Seasoned AdTech Executive David Simon Joins Mobivity’s Board of Directors, Bringing Knowledge and Expertise to Accelerate Growth of Connected Rewards
Mobivity Holdings Corp. (OTCQB: MFON) has appointed David Simon, a seasoned AdTech executive, to its Board of Directors. Simon brings over 20 years of experience in advertising technology and currently serves as General Manager of Growth Initiatives at Moloco. His track record includes serving as Chief Revenue Officer at Fyber, where he grew revenues from $100M to $500M, and holding positions at Jounce Media and AOL.
The appointment comes as Dennis Becker steps down from the board of directors. Simon's expertise in adtech and go-to-market strategies is expected to support Mobivity's growth in its Connected Rewards platform, which combines mobile gaming with retail engagement. The company aims to leverage Simon's strategic leadership to enhance its customer engagement solutions and expand market presence.
Mobivity Holdings Corp. (OTCQB: MFON) ha nominato David Simon, un esperto nel settore AdTech, nel suo Consiglio di Amministrazione. Simon porta con sé oltre 20 anni di esperienza nella tecnologia pubblicitaria e attualmente ricopre il ruolo di Direttore Generale delle Iniziative di Crescita presso Moloco. La sua carriera include il ruolo di Chief Revenue Officer presso Fyber, dove ha aumentato i ricavi da 100 milioni a 500 milioni di dollari, e posizioni presso Jounce Media e AOL.
La nomina avviene mentre Dennis Becker si dimette dal consiglio di amministrazione. L'expertise di Simon in adtech e nelle strategie di go-to-market è prevista per supportare la crescita di Mobivity nella sua piattaforma Connected Rewards, che combina il gioco mobile con l'interazione nel retail. L'azienda mira a sfruttare la leadership strategica di Simon per migliorare le sue soluzioni di coinvolgimento dei clienti e ampliare la propria presenza sul mercato.
Mobivity Holdings Corp. (OTCQB: MFON) ha nombrado a David Simon, un ejecutivo experimentado en AdTech, en su Junta Directiva. Simon aporta más de 20 años de experiencia en tecnología publicitaria y actualmente se desempeña como Gerente General de Iniciativas de Crecimiento en Moloco. Su trayectoria incluye haber sido Director de Ingresos en Fyber, donde aumentó los ingresos de 100 millones a 500 millones de dólares, y ocupó puestos en Jounce Media y AOL.
El nombramiento se produce mientras Dennis Becker deja la junta directiva. La experiencia de Simon en adtech y en estrategias de mercado se espera que apoye el crecimiento de Mobivity en su plataforma Connected Rewards, que combina juegos móviles con la participación en el comercio minorista. La empresa aspira a aprovechar el liderazgo estratégico de Simon para mejorar sus soluciones de participación del cliente y expandir su presencia en el mercado.
Mobivity Holdings Corp. (OTCQB: MFON)는 David Simon을 이사회에 임명했습니다. Simon은 광고 기술 분야에서 20년 이상의 경력을 가진 전문가로 현재 Moloco의 성장 이니셔티브 총괄 관리자 역할을 맡고 있습니다. 그는 Fyber에서 수익 책임자로 재직하면서 수익을 1억 달러에서 5억 달러로 성장시킨 이력을 가지고 있으며, Jounce Media와 AOL에서도 직위를 맡았습니다.
이번 임명은 Dennis Becker가 이사회에서 물러나는 시점에 이루어졌습니다. Simon의 광고 기술 및 시장 진입 전략에 대한 전문 지식은 Mobivity의 모바일 게임과 리테일 참여를 결합한 Connected Rewards 플랫폼의 성장을 지원할 것으로 기대됩니다. 이 회사는 고객 참여 솔루션을 개선하고 시장 내 존재감을 확대하기 위해 Simon의 전략적 리더십을 활용할 계획입니다.
Mobivity Holdings Corp. (OTCQB: MFON) a nommé David Simon, un exécutif expérimenté dans le secteur de l'AdTech, au sein de son Conseil d'Administration. Simon apporte plus de 20 ans d'expérience dans la technologie publicitaire et est actuellement Directeur Général des Initiatives de Croissance chez Moloco. Son parcours inclut un poste de Directeur des Revenus chez Fyber, où il a fait passer les revenus de 100 millions à 500 millions de dollars, ainsi que des fonctions chez Jounce Media et AOL.
Cette nomination intervient alors que Dennis Becker se retire du conseil d'administration. L'expertise de Simon en adtech et en stratégies de mise sur le marché devrait soutenir la croissance de Mobivity sur sa plateforme Connected Rewards, qui combine le jeu mobile avec l'engagement des détaillants. L'entreprise vise à tirer parti du leadership stratégique de Simon pour améliorer ses solutions d'engagement client et élargir sa présence sur le marché.
Mobivity Holdings Corp. (OTCQB: MFON) hat David Simon, einen erfahrenen AdTech-Manager, in seinen Vorstand berufen. Simon bringt über 20 Jahre Erfahrung in der Werbetechnologie mit und ist derzeit als General Manager für Wachstumsinitiativen bei Moloco tätig. Zu seinen bisherigen Positionen gehört unter anderem die des Chief Revenue Officer bei Fyber, wo er die Einnahmen von 100 Millionen auf 500 Millionen Dollar steigerte, sowie Tätigkeiten bei Jounce Media und AOL.
Die Ernennung erfolgt, während Dennis Becker aus dem Vorstand ausscheidet. Simons Expertise in Werbungstechnologie und Marktzugangstrategien wird voraussichtlich das Wachstum von Mobivity auf der Connected Rewards-Plattform unterstützen, die Mobile Gaming mit Einzelhandelsengagement kombiniert. Das Unternehmen plant, Simons strategische Führungsqualitäten zu nutzen, um seine Lösungen zur Kundenbindung zu verbessern und die Marktpräsenz zu erweitern.
- Appointment of experienced AdTech executive with 20+ years industry experience
- New director's proven track record of revenue growth (100M to 500M at Fyber)
- Strategic expertise in go-to-market strategies and machine learning technology
- Board restructuring with departure of Dennis Becker
PHOENIX, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Mobivity Holdings Corp. (OTCQB: MFON), a developer of innovative technology that harnesses the widespread appeal of mobile games to transform retail and brand offers into powerful vehicles of customer engagement, today announced the appointment of David Simon to its Board of Directors.
Simon, a 20+ year veteran of the advertising technology industry, brings a proven track record of delivering successful go-to-market strategies and driving revenue growth across globally recognized organizations. Concurrent with David Simon’s appointment, Dennis Becker has resigned from the board of directors; Mobivity is grateful for Dennis’ dedication and wishes him all the best in future endeavors.
Simon’s distinguished career spans leadership roles across adtech including his current role as General Manager, Growth Initiatives at Moloco, developing new market areas for their machine learning technology. Prior to this, he served as Chief Revenue Officer at Fyber, leading high-growth initiatives that grew revenues from
“David’s extensive background in adtech and proven ability to drive go-to-market success makes his addition to Mobivity’s Board a pivotal appointment for the company,” said Bryce Daniels, President of Mobivity. “As we continue to scale our Connected Rewards platform, David’s guidance and experience will help us unlock its full market potential. We are excited about the benefits of his strategic leadership as we advance our mission to transform how brands engage their customers through mobile gaming.”
Simon expressed his enthusiasm for joining the Mobivity Board, stating, “I am honored to join Mobivity during such a dynamic period of growth. The Connected Rewards platform is uniquely positioned to bridge the gap between mobile gaming and retail engagement, and I look forward to working with the team to drive innovation and deliver exceptional value to brands and consumers alike.”
About Mobivity
Mobivity’s Connected Rewards™ technology unlocks new engagement from existing audiences of retail, restaurant, convenience, and fuel brands, driving high-impact, low-effort, no-cost marketing outcomes. Through partnerships with leading mobile game publishers and developers, Mobivity captures mobile games' broad appeal and high engagement, turning that into in-store activity, increasing customer loyalty and foot traffic while delivering exponentially higher ROI. For more information about Mobivity, visit mobivity.com or call (877) 282-7660.
Forward Looking Statement
This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the benefits of recent additions to the Company’s management team; the Company’s expectations for the growth of the Company's operations and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2023 filed with the SEC on April 17, 2024 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
Investor Relations Contacts:
Brett Maas • Managing Partner, Hayden IR
brett@haydenir.com • (646) 536-7331
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