revenue: $162.0 million, up 8% year-over-year.
Contribution ex-TAC: $149.4 million, up 12% year-over-year.
CTV Contribution ex-TAC: $64.4 million, up 23% year-over-year.
DV+ Contribution ex-TAC: $85.0 million, up 5% year-over-year.
Net Income: $5.2 million, for EPS of $0.04, compared to a net loss of $17.5 million in Q3 2023.
Adjusted EBITDA: $50.6 million with a 34% margin, up from $40.3 million (30% margin) in Q3 2023.
Non-GAAP EPS: $0.17, up from $0.12 in Q3 2023.
Operating Cash Flow: $40.2 million.
Expectations for Q4 2024 include:
Total Contribution ex-TAC: $182-$186 million.
CTV Contribution ex-TAC: $75-$77 million.
DV+ Contribution ex-TAC: $107-$109 million.
Adjusted EBITDA Operating Expenses: $102-$104 million.
For full-year 2024, the company raised its guidance for Contribution ex-TAC growth to 11%-12%, Adjusted EBITDA margin expansion to 150-200 basis points, and free cash flow growth to approximately 20%.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, achieved the highest score in the current offering category among ten vendors evaluated in The Forrester Wave™: Sell-Side Platforms Q4 2024 report. The company received Forrester's highest possible rating in 18 criteria, including Innovation, Desktop & Mobile Display, and Inventory Quality. The report highlighted Magnite's strength in streaming channels, demand facilitation expertise, and technical competence in supporting monetization across online video, audio, mobile app, and complex media. Magnite was the only vendor to receive perfect scores in User Interface and Supporting Services categories.
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, has announced its executive team's participation in multiple financial conferences throughout November and December 2024. The schedule includes virtual events with Truist Securities and Seaport, as well as in-person conferences in New York City, Sydney, Rancho Palos Verdes, and San Francisco. Notable appearances include fireside chats at the RBC Capital Markets conference (2:00 p.m. ET) and Wells Fargo TMT Summit (8:45 a.m. PT). Live webcasts of these fireside chats will be available on Magnite's investor relations website, with replays accessible for 90 days.
Disney and Magnite have announced a two-year deal extension, continuing their partnership into its sixth year. Magnite remains Disney's preferred supply-side technology partner, facilitating transactions for 30+ DSPs across Disney's ad-supported inventory. The expanded relationship includes new initiatives such as monetizing College Football live streams on ESPN, supporting LATAM expansion in six countries, and offering podcast inventory via PMPs. Disney emphasizes the importance of automation and executional ease, with Magnite playing a important role in connecting buyers to Disney's inventory through their ClearLine offering.
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