Checkers and Rally's Sees Strong Response in Lapsed User Engagement with Mobivity's Connected Rewards™
Mobivity Holdings Corp. (OTCQB: MFON) announced that Checkers and Rally's has renewed their partnership for a third annual term following successful results with Mobivity's Connected Rewards™ platform. The collaboration has significantly increased engagement and redemption rates, particularly among lapsed customers. Key achievements include:
1. 35.3x higher offer redemption rates for promotions tied to mobile games compared to standard offers.
2. 54% of redemptions came from customers inactive for over 90 days.
3. 2.5x increase in subsequent offer redemptions from participating mobile gaming customers.
Checkers plans to expand the program to other channels, including their loyalty app, due to the positive consumer response. The partnership has allowed Checkers to fund additional marketing efforts without increasing their overall budget.
Mobivity Holdings Corp. (OTCQB: MFON) ha annunciato che Checkers e Rally's hanno rinnovato la loro partnership per un terzo anno, dopo i risultati positivi ottenuti con la piattaforma Connected Rewards™ di Mobivity. La collaborazione ha significativamente aumentato i tassi di coinvolgimento e di riscatto, in particolare tra i clienti inattivi. I principali risultati includono:
1. tassi di riscatto delle offerte superiori di 35.3 volte per le promozioni legate ai giochi mobili rispetto alle offerte standard.
2. il 54% dei riscatto è avvenuto da parte di clienti inattivi da oltre 90 giorni.
3. aumento di 2.5 volte nei successivi riscatto delle offerte da parte dei clienti dei giochi mobili partecipanti.
Checkers prevede di espandere il programma ad altri canali, inclusa la loro app di fidelizzazione, grazie alla positiva risposta dei consumatori. La partnership ha permesso a Checkers di finanziare ulteriori sforzi di marketing senza aumentare il loro budget complessivo.
Mobivity Holdings Corp. (OTCQB: MFON) anunció que Checkers y Rally's han renovado su asociación por un tercer año, tras los resultados exitosos con la plataforma Connected Rewards™ de Mobivity. La colaboración ha aumentado significativamente las tasas de compromiso y canje, especialmente entre los clientes inactivos. Los logros clave incluyen:
1. tasas de canje de ofertas 35.3 veces más altas para promociones vinculadas a juegos móviles en comparación con ofertas estándar.
2. el 54% de los canjes provino de clientes inactivos durante más de 90 días.
3. incremento de 2.5 veces en los canjes de ofertas subsiguientes de clientes de juegos móviles participantes.
Checkers planea expandir el programa a otros canales, incluida su app de lealtad, debido a la positiva respuesta de los consumidores. La asociación ha permitido a Checkers financiar esfuerzos adicionales de marketing sin aumentar su presupuesto general.
Mobivity Holdings Corp. (OTCQB: MFON)는 Checkers와 Rally's가 Mobivity의 Connected Rewards™ 플랫폼으로 성공적인 결과를 얻은 후, 3년차 파트너십을 재계약했다고 발표했습니다. 이 협력은 참여율과 리딤 비율을 크게 증가시켰으며, 특히 휴면 고객 사이에서 두드러지게 나타났습니다. 주요 성과는 다음과 같습니다:
1. 모바일 게임과 연계된 프로모션에 대한 리딤 비율이 35.3배 더 높음.
2. 리딤의 54%가 90일 이상 비활동 상태였던 고객에서 발생했습니다.
3. 참여한 모바일 게임 고객의 후속 오퍼 리딤 증가율은 2.5배입니다.
Checkers는 긍정적인 소비자 반응으로 인해 프로그램을 다른 채널로 확장할 계획이며, 여기에는 고객 충성도 앱이 포함됩니다. 이 파트너십은 Checkers가 전체 예산을 늘리지 않고도 추가 마케팅 노력을 자금 지원할 수 있게 했습니다.
Mobivity Holdings Corp. (OTCQB: MFON) a annoncé que Checkers et Rally's ont renouvelé leur partenariat pour une troisième année, suite à des résultats positifs obtenus avec la plateforme Connected Rewards™ de Mobivity. La collaboration a significativement augmenté les taux d'engagement et de rédemption, notamment parmi les clients inactifs. Les réalisations clés comprennent :
1. des taux de rédemption d'offres 35,3 fois plus élevés pour les promotions liées aux jeux mobiles par rapport aux offres standard.
2. 54 % des rédemptions proviennent de clients inactifs depuis plus de 90 jours.
3. augmentation de 2,5 fois des rédemptions d'offres successives par les clients de jeux mobiles participants.
Checkers prévoit d'étendre le programme à d'autres canaux, y compris leur application de fidélité, en raison de la réponse positive des consommateurs. Le partenariat a permis à Checkers de financer des efforts marketing supplémentaires sans augmenter leur budget global.
Mobivity Holdings Corp. (OTCQB: MFON) gab bekannt, dass Checkers und Rally's ihre Partnerschaft für ein drittes Jahr verlängert haben, nachdem erfolgreiche Ergebnisse mit Mobivitys Connected Rewards™-Plattform erzielt wurden. Die Zusammenarbeit hat die Engagement- und Einlösungsraten erheblich erhöht, insbesondere bei inaktiven Kunden. Zu den wichtigsten Erfolgen gehören:
1. 35,3-mal höhere Einlösungsraten von Angeboten für Aktionen, die mit mobilen Spielen verbunden sind, im Vergleich zu Standardangeboten.
2. 54% der Einlösungen kamen von Kunden, die seit mehr als 90 Tagen inaktiv waren.
3. 2,5-maliger Anstieg bei den nachfolgenden Einlösungen von Angeboten durch teilnehmende Mobile-Gaming-Kunden.
Checkers plant, das Programm auf andere Kanäle, einschließlich ihrer Treue-App, auszuweiten, aufgrund der positiven Verbraucherreaktion. Die Partnerschaft hat es Checkers ermöglicht, zusätzliche Marketinganstrengungen zu finanzieren, ohne das Gesamtenbudget zu erhöhen.
- 35.3x higher offer redemption rates for promotions tied to mobile games
- 54% of redemptions came from customers inactive for over 90 days
- 2.5x increase in subsequent offer redemptions from mobile gaming customers
- Renewal of partnership for a third annual term
- Expansion of program to other channels, including loyalty app
- Funding of additional marketing efforts without increasing overall budget
- None.
Checkers Extends Engagement with Mobivity After Seeing 35x Higher Redemption Rates and
PHOENIX and TAMPA, Fla. , Sept. 10, 2024 (GLOBE NEWSWIRE) -- Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized reward performance solutions for brands, announced Checkers and Rally’s, following its success with Mobivity's Connected Rewards™, renewed for a third annual term. Through this collaboration, Checkers and Rally's has significantly increased engagement and redemption rates, especially among customers who had not interacted with the brand for over 90 days.
Mobivity's Connected Rewards platform enhances offer and reward performance by linking brand promotions to mobile game downloads and gameplay. This innovative approach has proven highly effective, as consumers who play mobile games tend to transfer their high engagement levels to the brands promoting these games. As a result, Checkers and Rally's have seen impressive improvements in customer re-engagement and offer redemption rates.
Three key data points highlight the success of this partnership:
- 35.3x Higher Offer Redemption Rate: Offer redemption rates for promotions tied to mobile games were 35x higher than Checkers’ standard offer redemption rates.
54% Redemptions from Lapsed Customers: Over half (54% ) of the redemptions came from customers who had not engaged with the brand in over 90 days.- 2.5x Increase in Redemptions Post-Gaming Offer: Subsequent offer redemptions from participating mobile gaming customers increased twofold.
Scott Johnson, Chief Marketing Officer of Checkers and Rally's, expressed his enthusiasm for the program's performance: "We are thrilled with the consumer engagement improvements through Mobivity's Connected Rewards. Not only have we dramatically increased offer redemption rates, but the ability to re-engage our lapsed customers has impacted overall business performance. Through Mobivity's unique offer reimbursement program, we've funded additional marketing and acquisition efforts without increasing our overall marketing budget."
Over the last year, Checkers customers have received these mobile gaming offers by participating in their text club. Due to the exceptionally positive response from consumers, they will be expanding the program to other channels, most notably through their loyalty app.
"Partnering with Checkers and Rally's has been incredibly rewarding,” said Kim Carlson, COO of Mobivity, who shared her excitement about the ongoing partnership. “The consistent, strong results we've achieved together are a testament to Checkers’ innovative disposition and the power of Connected Rewards. Having seen similar results with other QSR and Convenience brands, we’re excited to renew our annual partnership to reach new records together."
Mobivity's Connected Rewards platform continues to redefine how brands engage with mobile gaming audiences, driving higher engagement and revenue without additional marketing expenditures. As more brands discover the potential of connecting their offers to mobile games, the opportunities for growth and customer re-engagement are limitless.
To learn more about how Mobivity can drive more engagement and activate your current and lapsed customers, visit mobivity.com or call (877) 282-7660.
About Mobivity
Mobivity’s cloud-based Connected Rewards™ technology delivers billions of consumer offers and rewards by connecting world-class retail, restaurant, and convenience brand offers to gameplay in popular mobile games. Through its partnerships with leading game publishers, developers, and ad networks, Mobivity connects the massive universe of mobile game consumers to its broad network of brands. Through Connected Rewards, game developers attract more players to their games, brands experience more traffic from players redeeming their brand offers in-store and online, and consumers get valuable, real-world rewards from brands they love by playing mobile games. For more information about Mobivity, visit mobivity.com or call (877) 282-7660.
About Checkers Drive-In Restaurants, Inc.
Based in Tampa, Fla., Checkers Drive-In Restaurants, Inc., an iconic and innovative drive-thru restaurant chain known for its bold, craveable food, famous fries, exceptional value, and people-first attitude, operates and franchises both Checkers® and Rally's® restaurants. With almost 800 restaurants and room to grow, Checkers & Rally's is a proven brand with flexible building formats that is aggressively expanding across the country. Checkers & Rally's is dedicated to being a place where franchisees and employees who work hard can create opportunities for themselves, their families, and their communities. In recent years, the brand has earned several of the industry's most prestigious awards including: "#1 Most Craveable Fries" by Restaurant Business 2020 and 2018; Best Franchise Deal and "Best Drive-Thru in America" by QSR Magazine; Top Food and Beverage Franchise by Franchise Business Review; the "Hot! Again" award from Nation's Restaurant News and has consistently been ranked on Entrepreneur's Franchise 500.
Media Contacts:
Jeff Michaels • Mobivity PR
jeff.michaels@mobivity.com • 480.290.0418 (m)
Jackie Rodriguez • Checkers / Tilson PR
jrodriguez@tilsonpr.com • 561.998.1995 (o) • 954.993.1322 (m)
Investor Relations Contacts:
Brett Maas • Managing Partner, Hayden IR
brett@haydenir.com • 646.536.7331 (o)
FAQ
What results did Checkers and Rally's achieve with Mobivity's Connected Rewards?
How long has Checkers been using Mobivity's Connected Rewards platform?
What is Mobivity's stock symbol?
How does Mobivity's Connected Rewards platform work?
